Global Maternity Wear
Market Report
2025
The global Maternity Wear market size will be USD 24121.6 million in 2025. Increasing awareness of maternity health and wellness is expected to boost sales to USD 35638.58 million by 2033, with a Compound Annual Growth Rate (CAGR) of 5.00% from 2025 to 2033.
The base year for the calculation is 2024. The historical will be 2021 to 2024. The year 2025 will be estimated one while the forecasted data will be from year 2025 to 2033. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, the global Maternity Wear market size will be USD 24121.6 million in 2025. It will expand at a compound annual growth rate (CAGR) of 5.00% from 2025 to 2033.
2024 | 2025 | 2032 | 2033 | CAGR | |
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Global Maternity Wear Market Sales Revenue | $ 24121.6 Million | 121212 | 121212 | 121212 | 5% |
North America Maternity Wear Market Sales Revenue | $ 9648.64 Million | 121212 | 121212 | 121212 | 3.2% |
Mexico Maternity Wear Market Sales Revenue | $ 878.03 Million | 121212 | 121212 | 121212 | 3.7% |
Canada Maternity Wear Market Sales Revenue | $ 1157.84 Million | 121212 | 121212 | 121212 | 4% |
United States Maternity Wear Market Sales Revenue | $ 7612.78 Million | 121212 | 121212 | 121212 | 3% |
Europe Maternity Wear Market Sales Revenue | $ 7236.48 Million | 121212 | 121212 | 121212 | 3.5% |
Italy Maternity Wear Market Sales Revenue | $ 622.34 Million | 121212 | 121212 | 121212 | 2.9% |
Germany Maternity Wear Market Sales Revenue | $ 1432.82 Million | 121212 | 121212 | 121212 | 3.7% |
France Maternity Wear Market Sales Revenue | $ 665.76 Million | 121212 | 121212 | 121212 | 2.7% |
Spain Maternity Wear Market Sales Revenue | $ 593.39 Million | 121212 | 121212 | 121212 | 2.6% |
United Kingdom Maternity Wear Market Sales Revenue | $ 1215.73 Million | 121212 | 121212 | 121212 | 4.3% |
Russia Maternity Wear Market Sales Revenue | $ 1121.65 Million | 121212 | 121212 | 121212 | 2.5% |
Rest of Europe Maternity Wear Market Sales Revenue | $ 1121.65 Million | 121212 | 121212 | 121212 | 2.2% |
Asia Pacific Maternity Wear Market Sales Revenue | $ 5547.97 Million | 121212 | 121212 | 121212 | 7% |
Korea Maternity Wear Market Sales Revenue | $ 554.8 Million | 121212 | 121212 | 121212 | 6.1% |
Japan Maternity Wear Market Sales Revenue | $ 765.62 Million | 121212 | 121212 | 121212 | 5.5% |
China Maternity Wear Market Sales Revenue | $ 2496.59 Million | 121212 | 121212 | 121212 | 6.5% |
Australia Maternity Wear Market Sales Revenue | $ 288.49 Million | 121212 | 121212 | 121212 | 6.7% |
India Maternity Wear Market Sales Revenue | $ 665.76 Million | 121212 | 121212 | 121212 | 8.8% |
Rest of APAC Maternity Wear Market Sales Revenue | $ 393.91 Million | 121212 | 121212 | 121212 | 6.8% |
South America Maternity Wear Market Sales Revenue | $ 1206.08 Million | 121212 | 121212 | 121212 | 4.4% |
Colombia Maternity Wear Market Sales Revenue | $ 107.34 Million | 121212 | 121212 | 121212 | 4.2% |
Argentina Maternity Wear Market Sales Revenue | $ 202.62 Million | 121212 | 121212 | 121212 | 5.3% |
Brazil Maternity Wear Market Sales Revenue | $ 516.2 Million | 121212 | 121212 | 121212 | 5% |
Chile Maternity Wear Market Sales Revenue | $ 86.84 Million | 121212 | 121212 | 121212 | 4.7% |
Peru Maternity Wear Market Sales Revenue | $ 98.9 Million | 121212 | 121212 | 121212 | 4.6% |
Rest of South America Maternity Wear Market Sales Revenue | $ 194.18 Million | 121212 | 121212 | 121212 | 3.5% |
Middle East and Africa Maternity Wear Market Sales Revenue | $ 482.43 Million | 121212 | 121212 | 121212 | 4.7% |
Egypt Maternity Wear Market Sales Revenue | $ 50.66 Million | 121212 | 121212 | 121212 | 5% |
Turkey Maternity Wear Market Sales Revenue | $ 41.49 Million | 121212 | 121212 | 121212 | 4.2% |
Rest of MEA Maternity Wear Market Sales Revenue | $ 56.93 Million | 121212 | 121212 | 121212 | 3.7% |
Base Year | 2024 |
Historical Data Time Period | 2021-2024 |
Forecast Period | 2025-2033 |
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Market Split by Price Outlook: |
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Market Split by Material Outlook: |
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List of Competitors |
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Maternity Wear Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
The Maternity Wear Market caters to the unique clothing needs of pregnant individuals, offering comfortable, stylish, and functional apparel designed to accommodate the changing body shape throughout pregnancy. This market includes a wide range of clothing, such as maternity dresses, tops, pants, activewear, and intimate wear, often made from soft, stretchable fabrics to ensure comfort. Factors such as increasing awareness about maternal health, the growing trend of fashion-conscious pregnant women, and rising disposable incomes have significantly boosted the demand for maternity wear globally. Additionally, advancements in fabric technology, such as breathable and eco-friendly materials, have contributed to the market's growth by enhancing comfort and sustainability. E-commerce platforms and online retailing have also become pivotal in expanding market reach, offering convenience for expectant mothers. However, the market faces challenges, including high pricing, competition from non-maternity clothing, and limited awareness in certain regions. Despite these obstacles, the growing focus on fashion and comfort for expectant mothers continues to drive demand.
In March 2023, Carter’s, Inc. introduced its inaugural Little Planet Mama Collection, marking the brand's venture into maternity apparel. The capsule wardrobe, designed to accompany mothers through pregnancy and beyond, reflects Carter’s commitment to providing thoughtful essentials for families. (Source: https://ir.carters.com/news-releases/news-release-details/carters-expands-maternity-apparel-new-little-planet-mama)
As societal perceptions of maternity fashion continue to evolve, there is a growing acceptance of stylish and comfortable maternity wear. Expectant mothers today are increasingly seeking fashionable clothing that offers both functionality and aesthetics, driven by a shift toward self-expression and confidence during pregnancy. Maternity wear no longer focuses solely on comfort but also incorporates trendy designs, fabrics, and cuts that allow women to maintain their style while accommodating the physical changes of pregnancy. This growing trend has been supported by the rise of social media influencers, online platforms, and celebrity endorsements, which have helped normalize maternity fashion. With brands offering a wide range of stylish options, more women are inclined to invest in maternity wear that aligns with their pre-pregnancy wardrobe. As a result, the market for maternity wear is expanding, driven by a demand for fashionable, versatile, and comfortable clothing during the different stages of pregnancy. For instance, Bumpsuit, a popular maternity clothing brand favoured by celebrities, opened its first temporary retail location at The Grove shopping centre in Los Angeles. Established by model Nicole Trunfio in March 2020, the brand's mission is to offer stylish and cosy choices for expectant mothers. Among their recent offerings is the innovative Armadillo Baby Carrier. (Source: https://www.bumpsuit.co/en-in/pages/events)
The increasing participation of women in the workforce has significantly contributed to the growth of the maternity wear market. With more women continuing their professional careers during pregnancy, there is a heightened demand for maternity clothing that combines comfort, flexibility, and professional style. Pregnant women are looking for clothing options that can seamlessly transition from office wear to casual attire without compromising on style. As a result, many maternity wear brands now offer versatile collections that cater to working women, including business-appropriate blouses, skirts, dresses, and pants. This trend has led to the development of more functional, high-quality maternity wear that supports women in maintaining their professional presence and productivity while offering comfort during pregnancy. The shift toward dual-purpose maternity clothing that suits both personal and professional needs has further fueled the demand for maternity wear, contributing to the market’s growth across various regions.
Many women opt to buy oversized or stretchable regular clothing to accommodate their changing body shape during pregnancy rather than invest in specialized maternity wear. The increasing popularity of athleisure and loose-fitting clothing has further fueled this trend, as these options can provide comfort and flexibility during pregnancy without the need for specialized maternity wear. In some cases, women may also prefer to purchase clothes that they can continue wearing post-pregnancy, limiting the demand for maternity-specific garments. This competition from non-maternity apparel puts pressure on the market and slows its growth, particularly as more versatile and budget-friendly clothing options become available.
The COVID-19 pandemic had a significant impact on the maternity wear market, particularly due to reduced consumer spending, store closures, and supply chain disruptions. During the initial lockdowns, many pregnant individuals refrained from purchasing new clothing as social distancing measures limited outdoor activities and the need for formal attire decreased. Additionally, concerns over financial uncertainty led to a decline in discretionary spending, including on maternity wear. However, as the pandemic progressed, online shopping became a primary channel for purchasing maternity apparel, providing a slight market recovery.
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The Maternity Wear Market is competitive, with key players offering a variety of stylish, comfortable, and affordable maternity clothing. They focus on innovative designs, eco-friendly fabrics, and expanding their online presence to cater to the growing demand for convenience and versatility. Smaller regional brands also contribute by providing customized options, fostering competition in local markets. Strategic partnerships, product diversification, and marketing strategies centred on convenience and comfort are key tactics for staying competitive in this market.
Top Companies Market Share in Maternity Wear Industry: (In no particular order of Rank)
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According to Cognitive Market Research, North America currently dominates the Maternity Wears market, and the region is expected to have significant growth during the projected period. This is due to high disposable incomes, a growing focus on fashion and comfort during pregnancy, and strong retail infrastructure.
Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR) due to rapid urbanization, increasing disposable incomes, and rising awareness about maternal health and fashion.
The current report Scope analyzes Maternity Wear Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
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According to Cognitive Market Research, the global Maternity Wear market size was estimated at USD 24121.6 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 9648.64 million in 2025 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2025 to 2033.
According to Cognitive Market Research, the global Maternity Wear market size was estimated at USD 24121.6 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 7236.48 million in 2025 and will grow at a compound annual growth rate (CAGR) of 3.5% from 2025 to 2033.
According to Cognitive Market Research, the global Maternity Wear market size was estimated at USD 24121.6 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 5547.97 million in 2025 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2025 to 2033.
According to Cognitive Market Research, the global Maternity Wear market size was estimated at USD 24121.6 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 1206.08 million in 2025 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2025 to 2033.
According to Cognitive Market Research, the global Maternity Wear market size was estimated at USD 24121.6 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 482.43 million in 2025 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2025 to 2033..
Global Maternity Wear Market Report 2025 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Maternity Wear Industry growth. Maternity Wear market has been segmented with the help of its Type Outlook:, Category Outlook: Price Outlook:, and others. Maternity Wear market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
How are Segments Performing in the Global Maternity Wear Market?
According to Cognitive Market Research, top wear is likely to dominate the Maternity Wear Market over the forecast period due to its versatility and comfort. Maternity tops, such as tunics, blouses, and t-shirts, are essential for accommodating a growing belly while providing style and ease. Their popularity is driven by their ability to be paired with various bottoms, offering flexibility and functionality throughout pregnancy.
The bottom wear is the fastest-growing segment in the Maternity Wear Market due to the increasing demand for comfortable and versatile options like maternity leggings, pants, and skirts. These products offer flexibility, accommodate body changes, and can be paired easily with various tops.
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According to Cognitive Market Research, the casual wear segment holds the largest share of the market due to its comfort, versatility, and suitability for daily use. Expectant mothers prefer casual clothing like leggings, loose tops, and stretchable pants for their practicality and ability to accommodate body changes. The growing trend of athleisure also contributes to this dominance.
In the Maternity Wear Market, the office wear sector has been expanding at a rapid pace due to the increasing number of pregnant women remaining in the workforce. Demand for stylish, professional, and comfortable maternity office attire has risen, driven by flexible work environments and fashion-conscious professionals.
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According to Cognitive Market Research, the below US$ 50 segment holds the largest market share due to its affordability, making it accessible to a broader consumer base, especially in price-sensitive regions. Budget-friendly options appeal to expectant mothers who seek functional, comfortable clothing without high costs, encouraging more frequent purchases throughout pregnancy.
In the Maternity Wear market, the rapidly growing sector is the US$50 - US$100 category due to its balance between affordability and quality. Consumers seek fashionable, comfortable options with durable fabrics and innovative designs without breaking the budget.
According to Cognitive Market Research, the cotton segment dominates the market due to its breathability, softness, and comfort, making it ideal for sensitive skin during pregnancy. Its natural stretchability, and moisture-wicking properties provide ease and flexibility, ensuring a comfortable fit throughout the day. Additionally, cotton is hypoallergenic, making it a preferred fabric for maternity clothing.
Viscose lycra is projected to be the fastest-growing segment in the Maternity Wear market due to its stretchability, comfort, and breathability. It adapts to the changing body shape during pregnancy, offering a comfortable fit while maintaining softness, making it ideal for maternity clothing.
According to Cognitive Market Research, the offline segment dominates the market due to the tactile shopping experience it offers, allowing customers to try on clothes for comfort and fit, which is crucial for maternity apparel. Physical stores also provide personalized assistance, enhancing customer satisfaction and driving preferences for in-store shopping.
Online is projected to be the fastest-growing segment in the Maternity Wear market due to increased consumer preference for convenience, a wide range of options, and the ability to shop discreetly. E-commerce platforms also offer better pricing, promotions, and home delivery, driving growth.
Research Analyst at Cognitive Market Research
I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.
Sneha Mali is a research analyst working in various domains including the Consumer Goods, market research and transport & logistics and her primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. Her knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively.Sneha stay up-to-date with the latest research trends, methodologies, and technologies to ensure that her research is accurate, relevant, and impactful.
In her current role, Sneha is committed to continuous learning and staying abreast of emerging trends in research methodologies. Regular participation in workshops, webinars, and industry conferences ensures that her skills remain sharp and relevant. She have demonstrated ability to transform complex data sets into clear and concise narratives that inform key business strategies. Collaborating with cross-functional teams.Sneha remains an invaluable asset in the dynamic landscape of market research.
Conclusion
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Disclaimer:
Type Outlook: | Top Wear, Bottom Wear, Night Wear, Inner Wear, Sleep Wear, Others (Dresses, etc.) |
Category Outlook: | Party Wear, Casual Wear, Office Wear, Lounge Wear |
Price Outlook: | Below US$ 50, US$50 - US$ 100, Above US$ 100 |
Material Outlook: | Cotton, Viscose Lycra, Rayon, Linen, Others (Denim, etc.) |
Distribution Channel Outlook: | Online, Company-owned Websites, E-commerce Websites, Offline, Supermarkets, Specialty Stores, Retail Stores |
List of Competitors | Adidas AG, Nike Inc., ASOS Plc, H&M, Boob Design AB, Maternal America Inc., Gap Inc, Pink Blush Maternity, Cake Maternity Pty Ltd, Hatch Collection LLC, Maternity Corporation, Isabella Oliver Limited, Inditex-group, Ingrid & Isabel LLC |
This chapter will help you gain GLOBAL Market Analysis of Maternity Wear. Further deep in this chapter, you will be able to review Global Maternity Wear Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
This chapter will help you gain North America Market Analysis of Maternity Wear. Further deep in this chapter, you will be able to review North America Maternity Wear Market Split by various segments and Country Split.
Chapter 2 North America Market Analysis
This chapter will help you gain Europe Market Analysis of Maternity Wear. Further deep in this chapter, you will be able to review Europe Maternity Wear Market Split by various segments and Country Split.
Chapter 3 Europe Market Analysis
This chapter will help you gain Asia Pacific Market Analysis of Maternity Wear. Further deep in this chapter, you will be able to review Asia Pacific Maternity Wear Market Split by various segments and Country Split.
Chapter 4 Asia Pacific Market Analysis
This chapter will help you gain South America Market Analysis of Maternity Wear. Further deep in this chapter, you will be able to review South America Maternity Wear Market Split by various segments and Country Split.
Chapter 5 South America Market Analysis
This chapter will help you gain Middle East and Africa Market Analysis of Maternity Wear. Further deep in this chapter, you will be able to review Middle East and Africa Maternity Wear Market Split by various segments and Country Split.
Chapter 6 Middle East and Africa Market Analysis
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Chapter 7 Top 10 Countries Analysis (Only Available with Corporate User License)
This chapter provides an in-depth analysis of the market share among key competitors of Maternity Wear. The analysis highlights each competitor's position in the market, growth trends, and financial performance, offering insights into competitive dynamics, and emerging players.
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
This chapter would comprehensively cover market drivers, trends, restraints, opportunities, and various in-depth analyses like industrial chain, PESTEL, Porter’s Five Forces, and ESG, among others. It would also include product life cycle, technological advancements, and patent insights.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Type Outlook: Analysis 2019 -2031, will provide market size split by Type Outlook:. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Type Outlook: Analysis 2021 - 2033
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Chapter 11 Market Split by Category Outlook: Analysis 2021 - 2033
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Chapter 12 Market Split by Price Outlook: Analysis 2021 - 2033
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Chapter 13 Market Split by Material Outlook: Analysis 2021 - 2033
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Chapter 14 Market Split by Distribution Channel Outlook: Analysis 2021 - 2033
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Maternity Wear market
Chapter 15 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Why Top Wear have a significant impact on Maternity Wear market? |
What are the key factors affecting the Top Wear and Bottom Wear of Maternity Wear Market? |
What is the CAGR/Growth Rate of Party Wear during the forecast period? |
By type, which segment accounted for largest share of the global Maternity Wear Market? |
Which region is expected to dominate the global Maternity Wear Market within the forecast period? |
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