Meat Substitute Market Report 2025 (Global Edition)

Global Meat Substitute Market Report 2024 Market Size Split by Category (Refrigerated, Shelf Stable, Frozen), by Product Type (Tofu-based, Tempeh-based, TVP-based, Seitan-based, Quorn-based, Others), ...

Meat Substitute Market Report Description

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Meat Substitute Market Insights Video

Competitive Landscape of the Meat Substitute Market

The meat substitute market is highly competitive, featuring major players like Beyond Meat and Impossible Foods leading in innovation and market share. Established food companies, including Tyson Foods and JBS S.A., are expanding their portfolios to include plant-based options. Companies such as Quorn Foods and MorningStar Farms leverage their extensive experience in the sector. New entrants continually emerge with innovative products. Competition is driven by advancements in technology, evolving consumer preferences, and strategic partnerships.

September 2023: House Food Group Inc. has completed the acquisition of Keystone Natural Holdings, LLC, a prominent producer of tofu and plant-based foods in North America. This strategic move aims to support House Food's growth in the U.S. and European markets, with a primary focus on expanding its tofu product line. (Source: https://www.foodmanufacturing.com/consumer-trends/news/22458127/house-foods-group-acquires-keystone-natural-holdings)

Top Companies Market Share in Meat Substitute Industry: (In no particular order of Rank)

• Beyond Meat
• Inc.
• Impossible Foods Inc.
• MorningStar Farms (a subsidiary of Kellogg Company)
• Quorn Foods
• Amy's Kitchen
• Garden of Life
• Tyson Foods
• Inc. (Raised & Rooted brand)
• JBS S.A. (Incrível brand)
• Conagra Brands
• Inc. (Pinnacle Foods division)
• Nomad Foods (Green Giant brand)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Meat Substitute Market

Which Region Dominates the Meat Substitute Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024. It accounted for around 40% of the global revenue due to the region's high level of health consciousness and increasing demand for plant-based diets. The region benefits from advanced technology and innovation, with major companies like Beyond Meat and Impossible Foods leading product development. Additionally, widespread availability in retail and foodservice channels, coupled with strong consumer awareness of environmental and health issues, drives significant market growth.

Which Region is Expanding at the Fastest CAGR?

The Asia Pacific region is growing at the fastest CAGR in the meat substitute market due to rising disposable incomes, increasing urbanization, and a growing middle-class population with shifting dietary preferences. Additionally, heightened awareness of health and environmental benefits associated with plant-based diets drives demand. Innovations in local product offerings and expanding distribution channels further contribute to rapid market growth. Government initiatives and support for sustainable agriculture also play a role in this trend.

The current report Scope analyzes Meat Substitute Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Meat Substitute

According to Cognitive Market Research, the global Meat Substitute market size was estimated at USD 6815.6 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 2726.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.9% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Meat Substitute market with a market size of USD 2151.00 million in 2024 and is projected to grow at a CAGR of 7.7% during the forecast period. The nation's increasing health consciousness, rising demand for plant-based diets, and greater availability of diverse product options is driving the Meat Substitute market.
• The Canada Meat Substitute market had a market share of USD 327.15 million in 2024 and is projected to grow at a CAGR of 8.7% during the forecast period. Canada's ongoing innovations and marketing efforts by major brands is driving the Meat Substitute market.
• The Mexico Meat Substitute market is projected to witness growth at a CAGR of 8.4% during the forecast period, with a market size of USD 248.09 million in 2024.

Europe Meat Substitute

According to Cognitive Market Research, the global Meat Substitute market size was estimated at USD 6815.6 Million, out of which Europe held the market of more than 30% of the global revenue with a market size of USD 2044.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.

• The United Kingdom Meat Substitute market had a market share of USD 343.51 million in 2024 and is projected to grow at a CAGR of 9.0% during the forecast period. In the UK, Meat Substitute sales witness an upswing due to the nation's increasing consumer awareness about health, sustainability, and animal welfare.
• The France Meat Substitute market is projected to witness growth at a CAGR of 7.4% during the forecast period, with a market size of USD 188.11 million in 2024.
• According to Cognitive Market Research, the German Meat Substitute market size was valued at USD 404.85 million in 2024 and is projected to grow at a CAGR of 8.4% during the forecast period. In Germany, Meat Substitute surged due to the presence of major market players.
• The Italy Meat Substitute market is projected to witness growth at a CAGR of 7.6% during the forecast period, with a market size of USD 175.84 million in 2024.
• The Russia Meat Substitute market is projected to witness growth at a CAGR of 7.2% during the forecast period, with a market size of USD 316.93 million in 2024.
• The Spain Meat Substitute market is projected to witness growth at a CAGR of 7.3% during the forecast period with a market size of USD 167.66 million in 2024
• The Luxembourg Meat Substitute market is projected to witness growth at a CAGR of 8.3% during the forecast period, with a market size of USD 63.39 million in 2024.
• The Portugal Meat Substitute market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 42.94 million in 2024.
• The Greece Meat Substitute market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 24.54 million in 2024.
• Rest of Europe's Meat Substitute market is projected to witness growth at a CAGR of 6.9% during the forecast period, with a market size of USD 316.93 million in 2024.

Asia Pacific Meat Substitute

According to Cognitive Market Research, the global Meat Substitute market size was estimated at USD 6815.6 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 1567.59 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.7% from 2024 to 2031.

• According to Cognitive Market Research, the China Meat Substitute market size was valued at USD 705.41 million in 2024 and is projected to grow at a CAGR of 11.2% during the forecast period. Meat Substitute surged in China due to rising health awareness, increasing disposable incomes, and a growing population interested in plant-based diets.
• The Japan Meat Substitute market is projected to witness growth at a CAGR of 10.2% during the forecast period, with a market size of USD 216.33 million in 2024.
• The India Meat Substitute market had a market share of USD 188.11 million in 2024 and is projected to grow at a CAGR of 13.5% during the forecast period. India's rising disposable incomes is driving the Meat Substitute market.
• The South Korean Meat Substitute market is projected to witness growth at a CAGR of 10.8% during the forecast period, with a market size of USD 156.76 million in 2024.
• The Australian Meat Substitute market is projected to witness growth at a CAGR of 11.4% during the forecast period, with a market size of USD 81.51 million in 2024.
• The South East Asia Meat Substitute market is projected to witness growth at a CAGR of 12.7% during the forecast period, with a market size of USD 108.16 million in 2024.
• The Rest of Asia Pacific Meat Substitute market is projected to witness growth at a CAGR of 11.5% during the forecast period, with a market size of USD 111.30 million in 2024.

South America Meat Substitute

According to Cognitive Market Research, the global Meat Substitute market size was estimated at USD 6815.6 Million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD 340.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.1% from 2024 to 2031. .

• According to Cognitive Market Research, the Brazil Meat Substitute market size was valued at USD 145.85 million in 2024 and is projected to grow at a CAGR of 9.7% during the forecast period. Meat Substitutes flourished in Brazil due to increasing awareness of health and sustainability benefits associated with plant-based diets.
• Argentina's Meat Substitute market had a market share of USD 57.25 million in 2024 and is projected to grow at a CAGR of 10.0% during the forecast period. Argentina's sustainable alternatives augment the demand.
• Colombia Meat Substitute market is projected to witness growth at a CAGR of 8.9% during the forecast period, with a market size of USD 30.33 million in 2024.
• Peru Meat Substitute market is projected to witness growth at a CAGR of 9.3% during the forecast period, with a market size of USD 27.94 million in 2024.
• Chile Meat Substitute market is projected to witness growth at a CAGR of 9.4% during the forecast period, with a market size of USD 24.54 million in 2024.
• The Rest of Latin America's Meat Substitute market is projected to witness growth at a CAGR of 8.2% during the forecast period, with a market size of USD 54.87 million in 2024.

Middle East and Africa Meat Substitute

According to Cognitive Market Research, the global Meat Substitute market size was estimated at USD 6815.6 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 136.31 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.4% from 2024 to 2031..

• The GCC Countries Meat Substitute market is projected to witness growth at a CAGR of 10.2% during the forecast period, with a market size of USD 58.34 million in 2024. Meat Substitute sales flourish due to the presence of major market players.
• The Egypt Meat Substitute market is projected to witness growth at a CAGR of 9.7% during the forecast period, with a market size of USD 14.31 million in 2024.
• The South Africa Meat Substitute market is projected to witness growth at a CAGR of 10.4% during the forecast period, with a market size of USD 21.54 million in 2024. Meat Substitute sales flourish in South Africa due to increasing health consciousness and rising demand for plant-based options driven by changing dietary preferences and urbanization.
• The Turkey Meat Substitute market is projected to witness growth at a CAGR of 8.9% during the forecast period, with a market size of USD 11.72 million in 2024.
• The Nigeria Meat Substitute market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 14.31 million in 2024.
• The Rest of MEA Meat Substitute market is projected to witness growth at a CAGR of 8.4% during the forecast period, with a market size of USD 16.08 million in 2024.

Meat Substitute Market Analysis

Meat Substitute Market Category Segment Analysis

According to Cognitive Market Research, Refrigerated stands out as the dominant category. The refrigerated category captured the largest market share in the meat substitute market due to consumer preference for fresh and minimally processed alternatives that offer superior taste and texture. These products often contain fewer preservatives and are perceived as healthier. Additionally, supermarkets and retailers prominently feature refrigerated plant-based meats in their fresh food sections, enhancing visibility and accessibility. Innovations in refrigeration technology and expanded shelf life also contribute to the popularity and demand of refrigerated meat substitutes.

The shelf-stable category is growing at the highest CAGR in the meat substitute market due to its convenience and long shelf life, making it an attractive option for consumers seeking easy-to-store and ready-to-eat products. Increased demand for non-perishable food items, especially during the COVID-19 pandemic, has accelerated this trend. Advances in food preservation technology and packaging have also improved the quality and appeal of shelf-stable meat substitutes, driving their rapid market growth.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Meat Substitute Industry. Request a Free Sample PDF!

Meat Substitute Market Product Type Segment Analysis

According to Cognitive Market Research, the dominant category is Physical Tofu-based. Tofu-based products captured the largest market share in the meat substitute market due to their long-standing popularity and versatility in various cuisines. Tofu is well-established as a nutritious, high-protein alternative to meat, appealing to both vegetarians and health-conscious consumers. Its neutral flavor allows it to easily absorb spices and marinades, making it adaptable to numerous recipes. Additionally, widespread availability and affordability contribute to tofu's dominant position in the meat substitute market.

Tempeh-based products are growing at the highest CAGR in the meat substitute market due to increasing awareness of their nutritional benefits, including high protein and fiber content, and probiotics. As consumers seek healthier and more natural alternatives to traditional meat, tempeh’s minimally processed nature and rich flavor profile make it an attractive option. Additionally, the rise in plant-based diets and veganism, along with greater availability and innovation in tempeh products, further fuels its rapid market growth.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Meat Substitute Source Segment Analysis

Meat Substitute Market Source Segment Analysis

According to Cognitive Market Research, the dominant category is Soy-based. Soy-based sources captured the largest market share in the meat substitute market due to their high protein content, versatility, and well-established use in plant-based diets. Soy products like tofu and tempeh are widely accepted and have a long history of use in various cuisines. Additionally, soy-based meat substitutes are often more affordable and accessible, making them popular among consumers. The ability of soy to mimic the texture and taste of meat also contributes to its dominance in the market.

Wheat-based sources are growing at the highest CAGR in the meat substitute market due to the rising popularity of seitan and other wheat gluten products, which closely mimic the texture of meat. Consumers seeking diverse plant-based protein options are driving demand. Additionally, advancements in food technology have improved the taste and texture of wheat-based meat substitutes. Increased awareness of the benefits of plant-based diets and the expanding availability of innovative wheat-based products contribute to this rapid growth.

• Soy-based
• Wheat-based
• Mycoprotein
• Pea-based
• Others

Meat Substitute Distribution Channel Segment Analysis

Meat Substitute Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the dominant category is Offline. The offline distribution channel captured the largest market share in the meat substitute market due to the strong presence of supermarkets, hypermarkets, and specialty stores that offer a wide range of meat substitute products. Consumers prefer buying perishable items like meat substitutes in person to assess freshness and quality. Additionally, the traditional shopping habits and immediate availability of products in physical stores contribute to the dominance of offline channels in the meat substitute market.

The online distribution channel is growing at the highest CAGR in the meat substitute market due to increasing consumer preference for convenience and home delivery. The rise of e-commerce platforms and online grocery services offers a wide variety of products, often with detailed descriptions and customer reviews. Additionally, the COVID-19 pandemic accelerated the shift towards online shopping. Enhanced digital marketing, attractive discounts, and the ability to reach a broader audience further drive the rapid growth of online distribution for meat substitutes.

• Online
• Offline

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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