Massage Chair Market Report 2025 (Global Edition)

Global Massage Chair Market Report 2025 Market Size Split by Product Type (Heated Massage Chairs, Inversion Massage Chairs, Zero Gravity Massage Chairs, Full Body Massage Chairs, Air Massage Chairs), ...

Massage Chair Market Report Description

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Massage Chair Market Insights Video

Competitive Landscape of the Massage Chair Market

The global massage chair market features intense competition among key players striving for market dominance. The constant introduction of advanced features, ergonomic designs, and enhanced user experience characterizes the market. Brand reputation and after-sales services are crucial factors influencing consumer choices. As the demand for wellness products grows, the competitive landscape of the massage chair market remains dynamic, with companies vying to capture market share through innovation and effective marketing strategies.

Top Companies Market Share in Massage Chair Industry: (In no particular order of Rank)

• Panasonic
• Osaki Family Inada
• Fujiiryoki
• Human Touch
• OSIM
• Luraco
• Infinity
• Ogawa
• Daito-THRIVE
• BODYFRIEND
• OTO Bodycare
• Rotal
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

North America Massage Chair Market accounted for a share of more than 38% of the global revenue in 2022

According to Cognitive Market Research, North America dominated the market in 2023. It accounted for around 38% of the global revenue, propelled by factors such as a high standard of living, a focus on wellness, and a robust consumer base with disposable income. The region's aging population contributes significantly to the demand for massage chairs as they seek therapeutic solutions for relaxation and pain relief. Additionally, key market players and a well-established distribution network solidify North America's dominance in the global massage chair market.

Meanwhile, the Asia-Pacific region emerges as the fastest-growing market for massage chairs, fueled by increasing urbanization, increased disposable incomes, and a growing awareness of the health benefits associated with massage therapy. Countries like China and Japan are witnessing a surge in demand, driven by lifestyle changes and a cultural appreciation for holistic well-being. The expanding middle-class population in Asia-Pacific further propels market growth as consumers increasingly invest in home wellness products.

The current report Scope analyzes Massage Chair Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Massage Chair Market

According to Cognitive Market Research, North America had the major market share in 2023. It accounted for a CAGR of 8.0% and more than 38% of the global revenue due to the combination of wellness trends, a high-stress lifestyle, and a growing awareness of the therapeutic benefits of massage. North America boasts a mature market with a strong inclination toward advanced technology and premium features in massage chairs. The dominating segment in this region includes high-end, full-body massage chairs equipped with innovative features such as zero-gravity positioning, heat therapy, and customizable massage programs. The region's emphasis on health and relaxation further fuels the market. In conclusion, North America's massage chair market reflects a consumer base seeking sophisticated, holistic wellness solutions. The dominance of high-end, feature-rich models signifies a demand for comprehensive massage experiences. As the trend towards self-care continues, the North American market presents opportunities for manufacturers to innovate and cater to the evolving preferences of health-conscious consumers.

Europe Massage Chair Market

According to Cognitive Market Research, The European Massage Chair market accounted for a CAGR of 8.2% and approximately 32% of the global revenue due to the increasing focus on well-being, stress relief, and home-based relaxation. The region's affluent consumers and rising awareness of the therapeutic benefits of massage contribute to market expansion. The dominating segment in Europe comprises high-end, feature-rich massage chairs that offer a comprehensive range of massage techniques and customization options. Consumers prioritize ergonomic designs and advanced technology, driving innovation in the market. In conclusion, the European massage chair market reflects a blend of luxury and wellness trends. As lifestyles evolve and the importance of self-care grows, the demand for sophisticated and therapeutic massage chairs is expected to continue rising, presenting opportunities for manufacturers to cater to the discerning preferences of European consumers.

Asia Pacific Massage Chair Market

According to Cognitive Market Research, Asia Pacific held a considerable market share in 2023, accounting for a CAGR of 11.0% and more than 23% of the global revenue due to the burgeoning wellness culture and rising awareness of the therapeutic benefits of massage. APAC, led by countries like Japan and China, witnesses robust demand for massage chairs due to stressful lifestyles and an aging population. The dominating segment in the APAC market includes electric massage chairs, offering a wide range of automated massage programs. As consumers prioritize health and relaxation, the market experiences a surge in innovative features such as zero-gravity positioning and advanced massage techniques. In conclusion, the APAC massage chair market reflects a harmonious blend of traditional holistic practices and modern technological advancements. The region's increasing focus on well-being and a premium lifestyle positions it as a significant growth hub for the global massage chair industry.

South America Massage Chair Market

According to Cognitive Market Research, Latin America accounted for a CAGR of 9.0% and more than 5% of the global Massage Chair revenue in 2023 due to the increasing focus on well-being and rising disposable income. Latin America's growing awareness of the therapeutic benefits of massage chairs is fueling market growth. The dominating segment in the region includes electric massage chairs equipped with advanced features such as zero-gravity positioning and customizable massage programs. As consumers seek stress relief and relaxation, the demand for high-tech massage chairs is rising. In conclusion, the Latin American massage chair market presents a promising landscape shaped by a cultural emphasis on wellness and a desire for advanced relaxation solutions. As the region's population continues to prioritize health and comfort, the market for massage chairs is expected to flourish in Latin America.

Middle East and Africa Massage Chair Market

According to Cognitive Market Research, The Middle East and Africa accounted for a CAGR of 9.1% and more than 2% of the global revenue in 2023 due to rising focus on well-being and luxury lifestyle choices. MEA's increasing disposable income and awareness of the therapeutic benefits of massage contribute to the market's growth. The dominating segment in the MEA market includes electric massage chairs with advanced features, aligning with the region's preference for sophisticated and technologically advanced products. As consumers prioritize stress relief and relaxation, the demand for massage chairs in MEA continues to surge. In conclusion, the MEA massage chair market reflects the convergence of health-conscious trends and a growing appetite for premium leisure experiences. The dominance of electric massage chairs underscores the region's inclination toward innovative and convenient well-being solutions, presenting lucrative opportunities for market players to cater to the evolving demands of the MEA consumer base.

Massage Chair Market Analysis

Product Type Segment Analysis of Massage Chair Market

Inversion massage chairs are designed to recline the user in an inverted position, promoting spinal decompression and alleviating back pain. This segment is particularly popular among individuals seeking therapeutic benefits and relief from spinal issues. The innovative design of inversion massage chairs appeals to those prioritizing health and wellness in their purchasing decisions.

On the other hand, zero-gravity massage chairs simulate a weightless position inspired by NASA technology. These chairs elevate the legs above the heart, reducing strain on the spine and enhancing relaxation. Zero gravity massage chairs are favored for their ability to provide a deeply immersive and rejuvenating massage experience, making them popular among consumers seeking ultimate comfort and stress relief.

• Heated Massage Chairs
• Inversion Massage Chairs
• Zero Gravity Massage Chairs
• Full Body Massage Chairs
• Air Massage Chairs

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Massage Chair Industry. Request a Free Sample PDF!

End User Segment Analysis of Massage Chair Market

In the commercial segment, massage chairs find applications in various settings, including spas, salons, and wellness centers. The demand is driven by the growing popularity of massage therapies in professional settings, providing relaxation and stress relief to clients. Commercial-grade massage chairs are designed for durability and multiple users and often come equipped with advanced features for diverse massage experiences.

Conversely, the residential segment caters to consumers seeking the convenience of enjoying massage therapy in their homes. A focus on space-saving designs, user-friendly interfaces, and customizable massage programs characterizes the residential market. Growing awareness of the health benefits of massage therapy, coupled with the desire for in-home relaxation solutions, propels the growth of residential massage chair sales.

• Commercial User
• Residential User

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Massage Chair Nature Segment Analysis

Traditional designs and mechanisms remain popular for their reliability and familiar massage techniques. These chairs often feature manual controls, allowing users to customize massage intensity and style manually.

On the other hand, the robotic segment represents the cutting-edge technology in massage chairs. These chairs incorporate advanced robotics and artificial intelligence to simulate human-like massage experiences. Robotic massage chairs typically come equipped with sophisticated sensors and programming, enabling them to adapt and respond to individual user needs. They often offer a diverse range of massage styles, including shiatsu, kneading, and rolling, providing a more immersive and tailored experience.

• Traditional Massage Chairs
• Robotic Massage Chairs

Massage Chair Distribution Channel Segment Analysis

Specialty stores serve a significant segment, offering consumers a physical space to experience and test massage chairs before purchasing. These stores provide expert advice and personalized assistance, enhancing the customer's buying experience. The in-person interaction in specialty stores fosters consumer trust and loyalty.

Simultaneously, the online segment is rapidly expanding, fueled by the convenience of e-commerce and the growing trend of online shopping. Online platforms offer various massage chair options, competitive pricing, and the convenience of doorstep delivery. The ease of comparing products and reading customer reviews online contributes to the segment's popularity. Additionally, the COVID-19 pandemic has accelerated the shift towards online purchasing.

• Specialty Stores
• Hypermarkets/Supermarkets
• E-commerce
• Others

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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