Microgreens Market Report 2024 (Global Edition)

Global Microgreens Market Report 2024 Market Size Split by Type (Broccoli, Lettuce and Chicory, Arugula, Basil, Fennel, Carrots, Sunflower, Radish, Peas, Other Types), by Farming (Indoor Farming, Vert...

Microgreens Market Report Description

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Microgreens Market Insights Video

Competitive Landscape of the Microgreen Market

The competitive landscape of the microgreen market is characterized by a mix of established players and emerging startups. Key companies focus on innovative growing techniques, such as hydroponics and vertical farming, to enhance productivity and quality. Collaborations with local restaurants and retailers help strengthen market presence. The increasing demand for organic and locally sourced produce drives competition, leading to product diversification and branding efforts. Additionally, e-commerce platforms are becoming vital for reaching health-conscious consumers, intensifying market dynamics.

In August 2022, AeroFarms has notably expanded its retail footprint by reaching 160 Fresh Market stores in 22 states. Shoppers at these locations can now savor AeroFarms' delicious microgreens and baby watercress. (Source: https://www.aerofarms.com/the-fresh-market-expansion/) In June 2023, AeroFarms, a well-regarded leader in indoor vertical farming and a Certified B Corporation, has broadened the availability of its popular microgreens in retail outlets like Walmart and Stop & Shop across the Mid-Atlantic and Northeast regions. (Source: https://www.aerofarms.com/aerofarms-expands-retail-footprint-with-increased-availability-at-walmart-and-ahold-delhaize/) In May 2023, AeroFarms has partnered with Amazon Fresh, expanding its presence both online and in physical grocery stores throughout the United States. This collaboration responds to the growing demand for microgreens among American consumers. (Source: https://www.aerofarms.com/aerofarms-expands-availability-with-nationwide-amazon-fresh-launch/)

Top Companies Market Share in Microgreens Industry: (In no particular order of Rank)

• Fresh Origins
• The Chef's Garden
• Tiny Greens
• Green Wave Farms
• Metro Farms
• Homegrown Hydroponics
• Simply Fresh
• Urban Cultivator
• Rooted Farms
• Living Earth Farm
• Green Spirit Farms
• Sierra Seed Company
• Farm to Fork
• Eat Fresh Microgreens
• Mighty Greens
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Microgreen Market

Which Region Dominates the Microgreen Market in 2024?

According to Cognitive Market Research, North America currently dominates the Microgreens market, and the region is expected to have significant growth during the projected period. This is due to the region's rising health consciousness among consumers and increasing demand for fresh, organic produce. The region benefits from advanced agricultural practices and innovative farming technologies, such as hydroponics and vertical farming, which enhance microgreen production. Additionally, a robust food service industry, including restaurants and gourmet dining, significantly drives demand. Supportive government initiatives promoting sustainable farming and local sourcing further contribute to the region's dominance in the microgreen market.

Which Region is Expanding at the Fastest CAGR?

The Asia Pacific region is growing at the fastest CAGR in the microgreen market due to rising health awareness and increasing consumer interest in nutritious, organic food options. Urbanization and a growing middle class are driving demand for fresh produce, with microgreens gaining popularity in urban areas. Additionally, innovative farming techniques and technology adoption, such as hydroponics and vertical farming, are enhancing production efficiency. Government initiatives promoting sustainable agriculture further support the growth of the microgreen market in this region.

The current report Scope analyzes Microgreens Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Microgreens

According to Cognitive Market Research, the global Microgreen market size was estimated at USD 1952.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 780.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.7% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Microgreen market with a market size of USD 616.11 million in 2024 and is projected to grow at a CAGR of 9.5% during the forecast period. The U.S. market's increasing consumer demand for organic and nutritious food, driven by health-conscious lifestyles is driving the Microgreen market.
• The Canada Microgreen market had a market share of USD 93.71 million in 2024 and is projected to grow at a CAGR of 10.5% during the forecast period. Canada’s advancements in indoor agriculture technologies is driving the Microgreen market.
• The Mexico Microgreen market is projected to witness growth at a CAGR of 10.2% during the forecast period, with a market size of USD 71.06 million in 2024.

Europe Microgreens

According to Cognitive Market Research, the global Microgreen market size was estimated at USD 1952.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 585.66 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.

• The United Kingdom Microgreen market had a market share of USD 98.39 million in 2024 and is projected to grow at a CAGR of 10.8% during the forecast period. In the UK, Microgreen sales witness an upswing due to increasing consumer awareness of health and wellness, driving demand for nutrient-dense foods.
• The France Microgreen market is projected to witness growth at a CAGR of 9.2% during the forecast period, with a market size of USD 53.88 million in 2024.
• According to Cognitive Market Research, the German Microgreen market size was valued at USD 115.96 million in 2024 and is projected to grow at a CAGR of 10.2% during the forecast period. In Germany, Microgreen surged due to presence of major market players.
• The Italy Microgreen market is projected to witness growth at a CAGR of 9.4% during the forecast period, with a market size of USD 50.37 million in 2024.
• The Russia Microgreen market is projected to witness growth at a CAGR of 9.0% during the forecast period, with a market size of USD 90.78 million in 2024.
• The Spain Microgreen market is projected to witness growth at a CAGR of 9.1% during the forecast period with a market size of USD 48.02 million in 2024
• The Luxembourg Microgreen market is projected to witness growth at a CAGR of 10.1% during the forecast period, with a market size of USD 18.16 million in 2024.
• The Portugal Microgreen market is projected to witness growth at a CAGR of 9.8% during the forecast period, with a market size of USD 12.30 million in 2024.
• The Greece Microgreen market is projected to witness growth at a CAGR of 10.3% during the forecast period, with a market size of USD 7.03 million in 2024.
• The Rest of Europe's Microgreen market is projected to witness growth at a CAGR of 8.7% during the forecast period, with a market size of USD 90.78 million in 2024.

Asia Pacific Microgreens

According to Cognitive Market Research, the global Microgreen market size was estimated at USD 1952.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 449.01 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.5% from 2024 to 2031.

• According to Cognitive Market Research, the China Microgreen market size was valued at USD 202.05 million in 2024 and is projected to grow at a CAGR of 13.0% during the forecast period. Microgreen surged in China due to increasing urbanization and a rising middle class seeking healthier, nutrient-rich food options.
• The Japan Microgreen market is projected to witness growth at a CAGR of 12.0% during the forecast period, with a market size of USD 61.96 million in 2024.
• The India Microgreen market had a market share of USD 53.88 million in 2024 and is projected to grow at a CAGR of 32.0% during the forecast period. India's expanding indoor farming and vertical agriculture technologies is driving the Microgreen market.
• The South Korean Microgreen market is projected to witness growth at a CAGR of 12.6% during the forecast period, with a market size of USD 44.90 million in 2024.
• The Australian Microgreen market is projected to witness growth at a CAGR of 13.2% during the forecast period, with a market size of USD 23.35 million in 2024.
• The South East Asia Microgreen market is projected to witness growth at a CAGR of 14.5% during the forecast period, with a market size of USD 30.98 million in 2024.
• The Rest of Asia Pacific Microgreen market is projected to witness growth at a CAGR of 13.3% during the forecast period, with a market size of USD 31.88 million in 2024.

South America Microgreens

According to Cognitive Market Research, the global Microgreen market size was estimated at USD 1952.2 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 97.61 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.9% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Microgreen market size was valued at USD 41.78 million in 2024 and is projected to grow at a CAGR of 11.5% during the forecast period. Microgreens flourished in Brazil due to increasing consumer interest in healthy, organic foods and a rising focus on nutrition.
• Argentina's Microgreen market had a market share of USD 16.40 million in 2024 and is projected to grow at a CAGR of 11.8% during the forecast period. Argentina's innovations in vertical and indoor farming is driving the Microgreen market.
• Colombia Microgreen market is projected to witness growth at a CAGR of 10.7% during the forecast period, with a market size of USD 8.69 million in 2024.
• Peru Microgreen market is projected to witness growth at a CAGR of 11.1% during the forecast period, with a market size of USD 8.00 million in 2024.
• Chile Microgreen market is projected to witness growth at a CAGR of 11.2% during the forecast period, with a market size of USD 7.03 million in 2024.
• The Rest of Latin America's Microgreen market is projected to witness growth at a CAGR of 10.0% during the forecast period, with a market size of USD 15.72 million in 2024.

Middle East and Africa Microgreens

According to Cognitive Market Research, the global Microgreen market size was estimated at USD 1952.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 39.04 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.2% from 2024 to 2031..

• The GCC Countries Microgreen market is projected to witness growth at a CAGR of 12.0% during the forecast period, with a market size of USD 16.71 million in 2024. Microgreen sales flourish due to the presence of major market players.
• The Egypt Microgreen market is projected to witness growth at a CAGR of 11.5% during the forecast period, with a market size of USD 4.10 million in 2024.
• The South Africa Microgreen market is projected to witness growth at a CAGR of 12.2% during the forecast period, with a market size of USD 6.17 million in 2024. Microgreen sales flourished in South Africa due to increasing urbanization, rising health awareness, and demand for nutrient-rich, sustainable food options.
• The Turkey Microgreen market is projected to witness growth at a CAGR of 10.7% during the forecast period, with a market size of USD 3.36 million in 2024.
• The Nigeria Microgreen market is projected to witness growth at a CAGR of 10.3% during the forecast period, with a market size of USD 4.10 million in 2024.
• The Rest of the MEA Microgreen market is projected to witness growth at a CAGR of 10.2% during the forecast period, with a market size of USD 4.61 million in 2024.

Microgreens Market Analysis

Microgreen Market Type Segment Analysis

According to Cognitive Market Research, Broccoli are likely to dominate the Microgreen Market over the forecast period. The Broccoli type captured the largest market share in the microgreen market due to its exceptional nutritional profile, rich in vitamins, minerals, and antioxidants. Its popularity among health-conscious consumers seeking nutrient-dense foods drives demand. Broccoli microgreens are versatile, easily incorporated into various dishes, from salads to smoothies, enhancing their appeal. Additionally, their relatively quick growth cycle makes them an attractive option for growers. Increasing awareness of the health benefits associated with broccoli microgreens further solidifies their dominant market position.

Lettuce and chicory types are growing at the highest CAGR in the microgreen market due to their mild flavors and versatile uses in culinary applications. As consumers increasingly seek fresh, nutritious, and aesthetically pleasing food options, these microgreens have gained popularity for salads, garnishes, and sandwiches. Their ease of cultivation, quick growth cycle, and adaptability to various growing methods contribute to their rapid expansion. Furthermore, the rising trend of home gardening and urban farming supports the increased demand for lettuce and chicory microgreens.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Microgreens Industry. Request a Free Sample PDF!

Microgreen Market Farming Segment Analysis

According to Cognitive Market Research, the Indoor Farming segment holds the largest share of the market. Indoor farming captured the largest market share in the microgreen market due to its ability to produce high-quality crops year-round, irrespective of external weather conditions. This method optimizes space and utilizes advanced technologies like hydroponics and vertical farming, enhancing productivity and reducing resource consumption. Additionally, indoor farming aligns with the increasing consumer demand for fresh, locally sourced produce. The growing awareness of sustainable agricultural practices and the potential for urban agriculture further drive the adoption of indoor farming for microgreens.

Vertical farming is growing at the highest CAGR in the microgreen market due to its efficient use of space and resources, allowing for high-density crop production in urban settings. This innovative farming method reduces the need for pesticides and minimizes water usage, appealing to environmentally conscious consumers. The increasing demand for fresh, locally grown produce, coupled with advancements in technology, such as LED lighting and automated systems, enhances yield and quality. Vertical farming also aligns with the trend of sustainable agriculture, further driving its growth.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Microgreens Growth medium Segment Analysis

Microgreen Market Growth medium Segment Analysis

According to Cognitive Market Research, The Peat Moss segment holds the largest market share. Peat moss captured the largest market share in the microgreen market due to its excellent water retention and aeration properties, providing an ideal growing medium for delicate microgreens. Its lightweight nature makes it easy to handle and transport, facilitating indoor and outdoor cultivation. Peat moss is also pH-neutral, promoting healthy root development and plant growth. Additionally, its biodegradability and organic composition align with the increasing consumer preference for sustainable and eco-friendly growing practices, further solidifying its dominant market position.

Soil as a growth medium is growing at the highest CAGR in the microgreen market due to its natural properties that support healthy plant development. Increasing consumer preference for organic produce drives demand for soil-grown microgreens, which are perceived as more nutritious and flavorful. Soil also offers a rich ecosystem of beneficial microorganisms that enhance plant growth and resilience. Moreover, the rise of urban gardening and home cultivation encourages hobbyists to use soil, contributing to its growing popularity in the microgreen market.

• Peat Moss
• Soil
• Coconut Coir
• Tissue Paper
• Other Growth Mediums

Microgreens Distribution channel Segment Analysis

Microgreen Market Distribution channel Segment Analysis

According to Cognitive Market Research, the Hypermarkets/Supermarkets segment dominates the market. Hypermarkets and supermarkets captured the largest market share in the microgreen market due to their extensive reach and convenience for consumers. These retail formats offer a wide variety of fresh microgreens, making them easily accessible to health-conscious shoppers. The organized layout and promotional strategies of hypermarkets/supermarkets enhance product visibility, encouraging impulse purchases. Additionally, the growing trend of consumers seeking fresh, organic produce aligns with the offerings of these distribution channels, further solidifying their dominance in the microgreen market.

The restaurant distribution channel is growing at the highest CAGR in the microgreen market due to the increasing demand for fresh, innovative, and aesthetically appealing dishes. Chefs are increasingly incorporating microgreens into their menus to enhance flavor, texture, and presentation, attracting health-conscious diners. The trend towards farm-to-table dining further drives this demand, as restaurants seek locally sourced ingredients. Additionally, the rising popularity of gourmet and specialty cuisine emphasizes the use of microgreens, making this channel a key growth area in the market.

• Hypermarkets/Supermarkets
• Restaurants
• Other Distribution Channels

Microgreens End Use Segment Analysis

Microgreen Market End Use Segment Analysis

According to Cognitive Market Research, the Retail segment dominates the market. The retail end-use segment captured the largest market share in the microgreen market due to the increasing consumer demand for fresh, nutritious, and convenient food options. Supermarkets and grocery stores provide easy access to a variety of microgreens, catering to health-conscious shoppers seeking organic and locally sourced produce. The growing trend of home cooking and interest in healthy eating further boosts retail sales. Additionally, attractive packaging and marketing strategies in retail outlets enhance product visibility and encourage impulse purchases, solidifying retail's dominant position.

The food services end-use segment is growing at the highest CAGR in the microgreen market due to the increasing demand for fresh, flavorful, and visually appealing dishes in restaurants and catering services. Chefs are embracing microgreens to elevate their culinary creations, enhancing both taste and presentation. As the trend towards health-conscious dining rises, food service providers seek high-quality ingredients to attract customers. Additionally, the growing popularity of farm-to-table concepts drives the use of locally sourced microgreens, further fueling this segment's rapid growth.

• Retail
• Food services
• Others

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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