Global Livestream Shopping
Market Report
2024
Global Livestream Shopping Market size is USD XX million in 2024. The growing consumer preference for interactive and real-time online shopping experiences is expected to boost the sales to USD XX Million by 2031 with a Compound Annual Growth Rate (CAGR) of 6.80% from 2024 to 2031.
The base year for the calculation is 2023 and 2019 to 2023 will be historical period. The year 2024 will be estimated one while the forecasted data will be from year 2025 to 2031. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, the global Livestream Shopping market size is USD XX million in 2024. It will expand at a compound annual growth rate (CAGR) of 6.80% from 2024 to 2031.
Base Year | 2023 |
Historical Data Time Period | 2019-2023 |
Forecast Period | 2024-2031 |
Global Livestream Shopping Market Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 6.8% |
North America Livestream Shopping Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 5% |
Europe Livestream Shopping Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 5.3% |
Asia Pacific Livestream Shopping Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 8.8% |
South America Livestream Shopping Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 6.2% |
Middle East and Africa Livestream Shopping Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 6.5% |
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Market Restrains:
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Market Trends:
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Market Split by Type |
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Market Split by Application |
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List of Competitors |
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Regional Analysis |
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Country Analysis |
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Key Qualitative Information Covered |
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Livestream Shopping Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
The Livestream Shopping, also known as live commerce, combines live video streaming with e-commerce. This innovative shopping format allows consumers to purchase products in real-time while watching live broadcasts. During these live sessions, hosts (often influencers or brand representatives) showcase products, provide detailed information, and interact with the audience through chat features. Market driven by the widespread adoption of smartphones and high-speed internet access has significantly contributed to the growth of the livestream shopping market. Consumers can now easily access live shopping events from anywhere, increasing the potential customer base. Furthermore, Social media platforms like Instagram, Facebook, TikTok, and YouTube have become crucial channels for livestream shopping. Influencers and content creators use these platforms to host live shopping events, leveraging their follower base to drive sales.
For instance, in October 2023, theTalk Shop Live, a U.S.-based live commerce platform, launched a new app for mobile merchants. The app allows users to use the platform tools, such as viewing product details, highlighting essential products during sales, tracking sales, interacting with customers during broadcasts, and getting ratings l. (Source:https://techcrunch.com/2023/10/16/live-commerce-startup-talkshoplive-launches-new-app-for-sellers-to-broadcast-on-mobile/)
The rapid proliferation of smartphones and enhanced internet accessibility are pivotal drivers in the Livestream Shopping Market. With the global smartphone user base expanding, more consumers can access livestream platforms seamlessly. This accessibility has democratized shopping, allowing users to interact with brands and influencers in real time, irrespective of their geographic location. Enhanced internet speeds and the advent of 5G technology further facilitate high-quality streaming experiences, thereby boosting consumer engagement and driving sales. The convenience and immediacy of smartphone-based livestream shopping are reshaping traditional retail paradigms, making it an integral component of the modern shopping landscape.
The integration of social media platforms with e-commerce functionalities is another significant driver of the Livestream Shopping Market. Social media giants like Facebook, Instagram, and TikTok have embedded shopping features directly into their platforms, allowing users to purchase products showcased during livestreams without leaving the app. This seamless integration enhances the shopping experience by combining entertainment, social interaction, and commerce. Influencers and brands leverage these platforms to reach wider audiences and create authentic, engaging content that drives purchasing decisions. The synergistic relationship between social media and e-commerce thus plays a crucial role in propelling the growth of the Livestream Shopping Market.
The livestream shopping market faces significant restraint due to technical challenges and the digital divide. High-quality livestreaming requires robust internet infrastructure, which is not uniformly available, particularly in rural or less developed regions. This inconsistency limits the reach of livestream shopping to potential customers in these areas. Additionally, technical issues such as latency, buffering, and poor video quality can disrupt the shopping experience, leading to customer frustration and lower conversion rates. These technical barriers, coupled with unequal access to reliable internet, hinder the widespread adoption and growth of the livestream shopping market.
The COVID-19 pandemic significantly accelerated the growth of the livestream shopping market, as consumers increasingly turned to online platforms for their shopping needs due to lockdowns and social distancing measures. With physical stores temporarily closed or operating under restricted conditions, livestream shopping emerged as a dynamic and engaging alternative, allowing brands to connect with consumers in real-time, showcase products interactively, and provide immediate purchase options. The surge in online activity and digital transformation during the pandemic propelled the adoption of this trend, with major e-commerce platforms and social media networks integrating livestream features to enhance the shopping experience. Consequently, the livestream shopping market experienced substantial growth, becoming a crucial channel for retail and brand engagement in a post-pandemic world.
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The Livestream Shopping Market is highly dynamic, with major players leveraging their existing ecosystems and emerging players focusing on niche markets and unique shopping experiences. The competitive landscape is characterized by rapid innovation, integration of advanced technologies, and strategic partnerships with influencers and brands. As the market continues to evolve, the ability to provide engaging, personalized, and seamless shopping experiences will be crucial for success.
February 2023: Bambuser AB announced a partnership with TikTok Shop to provide an improved and more accessible livestream shopping experience for its sellers in the U.S. market. The collaboration is expected to be implemented gradually, and the initial phase focuses on determining revenue based on parameters such as the number of participating sellers, show creators, TikTok creators, and TikTok live sales.
(Source: https://ir.bambuser.com/press-release)
November 2022: Firework announced a partnership with Snowflake Inc., a U.S.-based data cloud company. The partnership is anticipated to bring speed and smooth performance to Firework’s video commerce platform.
Top Companies Market Share in Livestream Shopping Industry: (In no particular order of Rank)
If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.
According to Cognitive Market Research, North America dominates the Livestream Shopping Market due to its advanced digital infrastructure, high internet penetration, and widespread use of social media platforms. The region's strong e-commerce ecosystem, coupled with consumers' growing preference for interactive and immersive online shopping experiences, fuels this trend. Additionally, the presence of tech-savvy influencers and robust marketing strategies by major brands enhances market growth. The COVID-19 pandemic accelerated the adoption of livestream shopping as consumers sought convenient and safe shopping alternatives, further cementing North America's leading position in this market.
Asia Pacific region is the fastest-growing market for livestream shopping due to its tech-savvy population, widespread smartphone usage, and high internet penetration. The region's consumers, particularly in China and Southeast Asia, are enthusiastic early adopters of new technologies and e-commerce trends. The integration of social media platforms with e-commerce has revolutionized shopping habits, driven by influencers and celebrities hosting live shopping events.
The current report Scope analyzes Livestream Shopping Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
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According to Cognitive Market Research, the global Livestream Shopping market size was estimated at USD XX Million,out of which North America held the major market of more than 40% of the global revenue with a market size of USD XXmillion in 2024 and will grow at a compound annual growth rate (CAGR) of 5.0%from 2024 to 2031.
According to Cognitive Market Research, the global Livestream Shopping market size was estimated at USD XX Million out of which Europe held the market of more than 30% of the global revenue with a market size of USD XXmillion in 2024 and will grow at a compound annual growth rate (CAGR) of 5.3%from 2024 to 2031.
According to Cognitive Market Research, the global Livestream Shopping market size was estimated at USD XXMillion, out of which Asia Pacific held the market ofaround23% of the global revenue with a market size of USD XXmillion in 2024 and will grow at a compound annual growth rate (CAGR) of 8.8%from 2024 to 2031.
According to Cognitive Market Research, the global Livestream Shopping market size was estimated at USD XX Million out of which Latin America market of more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2%from 2024 to 2031.
According to Cognitive Market Research, the global Livestream Shopping market size was estimated at USD XX Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD XXmillion in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5%from 2024 to 2031.
Global Livestream Shopping Market Report 2024 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Livestream Shopping Industry growth. Livestream Shopping market has been segmented with the help of its Type, Application , and others. Livestream Shopping market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
How are Segments Performing in the Global Livestream Shopping Market?
According to Cognitive Market Research, the B2C segment is currently the dominant category. This dominance is attributed to the widespread adoption of online shopping by individual consumers who are increasingly drawn to the interactive and engaging nature of livestreams. B2C livestreams offer a more personalized shopping experience, allowing consumers to see products in real-time, ask questions, and receive immediate responses from sellers. The convenience and entertainment value of this format have significantly boosted consumer participation, leading to a substantial market share for the B2C segment.
The C2C segment is emerging as the fastest-growing category in the Livestream Shopping Market. This rapid growth is driven by the rising popularity of social commerce platforms and peer-to-peer selling. C2C livestream shopping allows individuals to become sellers and buyers within the same community, fostering a sense of trust and authenticity. The ease of setting up personal livestream channels and the appeal of purchasing unique or second-hand items directly from other consumers have fueled the expansion of the C2C segment, making it the most rapidly expanding category in the market.
The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Livestream Shopping Industry. Request a Free Sample PDF!
According to Cognitive Market Research, the Clothing segment stands as the dominant category. This prominence is largely due to the visual and demonstrative nature of fashion products, which align perfectly with the interactive features of livestream shopping. Consumers can see how clothes fit on models in real-time, ask about fabric and size details, and receive instant feedback from hosts. The immersive experience of seeing garments in motion and styled in various ways significantly enhances buyer confidence and satisfaction, thereby driving the substantial market share of the Clothing segment.
The Cosmetics segment is experiencing the fastest growth in the Livestream Shopping Market. The rapid expansion is fueled by the highly visual and experimental nature of cosmetic products, which benefit immensely from live demonstrations. Beauty influencers and experts utilize livestreams to showcase makeup application techniques, skincare routines, and the immediate effects of products, which resonate deeply with consumers seeking personalized beauty advice.
The above Graph is for representation purposes only. This chart does not depict actual Market share.
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Research associate at Cognitive Market Research
Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.
Swasti an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.
In her current role, Swasti manages research for service and software category, leading initiatives to uncover market opportunities and enhance competitive positioning. Her strong analytical skills and ability to provide clear, impactful findings have been crucial to her team’s success. With an expertise in market research analysis, She is adept at dissecting complex problems, extracting meaningful insights, and translating them into actionable recommendations, Swasti remains an invaluable asset in the dynamic landscape of market research.
Conclusion
Please note, we have not disclose, all the sources consulted/referred during a market study due to confidentiality and paid service concern. However, rest assured that upon purchasing the service or paid report version, we will release the comprehensive list of sources along with the complete report and we also provide the data support where you can intract with the team of analysts who worked on the report.
The Livestream Shopping also known as live commerce combines live video streaming with e commerce This innovative shopping format allows consumers to purchase products in real time while watching live broadcasts
Disclaimer:
Type | B2C, B2B, C2C |
Application | Clothing, Food, Cosmetics, Electronic Goods, Others |
List of Competitors | Amazon Live, Douyin (TikTok), Instagram Live, Shopee Live, Hello-lisa, JD, Taobao, Bambuser |
This chapter will help you gain GLOBAL Market Analysis of Livestream Shopping. Further deep in this chapter, you will be able to review Global Livestream Shopping Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
Chapter 2 North America Market Analysis
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Qualitative Analysis for the North America Market: North America Livestream Shopping Market Trends North America Livestream Shopping Technological Road Map North America Livestream Shopping Market Drivers North America Livestream Shopping Market Restraints North America Livestream Shopping Market Opportunity Market Attractiveness Analysis COVID – 19 Impact Analysis PESTEL Analysis Porter’s Five Forces Analysis Product Life Cycle Industrial Chain Analysis
You can purchase only the Executive Summary North America Market (2019 vs 2024 vs 2031)
Chapter 3 Europe Market Analysis
You can purchase only the Executive Summary Europe Market (2019 vs 2024 vs 2031)
Chapter 4 Asia-Pacific Market Analysis
You can purchase only the Executive Summary Asia Pacific Market (2019 vs 2024 vs 2031)
Chapter 5 South America Market Analysis
You can purchase only the Executive Summary South America Market (2019 vs 2024 vs 2031)
Chapter 6 Middle East and Africa Market Analysis
You can purchase only the Executive Summary Middle East and Africa Market (2019 vs 2024 vs 2031)
Only Available with Corporate User License
Chapter 7 Top 10 Countries Analysis
Competitor's Market Share and Revenue (Subject to Data Availability for Private Players)
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Type Analysis 2019 -2031, will provide market size split by Type. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Type Analysis 2019 -2031
The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 11 Market Split by Application Analysis 2019 -2031
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Livestream Shopping market
Chapter 12 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Why B2C have a significant impact on Livestream Shopping market? |
What are the key factors affecting the B2C and B2B of Livestream Shopping Market? |
What is the CAGR/Growth Rate of Clothing during the forecast period? |
By type, which segment accounted for largest share of the global Livestream Shopping Market? |
Which region is expected to dominate the global Livestream Shopping Market within the forecast period? |
Segmentation Level Customization |
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Region level Data Customization |
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Country level Data Customization |
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Company Level |
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Additional Data Analysis |
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Additional Qualitative Data |
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Additional Quantitative Data |
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Service Level Customization |
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