Laundry Care Products Market Report 2025 (Global Edition)

Global Laundry Care Products Market Report 2025 Market Size Split by Product (Laundry Detergents, Laundry Whiteners, Laundry Conditioners, Fabric Softeners), by Application (Healthcare Industry, Hospi...

Laundry Care Products Market Report Description

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Competitive Landscape of the Laundry Care Product Market

Key players deploy strategic initiatives such as product innovations, partnerships, and mergers. Companies prioritize R&D to introduce cutting-edge reagents, ensuring a competitive edge. Robust distribution networks and adherence to quality standards amplify market presence, fostering an environment where agility and innovation define industry leaders.

In September 2022, Procter & Gamble's Downy brand introduced Downy Rinse & Refresh, a revolutionary deep-cleaning fabric rinse. Its goal is to help remove odor-causing residues three times more effectively than with detergent. With 1 in 3 houses naming malodor as their top laundry issue, Downy created the perfect supplement to consumers' laundry routines to help solve malodor problems in the first wash, every time. 

(Source: https://www.businesswire.com/news/home/20220912005818/en/Downy%C2%AE-Releases-Its-Biggest-Innovation-in-Over-30-Years-Bringing-a-New-Way-to-Help-Remove-Tough-Odors-in-Laundry)

Top Companies Market Share in Laundry Care Products Industry: (In no particular order of Rank)

• Procter & Gamble Co
• Amway Corporation
• Unilever PLC
• Colgate Palmolive Company
• LG Household & Health Care Ltd
• Henkel AG & Co. KGaA
• Church & Dwight Co
• Kao Corporation
• J.C. Johnson & Son Inc
• Golrang Industrial Group
• Lion Corporation
• Reckitt Benckiser Group PLC
• Alicorp SAA.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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In terms of revenue, the North America Laundry Care Product Market share was 40% of the total marke

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. Growing discretionary incomes mean consumers are more prepared to spend on high-quality laundry care products. A competitive environment benefits the market as businesses innovate to satisfy changing consumer preferences. Single-dose pods and concentrated detergents are in high demand in the area due to convenience and effectiveness, which are major factors.

The European region is witnessing an increase in the sales of reagents. The market for laundry care products is expanding in Europe thanks to growing consumer awareness of cleanliness and hygiene. Higher urbanization and discretionary income levels lead consumers to choose premium laundry care products. The market is competitive to fulfill changing customer expectations, with new and incumbent competitors driving innovation in formulations and packaging. The growing use of concentrated detergents and single-dose pods indicates a trend in laundry care products toward efficiency and convenience.

The current report Scope analyzes Laundry Care Products Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Laundry Care Products

According to Cognitive Market Research, the global Laundry Care Product market size was estimated at USD 97154.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 38861.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.3% from 2024 to 2031. The strong demand for laundry care products in North America is a result of consumers' increased awareness of cleanliness and hygiene, especially in light of the COVID-19 pandemic. Consumers are emphasizing high-quality laundry care products due to rising disposable incomes and urbanization, which is driving demand for cutting-edge products like concentrated detergents and single-dose pods. There is fierce competition between the new and existing firms, which drives constant innovation in packaging and compositions. Due to their investments in practical and effective laundry care products, households in North America significantly contribute to the market's growth. The changing landscape of laundry care products is being shaped by a combination of consumer consciousness, innovation, and competitive strategy, as highlighted by the market dynamics in North America.

• According to Cognitive Market Research, the US had a major share in the Laundry Care Products market with a market size of USD 30661.87 million in 2024 and is projected to grow at a CAGR of 3.1% during the forecast period. The demand is amplified by the country's population growth. 
• The Canada Laundry Care Products market had a market share of USD 4663.40 million in 2024 and is projected to grow at a CAGR of 4.1% during the forecast period. Canada's rising increasing level of disposable income.
• The Mexico Laundry Care Products market is projected to witness growth at a CAGR of 3.8% during the forecast period with a market size of USD 3536.41 million in 2024.

Europe Laundry Care Products

According to Cognitive Market Research, with a market value of USD 97154.2million in 2024 and projected to expand at a compound annual growth rate (CAGR) of 3.6% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 29146.26 million. The market for laundry care products in Europe is expanding as a result of rising awareness of cleanliness and hygiene. European customers are becoming more affluent and urbanized, and they are spending more on high-quality laundry products. Concentrated detergents and single-dose pods are particularly popular because of their increased convenience. The market displays a competitive environment with both established and up-and-coming competitors emphasizing packaging and formulation innovation. Because effective and convenient fabric care is a top priority for European consumers, the household segment plays a crucial role in the market expansion. In summary, the market for laundry care products in Europe is shaped by a combination of economic variables, industry advancements, and consumer tastes, creating a dynamic and changing environment for the region.

• The United Kingdom Laundry Care Products market had a market share of USD 4896.57 million in 2024 and is projected to grow at a CAGR of 4.4% during the forecast period. In the UK, Laundry Care Product sales witness an upswing due to the high-end laundry products. 
• The France Laundry Care Products market is projected to witness growth at a CAGR of 2.8% during the forecast period with a market size of USD 2681.46 million in 2024.
• According to Cognitive Market Research, the Germany Laundry Care Products market size was valued at USD 5770.96 million in 2024 and is projected to grow at a CAGR of 3.8% during the forecast period. In Germany, Laundry Care Product sales surge due to the environmentally friendly items. 
• The Italy Laundry Care Products market is projected to witness growth at a CAGR of 3.0% during the forecast period with a market size of USD 2506.58 million in 2024.
• The Russia Laundry Care Products market is projected to witness growth at a CAGR of 2.6% during the forecast period with a market size of USD 4517.67 million in 2024.
• The Spain Laundry Care Products market is projected to witness growth at a CAGR of 2.7% during the forecast period with a market size of USD 2389.99 million in 2024.
• The Luxembourg Laundry Care Products market is projected to witness growth at a CAGR of 3.7% during the forecast period with a market size of USD 903.53 million in 2024.
• The Portugal Laundry Care Products market is projected to witness growth at a CAGR of 3.4% during the forecast period with a market size of USD 612.07 million in 2024.
• The Greece Laundry Care Products market is projected to witness growth at a CAGR of 3.9% during the forecast period with a market size of USD 349.76 million in 2024.
• Rest of Europe Laundry Care Products market is projected to witness growth at a CAGR of 2.3% during the forecast period with a market size of USD 4517.67 million in 2024.

Asia Pacific Laundry Care Products

According to Cognitive Market Research, the global Laundry Care Product market size was estimated at USD 97154.2 Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 22345.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.1% from 2024 to 2031. Asia Pacific's laundry care products market is expanding significantly due to the region's growing awareness of cleanliness and hygiene. Rising levels of urbanization and disposable income have led to a consumer preference for high-end laundry care products. The industry is competitive, with both well-established and up-and-coming firms emphasizing innovation. With an emphasis on efficiency and convenience, concentrated detergents and single-dose capsules are becoming more and more popular in the area. Due to Asian customers' preference for efficient fabric care, the household segment is crucial to the market's growth. In conclusion, the market for laundry care products in Asia Pacific demonstrates the dynamic interaction of industry developments, economic variables, and customer preferences that has fueled the market's expansion and development.

• According to Cognitive Market Research, the China Laundry Care Products market size was valued at USD 10055.46 million in 2024 and is projected to grow at a CAGR of 6.6% during the forecast period. Laundry Care Product sales surge in China due to the country's fast urbanization.
• The Japan Laundry Care Products market is projected to witness growth at a CAGR of 5.6% during the forecast period with a market size of USD 3083.67 million in 2024.
• The India Laundry Care Products market had a market share of USD 2681.46 million in 2024 and is projected to grow at a CAGR of 8.9% during the forecast period. The demand is augmented by India's increasing rising hygienic consciousness.
• The South Korea Laundry Care Products market is projected to witness growth at a CAGR of 6.2% during the forecast period with a market size of USD 2234.55 million in 2024.
• The Australia Laundry Care Products market is projected to witness growth at a CAGR of 6.8% during the forecast period with a market size of USD 1161.96 million in 2024.
• The South East Asia Laundry Care Products market is projected to witness growth at a CAGR of 8.1% during the forecast period with a market size of USD 1541.84 million in 2024.
• The Rest of Asia Pacific Laundry Care Products market is projected to witness growth at a CAGR of 6.9% during the forecast period with a market size of USD 1586.53 million in 2024.

South America Laundry Care Products

According to Cognitive Market Research, the global Laundry Care Products market size was estimated at USD 97154.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 4857.71  in 2024 and will grow at a compound annual growth rate (CAGR) of 4.5% from 2024 to 2031. The growing middle class and increased awareness of cleanliness are driving the continuous growth of the laundry care products market in Latin America. The need for biodegradable and environmentally friendly laundry detergents is a significant market niche in this industry as customers place a higher value on sustainability. The region's varied terrain and temperature also influence the need for goods designed specifically to meet specific washing requirements. There are prospects for innovation and strategic collaborations in the market due to the expanding population and changing preferences of consumers. In summary, the market for laundry care products in Latin America is dynamic, defined by the search for eco-friendly solutions and a responsive sector that adjusts to the particular needs of the area.

• According to Cognitive Market Research, the Brazil Laundry Care Products market size was valued at USD 2079.10 million in 2024 and is projected to grow at a CAGR of 5.1% during the forecast period. Laundry Care Product sales flourish in Brazil due to the strong economy.
• The Argentina Laundry Care Products market had a market share of USD 816.10 million in 2024 and is projected to grow at a CAGR of 5.4% during the forecast period. The demand is augmented by Argentina's commitment to rising consumer spending.
• The Colombia Laundry Care Products market is projected to witness growth at a CAGR of 4.3% during the forecast period with a market size of USD 432.34 million in 2024.
• The Peru Laundry Care Products market is projected to witness growth at a CAGR of 4.7% during the forecast period with a market size of USD 398.33 million in 2024.
• The Chile Laundry Care Products market is projected to witness growth at a CAGR of 4.8% during the forecast period with a market size of USD 349.76 million in 2024.
• The Rest of Latin America Laundry Care Products market is projected to witness growth at a CAGR of 3.6% during the forecast period with a market size of USD 782.09 million in 2024.

Middle East and Africa Laundry Care Products

According to Cognitive Market Research, the global Laundry Care Product market size was estimated at USD 97154.2 Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 1949.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.8% from 2024 to 2031. Consumer preferences driven by urbanization and hygiene awareness are driving growth in the Middle East and Africa laundry care products market. Households in the area are embracing cutting-edge laundry care solutions more frequently, with an emphasis on cleanliness and fabric care. The market is competitive, with a mix of well-established and up-and-coming firms seeking to stand out with unique formulas and cutting-edge packaging. Driven by the need for bulk laundry care products, the commercial segment—which includes hotels and institutions—contributes significantly to the market's expansion. Overall, the market for laundry care products in the Middle East and Africa highlights how shifting consumer behavior, urbanization, and competitive tactics are interacting to shape the region's changing environment.

• According to Cognitive Market Research, the GCC Countries Laundry Care Products market size was valued at USD 831.64 million in 2024 and is projected to grow at a CAGR of 5.6% during the forecast period. Laundry Care Product sales flourish in the GCC Countries due to the a growing emphasis on convenience.
• The Egypt Laundry Care Products market is projected to witness growth at a CAGR of 5.1% during the forecast period with a market size of USD 204.02 million in 2024.
• The South Africa Laundry Care Products market is projected to witness growth at a CAGR of 5.8% during the forecast period with a market size of USD 307.01 million in 2024. Laundry Care Product sales flourish in the South Africa due to the expanding middle class.
• The Turkey Laundry Care Products market is projected to witness growth at a CAGR of 4.3% during the forecast period with a market size of USD 167.11 million in 2024.
• The Nigeria Laundry Care Products market is projected to witness growth at a CAGR of 3.9% during the forecast period with a market size of USD 204.02 million in 2024.
• The Rest of MEA Laundry Care Products market is projected to witness growth at a CAGR of 3.8% during the forecast period with a market size of USD 229.28 million in 2024.

Laundry Care Products Market Analysis

Laundry Care Product Market Product Segment Analysis

According to Cognitive Market Research, laundry detergents hold a prominent market share. Choosing cutting-edge and specialty laundry detergents is becoming increasingly popular among consumers who prioritize efficient cleaning and fabric care. Product development is ongoing in the industry, providing formulations for different types of fabrics and meeting a wide range of customer demands. Laundry detergents significantly influence how the market for laundry care products is developing.

Fabric softeners is the fastest-growing category over the forecast period. Since consumers value fabric care and softness, fabric softeners are helping the laundry care products industry expand. Fabric softeners improve laundry experiences by emphasizing comfort and freshness through innovative formulas and fragrances. Specialized fabric softeners are in higher demand on the market, indicative of changing consumer preferences and propelling growth in this market niche.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Laundry Care Products Industry. Request a Free Sample PDF!

Laundry Care Product Market Application Segment Analysis

According to Cognitive Market Research, households held the major market share over the forecast period. Households are willing to spend more on high-quality laundry care products as disposable incomes rise. The growing household segment is driven by the need for efficient and convenient products like concentrated detergents and single-dose pods, which are in line with changing customer tastes.

Commercial sales are the fastest-growing category over the forecast period. As companies prioritize cleanliness and fabric care, the market for laundry care products is expanding in the commercial sector. Commercial enterprises, such as hotels, laundromats, and institutions, seek effective laundry care solutions. Growing demand for fabric softeners, specialty cleaning agents, and bulk detergents to preserve fabric quality and cleanliness in high-volume settings is driving the expansion of the laundry care products market's commercial segment.

• Laundry Detergents
• Laundry Whiteners
• Laundry Conditioners
• Fabric Softeners

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Laundry Care Products Source Type Segment Analysis

• Synthetic
• Organic
• Others

Laundry Care Products Form Segment Analysis

According to Cognitive Market Research, powders hold a prominent market share. Because powder laundry care solutions work so well at cleaning and removing stains from a wide range of materials and washing conditions, they are seeing significant expansion in the market. Compared to liquid and pod options, consumers value their cost, extended shelf life, and ease of use. Further propelling market expansion are improvements in powder detergent performance and environmental friendliness brought about by advancements in formulation and packaging.

Liquids are the fastest-growing category over the forecast period. Products for liquid laundry care are expanding the market because of their practicality, efficiency, and adaptability. Because of their versatility, stain-fighting power, and convenience of use, consumers prefer liquid detergents over other types for use in washing machines. Innovations like concentrated formulae and eco-friendly packaging also appeal to consumers who care about the environment, which helps liquid laundry care products gain popularity and expand their market.

• Liquids
• Bars
• Powders
• Gels

Laundry Care Products Packaging Segment Analysis

According to Cognitive Market Research, bottle packaging holds a prominent market share. Bottle packaging's eco-friendly qualities, longevity, and ease of use drive the laundry care product market. Bottle-packaged items are popular because they are portable, easy to use, and can prevent spills and contamination of the contents. Furthermore, customers who care about the environment are drawn to recyclable and sustainable bottle materials, fueling market expansion in the laundry care sector.

Pouch packaging is the fastest-growing category over the forecast period. The market for laundry care products is expanding because of pouch packaging's sustainability, compactness, and ease of use. When compared to traditional bottle packaging, consumers prefer pouch-packed products since they are lightweight and space-efficient while also reducing plastic waste. Innovative features like resealable closures and simple dispensing also improve user experience, which helps explain why pouch-packaged laundry care products are becoming increasingly popular.

• Bottle Packaging
• Pouch Packaging
• Carton Packaging

Laundry Care Products Distribution Channel Segment Analysis

According to Cognitive Market Research, the wholesalers/distributors hold a prominent market share. Due to their ability to provide broad access to a wide range of brands and product categories, wholesalers and distributors have been crucial in expanding the laundry care products market. Their excellent distribution networks deliver Laundry care products to merchants and consumers economically and efficiently. Distributors and wholesalers contribute substantially to the growth and accessibility of laundry care goods in the market by providing a wide range of options and prompt delivery.

Supermarket/hypermarket is the fastest-growing category over the forecast period. 

Because they provide many options for customers under one roof, supermarkets and hypermarkets are propelling growth in the laundry care products market. They are customers' go-to spots for laundry care purchasing because of their affordable prices, wide range of products, and handy locations. Furthermore, marketing campaigns and in-store displays increase sales even more supports the market's total growth.

• Wholesaler/Distributors
• Supermarket/Hypermarket
• Convenience Stores
• E-Commerce
• Grocery Stores
• Others

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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