Mobile Analytics Software Market Report 2025 (Global Edition)

Global Mobile Analytics Software Market Report 2025 Market Size Split by Type (Advertising/Marketing Analytics, In-App Analytics, Performance Analytics, Others), by Application (Large Enterprises, SME...

Mobile Analytics Software Market Report Description

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Competitive Analysis of the Mobile Analytics Software Market:

Major players are mainly focusing on launching and developing new products. In addition, companies are striving to come up with new strategies such as joint ventures, mergers & acquisitions, and collaborations to expand their footprints across the globe. For instance, in January 27, 2020, Mobile Marketing partnered with Roomvo. The Mobile Marketing company announced partnership with Roomvo to offer cutting-edge visualization to flooring retailers.

Recent News-  Mobile Analytics Software 

• November 17, 2022- Vianova and Fenix partnership to boost real-time mobility data in the Middle East:

Vianova, the collaborative Big Data platform powering mobility innovation, is announced a strategic partnership with the electric mobility and deliveries platform FENIX, to bring mobility leadership to the Middle East. The cloud-based mobility analytics platform leverages IoT and data from one million+ connected vehicles every day to provide public and private organizations.

• July 15, 2021- GoodData and Vertica Partnered to accelerate cloud-native self-service analytics adoption in the enterprise:

GoodData, the leader in Data as a Service (DaaS) analytics infrastructure announced a strategic partnership with unified analytics platform provider Vertica. In a newly integrated product offering, GoodData’s Cloud Native (GoodData.CN) analytics platform will connect directly to Vertica’s data warehouse to provide a powerful and scalable solution designed to accelerate the use and application of analytics throughout entire organizations.

• April 22, 2020- AWS launched a new service called Amazon AppFlow:

Amazon AppFlow is a fully managed integration service that enables to securely transfer data between Software-as-a-Service (SaaS) applications like Salesforce, and AWS services.
 

Top Companies Market Share in Mobile Analytics Software Industry: (In no particular order of Rank)

• Amazon Web Services
• Inc.
• CleverTap
• Adobe
• Google LLC
• Oracle Corporation
• Countly
• Upland Software
• Inc
• Swrve Inc.
• Amplitude
• Inc.
• AppDynamics
• Microsoft Corporation
• AppsFlyer
• Heap Inc.
• WizRocket
• Inc.
• ContentSquare
• Mixpanel
• etc.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

As per the published report Asia Pacific region is expected to grow rapidly in the forecast period!

Due to the growth in smartphone usage and rise in mobile business emails, the Asia Pacific mobile analytics market is anticipated to expand rapidly over the course of the projected period. For instance, according to a TRAI data in Octomber, the number of telecom subscribers in India hit 1170.45 million at the end of the Octomber month in 2022.

Additionally, a substantial opportunity for mobile analytics providers is presented by India's growing retail and e-commerce sectors. With the development of the country's internet infrastructure, the sectors will continue to expand dramatically, opening up huge opportunities for local suppliers in the Asia Pacific region.

The current report Scope analyzes Mobile Analytics Software Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

Mobile Analytics Software Market Analysis

The Mobile Analytics Software Advertising/Marketing analytics is the dominating segment of the market:

Mobile advertisement & advertisement analytics and in-app behavioral analytics are two types of mobile analytics market segmentation. The market was led by the mobile advertisement and advertisement analytics segment. This is because mobile advertising is becoming more and more popular, and businesses are spending a lot of money on mobile advertising campaigns to reach their target markets and advertise their goods and services. These businesses can track the effectiveness of their ad campaigns with the use of mobile advertising and ad analytics, which also enables them to make data-driven decisions that will maximize their ad spending and raise their return on investment.

• Advertising/Marketing Analytics
• In-App Analytics
• Performance Analytics
• Others

 

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Mobile Analytics Software Industry. Request a Free Sample PDF!

The Mobile Analytics Software Large enterprises segment is the ruling segment of the market:

According to organization size, the large enterprises segment dominated the expansion of the mobile analytics market in 2022 and is predicted to continue to do so in the years to come. The main factors driving market expansion are the rising use of smartphones and the internet. Additionally, the growth of mobile advertising and the appearance of disruptive digital technologies like loT and data analytics are the main drivers of mobile analytics.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Mobile Analytics Software Offering Segment Analysis

• Solution
• Service

Mobile Analytics Software Deployment Segment Analysis

• Cloud
• On-premises

Mobile Analytics Software End-user Segment Analysis

The Mobile Analytics Software retail and e-commerce segment of the market is the ruling segment of the market in 2022:

The market was dominated by the retail and e-commerce sector in 2022. Mobile analytics are being used more and more by retail and e-commerce businesses to understand client behavior, preferences, and buying habits. These businesses can monitor consumer interactions with their mobile websites and apps, evaluate the success of their three mobile initiatives, and enhance the overall customer experience with the use of mobile analytics. 

• BFSI
• Retail & E-Commerce
• IT & Telecommunication
• Transportation & Logistics
• Energy & Utility

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Profile

Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion