Mayonnaise Market Report 2024 (Global Edition)

Global Mayonnaise Market Report 2024 Market Size Split by Type (Flavoured Mayonnaise, Unflavoured Mayonnaise, High-Calorie Mayonnaise, Low-Calorie Mayonnaise), by Product (Egg Mayonnaise, Eggless Mayo...

Mayonnaise Market Report Description

We have various report editions of Mayonnaise Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.

Mayonnaise Market Insights Video

Competitive Landscape Of Mayonnaise Market

Leading market businesses are heavily funding R&D to increase the range of products they provide, which will propel the mayonnaise industry's further expansion. In addition to new product releases, contracts, mergers and acquisitions, higher investments, and partnerships with other organisations, market players are also engaging in a range of strategic initiatives to broaden their reach in response to notable shifts in the sector. 

Mayonnaise Market Industry News

February 2023: Heinz has added three new mayonnaise flavors to its Mashup line, including barbecue, mustard, and sriracha variants. Heinz has combined Good mayonnaise with other sauces in response to customer input. MayoRacha, a Sriracha and mayonnaise mixture, has a hot, acidic, and sweet flavor.

February 2022: NotMayo is a plant-based mayonnaise that Kraft Heinz developed in partnership with TheNotCompany, Inc. It employs chickpea flour, among other ingredients, to produce a smooth and creamy texture comparable to conventional mayonnaise made with eggs.

March 2022: The Hellmann's brand of Unilever's PLC unveiled a new gravy mayonnaise, a unique condiment, and one of three new flavors, including Coronation and Chilli Charger.

Top Companies Market Share in Mayonnaise Industry: (In no particular order of Rank)

• Unilever (U.K.)
• Paradise Food Ltd (U.K.)
• Marina Foods Inc(U.S.)
• AR Brands (South Africa)
• Solo Foods (South Africa)
• Delicacy Foods (Cyprus)
• The Kraft Heinz Company
• Dr. August Oetker Nahrungsmittel KG
• Veeba Foods
• DEL MONTE (FieldFresh Foods Private Limited)
• Cremica Food Industries Ltd
• Wingreens Farms Private Limited
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Mayonnaise Market

Which region dominates the Mayonnaise market in 2023?

According to Cognitive Market Research, North America dominated the market in 2023 and accounted for a share of more than 38% of the global revenue due to several variables. Because fast food goods and snacks are so widely available, especially in the United States and Canada. The institutional sector controls roughly three-fourths of the market share in the end-user industry. The main distribution channel segments are supermarkets and hypermarkets since they give clients convenience by carrying various products and brands.

Which Region is  expanding at the fastest CAGR?

Because they are so busy, Europeans are looking for ready-to-eat meal options. Because it may be used in various cuisines, mayonnaise is a flexible condiment well-liked by consumers who are short on time. Many international cuisines, including Japanese and Mexican meals, include mayonnaise as a fundamental ingredient. The demand for mayonnaise has increased as this cuisine has become more well-known in Europe. A growing number of individuals live in busy homes with less cooking time due to urbanization. This is increasing demand for quick-to-prepare foods like mayonnaise. 

The current report Scope analyzes Mayonnaise Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Mayonnaise Market

According to Cognitive Market Research, North America dominated the market in 2023 and accounted for a share of more than 38% of the global revenue due to several variables. The North American mayonnaise market continues to be a reliable and essential element of the local culinary scene. The adaptable condiment mayonnaise continues to be a mainstay in American homes. The retail industry has remained stable because mayonnaise remains a staple in family cooking. The retail sector provides a regular basis for mayonnaise in North America, while the food service industry demonstrates resiliency in changing circumstances. Mayonnaise producers and food service providers are adapting to these changes while ensuring that mayonnaise stays a flexible and essential condiment in North American cuisine. Consumer preferences and eating habits are changing constantly.

Europe Mayonnaise Market

According to Cognitive Market Research, Europe accounted for a share of more than 32% of the global revenue. The mayonnaise market in Europe exhibits tradition and flexibility. In European cooking, mayonnaise has long been a cherished condiment, a creamy addition to foods like salads, sandwiches, and numerous regional specialties. The retail industry regularly provides consumers with a large selection of mayonnaise products, helping grow the European mayonnaise market. In Europe, mayonnaise is still a mainstay and has adapted to modern tastes, with the retail industry setting the bar for variety in options. Mayonnaise's persistent popularity in European culinary traditions guarantees its ongoing presence and relevance, and it is backed by creative product variations that meet shifting consumer expectations.

Asia Pacific Mayonnaise Market

Asia Pacific accounted for a share of more than 22% of worldwide sales. The Asia Pacific region's mayonnaise market is anticipated to expand greatly in the upcoming years due to expanding disposable incomes, escalating urbanization, and shifting consumer tastes. Consumers in the area are increasingly looking for quick-to-prepare food options, and mayonnaise is a well-liked condiment for many different types of food. The region favors sachets because they are practical, inexpensive, and sustainable. Sachets are a good choice for emerging economies, where consumers frequently seek out handy and reasonably priced food items. In the upcoming years, the mayonnaise market in the Asia Pacific area is anticipated to expand further, propelled by various variables such as expanding disposable incomes, escalating urbanization, and shifting consumer tastes.

South America Mayonnaise Market

Due to a number of factors, Latin America contributed more than 5% of global revenue, according to Cognitive Market Research. The mayonnaise market in Latin America displays a dynamic and changing landscape that a strong culinary tradition has molded. Traditional Latin American cuisine, which has a strong cultural presence in the region, cannot be made without mayonnaise. The retail industry mostly drives the Latin American mayonnaise market. Consumers in this region are becoming more interested in items that support their aspirations for health and well-being, which is driving up demand for lighter and organic mayonnaise products. Mayonnaise is still widely consumed in Latin America, combining tradition with flexibility. The retail sector, supported by health-conscious consumers, fosters market innovation and diversification, ensuring mayonnaise's relevance in the region's culinary scene.

Middle East and Africa Mayonnaise Market

The Middle East and contributed more than 3% of global revenue, according to Cognitive Market Research. This was because of a number of factors. The Middle East & Africa (MEA) region's mayonnaise market is anticipated to expand rapidly over the next few years due to expanding disposable incomes, accelerating urbanization, and shifting consumer tastes. The jar segment is one of the important mayonnaise market segments in the MEA area. Jars are popular in the area because they are viewed as more upscale and opulent than alternative packaging options like plastic bottles and pouches. In the upcoming years, the mayonnaise market in the MEA area is anticipated to expand for various reasons, such as expanding disposable incomes, escalating urbanization, and shifting consumer tastes.

Mayonnaise Market Analysis

Mayonnaise Type Segment Analysis

According to Cognitive Market Research, flavoured mayonnaise is the item that is utilized the most frequently in the market for Mayonnaise. Due to its versatility, unflavored mayonnaise appeals to a wider range of consumers. It is commonly used in different culinary creations, accommodating various flavor profiles and cuisines that appeal to consumers looking for creativity and flexibility in their culinary experiences. Furthermore, as health-conscious consumers turn to unflavored mayonnaise, which frequently has cleaner ingredient lists than its flavored counterparts and avoids additives and artificial flavors, the demand for natural and openly labeled food options is increasing, which is a significant growth-inducing factor. 

Unflavoured mayonnaise is the second-most used product. The global culinary sector is rapidly changing due to consumers' increasing exposure to different cuisines, influencing their preferences, dietary practices, and consumption patterns. Additionally, the market is affected by the rising appeal of products in numerous food categories and the rising consumption of goods from other countries. 

• Flavoured Mayonnaise
• Unflavoured Mayonnaise
• High-Calorie Mayonnaise
• Low-Calorie Mayonnaise

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Mayonnaise Industry. Request a Free Sample PDF!

Mayonnaise Market Product Segment Analysis

The eggless mayonnaise is the most popular offering in the mayonnaise market. The egg-free mayonnaise is rapidly gaining popularity among vegetarians. The worldwide egg-free mayonnaise market will also be driven shortly by the rising veganism trend among consumers. The demand for products like egg-free mayonnaise is expected to increase due to the rising frequency of egg allergies among consumers.

According to Cognitive Market Research, egg mayonnaise is the second-most popular product. The main ingredients in this section are egg yolks, vinegar, and oil. The use and popularity of egg mayonnaise have increased due to its peculiar flavor. The development of emerging economies is driving the popularity of the egg mayonnaise segment. Because of this, there is now more demand for expensive goods. Egg mayonnaise is regarded as a high-end product because of its distinctive flavor and premium components. As a result, the need for egg mayonnaise is rising in emerging economies, fueling the expansion and market domination of the egg mayonnaise segment. 

• Egg Mayonnaise
• Eggless Mayonnaise

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Mayonnaise Packaging Segment Analysis

According to Cognitive Market Research, the jars segment in the Mayonnaise market is leading. Compared to other forms of packaging, such as plastic bottles and pouches, glass jars are typically seen as more upscale and opulent. They are, therefore, a well-liked option for producers of premium mayonnaise goods. Glass jars can be recycled, making them a more environmentally friendly packaging choice than alternative materials like plastic. 

The mayonnaise for sachets ranks second in usage. Comparatively speaking, sachets are frequently more affordable than other packaging types like bottles and jars. As a result, consumers, especially those on a tight budget, can purchase them more affordably. Sachets are more environmentally friendly because they utilize less packaging material than other formats. Some sachets are also composed of recyclable materials. 

• Jars
• Sachets
• Bottles
• Others

Mayonnaise Distribution Channel Segment Analysis

Supermarkets are the most popular offering in the mayonnaise market. Various mayonnaise brands, types, and tastes are normally available at supermarkets and hypermarkets. They provide a selection of conventional, low-fat, organic, vegan, and flavored mayonnaise alternatives to satisfy a range of consumer tastes. This wide range of products helps attract customers and increase market share. Supermarkets and hypermarkets have many sites in urban and suburban areas, making them easily accessible to customers. They offer a convenient one-stop shopping experience that makes it simple for customers to locate and buy mayonnaise and other supermarket items. Many consumers like these retail models due to their accessibility and convenience.

According to Cognitive Market Research, E-Retailers are the second-most popular product. Customers who buy online have the convenience of doing it from the comfort of their own homes. Before purchasing, customers can browse various goods and evaluate the merchants' pricing.

 Online stores frequently provide competitive pricing on mayonnaise items. Additionally, they could offer specials and deals that let customers save money.

• Supermarkets
• Modern Trade
• Convenience Store
• E-Retailers
• Others

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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