Mannequin Market Report 2025 (Global Edition)

Global Mannequin Market Report 2025 Market Size Split by Type (Women, Men, Infant & Toddlers), by Material (Fiberglass, Plastic, Others), by End User (Retailers, Fashion Designers & Boutiques, Beautic...

Mannequin Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Mannequin Market Insights Video

Competitive Landscape of the Mannequin Market

In the mannequin market's competitive landscape, numerous key competitors are driving innovation and growth. Key players in the mannequin market adopt strategies such as product innovation, customization options, sustainable materials, strategic partnerships with retailers, digital integration for virtual displays, and enhancing supply chain efficiency to meet diverse customer needs and improve market competitiveness.

September 2020: Olympia + Invictus collection brings your creations to life. Sempere Mannequins presents its collection of sports and athleisure mannequins, expressing the strength and dynamism of sport. The collection contains 60 mannequin poses, torsos, and accessories. (Source: https://retaildesignblog.net/2020/10/20/olympia-invictus-sport-mannequin-collection-by-sempere-mannequins/)

Top Companies Market Share in Mannequin Industry: (In no particular order of Rank)

• Hans Boodt Mannequins
• Genesis Display GmbH
• Proportion London Ltd.
• Xiamen Crystal Mannequin
• CORTEC GmbH
• Cofrad Mannequins
• Xiamen Nanyang Mannequins and Hangers Co. Ltd.
• Wuxi Elegant Mannequin Co. Ltd.
• Bonavery Mannequins
• Window France
• Noa Brands Europe SL
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Mannequin Market

Which Region Dominates the Mannequin Market in 2024?

According to Cognitive Market Research, North America currently dominates the mannequin market, and the region is expected to have significant growth during the projected period. This is due to the region's growing retail sector, emphasizing visual merchandising to enhance customer engagement. The rise of e-commerce encourages innovative mannequin designs for both physical and digital displays.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR) due to the region's booming retail sector, increasing fashion consciousness among consumers, and the growth of e-commerce. Retailers are adopting innovative visual merchandising strategies, including customizable and realistic mannequins, to enhance customer engagement and showcase products effectively in both physical and online environments.

The current report Scope analyzes Mannequin Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Mannequin

According to Cognitive Market Research, the global mannequin market size was estimated at USD 5514.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 2205.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.7% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the mannequin market with a market size of USD 1740.28 million in 2024 and is projected to grow at a CAGR of 2.5% during the forecast period. The US market's technological advancement and innovation in mannequin.
• The Canada mannequin market had a market share of USD 264.68 million in 2024 and is projected to grow at a CAGR of 3.5% during the forecast period. Canada’s rising awareness among the population.
• The Mexico mannequin market is projected to witness growth at a CAGR of 3.2% during the forecast period, with a market size of USD 200.72 million in 2024.

Europe Mannequin

According to Cognitive Market Research, the global mannequin market size was estimated at USD 5514.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 1654.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.0% from 2024 to 2031.

• The United Kingdom mannequin market had a market share of USD 277.92 million in 2024 and is projected to grow at a CAGR of 3.8% during the forecast period. In the UK, mannequin sales witness an upswing due to the growing retail sector.
• The France mannequin market is projected to witness growth at a CAGR of 2.2% during the forecast period, with a market size of USD 152.19 million in 2024.
• According to Cognitive Market Research, the German mannequin market size was valued at USD 327.54 million in 2024 and is projected to grow at a CAGR of 3.2% during the forecast period. In Germany, mannequin surged due to the Increased focus of the manufacturers and major market players.
• The Italy mannequin market is projected to witness growth at a CAGR of 2.4% during the forecast period, with a market size of USD 142.27 million in 2024.
• The Russia mannequin market is projected to witness growth at a CAGR of 2.0% during the forecast period, with a market size of USD 256.41 million in 2024.
• The Spain mannequin market is projected to witness growth at a CAGR of 2.1% during the forecast period with a market size of USD 135.65 million in 2024
• The Luxembourg mannequin market is projected to witness growth at a CAGR of 3.1% during the forecast period, with a market size of USD 51.28 million in 2024.
• The Portugal mannequin market is projected to witness growth at a CAGR of 2.8% during the forecast period, with a market size of USD 34.74 million in 2024.
• The Greece mannequin market is projected to witness growth at a CAGR of 3.3% during the forecast period, with a market size of USD 19.85 million in 2024.
• The Rest of Europe's mannequin market is projected to witness growth at a CAGR of 1.7% during the forecast period, with a market size of USD 256.41 million in 2024.

Asia Pacific Mannequin

According to Cognitive Market Research, the global mannequin market size was estimated at USD 5514.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 1268.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031.

• According to Cognitive Market Research, the China mannequin market size was valued at USD 570.72 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. Mannequin surged in China due to the Increased focus of the manufacturers and major market players.
• The Japan mannequin market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 175.02 million in 2024.
• The India mannequin market had a market share of USD 152.19 million in 2024 and is projected to grow at a CAGR of 8.3% during the forecast period. India's rising awareness among the population.
• The South Korean mannequin market is projected to witness growth at a CAGR of 5.6% during the forecast period, with a market size of USD 126.83 million in 2024.
• The Australian mannequin market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 65.95 million in 2024.
• The South East Asia mannequin market is projected to witness growth at a CAGR of 7.5% during the forecast period, with a market size of USD 87.51 million in 2024.
• The Rest of Asia Pacific mannequin market is projected to witness growth at a CAGR of 6.3% during the forecast period, with a market size of USD 90.05 million in 2024.

South America Mannequin

According to Cognitive Market Research, the global mannequin market size was estimated at USD 5514.2 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 275.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.9% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil mannequin market size was valued at USD 118.00 million in 2024 and is projected to grow at a CAGR of 4.5% during the forecast period. Mannequin flourished in Brazil due to increasing demand for visual merchandising.
• Argentina's mannequin market had a market share of USD 46.32 million in 2024 and is projected to grow at a CAGR of 4.8% during the forecast period. Argentina's rising personal disposable income.
• Colombia mannequin market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 24.54 million in 2024.
• Peru mannequin market is projected to witness growth at a CAGR of 4.1% during the forecast period, with a market size of USD 22.61 million in 2024.
• Chile mannequin market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 19.85 million in 2024.
• The Rest of Latin America's mannequin market is projected to witness growth at a CAGR of 3.0% during the forecast period, with a market size of USD 44.39 million in 2024.

Middle East Mannequin

According to Cognitive Market Research, the global mannequin market size was estimated at USD 5514.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 110.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031..

• The GCC Countries' mannequin market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 47.20 million in 2024. Mannequin sales flourish due to the presence of major market players.
• The Egypt mannequin market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 11.58 million in 2024.
• The South Africa mannequin market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 17.42 million in 2024. Mannequin sales flourished in South Africa due to increasing demand and regulatory support.
• The Turkey mannequin market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 9.48 million in 2024.
• The Nigeria mannequin market is projected to witness growth at a CAGR of 3.3% during the forecast period, with a market size of USD 11.58 million in 2024.
• The Rest of the MEA mannequin market is projected to witness growth at a CAGR of 3.2% during the forecast period, with a market size of USD 13.01 million in 2024.

Mannequin Market Analysis

How are Segments Performing in the Global Mannequin Market?

Mannequin Market Type Segment Analysis

According to Cognitive Market Research, women is likely to dominate the mannequin market over the forecast period due to growing demand for realistic displays in fashion retail, highlighting women's clothing. Increasing online shopping and the need for effective visual merchandising strategies further boost this market, as retailers aim to enhance customer experience and engagement through appealing product presentations.

The men is the fastest-growing segment in the mannequin market. Retailers are investing in sophisticated and realistic men's mannequins to effectively showcase apparel such as tailored suits, casual wear, and accessories to enhance the overall shopping experience.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Mannequin Industry. Request a Free Sample PDF!

Mannequin Market Material Segment Analysis

According to Cognitive Market Research, the fiberglass segment holds the largest share of the market over the projected period. Fiberglass mannequins offer lightweight, shatter-resistant features that enhance visual merchandising, while their adaptability caters to diverse fashion trends, increasing their popularity among retailers and brands globally.

In the mannequin market, plastic has been expanding at a rapid pace due to the advancements in plastic manufacturing, which enhance durability and customization options, while e-commerce growth fuels the need for virtual mannequins, expanding their application across various industries.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Mannequin End User Segment Analysis

Mannequin Market End User Segment Analysis

According to Cognitive Market Research, the retailer's segment holds the largest share of the market due to increasing demand for realistic and customizable mannequins fueled by fashion trends, the need for effective product displays, and the emphasis on customer engagement, particularly in brick-and-mortar stores and during promotional events.

In the mannequin market, fashion designers & boutiques have been expanding at a rapid pace. High-quality mannequins enhance product presentation, attract customers, and facilitate engaging retail experiences, ultimately boosting sales and brand visibility in a competitive fashion landscape. This demand fuels innovation and growth in the market.

• Retailers
• Fashion Designers & Boutiques
• Beauticians
• Hair Professionals
• & Cosmetologists
• Others

Mannequin Sales Channel Segment Analysis

Mannequin Market Sales Channel Segment Analysis

According to Cognitive Market Research, the online channel segment dominates the market due to increasing e-commerce growth, demand for realistic product displays, advancements in 3D modeling technology, and the need for virtual fitting solutions to enhance customer experiences and improve retail efficiency in the digital shopping environment.

Offline channel is projected to be the fastest-growing segment in the mannequin market due to increasing demand for effective visual merchandising in retail stores, enhanced customer experience, and the need for realistic product displays.

• Offline Channel
• Online Channel

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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