Mobile Messaging Services Market Report 2025 (Global Edition)

Global Mobile Messaging Services Market Report 2025 Market Size Split by Type (Hardware, Software), by Application (OEMs, Aftermarket), by Component (Platform, A2P Service), by End Use (Banking, Finan...

Mobile Messaging Services Market Report Description

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Mobile Messaging Services Market Insights Video

Competitive Landscape of the Mobile Messaging Service Market

Major competitors, including WhatsApp, Facebook Messenger, WeChat, Telegram, and Line, dominate the fiercely competitive mobile messaging service market. Features like voice/video calls, multimedia sharing, encryption, and interaction with other services like e-commerce and payments set these platforms apart from one another. By providing customized services and features, regional businesses have an impact on the market as well. In this dynamic and quickly changing market, companies spend on innovation and security upgrades to draw in and keep people.

In February 2024, Route Mobile used Rich Communication Services (RCS) Business Messaging in conjunction with Billeasy to give Maha Metro Pune customers a first-of-its-kind ticket purchasing experience. This strategic alliance provides the ease of buying Maha Metro Pune e-tickets straight through phone RCS messages. (Source: https://routemobile.com/press-release/route-mobile-limited-in-collaboration-with-billeasy-transform-metro-ticketing-through-rcs-business-messaging/#:~:text=Pune%2C%20February%2027%2C%202024&text=Through%20this%20strategic%20partnership%2C%20users,RCS%20Messages%20on%20android%20phones.) In November 2023, With the launch of AT&T ActiveArmor, the company provided additional text-filtering capabilities for security against spam texts and even removed harmful websites. (Source: https://about.att.com/blogs/2023/activearmor-text-blocking.html) In March 2022, Infobip Ltd. said that Adobe Commerce would now integrate WhatsApp and SMS message notifications. This would give businesses and organizations additional channels for communication, which will boost customer experience and promote loyalty. (Source:https://www.infobip.com/news/infobip-integrates-sms-and-whatsapp-notifications-into-adobe-commerce)

Top Companies Market Share in Mobile Messaging Services Industry: (In no particular order of Rank)

• Verizon
• Mblox
• Beepsend
• Twilio
• Inc.
• AT&T
• CLX Communications
• Dialogue Communications Ltd.
• Tata Communications Ltd.
• Infobip Ltd.
• Mahindra Comviva
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Mobile Messaging Service Market

Which Region Dominates the Mobile Messaging Service Market in 2024?

According to Cognitive Market Research, North America currently dominates the Mobile Messaging Service market, and the region is expected to have significant growth during the projected period. North America's high smartphone penetration rate, sophisticated internet infrastructure, and tech-savvy populace make it a major growth driver in the mobile messaging services market. User engagement is increased by the seamless messaging experiences made possible by the widespread use of 4G and 5G networks, which also allow for multimedia sharing and video calls. North American businesses are using messaging apps like Facebook Messenger and WhatsApp Business more often for internal communications, customer service, and marketing, which is expanding the use of these services for business purposes. The market's growth in this area has also been aided by rising demand for encrypted messaging solutions brought on by growing concerns about security and privacy.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The fast use of smartphones and rising internet penetration in the Asia Pacific region are expected to propel the market for mobile messaging services to significant development. With the help of apps like WeChat, WhatsApp, and Line, messaging app usage is skyrocketing in countries like China and India. Instant communication is valued in both personal and professional relationships by the youthful and tech-savvy populace in the region. Businesses are also using texting systems for marketing and customer interaction. Asia Pacific is a key market for mobile messaging services due to the growth of e-commerce and mobile payments, which increases demand for integrated messaging solutions.

The current report Scope analyzes Mobile Messaging Services Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Mobile Messaging Services

According to Cognitive Market Research, the global Mobile Messaging Service market size was estimated at USD 102584.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 41033.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.4% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Mobile Messaging Service market with a market size of USD 32375.57 million in 2024 and is projected to grow at a CAGR of 14.2% during the forecast period. In the US, retailers are using messaging to increase client engagement by using it for promotions and notifications as online shopping grows.
• The Canada Mobile Messaging Service market had a market share of USD 4924.04 million in 2024 and is projected to grow at a CAGR of 15.2% during the forecast period. Customer service is given top priority by Canadian companies, which use messaging to offer real-time assistance and updates.
• The Mexico Mobile Messaging Service market is projected to witness growth at a CAGR of 14.9% during the forecast period, with a market size of USD 3734.06 million in 2024.

Europe Mobile Messaging Services

According to Cognitive Market Research, the global Mobile Messaging Service market size was estimated at USD 102584.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 30775.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.7% from 2024 to 2031.

• The United Kingdom Mobile Messaging Service market had a market share of USD 5170.24 million in 2024 and is projected to grow at a CAGR of 15.5% during the forecast period. Financial institutions must use secure messaging systems for consumer communications due to the UK's stringent data protection rules.
• The France Mobile Messaging Service market is projected to witness growth at a CAGR of 13.9% during the forecast period, with a market size of USD 2831.32 million in 2024.
• According to Cognitive Market Research, the German Mobile Messaging Service market size was valued at USD 6093.50 million in 2024 and is projected to grow at a CAGR of 14.9% during the forecast period. The robust technology industry in Germany fosters the creation of sophisticated messaging solutions that improve company communication.
• The Italy Mobile Messaging Service market is projected to witness growth at a CAGR of 14.1% during the forecast period, with a market size of USD 2646.67 million in 2024.
• The Russia Mobile Messaging Service market is projected to witness growth at a CAGR of 13.7% during the forecast period, with a market size of USD 4770.17 million in 2024.
• The Spain Mobile Messaging Service market is projected to witness growth at a CAGR of 13.8% during the forecast period with a market size of USD 2523.57 million in 2024
• The Luxembourg Mobile Messaging Service market is projected to witness growth at a CAGR of 14.8% during the forecast period, with a market size of USD 954.03 million in 2024.
• The Portugal Mobile Messaging Service market is projected to witness growth at a CAGR of 14.5% during the forecast period, with a market size of USD 646.28 million in 2024.
• The Greece Mobile Messaging Service market is projected to witness growth at a CAGR of 15.0% during the forecast period, with a market size of USD 369.30 million in 2024.
• The Rest of Europe's Mobile Messaging Service market is projected to witness growth at a CAGR of 13.4% during the forecast period, with a market size of USD 4770.17 million in 2024.

Asia Pacific Mobile Messaging Services

According to Cognitive Market Research, the global Mobile Messaging Service market size was estimated at USD 102584.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 23594.37 million in 2024 and will grow at a compound annual growth rate (CAGR) of 18.2% from 2024 to 2031.

• According to Cognitive Market Research, the China Mobile Messaging Service market size was valued at USD 10617.46 million in 2024 and is projected to grow at a CAGR of 17.7% during the forecast period. Mobile messaging services surged in China due to the integration of social media with well-known messaging apps, increasing user engagement and promoting messaging uptake.
• The Japan Mobile Messaging Service market is projected to witness growth at a CAGR of 16.7% during the forecast period, with a market size of USD 3256.02 million in 2024.
• The India Mobile Messaging Service market had a market share of USD 2831.32 million in 2024 and is projected to grow at a CAGR of 20.0% during the forecast period. In India, messages are used in a thriving startup environment to engage customers and promote services, leading to service adoption.
• The South Korean Mobile Messaging Service market is projected to witness growth at a CAGR of 17.3% during the forecast period, with a market size of USD 2359.44 million in 2024.
• The Australian Mobile Messaging Service market is projected to witness growth at a CAGR of 17.9% during the forecast period, with a market size of USD 1226.91 million in 2024.
• The South East Asia Mobile Messaging Service market is projected to witness growth at a CAGR of 19.2% during the forecast period, with a market size of USD 1628.01 million in 2024.
• The Rest of Asia Pacific Mobile Messaging Service market is projected to witness growth at a CAGR of 18.0% during the forecast period, with a market size of USD 1675.20 million in 2024.

South America Mobile Messaging Services

According to Cognitive Market Research, the global Mobile Messaging Service market size was estimated at USD 102584.2 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 5129.21 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.6% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Mobile Messaging Service market size was valued at USD 2195.30 million in 2024 and is projected to grow at a CAGR of 16.2% during the forecast period. Mobile Messaging Services flourished in Brazil because Brazil's expanding mobile user base is driving up the need for immediate communication solutions.
• Argentina's Mobile Messaging Service market had a market share of USD 861.71 million in 2024 and is projected to grow at a CAGR of 16.5% during the forecast period. In Argentina, Mobile messaging is becoming more and more popular among businesses for internal communications, marketing, and customer support.
• Colombia Mobile Messaging Service market is projected to witness growth at a CAGR of 15.4% during the forecast period, with a market size of USD 456.50 million in 2024.
• Peru Mobile Messaging Service market is projected to witness growth at a CAGR of 15.8% during the forecast period, with a market size of USD 420.60 million in 2024.
• Chile Mobile Messaging Service market is projected to witness growth at a CAGR of 15.9% during the forecast period, with a market size of USD 369.30 million in 2024.
• The Rest of Latin America's Mobile Messaging Service market is projected to witness growth at a CAGR of 14.7% during the forecast period, with a market size of USD 825.80 million in 2024.

Middle East Mobile Messaging Services

According to Cognitive Market Research, the global Mobile Messaging Service market size was estimated at USD 102584.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 2051.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.9% from 2024 to 2031..

• The GCC Countries Mobile Messaging Service market is projected to witness growth at a CAGR of 16.7% during the forecast period, with a market size of USD 878.12 million in 2024. Mobile Messaging Service sales flourish due to the investments in smart city initiatives that encourage the use of text messaging on mobile devices for citizen participation and public services..
• The Egypt Mobile Messaging Service market is projected to witness growth at a CAGR of 16.2% during the forecast period, with a market size of USD 215.43 million in 2024.
• The South Africa Mobile Messaging Service market is projected to witness growth at a CAGR of 16.9% during the forecast period, with a market size of USD 324.17 million in 2024. Mobile Messaging Service sales flourished in South Africa due to businesses using messaging to improve productivity and service delivery through automated client contacts.
• The Turkey Mobile Messaging Service market is projected to witness growth at a CAGR of 15.4% during the forecast period, with a market size of USD 176.44 million in 2024.
• The Nigeria Mobile Messaging Service market is projected to witness growth at a CAGR of 15.0% during the forecast period, with a market size of USD 215.43 million in 2024.
• The Rest of the MEA Mobile Messaging Service market is projected to witness growth at a CAGR of 14.9% during the forecast period, with a market size of USD 242.10 million in 2024.

Mobile Messaging Services Market Analysis

Mobile Messaging Service Market Type Segment Analysis

According to Cognitive Market Research, software is likely to dominate the Mobile Messaging Service Market over the forecast period. The mobile messaging service market is seeing a sharp rise in software demand as companies look for reliable communication solutions to improve customer engagement and enhance operational efficiency. Companies may communicate with clients effectively and instantly by using messaging software's capabilities, which include chatbots, automated responses, and analytics. Furthermore, companies are able to include messaging features in their current platforms thanks to software development kits (SDKs) and application programming interfaces (APIs). Messaging software is becoming an essential part of the digital landscape due to the need for better customer service, marketing automation, and targeted communication tactics.

Hardware is the fastest-growing segment in the Mobile Messaging Service Market. As companies and consumers look for better communication solutions, the mobile messaging service market's hardware demand is changing. Smartphones, tablets, and Internet of Things (IoT) devices with sophisticated processing and networking functions that enable smooth messaging are important pieces of hardware. Furthermore, server infrastructure is essential to guaranteeing data storage and dependable service delivery. High-performance technology is becoming more and more necessary as messaging services incorporate multimedia features like file sharing and video calls. The need for mobile messaging experiences is driving innovation in device design and performance, ultimately improving the user experience.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Mobile Messaging Services Industry. Request a Free Sample PDF!

Mobile Messaging Service Market Application Segment Analysis

According to Cognitive Market Research, the aftermarket segment holds the largest share of the market. Aftermarket applications are becoming more popular in the mobile messaging service industry as companies look to improve user engagement and retention. Value-added services like customer assistance, loyalty plans, and targeted advertising campaigns distributed via messaging platforms are some examples of these uses. Businesses can collect feedback from users, examine message interactions, and adjust their communication tactics with the help of aftermarket solutions. Furthermore, companies employ aftermarket software to include messaging in their current CRM systems, thereby enhancing consumer engagement and cultivating brand allegiance. This pattern emphasizes how crucial messaging services are becoming for client interaction and service provision after the transaction.

In the Mobile Messaging Service Market, the OEMs have been expanding at a rapid pace. The integration of messaging applications into devices like smartphones, tablets, and Internet of Things (IoT) devices is a critical function played by Original Equipment Manufacturers (OEMs) in the mobile messaging service market. Pre-installing well-known apps improves user experience and increases adoption. OEMs work with messaging platforms to achieve this. They also concentrate on enhancing hardware features, such as sophisticated CPUs and enhanced networking capabilities, to enable smooth messaging operations. OEMs are also increasingly using messaging services as part of their customer support initiatives. By using messaging to provide real-time support and feedback, OEMs are able to increase customer happiness and engagement.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Mobile Messaging Services Component Segment Analysis

Mobile Messaging Service Market Component Segment Analysis

According to Cognitive Market Research, the A2P service segment holds the largest market share. The need for application-to-person (A2P) service components in the mobile messaging service market is rising sharply as companies search for more effective ways to connect with their clientele. Businesses can improve consumer engagement by sending automated messages, alerts, notifications, and marketing information directly to users with A2P messaging. The demand for safe transaction alerts and appointment reminders has increased due to the growth of e-commerce and mobile banking. A2P services also include analytics, which enables companies to monitor engagement and message delivery parameters, leading to more individualized and successful communication strategies.

In the Mobile Messaging Service market, the rapidly growing sector is the platform category. Because businesses need reliable solutions for smooth communication, there is an increasing need for platform components in the mobile messaging service market. Software development kits (SDKs) that make it easier to integrate messaging features into different applications, cloud infrastructure, and messaging APIs are important platform components. Businesses can improve user connection by implementing features like multimedia messaging, chatbots, and automated responses with the help of these components. Ensuring scalable and dependable messaging platforms is imperative as businesses place a greater emphasis on engaging with their customers. Businesses may also enhance overall performance and optimize message strategies with the help of these platforms' analytics and reporting tools.

• Platform
• A2P Service

Mobile Messaging Services End Use Segment Analysis

Mobile Messaging Service Market End-Use Segment Analysis

According to Cognitive Market Research, the banking, financial services, and insurance segment holds the largest market share. The banking, financial services, and insurance (BFSI) industry is increasingly depending on messaging solutions in the mobile messaging service market to improve client communication and service delivery. To ensure that consumers receive timely information, financial institutions use mobile messaging to provide transaction alerts, account updates, and promotional offers. Additionally, messaging platforms offer secure connections for customer inquiries and support, adding to enhanced client engagement. Mobile messaging solutions designed to satisfy regulatory and security requirements in the financial sector are in high demand as a result of BFSI firms prioritizing encrypted messaging services to safeguard sensitive data in the face of growing cybersecurity concerns.

In the Mobile Messaging Service market, the rapidly growing sector is the healthcare category. The healthcare industry uses messaging services in the mobile messaging service market to improve patient engagement and expedite communication. To increase patient adherence and happiness, healthcare providers employ mobile messaging for follow-up messages, medication notifications, and appointment reminders. Furthermore, effective communication between medical experts is made possible by secure messaging services, which also make real-time cooperation and information sharing possible. The need for telehealth services has spurred the uptake of messaging apps, which let patients communicate safely and promptly with doctors. Mobile messaging is a critical instrument for the delivery of healthcare since it improves patient satisfaction and operational effectiveness in the healthcare sector overall.

• Banking
• Financial Services
• and Insurance
• Retail and e-commerce
• Hyperlocal Businesses
• Healthcare
• Travel and Hospitality
• Others

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion