NFC enabled Handsets Market Report 2025 (Global Edition)

Global NFC enabled Handsets Market Report 2025 Market Size Split by Type (Feature Phones, Smartphones), by Application (Mobile Payment, ID Authentication, Transit Fare Collection, Other), by Distribut...

NFC enabled Handsets Market Report Description

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Imapct of Trumph Tariff on Electronics and Electrical Industry

In 2025, global trade has entered a period of renewed volatility as the U.S., under President Donald Trump, introduced sweeping tariffs known as the Liberation Day Tariffs. Aimed at addressing trade imbalances and foreign supply chain dominance, the tariffs range from 10% on allies like Australia and the UK to 46% on Vietnamese goods and 34% on Chinese imports. A 25% universal tariff on steel, aluminum, and auto parts has further strained global trade ties. The electronics sector is among the hardest hit, particularly due to the escalating U.S.China trade war. Tariffs on Chinese goods now reach up to 145% in sectors like semiconductors and consumer electronics, while China has retaliated with up to 125% duties and restrictions on critical mineral exports. This has disrupted just-in-time supply chains and increased component costs.

Specific tariffs include 25% on semiconductors, 20% on lithium-ion batteries, and 10–15% on consumer electronics like laptops and tablets, leading to higher retail prices and reduced consumer demand. Sub-sectors such as home automation, computer hardware, communication electronics, medical devices, and industrial electronics are all under pressure due to rising input costs and supply chain delays. Companies are revisiting suppliers, shifting sourcing to countries like India, Mexico, and Vietnam, and redesigning products to avoid high-tariff components.

China remains a key player, contributing USD 119 billion in electronics exports to the U.S. in 2023. Even components routed through countries like Malaysia and Vietnam often rely on Chinese subparts, making the ripple effect of tariffs widespread. U.S. electronics firms operating on thin margins are seeing input costs rise 18–25%, with contract manufacturers in alternative regions facing capacity constraints.

Market research is now critical. It helps companies identify new suppliers, analyze cost trends, optimize product design, forecast demand shifts, and track regulatory changes. Tools like supplier mapping, BOM optimization, and scenario planning support strategic responses to ongoing disruptions. Leading firms like Apple and Dell are expanding production outside China, while others invest in digital supply chain tools and redesign products for cost resilience. In this evolving trade environment, firms that leverage research-driven strategies are better positioned to adapt and thrive.

NFC enabled Handsets Market Insights Video

Competitive Landscape of the NFC enabled Handsets Market

The competition in the market for NFC enabled smartphones is fierce and varied. Many companies, both large worldwide and smaller, more specialized ones, supply NFC enabled mobile devices. Businesses strive to offer cutting-edge remedies due to globalization and technological advancement.

NFC enabled Handsets Industry News

• June 2020: In the first stage of the deployment of NXP's mobile wallet solution across all of Europe, NXP Semiconductors, Mastercard, and Xiaomi Inc. announced that they will provide more practical and secure contactless experiences to Russia. NXP's mWallet 2GO, which supports mobile payments for Xiaomi's Mi Smart Band 4 NFC wearable devices, provides an accelerated roll-out throughout Europe by meeting OEMs' needs for simple yet secure and scalable wallet implementations.

(Source: www.nxp.com/company/about-nxp/nxp-mastercard-and-xiaomi-expand-global-reach-for-mobile-payments-into-europe:NW-MASTERCARD-XIAOMI-MOBILE-PAYMENT)

• May 2021: To enable industry-wide Near Field Communication (NFC) programming, Osram and Infineon Technologies AG (FSE: IFX / OTCQX: IFNNY) teamed together. The new OPTOTRONIC ® FIT product family (PWM) from Osram utilizes Infineon's dual-mode NFC wireless configuration integrated circuits (ICs) NLM0011 and NLM0010.

(Source: www.infineon.com/cms/en/about-infineon/press/market-news/2021/INFPSS202105-074.html)

Top Companies Market Share in NFC enabled Handsets Industry: (In no particular order of Rank)

• Apple
• Acer
• BlackBerry
• HTC
• Lenovo
• LG
• Microsoft
• Motorola
• Samsung
• Sony
• ZTE
• Oppo Electronics
• Xiaomi
• Alcatel
• Brunswick
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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In terms of revenue, the North America NFC enabled Handsets Market share was 42% of the total market

According to Cognitive Market Research, North America dominated the market in 2023 and accounted for more than 42% of the global revenue. North America, particularly the United States and Canada, is home to a tech-savvy consumer base that is quick to adopt new technologies. This readiness to embrace innovations like NFC enabled handsets drives market growth. Contactless payments, facilitated by NFC technology, have gained substantial traction in North America, especially after the COVID-19 pandemic. Consumers in the region appreciate the convenience and security of mobile payments, contributing to expanding the NFC enabled handsets market. North America has seen a surge in digital transformation efforts across various sectors, such as finance, healthcare, and transportation. NFC enabled handsets play a crucial role in these initiatives.

Asia Pacific is expected to be the fastest-growing region during the forecast period. Asia Pacific is home to some of the world's most populous countries, including China and India. This large population provides a substantial consumer base for NFC enabled handsets. The region is undergoing rapid urbanization, leading to increased demand for modern technologies, including NFC enabled handsets, to support urban lifestyles and commerce. The region is experiencing significant growth in e-commerce, and NFC enabled handsets are well-suited for online payments, further boosting their adoption.

The current report Scope analyzes NFC enabled Handsets Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America NFC enabled Handsets Market Analysis

According to Cognitive Market Research, in 2023, North America led the market and generated more than 42% of the global revenue. The desire for safe mobile payments and the adoption of digital wallets among consumers has made the North American market for NFC enabled handsets an important center for contactless technologies. The area's population is technologically literate, and retailers accept NFC payments widely, contributing to its expansion. Government programs, the development of smart cities, and quick urbanization all contribute to the growth of NFC-capable phones in North America. Additionally, the feature phones segment dominates the NFC enabled handsets market. Feature phones with NFC can be used for location tagging. Users can tap NFC tags in different locations to create a log of visited places, which can be useful for tracking travel or managing work-related tasks. According to Cognitive Market Research, the opportunity for further growth in mobile payments, driven by the convenience and security of NFC enabled handsets, remains substantial. Expanding into regions with low mobile payment adoption presents a major opportunity. These factors create an opportunity for the NFC enabled handsets market in the near future.

Europe NFC enabled Handsets Market Analysis

According to Cognitive Market Research, Europe will be the second-largest market in 2023, accounting for more than 32% of the global revenue. Mobile wallets like Apple Pay and Google Pay are becoming increasingly popular, distinguishing the European market for NFC enabled devices from other regions. As a result of the region's strong NFC infrastructure and tech-savvy customer base, NFC-capable phones are now widely used for various purposes, such as secure access control and collecting transit fares. The expansion of the European industry is still driven by government programs that support the development of smart cities. Additionally, the mobile payment category leads the NFC enabled handsets market. Apple Pay is one of Apple's most widely used mobile payment applications. It's available on iOS devices and allows users to make payments in stores, within apps, and on websites using their linked credit and debit cards. According to Cognitive Market Research, NFC enabled mobile devices can be crucial for linking and managing a variety of Internet of Things (IoT) devices as the ecosystem expands, creating significant opportunities to increase adoption. This opens up the NFC enabled handsets industry to potential in the near future.

Asia Pacific NFC enabled Handsets Market Analysis

According to Cognitive Market Research, Asia Pacific is anticipated to be the fastest-growing NFC enabled handsets market in 2023 and will account for a share of more than 20% of global revenue. The Asia Pacific NFC enabled handsets market is experiencing rapid growth, driven by a large and tech-savvy population, increasing adoption of mobile payments, and a surge in e-commerce. The region's strong presence in emerging markets and government support for digital payments and smart city initiatives make it a key driver for NFC enabled handsets, offering significant expansion opportunities. Additionally, smartphones are expected to be the fastest-growing segment of the NFC enabled handsets market. NFC simplifies Bluetooth device pairing. When connecting to Bluetooth accessories like headphones or speakers, users can initiate pairing by tapping their smartphone on the accessory. According to Cognitive Market research, NFC enabled handsets can facilitate secure healthcare data transfer, patient authentication, and remote health monitoring, offering significant opportunities in the healthcare sector. This opens up opportunities for the NFC enabled handsets business in the near future.

South America NFC enabled Handsets Market Analysis

According to Cognitive Market Research, the Latin America NFC enabled handsets market in 2023 accounted for a share of more than 4% of the global revenue. The Latin America, NFC enabled handsets market is experiencing steady growth driven by increasing mobile payment adoption and IoT applications. Key players focus on expanding their regional presence to cater to the rising demand for contactless technology. As the region continues to embrace digital payment solutions, the Latin American NFC enabled handsets market is poised for further expansion. Additionally, the NFC enabled handsets market's fastest-growing category is anticipated to be transit fare collection. Several transportation systems, including buses, subways, trams, and bike-sharing programs, are frequently integrated with NFC-based transit fare collection apps in smart cities to provide a unified payment experience. According to Cognitive Market Research, smart city initiatives increasingly integrate NFC technology for access control, public transportation, and other urban services, offering substantial growth opportunities. In the near future, this creates an opportunity for the NFC enabled handsets market.

Middle East NFC enabled Handsets Market Analysis

According to Cognitive Market Research, the Middle East and Africa NFC enabled handsets market in 2023 accounted for a share of more than 2.00% of the global revenue. The market for NFC enabled phones in the Middle East and Africa is gradually expanding as more people use contactless payments and smart connection technologies. Locally, there is a growing demand for mobile NFC devices that are safe, practical, and technologically sophisticated. Important companies are focusing on this industry to take advantage of the shifting customer preferences and trends in digital payments. Additionally, the NFC enabled handsets market segment predicted to increase fastest is offline. Some smartphone manufacturers appoint authorized resellers or exclusive stores where customers can experience and purchase NFC enabled handsets. For instance, Apple has its Apple Stores. According to Cognitive Market, as the adoption of NFC enabled wearables continues to rise, there are opportunities for handsets to serve as central hubs for wearables, such as syncing data and authentication. In the near future, the NFC enabled handsets market chances will arise due to these factors.

 

NFC enabled Handsets Market Analysis

NFC enabled Handsets Type Segment Analysis

According to Cognitive Market Research, the feature phones segment is expected to dominate the market for NFC enabled handsets. NFC enabled feature phones can share contacts, photos, and other files with compatible devices. This feature can be useful for users who want to transfer data without relying on Bluetooth or data cables. Some feature phones with NFC capabilities can be used for access control, such as unlocking doors or accessing secure areas in corporate or institutional settings.

Smartphones are the second-most used segment. NFC is widely used for mobile ticketing applications, such as flight boarding passes, trains, and event tickets. It simplifies the process by allowing users to tap their phones to access or validate tickets.

• Feature Phones
• Smartphones

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of NFC enabled Handsets Industry. Request a Free Sample PDF!

NFC enabled Handsets Application Segment Analysis

Mobile payment is the NFC enabled handsets market's most popular offering. Google Pay is the Android counterpart to Apple Pay, offering contactless payment options on Android smartphones. It works similarly to Apple Pay, allowing users to add payment cards for in-store and online purchases. PayPal offers a mobile app that allows users to make payments using their PayPal balance, linked bank accounts, or credit and debit cards. It's widely used for online and in-app payments.

According to Cognitive Market Research, the transit fare collection is the second-most popular category. Many cities and transit agencies have developed fare-collection apps or integrated existing mobile payment platforms to offer NFC-based payments. Examples include Ventra (Chicago), SEPTA Key (Philadelphia), and SmarTrip (Washington, D.C.).

• Mobile Payment 
• ID Authentication 
• Transit Fare Collection
• Other

The above Graph is for representation purposes only. This chart does not depict actual Market share.

NFC enabled Handsets Distribution Channel Segment Analysis

According to Cognitive Market Research, the online is anticipated to lead the NFC enabled handsets market. E-commerce platforms like Amazon, eBay, and Alibaba offer various NFC enabled handsets from manufacturers. Customers can browse product listings, read reviews, and purchase online.

The NFC enabled handsets for offline offerings rank second in usage. Specialty stores that exclusively sell mobile phones and accessories may focus on NFC enabled handsets and provide detailed information on their features and usage. In shopping malls, kiosks and stalls often sell a variety of mobile devices, including NFC enabled handsets, offering convenience to shoppers.

• Online
• Offline

NFC enabled Handsets Consumer Group Segment Analysis

According to Cognitive Market Research, the NFC enabled handsets market is expected to be dominated by adults. NFC enabled handsets are essential for adults who use their smartphones for work-related tasks. Features like secure access control and authentication are particularly important for those in corporate environments. Many adults are interested in using NFC enabled smartphones to control and manage smart home devices, such as smart thermostats, security systems, and smart lighting. This convenience can enhance daily life.

In terms of utilization, the NFC enabled handsets for the teens category are ranked second. Teenagers are heavy users of social media platforms, and NFC technology can facilitate sharing content, such as photos or music, between devices by tapping them together. NFC enabled handsets can be used for mobile gaming, allowing teenagers to access interactive experiences and virtual collectibles by tapping NFC enabled cards or figurines.

• Adults
• Teens
• Children

NFC enabled Handsets Industry Vertical Segment Analysis

According to Cognitive Market Research, BFSI is anticipated to dominate the NFC enabled handsets market. Some banks and financial institutions allow customers to use NFC enabled handsets as virtual ATM cards, enabling cradle withdrawals from ATMs by tapping the phone. NFC enabled handsets support international transactions and currency exchange, facilitating cross-border payments and transfers.

The retail category is ranked second in usage. Retailers use NFC technology for interactive marketing campaigns. By placing NFC tags on product displays, posters, or packaging, they can engage customers with videos, promotions, and additional product information.

• Retail
• BFSI
• Transportation
• Others

NFC enabled Handsets Price Range Segment Analysis

According to Cognitive Market Research, the premium is expected to dominate the segment throughout the projection period. Premium NFC enabled handsets feature the latest and most powerful hardware components, including top-tier processors, ample RAM, and high-quality displays. Premium smartphones often include advanced camera systems with multiple lenses, high-resolution sensors, and sophisticated image processing capabilities.

The mid-range is anticipated to be the fastest-growing category during the forecast period. Mid-range handsets provide decent display quality with good color reproduction and sharpness. These devices support standard connectivity options such as 4G LTE and Wi-Fi, ensuring efficient data access and network performance.

• Premium
• Mid-range
• Low-end

Author's Detail

Kalyani Raje

Senior Research Analyst at Cognitive Market Research

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ResearchGate Profile: https://www.researchgate.net/profile/Kalyani-Raje

An optimistic Senior Research Analyst with years of experience in competitive assessment and business consulting. A seasoned professional and subject-matter expert (SME) in the Automobile and transportation vertical.

Author's Conclusion