Microwave Oven Market Report 2025 (Global Edition)

Global Microwave Oven Market Report 2025 Market Size Split by Type (Convection, Grill, Solo), by Structure (Built-in, Countertop), by Power (Upto 700 W, 701 W to 900 W, 901 W to 1000 W, Above 1000 W)...

Microwave Oven Market Report Description

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Imapct of Trumph Tariff on Electronics and Electrical Industry

In 2025, global trade has entered a period of renewed volatility as the U.S., under President Donald Trump, introduced sweeping tariffs known as the Liberation Day Tariffs. Aimed at addressing trade imbalances and foreign supply chain dominance, the tariffs range from 10% on allies like Australia and the UK to 46% on Vietnamese goods and 34% on Chinese imports. A 25% universal tariff on steel, aluminum, and auto parts has further strained global trade ties. The electronics sector is among the hardest hit, particularly due to the escalating U.S.China trade war. Tariffs on Chinese goods now reach up to 145% in sectors like semiconductors and consumer electronics, while China has retaliated with up to 125% duties and restrictions on critical mineral exports. This has disrupted just-in-time supply chains and increased component costs.

Specific tariffs include 25% on semiconductors, 20% on lithium-ion batteries, and 10–15% on consumer electronics like laptops and tablets, leading to higher retail prices and reduced consumer demand. Sub-sectors such as home automation, computer hardware, communication electronics, medical devices, and industrial electronics are all under pressure due to rising input costs and supply chain delays. Companies are revisiting suppliers, shifting sourcing to countries like India, Mexico, and Vietnam, and redesigning products to avoid high-tariff components.

China remains a key player, contributing USD 119 billion in electronics exports to the U.S. in 2023. Even components routed through countries like Malaysia and Vietnam often rely on Chinese subparts, making the ripple effect of tariffs widespread. U.S. electronics firms operating on thin margins are seeing input costs rise 18–25%, with contract manufacturers in alternative regions facing capacity constraints.

Market research is now critical. It helps companies identify new suppliers, analyze cost trends, optimize product design, forecast demand shifts, and track regulatory changes. Tools like supplier mapping, BOM optimization, and scenario planning support strategic responses to ongoing disruptions. Leading firms like Apple and Dell are expanding production outside China, while others invest in digital supply chain tools and redesign products for cost resilience. In this evolving trade environment, firms that leverage research-driven strategies are better positioned to adapt and thrive.

Competitive Landscape of the Microwave ovens Market

The microwave ovens market is highly competitive, with key players focusing on innovation, product differentiation, and expanding their global presence to capture a larger share of the growing demand. Major companies in the market include Samsung Electronics, LG Electronics, Panasonic Corporation, Whirlpool Corporation, and Sharp Corporation. These players dominate the market by offering a wide range of microwave ovens with various features, such as smart technology integration, energy-efficient designs, and multifunctionality, which cater to diverse consumer needs.

In October 2024, Daring Plant Chicken announced the launch of two novel vegetarian frozen entrees in the form of Queso Burrito Plant Chicken Bowl and Buffalo Mac & Cheese Plant Chicken Bowl. (Source: https://www.foodengineeringmag.com/articles/102553-daring-plant-chicken-introduces-two-frozen-vegetarian-bowls) In July 2024, d Chef Ken Megarr of Midea Commercial and Steve Stohrer, who is an industry veteran, announced a partnership for the launch of a new range of commercial microwaves. Market players are also investing big in AI-powered home appliances, including microwaves, which could open new avenues for excellent growth. (Source: https://totalfood.com/veteran-industry-duo-midea-commercial-us-microwave/)

Top Companies Market Share in Microwave Oven Industry: (In no particular order of Rank)

• Alto-Shaam Inc.
• Amazonbasics (Amazon.Com)
• Brandt
• Breville
• Bsh Home Appliances Group
• Dongbu Daewoo Electronics
• Electrolux AB
• Farberware Cookware
• Galanz (Guangdong Galanz Enterprises Co. Ltd.)
• GE Appliances
• Itw Food Equipment Group
• LG Electronics
• Midea Group
• Miele
• Moulinex (Group SeB)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Microwave ovens Market

Which Region Dominates the Microwave ovens Market in 2024?

According to Cognitive Market Research, North America dominates the microwave ovens market due to several factors, including high consumer spending power, advanced technological adoption, and a well-established demand for time-saving appliances. The region has a mature market where microwave ovens are considered essential kitchen appliances in most households.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is the fastest-growing region in the microwave ovens market due to rapid urbanization, rising disposable incomes, and changing lifestyles. As more people in emerging economies, particularly in China, India, and Southeast Asia, move to urban areas, there is a growing demand for modern kitchen appliances that offer convenience and efficiency.

The current report Scope analyzes Microwave Oven Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Microwave Oven Market Analysis

According to Cognitive Market Research, the global Microwave ovens market size was estimated at USD 13524.6 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 5409.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Microwave ovens market with a market size of USD 4268.36million in 2024 and is projected to grow at a CAGR of 2.0%during the forecast period. The U.S. market's increasing consumer demand for convenience and energy-efficient cooking solutions.
• The Canada Microwave ovens market had a market share of USD 649.18million in 2024 and is projected to grow at a CAGR of 3.0%during the forecast period. Canada’s increasing consumer demand for convenience and energy-efficient cooking solutions.
• The Mexico Microwave ovens market is projected to witness growth at a CAGR of 2.7% during the forecast period, with a market size of USD 492.30million in 2024.

Europe Microwave Oven Market Analysis

According to Cognitive Market Research, the global Microwave ovens market size was estimated at USD 13524.6 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 4057.38 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.5% from 2024 to 2031.

• The United Kingdom Microwave ovens market had a market share of USD 681.64million in 2024 and is projected to grow at a CAGR of 3.3%during the forecast period. In the UK, Microwave ovens sales witness an upswing due to the rising focus on time-efficient cooking and innovations in kitchen appliances.
• The France Microwave ovens market is projected to witness growth at a CAGR of 1.7%during the forecast period, with a market size of USD 373.28million in 2024.
• According to Cognitive Market Research, the German Microwave ovens market size was valued at USD 803.36million in 2024 and is projected to grow at a CAGR of 2.7%during the forecast period. In Germany, Microwave ovens surged due to the rising focus on time-efficient cooking and innovations in kitchen appliances.
• The Italy Microwave ovens market is projected to witness growth at a CAGR of 1.9%during the forecast period, with a market size of USD 348.93million in 2024.
• The Russia Microwave ovens market is projected to witness growth at a CAGR of 1.5%during the forecast period, with a market size of USD 628.89million in 2024.
• The Spain Microwave ovens market is projected to witness growth at a CAGR of 1.6%during the forecast period with a market size of USD 332.71million in 2024
• The Luxembourg Microwave ovens market is projected to witness growth at a CAGR of 2.6%during the forecast period, with a market size of USD 125.78million in 2024.
• The Portugal Microwave ovens market is projected to witness growth at a CAGR of 2.3%during the forecast period, with a market size of USD 85.20million in 2024.
• The Greece Microwave ovens market is projected to witness growth at a CAGR of 2.8%during the forecast period, with a market size of USD 48.69million in 2024.
• The Rest of Europe's Microwave ovens market is projected to witness growth at a CAGR of 1.2%during the forecast period, with a market size of USD 628.89million in 2024.

Asia Pacific Microwave Oven Market Analysis

According to Cognitive Market Research, the global Microwave ovens market size was estimated at USD 13524.6 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 3110.66 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Microwave ovens market size was valued at USD 1399.80million in 2024 and is projected to grow at a CAGR of 5.5%during the forecast period. Microwave ovens surged in China due to urbanization, rising disposable incomes, and the increasing adoption of modern kitchen technologies.
• The Japan Microwave ovens market is projected to witness growth at a CAGR of 4.5%during the forecast period, with a market size of USD 429.27million in 2024.
• The India Microwave ovens market had a market share of USD 373.28million in 2024 and is projected to grow at a CAGR of 127.8%during the forecast period. India's urbanization, rising disposable incomes, and the increasing adoption of modern kitchen technologies.
• The South Korean Microwave ovens market is projected to witness growth at a CAGR of 5.1%during the forecast period, with a market size of USD 311.07million in 2024.
• The Australian Microwave ovens market is projected to witness growth at a CAGR of 5.7%during the forecast period, with a market size of USD 161.75million in 2024.
• The South East Asia Microwave ovens market is projected to witness growth at a CAGR of 7.0%during the forecast period, with a market size of USD 214.64million in 2024.
• The Rest of Asia Pacific Microwave ovens market is projected to witness growth at a CAGR of 5.8%during the forecast period, with a market size of USD 220.86million in 2024.

South America Microwave Oven Market Analysis

According to Cognitive Market Research, the global Microwave ovens market size was estimated at USD 13524.6 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 676.23 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Microwave ovens market size was valued at USD 289.43million in 2024 and is projected to grow at a CAGR of 4.0%during the forecast period. Microwave ovens flourished in Brazil due to increasing urbanization, evolving cooking habits, and a growing middle-class population.
• Argentina's Microwave ovens market had a market share of USD 113.61 million in 2024 and is projected to grow at a CAGR of 4.3%during the forecast period. Argentina's increasing urbanization, evolving cooking habits, and a growing middle-class population.
• Colombia Microwave ovens market is projected to witness growth at a CAGR of 3.2%during the forecast period, with a market size of USD 60.18million in 2024.
• Peru Microwave ovens market is projected to witness growth at a CAGR of 3.6% during the forecast period, with a market size of USD 55.45million in 2024.
• Chile Microwave ovens market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 48.69million in 2024.
• The Rest of Latin America's Microwave ovens market is projected to witness growth at a CAGR of 2.5%during the forecast period, with a market size of USD 108.87million in 2024.

Middle East Microwave Oven Market Analysis

According to Cognitive Market Research, the global Microwave ovens market size was estimated at USD 13524.6 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 270.49 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031..

• The GCC Countries Microwave ovens market is projected to witness growth at a CAGR of 4.5%during the forecast period, with a market size of USD 115.77million in 2024. Microwave ovens sales flourish due to the increasing preference for modern, time-saving kitchen appliances amid rising disposable incomes and urbanization.
• The Egypt Microwave ovens market is projected to witness growth at a CAGR of 4.0%during the forecast period, with a market size of USD 28.40million in 2024.
• The South Africa Microwave ovens market is projected to witness growth at a CAGR of 4.7%during the forecast period, with a market size of USD 42.74million in 2024. Microwave ovens sales flourished in South Africa due to increasing preference for modern, time-saving kitchen appliances amid rising disposable incomes and urbanization.
• The Turkey Microwave ovens market is projected to witness growth at a CAGR of 3.2%during the forecast period, with a market size of USD 23.26million in 2024.
• The Nigeria Microwave ovens market is projected to witness growth at a CAGR of 2.8%during the forecast period, with a market size of USD 28.40million in 2024.
• The Rest of the MEA Microwave ovens market is projected to witness growth at a CAGR of 2.7%during the forecast period, with a market size of USD 31.92million in 2024.

Microwave Oven Market Analysis

How are Segments Performing in the Global Microwave ovens Market?

Microwave ovens Market Type Segment Analysis

According to Cognitive Market Research, The solo microwave ovens segment is the dominant category in the global market due to their simplicity, affordability, and widespread adoption. These models are primarily used for basic tasks like reheating, defrosting, and simple cooking. Solo microwaves are popular in households and small kitchens because of their compact size and ease of use. They are also cost-effective, making them the preferred choice for budget-conscious consumers.

The Convection microwave ovens are the fastest-growing segment in the microwave ovens market, driven by the increasing demand for multifunctional kitchen appliances. These models combine microwave and convection cooking, allowing users to bake, roast, and grill in addition to reheating and defrosting. The convenience of having multiple cooking functions in a single appliance appeals to modern consumers who prioritize space-saving and efficiency.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Microwave Oven Industry. Request a Free Sample PDF!

Microwave ovens Market Structure Segment Analysis

According to Cognitive Market Research, the countertop microwave oven segment remains the dominant category in the market due to its affordability, ease of installation, and widespread availability. These models are popular in both residential and commercial settings, offering versatility for reheating, defrosting, and simple cooking tasks. Countertop microwaves cater to a wide range of consumers, from those living in small apartments to larger households.

Built-in microwave ovens are the fastest-growing segment in the market, driven by the increasing demand for integrated kitchen designs and advanced home appliances. These models, which blend seamlessly into kitchen cabinetry, are favored in modern, high-end homes where aesthetics and space efficiency are priorities. Built-in microwaves offer a sleek, streamlined appearance and often include additional features like convection cooking or smart functionality.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Microwave Oven Power Segment Analysis

Microwave ovens Market Power Segment Analysis

According to Cognitive Market Research, The 701 W to 900 W microwave oven segment is the dominant category in the market, as it strikes a balance between performance and energy efficiency. This power range is ideal for most household cooking needs, offering enough power for reheating, defrosting, and cooking a variety of meals. These microwaves are widely popular due to their affordability and reliability, making them the most commonly purchased models in residential settings.

Microwave ovens with a power rating above 1000 W are the fastest-growing segment, driven by consumers' increasing demand for high-performance appliances. These models offer faster cooking times and are ideal for larger households or those who require more power for specific tasks such as grilling or baking. As modern consumers seek appliances that can handle more demanding cooking tasks, the popularity of high-power microwaves is rising.

• Upto 700 W
• 701 W to 900 W
• 901 W to 1000 W
• Above 1000 W

Microwave Oven Distribution Channel Segment Analysis

Microwave ovens Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the offline distribution channel, particularly supermarkets and hypermarkets, is the dominant segment in the microwave ovens market. These brick-and-mortar stores provide consumers with the ability to physically inspect, compare, and purchase microwave ovens, which remains a preferred method for many shoppers. The convenience of immediate product availability, coupled with in-store promotions and customer service, drives significant foot traffic to these retail outlets.

E-commerce platforms, including third-party websites and company-owned websites, are the fastest-growing segment in the microwave ovens market. The increasing shift toward online shopping, accelerated by factors like convenience, competitive pricing, and a wider product selection, has contributed to this rapid growth. Consumers increasingly prefer shopping online for major appliances like microwave ovens due to the ease of comparing different models, reading reviews, and having products delivered directly to their homes.

• Online
• E-commerce website
• Company-owned website
• Offline
• Supermarkets/Hypermarkets
• Departmental Stores
• Independent Retail Stores

Microwave Oven Application Segment Analysis

• Residential
• Commercial

Microwave Oven Price Range Segment Analysis

• Low
• Medium
• High

Author's Detail

Kalyani Raje

Senior Research Analyst at Cognitive Market Research

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ResearchGate Profile: https://www.researchgate.net/profile/Kalyani-Raje

An optimistic Senior Research Analyst with years of experience in competitive assessment and business consulting. A seasoned professional and subject-matter expert (SME) in the Automobile and transportation vertical.

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