Kids Toys Market Report 2024 (Global Edition)

Global Kids Toys Market Report 2024 Market Size Split by Product Type (Building Toys, Figurine Toys, Sports and Outdoor Toys, Others), by Gender (Unisex, Boys, Girls), by Distribution Channel (Hyperma...

Kids Toys Market Report Description

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Competitive Landscape of the Kids Toys Market

Key players deploy strategic initiatives such as product innovations, partnerships, and mergers. Companies prioritize R&D to introduce cutting-edge reagents, ensuring a competitive edge. Robust distribution networks and adherence to quality standards amplify market presence, fostering an environment where agility and innovation define industry leaders.

In November 2020, Becton, Dickinson and Company partnered with U.S. Department of Health and Human Services (HHS) to decarbonize operations and enhance resilience in the face of climate change. 

(Source: https://www.prnewswire.com/news-releases/luki-lab-blasts-into-the-holidays-with-a-new-line-of-toys-for-every-wish-list-301169553.html)

Top Companies Market Share in Kids Toys Industry: (In no particular order of Rank)

• Takara Tomy Co. Ltd.
• Lego Group Bandai Namco Holdings Inc.
• Simba-Dickie Group.
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In terms of revenue, the North America Kids Toys Market share was 40% of the total marke

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. It is propelled by growing disposable incomes, increased emphasis on child development, and a rise in the market for creative and instructive toys. Toys that promote creativity and learning are in high demand among parents in North America. Thanks to this burgeoning market, the region's kids' toy business is expanding, which represents a heightened dedication to providing youngsters with excellent play experiences.

The Europe region is witnessing an increase in the sales of reagents. This surge is mainly driven by changing customer choices, a concentration on educational toys, and a growing understanding of child development. Growing disposable incomes fuel consumer desire for a wide range of cutting-edge playthings. The market's growth in Europe demonstrates the increased emphasis on giving kids educational and entertaining toys, reshaping the dynamic and changing landscape of the kids' toy industry.

The current report Scope analyzes Kids Toys Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Kids Toys Market

According to Cognitive Market Research, the global Kids Toys market size was estimated at USD 60251.2Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 24100.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 1.7% from 2024 to 2031. The need for creative and instructive toys, rising disposable incomes, and an increased focus on child development are all contributing to the North American market's strong growth in the kids' toy sector. Toys that promote creativity and learning are in high demand among parents in North America. Because of the growing need for interactive play experiences and technology improvements, the electronic toys market is especially significant. With a blend of traditional and technologically advanced toys that appeal to a variety of customer interests, the kids' toy sector in North America is dynamic and ever-evolving, and this market expansion shows a heightened dedication to giving children enriching play experiences.

• According to Cognitive Market Research, the US had a major share in the Kids Toys market with a market size of USD 19015.28 million in 2024 and is projected to grow at a CAGR of 1.5% during the forecast period. The demand is amplified by the nation's increasing use of e-commerce platforms. 
• The Canada Kids Toys market had a market share of USD 2892.06 million in 2024 and is projected to grow at a CAGR of 2.5% during the forecast period. Canada's rising disposable incomes.
• The Mexico Kids Toys market is projected to witness growth at a CAGR of 2.2% during the forecast period with a market size of USD 2193.14 million in 2024.

Europe Kids Toys

According to Cognitive Market Research, with a market value of USD 60251.2million in 2024 and projected to expand at a compound annual growth rate (CAGR) of 2.0% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 18075.36 million. The market for children's toys in Europe is expanding significantly, driven by changing consumer preferences, an emphasis on educational toys, and heightened awareness of child development. Growing disposable incomes are driving up demand for creative and varied playthings. The dolls section is important since it has classic playmates that spark kids' imaginations. With the growing trend of inclusivity in society, the market for unisex toys is expanding. This market expansion is a reflection of the company's commitment to provide kids engaging and instructive toys. It also helps to create a more inclusive and varied environment for the kids' toy business in Europe, where classic favorites and cutting-edge products come together to satisfy the changing demands of young customers.

• The United Kingdom Kids Toys market had a market share of USD 3036.66 million in 2024 and is projected to grow at a CAGR of 2.8% during the forecast period. In the UK, Kids Toys sales witness an upswing due to growing economic development. 
• The France Kids Toys market is projected to witness growth at a CAGR of 1.2% during the forecast period with a market size of USD 1662.93 million in 2024.
• According to Cognitive Market Research, the Germany Kids Toys market size was valued at USD 3578.92 million in 2024 and is projected to grow at a CAGR of 2.2% during the forecast period. In Germany, Kids Toys sales surge due to the increased awareness of child development.
• The Italy Kids Toys market is projected to witness growth at a CAGR of 1.4% during the forecast period with a market size of USD 1554.48 million in 2024.
• The Russia Kids Toys market is projected to witness growth at a CAGR of 1.0% during the forecast period with a market size of USD 2801.68 million in 2024.
• The Spain Kids Toys market is projected to witness growth at a CAGR of 1.1% during the forecast period with a market size of USD 2801.68 million in 2024.
• The Luxembourg Kids Toys market is projected to witness growth at a CAGR of 2.1% during the forecast period with a market size of USD 560.34 million in 2024.
• The Portugal Kids Toys market is projected to witness growth at a CAGR of 1.8% during the forecast period with a market size of USD 379.58 million in 2024.
• The Greece Kids Toys market is projected to witness growth at a CAGR of 2.3% during the forecast period with a market size of USD 216.90 million in 2024.
• Rest of Europe Kids Toys market is projected to witness growth at a CAGR of 0.7% during the forecast period with a market size of USD 2801.68 million in 2024.

Asia Pacific Kids Toys

According to Cognitive Market Research, the global Kids Toys market size was estimated at USD 60251.2Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 13857.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.5% from 2024 to 2031. The market for children's toys in Asia Pacific is expanding significantly due to factors like rising disposable incomes, fast urbanization, and a cultural preference for outdoor living. Parents are actively looking for toys that combine fun and instruction, with an emphasis on child development. This rise is largely being driven by the electronic toys market, which provides creative and interactive play experiences. A growing emphasis on unisex toys is a reflection of shifting societal expectations as the market changes. This growth demonstrates a dedication to offering children in the Asia Pacific area a wide range of stimulating play experiences, where a combination of conventional and high-tech toys meet the changing needs of a changing customer base.

• According to Cognitive Market Research, the China Kids Toys market size was valued at USD 6236.00 million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period. Kids Toys sales surge in China due to the dynamic retail landscape.
• The Japan Kids Toys market is projected to witness growth at a CAGR of 4.0% during the forecast period with a market size of USD 1912.37 million in 2024.
• The India Kids Toys market had a market share of USD 1662.93 million in 2024 and is projected to grow at a CAGR of 7.3% during the forecast period. The demand is augmented by India's country's growing middle class.
• The South Korea Kids Toys market is projected to witness growth at a CAGR of 4.6% during the forecast period with a market size of USD 1385.78 million in 2024.
• The Australia Kids Toys market is projected to witness growth at a CAGR of 5.2% during the forecast period with a market size of USD 720.60 million in 2024.
• The South East Asia Kids Toys market is projected to witness growth at a CAGR of 6.5% during the forecast period with a market size of USD 956.19 million in 2024.
• The Rest of Asia Pacific Kids Toys market is projected to witness growth at a CAGR of 5.3% during the forecast period with a market size of USD 983.90 million in 2024.

South America Kids Toys

According to Cognitive Market Research, the global Kids Toys market size was estimated at USD 60251.2Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 3012.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.9% from 2024 to 2031. Latin America's market for children's toys is expanding significantly due to factors such rising urbanization, economic expansion, and a shared love of outdoor recreation. Growing disposable incomes are one factor driving up demand for a broad range of toys. The market for boys' toys is still significant and provides a wide variety of play opportunities. As the market grows, unisex toys are becoming more popular, which is in line with changing social norms. With traditional and modern toys coexisting to satisfy the varied tastes of young customers, this dynamic environment highlights a dedication to giving children in Latin America with enriched play experiences, which in turn shapes the region's kids' toys industry's trajectory.

• According to Cognitive Market Research, the Brazil Kids Toys market size was valued at USD 1289.38 million in 2024 and is projected to grow at a CAGR of 3.5% during the forecast period. Kids Toys sales flourish in Brazil due to the broad consumer base.
• The Argentina Kids Toys market had a market share of USD 506.11 million in 2024 and is projected to grow at a CAGR of 3.8% during the forecast period. The demand is augmented by Argentina's commitment to the development of e-commerce.
• The Colombia Kids Toys market is projected to witness growth at a CAGR of 2.7% during the forecast period with a market size of USD 268.12 million in 2024.
• The Peru Kids Toys market is projected to witness growth at a CAGR of 3.1% during the forecast period with a market size of USD 247.03 million in 2024.
• The Chile Kids Toys market is projected to witness growth at a CAGR of 3.2% during the forecast period with a market size of USD 216.90 million in 2024.
• The Rest of Latin America Kids Toys market is projected to witness growth at a CAGR of 2.0% during the forecast period with a market size of USD 485.02 million in 2024.

Middle East and Africa Kids Toys

According to Cognitive Market Research, the global Kids Toys market size was estimated at USD 60251.2Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 1205.02 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031. Due to changing consumer preferences, a growing middle class, and economic development, the Middle East and Africa kids' toys market is expanding significantly. Toys that are varied and creative are becoming more and more in demand as attention to child development grows. Reaching customers throughout the area is made possible in large part by the internet sales channel, which offers a practical and easily accessible platform. Growing consumer interest in unisex toys is a reflection of the market's expansion and a trend toward more inclusive play experiences. This growth demonstrates a dedication to offering kids in the Middle East and Africa a wide range of engaging and instructive toys, influencing the direction of the kids' toy market in the area.

• According to Cognitive Market Research, the GCC Countries Kids Toys market size was valued at USD 515.75 million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period. Kids Toys sales flourish in the GCC Countries due to the High disposable incomes.
• The Egypt Kids Toys market is projected to witness growth at a CAGR of 3.5% during the forecast period with a market size of USD 515.75 million in 2024.
• The South Africa Kids Toys market is projected to witness growth at a CAGR of 4.2% during the forecast period with a market size of USD 190.39 million in 2024. Kids Toys sales flourish in the South Africa due to the a focus on child development.
• The Turkey Kids Toys market is projected to witness growth at a CAGR of 2.7% during the forecast period with a market size of USD  103.63 million in 2024.
• The Nigeria Kids Toys market is projected to witness growth at a CAGR of 2.3% during the forecast period with a market size of USD 126.53 million in 2024.
• The Rest of MEA Kids Toys market is projected to witness growth at a CAGR of 2.2% during the forecast period with a market size of USD 142.19 million in 2024.

Kids Toys Market Analysis

Kids Toys Market Product Type Segment Analysis

According to Cognitive Market Research, Electronic Toys held the major market share over the forecast period. Electronic toys provide kids with fun, interactive play experiences driven by technical breakthroughs and growing consumer demand. Electronic toys, with attributes like augmented reality, interactive learning, and connection, satisfy the changing needs of technologically adept parents and greatly enhance the general vibrancy and expansion of the children's toy industry.

Dolls are the fastest-growing category over the forecast period. Beloved for their timeless appeal, Dolls capture children's imaginations and encourage imaginative play. Constant demand is partly fueled by evolving design trends, diversity, and inclusivity. Dolls have a substantial market share due to their enduring appeal and effect on the changing kids' toy market. They are also timeless playmates.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Kids Toys Industry. Request a Free Sample PDF!

Kids Toys Market Gender Segment Analysis

According to Cognitive Market Research, Unisex holds a prominent market share. A wider audience finds attraction in unisex toys due to their break from gender preconceptions and shift towards inclusivity. To promote a more inclusive and diverse play environment, toy manufacturers are producing toys that appeal to all children more and more. The expansion of the kids' toys industry's unisex part is driven by this trend, which aligns with changing societal attitudes.

Boys are the fastest-growing category over the forecast period. Characterized by a constantly changing selection of tech-enabled toys, construction kits, and action figures, this market sector serves a wide range of interests. Sustained demand is fueled by ongoing innovation and adjustments to shifting preferences, which firmly establish the boys' toys sector as a major force behind the changing plaything scene for kids.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Kids Toys Distribution Channel Segment Analysis

According to Cognitive Market Research, Online held the major market share over the forecast period. Due to the ease of e-commerce, parents increasingly buy a wide variety of toys for their kids online. The convenience of doorstep delivery, a large selection of products, and simplicity of comparison shopping are the main drivers of this trend, which makes online channels essential to the development of the expanding kids' toy sector.

Offline is the fastest-growing category over the forecast period. Even with the popularity of internet shopping, parents and kids can engage with toys in real stores before making a purchase, giving them a hands-on experience. The market for children's toys is growing overall because the offline sector—which includes department shops and toy stores—continues to prosper by providing a real and engaging shopping experience.

• Hypermarket/Supermarket
• Specialty Stores
• Departmental Stores
• Online Channels
• Others

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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