Jet Skis Market Report 2025 (Global Edition)

Global Jet Skis Market Report 2025 Market Size Split by Type (701cc , 1052cc , 1493cc-1498cc , 1812cc , Others ), by Application (Recreation , High Performance , Luxury , Sport , Others), by ...

Jet Skis Market Report Description

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Competitive Landscape of the Jet Skis Market

The jet-ski market features a competitive landscape dominated by established players. These companies compete on factors including product innovation, brand recognition, distribution networks, and after-sales services. Emerging competitors may focus on niche markets or disruptive technologies to gain traction in the industry.

Jet Skis Industry News

In October 2021, BRP announced that the company had been recognized as Good Design Japan for its design and innovations related to Sea-Doo. This recognition has ensured trust in the products and attracted new customers, accelerating revenue growth for the company.

(Source: https://brp.gcs-web.com/news-releases/news-release-details/brp-user-centered-innovations-recognized-good-design-japan)

Top Companies Market Share in Jet Skis Industry: (In no particular order of Rank)

• Kawasaki
• Yamaha 
• Sea-Doo
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Jet Skis Market

Which Region will dominate the Jet Skis Market in 2024?

According to Cognitive Market Research, North America dominated the Market in 2024 and accounted for around 40% of the global revenue. It is due to the increasing disposable income, recreational water sports culture, and advancements in jet-ski technology. Additionally, favorable weather conditions during summer months further stimulate market growth. Government initiatives promoting water sports tourism also contribute to market expansion. Major players in the region continue to innovate with new features and designs to cater to the diverse preferences of consumers. Overall, North America remains a significant market for jet-ski manufacturers, poised for sustained growth in the foreseeable future.

Which Region is Expanding at the Fastest CAGR?

The European region is witnessing the fastest growth due to the increasing leisure activities and water sports enthusiasts. Favorable government initiatives promoting water sports tourism further stimulate market demand. Additionally, technological advancements such as eco-friendly and quieter jet skis attract environmentally-conscious consumers. However, stringent regulations regarding noise pollution and safety standards pose challenges for market players. Nonetheless, strategic collaborations with rental services and resorts provide avenues for market penetration. Overall, Europe's jet-ski market is poised for steady growth, buoyed by a combination of favorable geographic factors and technological innovations.

The current report Scope analyzes Jet Skis Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Jet Skis Market

According to Cognitive Market Research, the global Jet Skis market size was estimated at USD XX Million, out of which North America held the major Market of more than 40% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.3% from 2024 to 2031. In North America, Jet ski sales dominate, fuelled by increasing disposable incomes, growing interest in recreational water sports, and advancements in technology enhancing jet-ski performance and safety. Additionally, rising tourism activities in coastal regions and the popularity of water-based leisure activities contribute to market growth. Furthermore, the expansion of rental services and the emergence of eco-friendly electric jet skis are expected to propel the market in the region further.

Country Analysis

• According to Cognitive Market Research, the US had a major share in the Jet Skis market, with a market size of USD XX million in 2024. The market is projected to grow at a CAGR of 4.1% during the forecast period due to increased disposable incomes and a desire for outdoor leisure activities. 
• The Canada Jet Skis market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 5.1% during the forecast period. Canada's extended coastline and numerous lakes offering ample recreational opportunities for water sports enthusiasts further fuel market growth.
• The Mexico Jet Skis market is projected to grow at a CAGR of 4.8% during the forecast period, with a market size of USD XX million in 2024.

 

Europe Jet Skis Market

Cognitive Market Research shows a market value of USD XX million in 2024 and is projected to expand at a compound annual growth rate (CAGR) of 4.6% from 2024 to 2031. Europe accounted for over 30% of the global USD XX million market size. Europe’s growth is driven by increasing disposable income, growing interest in water sports activities, and advancements in technology. Additionally, favorable government regulations promoting recreational water sports and the expansion of rental and tourism sectors contribute to market expansion. Enhanced focus on eco-friendly models and rising demand for personalized and high-performance watercraft further stimulate market growth, making Europe a promising region for the Jet Skis market.

• The United Kingdom Jet Skis market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 5.4% during the forecast period. The growing interest in recreational water sports and favorable coastal geography propels Jet ski sales in the UK. 
• The France Radar Mitigation Systems market is projected to grow at a CAGR of 3.8% during the forecast period, reaching USD XX million in 2024.
• According to Cognitive Market Research, the German Jet Ski market was valued at USD XX million in 2024 and is projected to grow at a CAGR of 4.8% during the forecast period. Jet Ski sales surged in Germany due to growing disposable incomes and a desire for outdoor activities. 
• The Italy Jet Skis market is projected to grow at a CAGR of 4.0% during the forecast period, with a market size of USD XX million in 2024.
• The Russian Jet Skis market is projected to grow at a CAGR of 3.6% during the forecast period, with a market size of USD XX million in 2024.
• The Spain Jet Skis market is projected to grow at a CAGR of 3.7% during the forecast period, reaching a market size of USD XX million in 2024.
• The Luxembourg Jet Skis market is projected to grow at a CAGR of 4.7% during the forecast period, with a market size of USD XX million in 2024.
• The Portugal Jet Skis market is projected to grow at a CAGR of 4.4% during the forecast period, with a market size of USD XX million in 2024.
• The Greece Jet Skis market is projected to grow at a CAGR of 4.9% during the forecast period, with a market size of USD XX million in 2024.
• The Rest of Europe's Radar Mitigation Systems market is projected to grow at a CAGR of 3.3% during the forecast period, reaching USD XX million in 2024.

 

Asia Pacific Jet Skis Market

According to Cognitive Market Research, the global Jet Skis market size was estimated at USD XX Million, out of which Asia Pacific held the Market of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.1% from 2024 to 2031. The Asia Pacific region is experiencing growth due to rising disposable income among consumers, particularly in emerging economies. The growing tourism industry in coastal regions amplifies the need for jet skis for rental and leisure purposes. Technological advancements in jet-ski design and performance enhance their appeal to enthusiasts. Additionally, favorable government initiatives supporting water sports tourism further stimulate market growth, making the Asia-Pacific region a vibrant hub for the jet-ski industry.

• According to Cognitive Market Research, the China Jet Skis market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 7.6% during the forecast period. Jet ski sales surged in China due to advancements in technology and infrastructure for water recreation activities.
• The Japan Jet Skis market is projected to grow at a CAGR of 6.6% during the forecast period, reaching USD XX million in 2024. Japan's extensive coastline and numerous lakes provide ample opportunities for water sports enthusiasts, augmenting the demand.
• The India Jet Skis market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 9.9% during the forecast period. 
• The South Korean Jet Ski market is projected to grow at a CAGR of 7.2% during the forecast period, with a market size of USD XX million in 2024.
• The Australian Jet Skis market is projected to grow at a CAGR of 7.8% during the forecast period, with a market size of USD XX million in 2024.
• The Southeast Asia Jet Skis market is projected to grow at a CAGR of 9.1% during the forecast period, with a market size of USD XX million in 2024.
• The Rest of the Asia Pacific Jet Skis market is projected to grow at a CAGR of 7.9% during the forecast period, with a market size of USD XX million in 2024.

 

South America Jet Skis Market

According to Cognitive Market Research, the global Jet Skis market size was estimated at USD XX Million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.5% from 2024 to 2031. Jet Skis sales in Latin America are experiencing growth due to the increasing disposable income among consumers, which is fueling recreational spending. At the same time, the region's expansive coastline and numerous water bodies provide ample opportunities for jet ski activities. Additionally, rising tourism in coastal areas and the popularity of water sports contribute to market expansion. Technological advancements in jet ski design and performance also attract enthusiasts. Overall, these drivers are propelling the demand for jet skis across Latin America.

• According to Cognitive Market Research, Brazil's Jet Ski market was valued at USD XX million in 2024 and is projected to grow at a CAGR of 6.1% during the forecast period. Jet Ski sales flourish in Brazil due to rising interest in recreational water sports and tourism growth in coastal regions.
• The Argentina Jet Skis market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 6.4% during the forecast period. Argentina's commitment to the extensive coastline and numerous lakes, which make water sports popular, fuels the demand.
• The Colombia Jet Skis market is projected to grow at a CAGR of 5.3% during the forecast period, with a market size of USD XX million in 2024.
• The Peru Jet Skis market is projected to grow at a CAGR of 5.7% during the forecast period, with a market size of USD XX million in 2024.
• The Chile Jet Skis market is projected to grow at a CAGR of 5.8% during the forecast period, with a market size of USD XX million in 2024.
• The Rest of the Latin America Jet Skis market is projected to grow at a CAGR of 4.6% during the forecast period, with a market size of USD XX million in 2024.

Middle East and Africa Jet Skis Market

According to Cognitive Market Research, the global Jet Skis market size was estimated at USD XX Million, out of which the Middle East and Africa held the major Market of around 2% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.8% from 2024 to 2031. MEA is experiencing an upswing in Jet ski sales driven by a growing tourism industry, affluent consumer base, and increasing popularity of water sports activities. Additionally, favorable weather conditions and expanding recreational infrastructure contribute to market growth. Technological advancements and innovations in jet ski design, offering enhanced performance and safety features, also play a major role in driving consumer interest and market expansion in the region.

• According to Cognitive Market Research, the GCC Countries' Jet Ski market was valued at USD XX million in 2024 and is projected to grow at a CAGR of 6.6% during the forecast period. Jet Ski sales flourish in the GCC Countries due to the rising popularity of recreational water sports and advancements in technology enhancing jet ski performance.
• The Egypt Jet Skis market is projected to grow at a CAGR of 6.1% during the forecast period, with a market size of USD XX million in 2024.
• The South African Jet Skis market is projected to grow at a CAGR of 6.8% during the forecast period, reaching USD XX million in 2024. Jet ski sales flourished in South Africa due to the rising tourism activities and the desire for outdoor leisure pursuits.
• The Turkey Jet Skis market is projected to grow at a CAGR of 5.3% during the forecast period, with a market size of USD XX million in 2024.
• The Nigerian Radar Mitigation Systems market is projected to grow at a CAGR of 4.9% during the forecast period, reaching a market size of USD XX million in 2024.
• The Rest of the MEA Jet Skis market is projected to grow at a CAGR of 4.8% during the forecast period, reaching a market size of USD XX million in 2024.

Jet Skis Market Analysis

Jet Skis Type Segment Analysis

According to Cognitive Market Research, 701cc held the major market share over the forecast period. It typically encompasses smaller, more agile personal watercraft suitable for recreational use and beginners. These models often prioritize maneuverability and ease of use, appealing to a wide range of riders seeking fun on the water.

1052cc is the fastest-growing category over the forecast period. It caters to enthusiasts and experienced riders, offering higher performance, speed, and power. These larger models are favored by thrill-seekers and those looking for more intense water sports experiences.

• 701cc 
• 1052cc 
• 1493cc-1498cc 
• 1812cc 
• Others 

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Jet Skis Industry. Request a Free Sample PDF!

Jet Skis Application Segment Analysis

According to Cognitive Market Research, recreation holds a prominent market share. It caters to leisure activities such as family outings, water sports, and casual cruising. These models typically prioritize comfort, stability, and ease of use, appealing to a broad consumer base seeking enjoyable aquatic experiences.

High performance is the fastest-growing category over the forecast period. It targets thrill-seekers and enthusiasts looking for adrenaline-pumping adventures. These models are designed for speed, agility, and maneuverability, featuring powerful engines and advanced handling capabilities to meet the demands of competitive riders and extreme sports enthusiasts.

• Recreation 
• High Performance 
• Luxury 
• Sport 
• Others

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Jet Skis Distribution channel Segment Analysis

According to Cognitive Market Research, recreation holds a prominent market share. It involves sales directly from the manufacturer to the consumer, often through company-owned stores, websites, or showrooms. This channel offers greater control over branding, customer experience, and pricing.

Indirect is the fastest-growing category over the forecast period. It involves intermediaries such as dealerships, retailers, and online marketplaces facilitating the sale. This channel provides wider market reach, local presence, and additional services like maintenance and financing.

• Direct channel
• Indirect channel

Author's Detail

Vinayak Bali

Senior Research Analyst at Cognitive Market Research

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