New Baby Monitor Market Report 2025 (Global Edition)

Global New Baby Monitor Market Report 2025 Market Size Split by Product Type (Standalone monitors, Smartphone/app-enabled monitors, Wearable Monitors), by Technology (Audio Baby Monitor, Video Baby Mo...

New Baby Monitor Market Report Description

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New Baby Monitor Market Insights Video

Competitive Landscape of the New Baby Monitor Market

The companies in the market are competing to create innovative features, including real-time alerts, streaming of high-definition video, and interaction with smart home ecosystems. Startups and well-established electronics firms are competing for market share as they try to meet the needs of tech-savvy parents looking for dependable and easy-to-use baby monitoring options. The market is evolving because consumers value both advanced features and privacy protection, and there is a delicate balance to be struck between product performance, convenience of use, and data security.

September 2022: The growing product line of smart home camera firm EZVIZ includes the introduction of its first AI-powered tiny baby monitor. The EZVIZ Baby Monitor 1 is made to look good in any nursery thanks to its visually appealing design and palm-sized size. This battery-operated gadget is incredibly portable and can be carried to almost any place.

(Source:https://www.ezviz.com/newsroom/ezviz-launches-its-first-ai-powered-petite-baby-monitor-providing-smarter-awareness-to-help-new-parents-with-their-everyday-duties-and-constant-care/713 )

October 2021: LeapFrog Baby Monitors, a new baby monitor from VTech, were introduced. The highly desired features of these high-end baby monitors include color night vision, a 360-degree pan and tilt camera with zoom, high-definition video, and a dimmable, adjustable night light. Expanding its business and product portfolio was the primary objective behind this new launch, according to the company.

(Source:https://www.vtech.com/en/press_release/2021/vtech-communications-inc-expands-family-of-baby-monitors-with-first-ever-leapfrog-line/)

Top Companies Market Share in New Baby Monitor Industry: (In no particular order of Rank)

• Lenovo Group Limited
• Panasonic Holdings Corporation
• Koninklijke Philips N.V.
• Samsung Group
• Bonoch
• Hanwha Corporation
• Infant Optics
• VTech Communications Inc.
• Anker Technology (UK) Limited
• Dorel Industries Inc.
• Kids 2
• Inc. (Summer Infant
• Inc.)
• Hangzhou Hikvision Digital Technology Co.
• Ltd. (EZVIZ)
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the New Baby Monitor Market

Which Region Dominates the New Baby Monitor Market in 2024?

According to Cognitive Market Research, North America led the market in 2024, accounting for almost 40% of worldwide sales. The market for new baby monitors in North America is examined in the United States, Canada, and Mexico. These are the developed nations in the area that support North America's general economic expansion. The two main markets for new baby monitors are the United States and Canada. In the United States, there are several versions of audio and video wired and wireless baby monitors with built-in lullabies, temperature sensors, and infrared night lights, among other features. Video wireless monitors are the most common type in this area. Another significant market for new baby monitors is Canada. The United States and Canada are home to some of the most well-known companies in the market. You may buy new baby monitors online as well as in baby-specific boutiques. The rise in baby monitor sales in North America can be attributed, in part, to improved technology infrastructure and a rise in the popularity of unique and niche baby items. Another significant driver of the market's expansion is the rise in internet shopping in North America.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific stands out as the fastest-growing region in the New Baby Monitor market. In the Asia-Pacific area, the three countries with the largest sales of new baby monitors are China, Japan, and Australia. Because these monitors were just recently released in China, the market there is still in its infancy. In China, you may find both audio and visual new baby monitors. The number of working women in China has increased, which has raised demand for new baby monitors. The baby monitor market in Japan is driven by the growth of the childcare services sector despite the country's low birth rate in recent years. A computer program designed by Japanese researchers analyzes the pattern of a baby's cry. A baby's cry can be classified into one of five categories by this program: hungry, drowsy, annoyed, bored, or stressed. Because of this technology, hand-held monitors that tell parents what their infant wants have been made. The main reasons propelling the growth of the baby monitor market in China are the country's modernity and lifestyle, as well as the growing awareness of safety among young parents.

 

The current report Scope analyzes New Baby Monitor Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America New Baby Monitor Market

According to Cognitive Market Research, the global New Baby Monitor market size was estimated at USD 2215.2 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 886.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the New Baby Monitor market with a market size of USD 699.12 million in 2024 and is projected to grow at a CAGR of 4.2% during the forecast period. Leading the way in technological innovation is the US, where businesses are offering state-of-the-art baby monitors with features like advanced analytics and AI integration.
• The Canada New Baby Monitor market had a market share of USD 106.33 million in 2024 and is projected to grow at a CAGR of 5.2% during the forecast period. Child safety is a top priority for Canadian parents. As a result, there is a strong demand for monitors with capabilities unique to colder climates, such as room temperature monitoring.
• The Mexico New Baby Monitor market is projected to witness growth at a CAGR of 4.9% during the forecast period, with a market size of USD 80.63 million in 2024.

Europe New Baby Monitor Market

According to Cognitive Market Research, the global New Baby Monitor market size was estimated at USD 2215.2 Million, out of which Europe held the market of more than 30% of the global revenue with a market size of USD 664.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031.

• The United Kingdom New Baby Monitor market had a market share of USD 111.65 million in 2024 and is projected to grow at a CAGR of 5.5% during the forecast period. The need for monitors that allow remote monitoring while at work or away from the nursery is being driven by the rising number of working mothers in the UK
• The France New Baby Monitor market is projected to witness growth at a CAGR of 3.9% during the forecast period, with a market size of USD 61.14 million in 2024.
• According to Cognitive Market Research, the German New Baby Monitor market size was valued at USD 131.58 million in 2024 and is projected to grow at a CAGR of 4.9% during the forecast period. Innovative sports goods brands are well-known in Germany. Due to the rising number of dual-income families in Germany, there is a need for monitors that allow working parents to monitor their children remotely.
• The Italy New Baby Monitor market is projected to witness growth at a CAGR of 4.1% during the forecast period, with a market size of USD 57.15 million in 2024.
• The Russia New Baby Monitor market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 103.01 million in 2024.
• The Spain New Baby Monitor market is projected to witness growth at a CAGR of 3.8% during the forecast period with a market size of USD 54.49 million in 2024
• The Luxembourg New Baby Monitor market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 20.60 million in 2024.
• The Portugal New Baby Monitor market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 13.96 million in 2024.
• The Greece New Baby Monitor market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 7.97 million in 2024.
• Rest of Europe's New Baby Monitor market is projected to witness growth at a CAGR of 3.4% during the forecast period, with a market size of USD 103.01 million in 2024.

Asia Pacific New Baby Monitor Market

According to Cognitive Market Research, the global New Baby Monitor market size was estimated at USD 2215.2 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 509.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.

• According to Cognitive Market Research, the China New Baby Monitor market size was valued at USD 229.27 million in 2024 and is projected to grow at a CAGR of 7.7% during the forecast period. Because they comprise a significant portion of China's parenting population and are accustomed to modern technology, there is a growing need for internet-connected and app-based monitors.
• The Japan New Baby Monitor market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 70.31 million in 2024.
• The India New Baby Monitor market had a market share of USD 61.14 million in 2024 and is projected to grow at a CAGR of 10.0% during the forecast period. Urban areas are seeing an increase in nuclear families, which makes it necessary for monitors to keep a watch on kids in various apartment rooms, particularly when one or both parents work.
• The South Korea New Baby Monitor market is projected to witness growth at a CAGR of 7.3% during the forecast period, with a market size of USD 50.95 million in 2024.
• The Australian New Baby Monitor market is projected to witness growth at a CAGR of 7.9% during the forecast period, with a market size of USD 26.49 million in 2024.
• The South East Asia New Baby Monitor market is projected to witness growth at a CAGR of 9.2% during the forecast period, with a market size of USD 35.16 million in 2024.
• The Rest of Asia Pacific New Baby Monitor market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 36.17 million in 2024.

South America New Baby Monitor Market

According to Cognitive Market Research, the global New Baby Monitor market size was estimated at USD 2215.2 Million, out of which the Latin America market of more than 5% of the global revenue with a market size of USD 110.76 million in 2024. It will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil New Baby Monitor market size was valued at USD 47.41 million in 2024 and is projected to grow at a CAGR of 6.2% during the forecast period. The growing middle class in Brazil has more money to spend on cutting-edge baby products like feature-rich baby monitors.
• Argentina's New Baby Monitor market had a market share of USD 18.61 million in 2024 and is projected to grow at a CAGR of 6.5% during the forecast period. Argentina is becoming more concerned about security. Gaining the trust of customers will require monitors with strong data privacy protections and effective encryption.
• Colombia's New Baby Monitor market is projected to witness growth at a CAGR of 5.4% during the forecast period, with a market size of USD 9.86 million in 2024.
• Peru New Baby Monitor market is projected to witness growth at a CAGR of 5.8% during the forecast period, with a market size of USD 9.08 million in 2024.
• Chile's New Baby Monitor market is projected to witness growth at a CAGR of 5.9% during the forecast period, with a market size of USD 7.97 million in 2024.
• The Rest of Latin America's New Baby Monitor market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 17.83 million in 2024.

Middle East New Baby Monitor Market

According to Cognitive Market Research, the global New Baby Monitor market size was estimated at USD 2215.2 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 44.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.

• The GCC Countries New Baby Monitor market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 18.96 million in 2024. The GCC market favors high-end products. High-end materials, sophisticated night vision, and HD video on monitors will make them popular.
• The Egypt New Baby Monitor market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 4.65 million in 2024.
• The South Africa New Baby Monitor market is projected to witness growth at a CAGR of 6.9% during the forecast period, with a market size of USD 7.00 million in 2024. In South Africa, familial bonds are strong. A useful tool is monitors that enable two-way contact between parents and caretakers, such as grandparents.
• The Turkey New Baby Monitor market is projected to witness growth at a CAGR of 5.4% during the forecast period, with a market size of USD 3.81 million in 2024.
• The Nigeria New Baby Monitor market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 4.65 million in 2024.
• The Rest of the MEA New Baby Monitor market is projected to witness growth at a CAGR of 4.9% during the forecast period, with a market size of USD 5.23 million in 2024.

New Baby Monitor Market Analysis

New Baby Monitor Market Product Type Segment Analysis

According to Cognitive Market Research, Standalone monitors are the dominating category. The demand for stand-alone baby monitors, which function independently without requiring integration with other devices or networks, is steady. Parents looking for easy-to-use, trustworthy, and secure monitoring options may find these monitors appealing. Key features like night vision, two-way audio, and high-definition video enhance their functionality. The need is fueled by parents' need for simple, user-friendly gadgets that protect privacy without requiring complicated smart home integration. Their affordability and simplicity of setup also fuel the ongoing need for standalone baby monitors.

Smartphone/app-enabled monitors are the fastest-growing category in the New Baby Monitor market. Baby monitors that are compatible with smartphones and apps allow parents to conveniently keep an eye on their infants from a distance using mobile apps. Parents can see their infant from anywhere with these monitors, which send real-time video and audio to cell phones. In addition, they offer other functions, including motion detection, two-way communication, and health monitoring (temperature, humidity, etc.). Automated reactions and personalized notifications are made possible by integration with smart home technologies. Parents who are tech-aware and looking for sophisticated, adaptable, and linked monitoring options for their babies can purchase these monitors.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of New Baby Monitor Industry. Request a Free Sample PDF!

New Baby Monitor Market Technology Segment Analysis

According to Cognitive Market Research, the dominating category is Video Baby Monitor. A video monitor makes it easier to watch babies from a distance or to keep tabs on their respiration or heart rate. A video monitor is a type of display that lets you see what comes out of a video device, like a player or camera. Because someone consults them to ensure the video is functioning properly, they are frequently referred to as reference monitors. The video monitor gadget offers a number of benefits, including remote monitoring, which allows parents to watch their child from any location using a smartphone or tablet, offering comfort and convenience. Additionally, it includes improved night vision features that guarantee an excellent video feed in low light, allowing for continuous surveillance at night. The video monitor device is becoming more and more popular in the new baby monitor market because of its many advantages.

The fastest-growing category in the New Baby Monitor market is the Audio Baby Monitor. The ease of use and dependability of audio baby monitors in tracking the sounds and motions of infants has led to their continued popularity. These monitors ensure that a parent unit is always informed of the baby's well-being by sending real-time audio signals from the baby's room. Without the hassle of complicated video or app integration, audio monitors offer crucial monitoring with features like sound activation, good reception, and long-range coverage. Their affordable prices and easy-to-use operation still meet parents looking for simple and efficient baby monitoring solutions.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

New Baby Monitor Mode of Communication Segment Analysis

New Baby Monitor Market Mode of Communication Segment Analysis

According to Cognitive Market Research, the dominating category is Wired. Wired baby monitors, which have physical connections, offer a solid way for parents and baby units to communicate, ensuring consistent transmission free from wireless interference. Apart from clear audio transmission, they could also contain basic functions like volume control and sound activation. Parents who prioritize security and dependable performance in baby monitoring, particularly in locations where wireless signals might not always function, find cable monitors intriguing despite the fact that they are less versatile than wireless ones.

The fastest-growing category in the New Baby Monitor market is Wireless/Wi-Fi. Wireless/Wi-Fi baby monitors send audio and video signals from the baby unit to smartphones or parent devices that are specifically designed for that purpose via wireless networks. These flexible and convenient monitors come equipped with capabilities like two-way communication, HD video streaming, and remote access through mobile apps. For contemporary parents who want accessibility and real-time monitoring from any location with internet access, they are perfect. Signal interference and cybersecurity hazards, on the other hand, are possible concerns that necessitate secure setup and monitoring.

• Wired
• Wireless/Wi-Fi

New Baby Monitor Distribution Channe Segment Analysis

New Baby Monitor Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the dominating category is Hypermarkets/Supermarket. Supermarkets and hypermarkets are important distribution channels for baby monitors since they provide parents with a variety of options in comfortable shopping settings. These shops usually carry both entry-level and high-end models, accommodating different price points and tastes. The benefit is that you can physically inspect and contrast several monitors before making a purchase; helpful employees and special offers frequently enhance this. Hypermarkets and supermarkets are popular places for parents looking for baby monitors and other necessities for childcare because of their accessibility and variety.

The fastest-growing category in the New Baby Monitor market is the Online Retail Stores. Baby monitors are now mostly distributed through online retail stores, which provide convenience, a wide selection of products, and affordable prices. From the comfort of their homes, parents can easily compare features, read reviews, and make wise decisions. Large e-commerce sites offer a worldwide presence, enabling producers to present their newest models and breakthroughs to a large number of people. Furthermore, customer reviews and recommendations are frequently included in online retailers, which affects consumer trust and purchase decisions. In the market for new baby monitors, these accessibility and convenience factors continue to drive strong sales.

• Online Retail Stores
• Hypermarkets/Supermarket
• Specialty Stores
• Others

Author's Detail

Vinayak Bali

Senior Research Analyst at Cognitive Market Research

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