Menstrual Cups Market Report 2025 (Global Edition)

Global Menstrual Cups Market Report 2025 Market Size Split by Type (Vaginal Cup, Cervical Cup), by Material (Silicone, Thermoplastic Isomer, Rubber, Latex), by Size (Large, Small), by Usability (Reusa...

Menstrual Cups Market Report Description

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Competitive Landscape of the Menstrual Cups Market

The global market is very competitive, and many organizations compete for the leading position. At the moment, the market is divided. On top of that, companies are investing heavily in strategic initiatives, such as negotiating medicine sales contracts with retail pharmacies. Companies like these are getting the word out about how fantastic these products are and why everyone should buy them. These steps might help companies improve their standing in the market over the next several years.

Menstrual Cups Industry News

• In October 2023, HLL Lifecare Limited introduced three different menstruation cup brands: Thinkal, Velvet, and Cool Cup.

(Source: www.lifecarehll.com/)

• In July 2023, Sirona Hygiene Private Limited's ReuseKaroSaveKaro campaign aims to raise awareness about sustainable and reusable menstrual care choices, including the Sirona menstruation Cup.

(Source: www.thesirona.com/)

Top Companies Market Share in Menstrual Cups Industry: (In no particular order of Rank)

• The Keeper
• Inc. (U.S.)
• Anigan (U.S.)
• Diva International Inc. (Canada)
• YUUKI Company s.r.o. (Czech Republic)
• Redcliffe Hygiene Privated Limited (India)
• Mooncup Ltd (U.K.)
• EARTH CARE SOLUTION (India)
• Sirona Hygiene Private Limited (India)
• Me Luna (Germany)
• Ruby Cup (U.K.)
• Fleurcup (France)
• CNEX AIE SL (Spain)
• Saalt (U.S.)
• INTIMINA (Sweden)
• SochGreen (India)
• OrganicCup ApS (Denmark)
• Lena Cup (U.S.)
• Procter & Gamble (U.S.)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Menstrual Cups Market

According to Cognitive Market Research, Asia Pacific dominated the market in 2023 because there has been a surge in campaigns to raise knowledge about the advantages of menstruation cups and the rising number of working women. In addition, the market in Asia Pacific is being driven by the high level of awareness about the benefits of menstrual cup use and the accessibility of substantial disposable income among women. The increasing number of government programs is also aiding the expansion of the menstrual cup sector. The availability of safe and dependable menstruation products is a goal of the government in this region.

Middle East and Africa are the fastest-growing categories in the region because of the region's expanding middle class, more disposable income, greater interest in menstruation health, and the increasing need for sustainable and environmentally friendly products. In addition, there has been a significant increase in government support for menstrual products for women. The accessibility of items for feminine hygiene for women is a priority for regulatory agencies worldwide. Consequently, a number of efforts and campaigns have been launched to encourage period women to use these cups in this region, which is helping to increase demand for menstrual cups in the Middle East and Africa.

The current report Scope analyzes Menstrual Cups Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Menstrual Cups Market

According to Cognitive Market Research, North America held a considerable market share in 2023, accounting for more than 40% of global revenue, and will expand with a CAGR of 4.5% from 2023 to 2030. One of the main factors propelling the North American market is the increasing demand for eco-friendly feminine hygiene products driven by the rising number of women. The rise of online shopping for menstrual cups is a key factor fueling the industry's expansion in the region. According to Cognitive Market Research, the large size sector is a significant driver because a longer period between removal and emptying may be possible for users of larger menstrual cups because of the increased volume. Having this on hand during the night can be helpful. In conclusion, the North American menstrual cups market thrives because menstrual cup manufacturers in the North American region have seen increased activity from established and up-and-coming international brands, continuously growing in the coming years.

Europe Menstrual Cups Market

According to Cognitive Market Research, Europe held a considerable market share in 2023, accounting for more than 30% of global revenue, and will expand with a CAGR of 4.8% from 2023 to 2030 due to menstruation cups growing increasingly common for several reasons, including increased awareness of menstruation management, a push for more environmentally friendly products, product accessibility, and regional government programs. According to Cognitive Market Research, online pharmacies are a significant end-user segment because there is a wide selection of menstrual cups available at most internet pharmacies, including different brands, sizes, and types. With an emphasis on privacy and transaction security, customers can choose a product that suits their needs in terms of price, functionality, and other aspects. In conclusion, the European region, which includes growing nations like Germany, France, Italy, Spain, Russia, and the rest of Europe, is predicted to grow rapidly in the menstrual cups market throughout the projection period.

Asia Pacific Menstrual Cups Market

According to Cognitive Market Research, Asia Pacific held a considerable market share in 2023, accounting for more than 23% of global revenue, and will expand with a CAGR of 7.00% from 2023 to 2030. Major growth drivers in Asia-Pacific include rising consumer disposable income, a growing demand for environmentally conscious menstrual cups, enhanced availability of period hygiene products, and a strong focus on menstrual hygiene in the area are driving market growth. According to Cognitive Market Research, it is predicted that the vaginal cup category will have the most rapid expansion in the Asia-Pacific area in the next years because, compared to disposable pads or tampons, vaginal cups are eco-friendly and cost less in the long run. Reusing vaginal cups is a more economical option than purchasing disposable things every month. In conclusion, a rise in discretionary income has resulted from economic progress in several Asia-Pacific nations like China and India. As their cities have expanded, the purchase of menstrual cups will rise in this region in the coming years.

South America Menstrual Cups Market

According to Cognitive Market Research, Latin America held a considerable market share in 2023, accounting for more than 5.00% of global revenue, and will expand with a CAGR of 5.2% from 2023 to 2030. Several factors are driving the rise of the business, including the increasing literacy rates across the female population base, the growing number of women in the workforce, and the number of new products being introduced to the market in the region. According to Cognitive Market Research, the Latin American market is expected to increase in the following years because they are hypoallergenic and won't irritate the skin. More and more women are choosing reusable cups manufactured of medical-grade silicones, improving overall market reusable category growth and contributing to the market growth in this region. In conclusion, increased urbanization and demand for eco-friendly feminine hygiene products in the menstrual cups sector will lead to generally healthy expansion in the Latin American menstrual cups market over the next few years.

Middle East and Africa Menstrual Cups Market

According to Cognitive Market Research, The Middle East and Africa held a considerable market share in 2023, accounting for more than 2.00% of global revenue, and will expand with a CAGR of 5.3% from 2023 to 2030. Rapid urbanization and shifting consumer preferences in major Middle Eastern and African cities have increased the demand for menstrual hygiene cups and the trend toward reusing and recycling materials. Menstrual hygiene products have evolved to meet the needs of modern women in many Middle Eastern and African cities, driven by changing lifestyles and urbanization. According to Cognitive Market Research, the silicone segment has grown because silicone is not porous. It is simple to clean and keep clean. Silicone menstrual cups are usually dishwasher and microwave-safe. In conclusion, the Middle East and Africa menstrual cups market has growth potential due to rising income levels and environmental awareness.

Menstrual Cups Market Analysis

Type Segment Analysis of the Menstrual Cups Market

According to Cognitive Market Research, vaginal cups held the major market share over the forecast period because vaginal cups have a cheaper long-term cost and are more environmentally friendly than disposable pads or tampons. Rather than spending money on throwaway items every month, customers can save money in the long run by reusing the vaginal cups segment's growth throughout the projected period. 

The cervical cup is the fastest-growing category over the forecast period because the cervical cap is a reusable and long-lasting method of preventing sperm from accessing the uterus. It fits over the cervix and, with regular maintenance, can endure for several years.

• Vaginal Cup
• Cervical Cup

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Menstrual Cups Industry. Request a Free Sample PDF!

Material Type Segment Analysis of the Menstrual Cups Market

According to Cognitive Market Research, silicone holds a prominent market share because of its malleability. Silicone may be formed into an ideal shape for use inside the vagina. Compared to other materials, consumers often consider silicone menstruation cups more comfortable.

Latex is the fastest-growing category over the forecast period because of its suppleness and flexibility; latex menstruation cups may be easier to insert for some users and less expensive than silicone ones. Customers watching their pennies may appreciate this reasonable price.

• Silicone
• Thermoplastic Isomer
• Rubber
• Latex

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Menstrual Cups Size Segment Analysis

According to Cognitive Market Research, large holds a prominent market share because, during periods with a heavier flow, the larger size and higher volume of a menstrual cup can help create a more secure and leak-proof seal, minimizing the likelihood of leaks.

Small is the fastest-growing category over the forecast period because of their smaller size and lower price, and smaller cups are more convenient for frequent flyers and other people who are often on the go. For anyone watching their pennies, this can be a good alternative.

• Large
• Small

Menstrual Cups Usability Segment Analysis

According to Cognitive Market Research, reusable hold a prominent market share because many women opt for reusable cups made of medical-grade silicones since they are hypoallergenic and do not irritate the skin. Reusability and the rising demand for environmentally friendly feminine hygiene products are other factors expected to drive the reusable cups segment's growth throughout the projected period.

Disposable is the fastest-growing category over the forecast period because disposable menstruation cups can be thrown away after each use, saving you the trouble of cleaning and storing them between uses. People who value simplicity of usage may find this especially helpful.

• Reusable
• Disposable

Menstrual Cups Distribution Channel Segment Analysis

According to Cognitive Market Research, online pharmacies hold a prominent market share because menstrual cups come in various brands, sizes, and types, and you can usually get them all at online pharmacies. Customers can pick a product that works for them in terms of features, price range, and other personal factors, and it emphasizes transaction security and privacy. With the knowledge that their information is secure, users can shop with ease.

Retail pharmacy centres are the fastest-growing category over the forecast period. Menstrual cups can be quickly and easily purchased from retail pharmacies, helping customers deal with last-minute or unexpected needs. The knowledgeable pharmacists and store employees can also provide helpful information and educational materials regarding menstruation cups, including how to use them correctly, choose the right size, and keep them clean.

• Hospital Pharmacy
• Retail Pharmacy
• Online Pharmacy
• Others

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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