Liqueur Market Report 2025 (Global Edition)

Global Liqueur Market Report 2025 Market Size Split by Type Outlook: (Neutrals/Bitters, Creams, Fruit Flavored, Others), by Packaging Outlook: (Glass, PET Bottle, Metal Can, Others), by Distribution C...

Liqueur Market Report Description

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Competitive Landscape of the Liqueur Market

There is a fierce rivalry between well-known international companies and local businesses in the liqueur sector. Big businesses like Diageo, Pernod Ricard, and Bacardi lead the market owing to their wide range of products, creative taste combinations, and well-known brands. To appeal to specialized consumers, regional brands use regional flavors and traditional recipes. Partnerships, mergers, and acquisitions are important tactics for reaching new audiences and extending distribution networks. Premium, organic, small-batch liqueurs are being offered by craft and artisanal producers, who are becoming more and more popular. While continuous spending in marketing campaigns and sponsorships strengthens customer engagement and brand loyalty, the emergence of e-commerce platforms has improved market accessibility.

In October 2024, The family-owned company Bacardi made an investment in the category's future by completing a number of upgrading projects at its production facilities around Scotland, as the demand for premium Single Malt and Blended Scotch whisky continues to grow. (Source: https://www.bacardilimited.com/media/news-archive/bacardi-invests-in-future-of-premium-scotch-whisky-with-multi-million-pound-distillery-and-warehousing-investments/) In September 2024, The Coca-Cola Company and Bacardi Limited announced an agreement to introduce BACARDÍ rum and Coca-Cola as a ready-to-drink (RTD) pre-mixed cocktail. (Source: https://www.bacardilimited.com/media/news-archive/the-coca-cola-company-and-bacardi-limited-announce-plans-to-debut-bacardi-coca-cola-ready-to-drink-cocktail/) In June 2022, Through a joint venture company, Asahi Breweries, Ltd., which manages the Group's alcohol beverages business in Japan, Asahi Group Holdings, Ltd. announced that it will open a permanent location, SUMADORI-BAR SHIBUYA, in Shibuya, Tokyo, in June and launch the SHIBUYA SMART DRINKING PROJECT. Promoted by Asahi Breweries, "Smart Drinking" encourages a variety of drinking styles. (Source: https://www.asahigroup-holdings.com/en/newsroom/detail/20220629-0201.html)

Top Companies Market Share in Liqueur Industry: (In no particular order of Rank)

• Bacardi Limited
• Beam Suntory Inc.
• Brown-Forman Corporation
• Diageo Plc
• Davide Campari-Milano S.p.A.
• GirolamoLuxardo S.p.A
• Lucas Bols B.V.
• Mast-Jägermeister SE
• Pernod Ricard SA
• Remy Cointreau
• DeKuyper Royal Distillers
• E. & J. Gallo Winery
• Peel Liqueur
• Sazerac Company
• Stock Spirits Group.
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Regional Analysis of the Liqueur Market

Which Region Dominates the Liqueur Market in 2024?

According to Cognitive Market Research, North America currently dominates the Liqueurs market, and the region is expected to have significant growth during the projected period. The market for liqueurs is expanding significantly in North America due to changing customer tastes and new product introductions. Premium and handmade liqueurs are becoming more and more popular in the United States due to cocktail culture and tastes in unusual flavors, such as fruit and herbal infusions. Organic and locally made liqueurs are becoming more and more popular in Canada, where they appeal to people who care about the environment. Specialty liqueurs become more accessible in both nations as e-commerce grows in popularity. There are opportunities to satisfy health-conscious consumers by offering natural and lower-alcohol ingredient options. Additionally, partnerships with bars and eateries to create signature drinks keep increasing the sales and awareness of liqueurs.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The liqueur market in Asia-Pacific is supported by changing drinking patterns and a wide range of consumer preferences. Growing urbanization and discretionary incomes in China are driving up demand for high-end, imported liqueurs, which are frequently drunk in festive and social contexts. With an emphasis on traditional ingredients like yuzu and matcha, the Japanese market places a premium on distinctive flavors and artisanal liqueurs. The growing popularity of Western drinking culture in India is driving up demand for fruit-based and flavored liqueurs, particularly among younger people. Organic and locally made liqueurs are becoming more and more popular in Australia. Experiential marketing initiatives and e-commerce platforms are crucial for increasing market reach throughout the area.

The current report Scope analyzes Liqueur Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Liqueur

According to Cognitive Market Research, the global Liqueur market size was estimated at USD 132142.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 52857.00 million in 2024 and will grow at a compound annual growth rate (CAGR) of 1.8% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Liqueur market with a market size of USD 41704.17 million in 2024 and is projected to grow at a CAGR of 1.6% during the forecast period. The industry is driven by a growing appetite for flavored and artisanal cocktails as well as a trend toward premium and craft liqueurs. In the US, demand is increased by cocktails' growing appeal.
• The Canadian Liqueur market had a market share of USD 6342.84 million in 2024 and is projected to grow at a CAGR of 2.6% during the forecast period. The market for liqueurs is driven by a developing cocktail culture and growing interest in distinctive and artisanal beverages. The market for natural products and flavored liqueurs is expanding in Canada as well.
• The Mexico Liqueur market is projected to witness growth at a CAGR of 2.3% during the forecast period, with a market size of USD 4809.99 million in 2024.

Europe Liqueur

According to Cognitive Market Research, the global Liqueur market size was estimated at USD 132142.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 39642.75 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.1% from 2024 to 2031.

• The United Kingdom Liqueur market had a market share of USD 6659.98 million in 2024 and is projected to grow at a CAGR of 2.9% during the forecast period. Some major factors are the long-standing cocktail culture and the rising demand for high-end, handcrafted, and flavored liqueurs. In the UK, healthy trends and the growth of home drinking are other factors.
• The France Liqueur market is projected to witness growth at a CAGR of 1.3% during the forecast period, with a market size of USD 3647.13 million in 2024.
• According to Cognitive Market Research, the German Liqueur market size was valued at USD 7849.26 million in 2024 and is projected to grow at a CAGR of 2.3% during the forecast period. The market is still expanding due to Germany's long history of making traditional liqueurs, as well as consumer demand for premium goods and unusual flavor combinations.
• The Italy Liqueur market is projected to witness growth at a CAGR of 1.5% during the forecast period, with a market size of USD 3409.28 million in 2024.
• The Russian liqueur market is projected to witness growth at a CAGR of 1.1% during the forecast period, with a market size of USD 6144.63 million in 2024.
• The Spain Liqueur market is projected to witness growth at a CAGR of 1.2% during the forecast period with a market size of USD 3250.71 million in 2024
• The Luxembourg Liqueur market is projected to witness growth at a CAGR of 2.2% during the forecast period, with a market size of USD 1228.93 million in 2024.
• The Portugal Liqueur market is projected to witness growth at a CAGR of 1.9% during the forecast period, with a market size of USD 832.50 million in 2024.
• The Greece Liqueur market is projected to witness growth at a CAGR of 2.4% during the forecast period, with a market size of USD 475.71 million in 2024.
• The Rest of Europe's Liqueur market is projected to witness growth at a CAGR of 0.8% during the forecast period, with a market size of USD 6144.63 million in 2024.

Asia Pacific Liqueur

According to Cognitive Market Research, the global Liqueur market size was estimated at USD 132142.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 30392.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.

• According to Cognitive Market Research, the China Liqueur market size was valued at USD 13676.75 million in 2024 and is projected to grow at a CAGR of 5.1% during the forecast period. The demand for high-end alcoholic beverages, especially liqueurs, has increased in China due to factors like rising disposable income, a developing middle class, and interest in foreign brands.
• The Japan Liqueur market is projected to witness growth at a CAGR of 4.1% during the forecast period, with a market size of USD 4194.20 million in 2024.
• The India Liqueur market had a market share of USD 3647.13 million in 2024 and is projected to grow at a CAGR of 7.4% during the forecast period. The appetite for liqueurs, especially flavored varieties, in India is supported by factors such as growing disposable income and an increasing number of youthful consumers.
• The South Korean Liqueur market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 3039.28 million in 2024.
• The Australian Liqueur market is projected to witness growth at a CAGR of 5.3% during the forecast period, with a market size of USD 1580.42 million in 2024.
• The South East Asia Liqueur market is projected to witness growth at a CAGR of 6.6% during the forecast period, with a market size of USD 2097.10 million in 2024.
• The Rest of the Asia Pacific Liqueur market is projected to witness growth at a CAGR of 5.4% during the forecast period, with a market size of USD 2157.89 million in 2024.

South America Liqueur

According to Cognitive Market Research, the global Liqueur market size was estimated at USD 132142.5 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 6607.13 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.0% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Liqueur market size was valued at USD 2827.85 million in 2024 and is projected to grow at a CAGR of 3.6% during the forecast period. The market is supported by Brazil's thriving party culture, rising cocktail consumption, and demand for high-end alcoholic beverages. Customers like liqueurs like cachaça-based beverages.
• Argentina's Liqueur market had a market share of USD 1110.00 million in 2024 and is projected to grow at a CAGR of 3.9% during the forecast period. The demand for foreign liqueurs is being driven by Argentina's changing drinking habits and growing tourism, as well as a growing local appreciation for distinctive flavor profiles and high-end beverages.
• Colombia Liqueur market is projected to witness growth at a CAGR of 2.8% during the forecast period, with a market size of USD 588.03 million in 2024.
• Peru Liqueur market is projected to witness growth at a CAGR of 3.2% during the forecast period, with a market size of USD 541.78 million in 2024.
• The Chile Liqueur market is projected to witness growth at a CAGR of 3.3% during the forecast period, with a market size of USD 475.71 million in 2024.
• The Rest of Latin America's Liqueur market is projected to witness growth at a CAGR of 2.1% during the forecast period, with a market size of USD 1063.75 million in 2024.

Middle East Liqueur

According to Cognitive Market Research, the global Liqueur market size was estimated at USD 132142.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 2642.85 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.3% from 2024 to 2031..

• The GCC Countries Liqueur market is projected to witness growth at a CAGR of 4.1% during the forecast period, with a market size of USD 1131.14 million in 2024. The GCC countries' growing expatriate communities with a wide range of purchasing patterns, economic growth, and tourism all contribute to the demand for high-end and luxury liqueurs.
• The Egypt Liqueur market is projected to witness growth at a CAGR of 3.6% during the forecast period, with a market size of USD 277.50 million in 2024.
• The South African Liqueur market is projected to witness growth at a CAGR of 4.3% during the forecast period, with a market size of USD 417.57 million in 2024. The market is expanding due to South Africa's expanding middle class, rising demand for luxury liqueur brands from outside, and an increase in travel and events.
• The Turkey Liqueur market is projected to witness growth at a CAGR of 2.8% during the forecast period, with a market size of USD 227.29 million in 2024.
• The Nigeria Liqueur market is projected to witness growth at a CAGR of 2.4% during the forecast period, with a market size of USD 277.50 million in 2024.
• The Rest of the MEA Liqueur market is projected to witness growth at a CAGR of 2.3% during the forecast period, with a market size of USD 311.86 million in 2024.

Liqueur Market Analysis

How are Segments Performing in the Global Liqueur Market?

Liqueur Market Type Segment Analysis

According to Cognitive Market Research, Fruit Flavored is likely to dominate the Liqueur Market over the forecast period. Due to their widespread appeal and adaptability for use in both cocktails and on their own, fruit-flavored liqueurs are in high demand in the liqueur industry. These liqueurs, which come in refreshing flavors like peach, cherry, and raspberry, are popular among younger customers and those looking for sweeter, lighter alternatives to traditional spirits. Their appeal in mixology might also be attributed to their vivid hues and flavor profiles. Demand has been further stimulated by customers' preference for fruit-based liqueurs prepared from premium, real fruits, as well as their growing interest in natural and organic components. Growth in this sector is still being driven by creative new flavors and seasonal fruit varieties, particularly in premium markets.

The Neutrals/Bitters category is the fastest-growing segment in the Liqueur Market. The market for liqueurs is seeing an increase in demand for neutral and bitter liqueurs due to their distinctive flavor profiles and crucial role in creating traditional cocktails. Neutrals, which are popular among home bartenders and professional mixologists alike, are used as bases for a variety of mixed drinks because of their delicate and clean flavor. Bitters are becoming more and more well-liked in craft cocktail culture because of their herbal, aromatic, and occasionally spicy qualities. Their popularity is fueled by their ability to make cocktails like Negroni and Old Fashioned more complex. The growing demand for premium neutrals and artisanal, high-quality bitters contributes to the expansion of this market.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Liqueur Industry. Request a Free Sample PDF!

Liqueur Market Packaging Segment Analysis

According to Cognitive Market Research, the Glass segment holds the largest share of the market. Because of its superior feel, capacity to maintain product quality and visual appeal, glass packaging is highly sought after in the liqueur sector. Liqueurs, especially those with delicate infusions or greater alcohol content, benefit from glass's superior air and light barrier, which helps preserve their flavor, color, and scent. Furthermore, because glass packaging is so recyclable, it fits nicely with consumers' increasing desire for sustainability. Its appeal is further increased by its affiliation with luxury and high-end brands, particularly in the premium and super-premium liqueur classes. Glass bottles' eye-catching design improves brand positioning as well.

In the Liqueur Market, the PET Bottle has been expanding at a rapid pace. PET (polyethylene terephthalate) bottle packaging is becoming more popular in the liqueur market because it is affordable, lightweight, and shatterproof. PET bottles appeal to mass-market and value brands because they are less expensive than glass. PET also makes it simple to store and transport, which lowers logistics expenses. The use of PET packaging for flavored and low-alcohol liqueurs aimed at a wider audience is growing, even though it has historically not been connected with premium liqueurs. The versatility of PET's designs and its capacity to create recyclable, environmentally friendly bottles have also helped to support its rising popularity in the liqueur industry.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Liqueur Distribution Channel Outlook: Segment Analysis

Liqueur Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the Convenience Stores segment holds the largest market share. The demand for liqueurs is rising as convenience stores serve customers looking for quick and simple transactions. These shops sell a range of well-known liqueur brands, particularly those in more portable, easily consumable packaging that appeals to customers who are constantly on the go. These businesses are a popular option for impulsive purchases because of their affordable cost and convenient 24/7 availability. Convenience store sales of liqueurs have also increased due to the growing popularity of informal social events and home entertainment. Convenience stores continue to see expansion in the liqueur business, particularly in metropolitan regions, as consumer preferences shift toward easier access and smaller quantities.

In the Liqueur market, the rapidly growing category is the on-premises. As more people drink liqueurs at bars, restaurants, and social gatherings, there is an increasing demand for them on-premises. Due to their variety and ability to improve the drinking experience, liqueurs are a popular choice for cocktails. Craft cocktails and mixology trends are becoming more and more popular, and customers are looking for distinctive, premium drink options, which is driving demand. Additionally, the increase in social events, celebrations, and eating establishment experiences is driving the consumption of liqueurs on-premises. Restaurants, as well as bars, continue to offer liqueurs on their cocktail menus as customers try out new tastes and brands, which helps the industry expand in on-premises locations.

• Convenience Stores
• On-premises
• Retailers
• Supermarkets

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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