Makeup Remover Market Report 2025 (Global Edition)

Global Makeup Remover Market Report 2025 Market Size Split by Market Split by Product (Wipes/ Pads/ Cloths, Liquid, Lotions/Creams, Others), by Market Split by Purpose (Face, Eyes, Lips), by Market Sp...

Makeup Remover Market Report Description

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Makeup Remover Market Insights Video

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Competitive Landscape of the Makeup Remover Market

The makeup remover market includes products formulated to delicately and efficiently eliminate cosmetics from the skin. Evolving consumer preferences, emphasizing gentler formulas with natural ingredients due to concerns for skin sensitivity and wellness shape its growth dynamics. Convenience drives demand for one-step solutions, such as micellar water and wipes, tailored to hectic lifestyles. Despite challenges like removing stubborn makeup and creating hypoallergenic options, intense competition persists, with both established players and newcomers striving to meet consumer expectations for effectiveness and ingredient transparency.

March 2019: Organic Harvest launches a new makeup line in the color cosmetics sector, offering toxin-free and cruelty-free formulations. The brand introduces cosmetics promoting skin health and eco-sustainability, addressing the rising demand for safe and eco-conscious beauty solutions. (Source: https://www.afaqs.com/news/advertising/organic-harvest-launches-100-vegan-organic-makeup) November 2021: Neutrogena shifts its popular makeup removal wipes to 100% plant-based fibers. Utilizing Veocel fibers sourced from renewable wood in sustainably managed forests, the new wipes are compostable at home within 35 days, reducing landfill waste and promoting eco-friendly beauty practices. (Source: https://www.nonwovens-industry.com/contents/view_breaking-news/2023-07-21/neutrogena-launches-compostable-makeup-wipes/)

Top Companies Market Share in Makeup Remover Industry: (In no particular order of Rank)

• Kimberly-Clark
• Corporation (US)
• L'oréal S.A. (France)
• Bobbi Brown Professional Cosmetics Inc. (US)
• Revlon Inc. (US)
• Unilever (UK)
• Bare Escentuals Inc. (US)
• Beiersdorf Ag (Germany)
• Johnson & Johnson (US)
• Avon Products Inc. (UK)
• The Procter & Gamble Company (US)
• Lvmh Moet Hennessy (France)
• The Estée Lauder Companies Inc. (US)
• Pandg (US)
• Confidential Data
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Makeup Remover Market

Which Region Dominates the Makeup Remover Market in 2024?

According to Cognitive Market Research, North America emerged as a dominant force in the makeup remover market in 2024, encompassing the United States and Canada. Renowned for its burgeoning beauty consciousness and skincare awareness, the region showcases a steady market growth. Consumers prioritize gentle yet effective makeup removal solutions, particularly favoring natural, cruelty-free, and eco-friendly options. Leading beauty and skincare corporations shape the landscape with comprehensive product offerings tailored to diverse skin needs. The influence of e-commerce significantly impacts North America's makeup remover market, reflecting evolving consumer preferences and shopping behaviors..

Which Region is Expanding at the Fastest CAGR?

Asia Pacific emerges as the fastest-growing region in the makeup remover market from 2023 to 2033, covering countries like Japan, China, and India. Recognized for its burgeoning beauty consciousness and skincare awareness, the area demonstrates robust market growth. Consumers prioritize gentle yet efficient makeup removal solutions, showing a preference for natural, cruelty-free, and eco-friendly options. Leading beauty and skincare companies shape the market landscape with extensive product offerings tailored to diverse skin needs. The impact of e-commerce significantly influences Asia Pacific's makeup remover market, mirroring evolving consumer preferences and shopping patterns.

The current report Scope analyzes Makeup Remover Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Makeup Remover

According to Cognitive Market Research, the global Makeup Remover Market size was estimated at USD 3351.8 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 1340.72 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Makeup Remover Market with a market size of USD 1057.83 million in 2024 and is projected to grow at a CAGR of 3.2% during the forecast period. The US dominates the makeup removal market due to its large consumer base, robust retail infrastructure, and high demand for beauty and personal care products.
• The Canada Makeup Remover Market had a market share of USD 160.89 million in 2024 and is projected to grow at a CAGR of 4.2% during the forecast period. Canada is experiencing rapid growth in the makeup removal market due to increasing consumer awareness, shifting beauty trends, and expanding distribution channels
• The Mexico Makeup Remover Market is projected to witness growth at a CAGR of 3.9% during the forecast period, with a market size of USD 122.01 million in 2024.

Europe Makeup Remover

According to Cognitive Market Research, the global Makeup Remover Market size was estimated at USD 3351.8Million, out of which Europe held the market of more than 30% of the global revenue with a market size of USD 1005.54 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.

• The United Kingdom Makeup Remover Market had a market share of USD 168.93 million in 2024 and is projected to grow at a CAGR of 4.5% during the forecast period. The United Kingdom is experiencing rapid growth in the makeup removal market driven by increasing consumer awareness, evolving beauty trends, and a booming e-commerce sector.
• The France Makeup Remover Market is projected to witness growth at a CAGR of 2.9% during the forecast period, with a market size of USD 92.51 million in 2024.
• According to Cognitive Market Research, the German makeup Remover Market size was valued at USD 199.10 million in 2024 and is projected to grow at a CAGR of 3.9% during the forecast period. Germany dominates the makeup removal market due to its robust economy, high consumer spending on cosmetics, and a well-developed retail infrastructure.
• The Italy Makeup Remover Market is projected to witness growth at a CAGR of 3.1 % during the forecast period, with a market size of USD 86.48 million in 2024.
• The Russia Makeup Remover Market is projected to witness growth at a CAGR of 2.7% during the forecast period, with a market size of USD 155.86 million in 2024.
• The Spain Makeup Remover Market is projected to witness growth at a CAGR of 2.8% during the forecast period with a market size of USD 82.45 million in 2024
• The Luxembourg Makeup Remover Market is projected to witness growth at a CAGR of 3.8% during the forecast period, with a market size of USD 31.17 million in 2024.
• The Portugal Makeup Remover Market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 21.12 million in 2024.
• The Greece Makeup Remover Market is projected to witness growth at a CAGR of 4.0% during the forecast period, with a market size of USD 12.07 million in 2024.
• Rest of Europe's Makeup Remover Market is projected to witness growth at a CAGR of 2.4% during the forecast period, with a market size of USD 155.86 million in 2024.

Asia Pacific Makeup Remover

According to Cognitive Market Research, the global Makeup Remover Market size was estimated at USD 3351.8 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 770.91 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.

• According to Cognitive Market Research, the China Makeup Remover Market size was valued at USD 346.91 million in 2024 and is projected to grow at a CAGR of 6.7% during the forecast period. China leads the makeup removal market due to its massive population, increasing urbanization, and growing consumer demand for skincare and beauty products.
• The Japan Makeup Remover Market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 106.39 million in 2024.
• The India Makeup Remover Market had a market share of USD 92.51 million in 2024 and is projected to grow at a CAGR of 9.0% during the forecast period. India is experiencing rapid growth in the makeup removal market driven by expanding urbanization, rising disposable incomes, and a growing awareness of skincare and beauty among consumers.
• The South Korean makeup Remover Market is projected to witness growth at a CAGR of 6.3% during the forecast period, with a market size of USD 77.09 million in 2024.
• The Australia Makeup Remover Market is projected to witness growth at a CAGR of 6.9% during the forecast period, with a market size of USD 40.09 million in 2024.
• The South East Asia Makeup Remover Market is projected to witness growth at a CAGR of 8.2% during the forecast period, with a market size of USD 53.19 million in 2024.
• The Rest of Asia Pacific Makeup Remover Market is projected to witness growth at a CAGR of 7.0% during the forecast period, with a market size of USD 54.73 million in 2024.

South America Makeup Remover

According to Cognitive Market Research, the global Makeup Remover Market size was estimated at USD 3351.8 Million, out of which Latin America market of more than 5% of the global revenue with a market size of USD 167.59 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.6% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Makeup Remover Market size was valued at USD 71.73 million in 2024 and is projected to grow at a CAGR of 5.2% during the forecast period. Brazil leads the makeup removal market due to its large consumer base, strong beauty culture, and growing demand for skincare products
• Argentina's Makeup Remover Market had a market share of USD 28.16 million in 2024 and is projected to grow at a CAGR of 5.5% during the forecast period. Argentina is experiencing rapid growth in the makeup removal market, driven by increasing urbanization, growing disposable incomes, and a rising demand for beauty and personal care products.
• Colombia's Makeup Remover Market is projected to witness growth at a CAGR of 4.4% during the forecast period, with a market size of USD 14.92 million in 2024.
• Peru Makeup Remover Market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 13.74 million in 2024.
• Chile's Makeup Remover Market is projected to witness growth at a CAGR of 4.9% during the forecast period, with a market size of USD 12.07 million in 2024.
• The Rest of Latin America's Makeup Remover Market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 26.98 million in 2024.

Middle East Makeup Remover

According to Cognitive Market Research, the global Makeup Remover Market size was estimated at USD 3351.8Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 67.04 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2024 to 2031.

• The GCC Countries Makeup Remover Market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 28.69 million in 2024. GCC countries lead the makeup removal market due to high disposable incomes, a growing beauty-conscious population, and a preference for premium skincare products.
• The Egypt Makeup Remover Market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 7.04 million in 2024.
• The South Africa Makeup Remover Market is projected to witness growth at a CAGR of 5.9% during the forecast period, with a market size of USD 10.59 million in 2024. South Africa is experiencing rapid growth in the makeup removal market due to increasing urbanization, rising consumer awareness of skincare, and expanding access to beauty products.
• The Turkey Makeup Remover Market is projected to witness growth at a CAGR of 4.4% during the forecast period, with a market size of USD 5.77 million in 2024.
• The Nigeria Makeup Remover Market is projected to witness growth at a CAGR of 4.0% during the forecast period, with a market size of USD 7.04 million in 2024.
• The Rest of the MEA Makeup Remover Market is projected to witness growth at a CAGR of 3.9% during the forecast period, with a market size of USD 7.91 million in 2024.

Makeup Remover Market Analysis

How are Segments Performing in the Global Makeup Remover Market?

Makeup Remover Market Product Segment Analysis

According to Cognitive Market Research, the dominating segment in the makeup remover market is liquid removers. Liquid removers offer versatility and efficacy, adept at removing various makeup types without irritating. Their popularity stems from their gentle yet thorough cleansing properties, appealing to a broad spectrum of consumers. Liquid removers are favored for their ease of use and ability to dissolve makeup effectively, leaving the skin feeling refreshed and nourished.

Meanwhile, the fastest-growing segment is wipes/pads. Wipes and pads provide convenient, on-the-go makeup removal solutions, catering to consumers with busy lifestyles. Their popularity is fueled by their portability and effectiveness in swiftly removing makeup without the need for additional products or rinsing. Wipes and pads offer a quick and effortless makeup removal experience, making them increasingly preferred by consumers seeking convenience without compromising on efficacy.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Makeup Remover Industry. Request a Free Sample PDF!

Makeup Remover Market Purpose Segment Analysis

According to Cognitive Market Research, the dominating segment in the makeup remover market split by purpose is face makeup removers. Face makeup removers hold sway due to their versatility in effectively removing foundation, blush, and other facial cosmetics. These products are formulated to cleanse the skin thoroughly without stripping away essential moisture, making them a staple in skincare routines. Their popularity stems from their ability to leave the skin feeling refreshed and rejuvenated after makeup removal, catering to the holistic skincare needs of consumers

On the other hand, the fastest-growing segment is eye makeup removers. Eye makeup removers are experiencing rapid growth as consumers increasingly prioritize specialized products for delicate eye areas. These removers are formulated to effectively dissolve and lift away stubborn eye makeup, including waterproof mascara and eyeliner, without irritating. Their popularity is driven by their gentle yet powerful formulation, ensuring thorough cleansing while maintaining the delicate skin around the eyes, meeting the specific needs of consumers seeking targeted makeup removal solutions.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Makeup Remover Market Split by Price Segment Analysis

Price Segment Analysis

According to Cognitive Market Research, the dominating segment is the mid-range/economy segment. Mid-range and economy makeup removers attract a wide consumer base with their affordability and reasonable pricing. These products offer effective makeup removal without breaking the bank, appealing to budget-conscious consumers who seek quality at a reasonable price. Their popularity is driven by their accessibility and value for money, making them a staple choice for everyday makeup removal needs..

Conversely, the fastest-growing segment is the high/premium segment. High-end and premium makeup removers are experiencing rapid growth as consumers increasingly prioritize quality and luxury in their skincare routines. These products boast advanced formulations and premium ingredients, promising superior efficacy and a luxurious experience. Their popularity is fueled by consumer demand for indulgent skincare products that deliver exceptional results, reflecting a shift towards premiumization in the makeup remover market

• High/ Premium
• Mid-range/ Economy

Makeup Remover Market Split by Sales Channel Segment Analysis

Sales Channel Segment Analysis

According to Cognitive Market Research, supermarkets/hypermarkets emerge as the dominating segment. Supermarkets and hypermarkets offer a wide range of makeup remover products under one roof, providing convenience and accessibility to consumers. These mass retail outlets attract a large customer base with their competitive pricing and diverse product selections, making them a preferred destination for everyday shopping needs.

Conversely, the fastest-growing segment is e-retailers. With the increasing popularity of online shopping, e-retailers are experiencing rapid growth in the makeup remover market. Online platforms offer convenience, extensive product varieties, and often exclusive deals, appealing to tech-savvy consumers who enjoy the convenience of shopping from home. The ability to easily compare prices and read reviews online adds to the popularity of e-retailers in the makeup remover market.

• Pharmacies
• Specialty Outlets
• Supermarkets/Hypermarkets
• Convenience Stores
• Beauty Stores
• e-Retailers
• Others

Author's Detail

Manoj Phagare

Senior Research Analyst at Cognitive Market Research

LinkedIn

Profile

• Worked on several market, industry & business research projects, on various models such as Syndicated, Custom, Subscriptions and Consults
• Proficient in secondary research and familiar with all paid research databases
• Proficient in primary research and handling client queries through mails and calls
• Expertise in statistical techniques used in data forecasting, possess strong grip on all aspects of market engineering & data analysis
• Expertise in checking feasibility of projects based on Request for Proposal (RFPs) of clients
• Acquainted with entire process of report writing- Title Analysis, TOC Building, Search Engine Optimization, TOC Freezing, Writing Reports, Market Engineering, Scheduling Primaries, Directory of Key Industry Participants (DKIP), Drafting “Press Articles/Summary/Report Description/Analyst Briefing” used for making marketing collaterals 
• Gained team-work skills in coordinating with the sales teams for business development and meeting needs of a variety of clients hand-in-hand with promoting sales.

Author's Conclusion