Oat Based Snack Market Report 2025 (Global Edition)

Global Oat Based Snack Market Report 2025 Market Size Split by Product (Snack Bars, Oat Milk, Cookies, Shakes, Others), by Nature (Fat-Free, Cholesterol Free, Sugar-Free, Protein Rich, Dietary Fibre R...

Oat Based Snack Market Report Description

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Competitive Landscape of the Oat Based Snack Market

Key players deploy strategic initiatives such as product innovations, partnerships, and mergers. Companies prioritize R&D to introduce cutting-edge reagents, ensuring a competitive edge. Robust distribution networks and adherence to quality standards amplify market presence, fostering an environment where agility and innovation define industry leaders.

Oat Based Snack Industry News

• February 2022: Lindt has launched three new vegan chocolate bars in the UK and Canada. The new bars are made with oat milk and are available in Canada in three varieties (Original, Hazelnut, and Salted Caramel) and two (Smooth and Hazelnut) in the UK.

(Source: https://www.confectionerynews.com/Article/2022/02/16/Lindt-expands-its-vegan-chocolate-portfolio )

Top Companies Market Share in Oat Based Snack Industry: (In no particular order of Rank)

• Britannia Industries
• Bobo's Oat Bars
• Mondelz International
• Quaker Oats Company
• Pamela's Products
• General Mills
• Kellogg
• Nairn's Oatcakes
• Curate Snacks
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

In terms of revenue, the North American Oat Based Snack Market share was 40% of the total market

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue due to its health benefits and versatility. Oats are rich in fiber, vitamins, and minerals, making them ideal for health-conscious consumers. They are incorporated into various snacks like oat bars, cookies, and granola, offering a tasty and nutritious option for on-the-go consumption. Additionally, the growing interest in sustainable and plant-based foods further propels the popularity of Oat Based Snack, driving innovation and market expansion.

Europe is the fastest-growing region over the projected period, owing to health-conscious consumers seeking alternatives. Oat snacks offer nutritional value and versatility, appealing to various dietary needs, including gluten-free and vegan diets. As a driver of this trend, heightened awareness of health benefits, sustainability concerns, and innovative product development play pivotal roles. The market continues to expand with an array of oat-based offerings ranging from bars and cookies to savory snacks.

The current report Scope analyzes Oat Based Snack Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Oat Based Snack

According to Cognitive Market Research, the global Oat Based Snack market size was estimated at USD 22512.2 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 9004.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2031 due to growing awareness of gluten-free and plant-based diets, oat snacks offer versatility and sustainability, appealing to eco-conscious consumers. Their convenience, taste, and nutritional benefits propel market expansion. According to Cognitive Market Research, snack bars rich in oats drive this trend by offering consumers a balanced combination of nutrition and convenience, aligning with health-conscious lifestyles and on-the-go consumption patterns. In conclusion, the Oat Based Snack market in North America is driven by the high use of a range of food, the surge in spending on food, and a rise in health consciousness among consumers.

• According to Cognitive Market Research, the US had a major share in the Oat Based Snack market, with a market size of USD 7104.85 million in 2024, and is projected to grow at a CAGR of 3.2% during the forecast period. The nation’s high prevalence of chronic diseases.
• The Canadian Oat Based Snack market had a market share of USD 1080.59 million in 2024 and is projected to grow at a CAGR of 4.2% during the forecast period. The nation's surge in spending on food leads to a rise in health consciousness among consumers.
• The Mexico Oat Based Snack market is projected to grow at a CAGR of 3.9% during the forecast period, with a market size of USD 819.44 million in 2024.

Europe Oat Based Snack

According to Cognitive Market Research, the global Oat Based Snack market size was estimated at USD 22512.2 Million, out of which Europe held the major market of more than 30% of the global revenue with a market size of USD 6753.66 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031 owing to the presence of major manufacturers in this region. Major manufacturers present in this region include Nestlé, Well&Truly, Pladis Global, Stoats Porridge Bars Ltd., and others, which are adopting various marketing strategies such as new product launches, product innovation, mergers, and acquisitions to gain a competitive edge in the market. According to Cognitive Market Research, the popularity of oat milk has surged, boosting interest in oat-based products due to their perceived health benefits and suitability for plant-based diets, propelling market growth. In conclusion, growing investments in high-quality snacks drive the region's Oat Based Snack market.

• The United Kingdom's Oat Based Snack market had a market share of USD 1134.61 million in 2024 and is projected to grow at a CAGR of 4.5% during the forecast period. This is due to the country's rising consumption of oats as they promote metabolism and healthy weight loss.
• The French Oat Based Snack market is projected to grow at a CAGR of 2.9% during the forecast period, with a market size of USD 621.34 million in 2024.
• According to Cognitive Market Research, the size of the German Oat Based Snack market was valued at USD 1337.22 million in 2024 and is projected to grow at a CAGR of 3.9% during the forecast period. In Germany, the Oat Based Snack market surged due to the presence of major market players. 
• The Italian Oat Based Snack market is projected to grow at a CAGR of 3.1% during the forecast period, with a market size of USD 580.81 million in 2024.
• The Russian Oat Based Snack market is projected to grow at a CAGR of 2.7% during the forecast period, with a market size of USD 1046.82 million in 2024.
• The Spanish Oat Based Snack market is projected to grow at a CAGR of 2.8% during the forecast period, with a market size of USD 553.80 million in 2024.
• The Luxembourg Oat Based Snack market is projected to grow at a CAGR of 3.8% during the forecast period, with a market size of USD 209.36 million in 2024.
• The Portugal Oat Based Snack market is projected to grow at a CAGR of 3.5% during the forecast period, with a market size of USD 141.83 million in 2024.
• The Greece Oat Based Snack market is projected to grow at a CAGR of 4.0% during the forecast period, with a market size of USD 81.04 million in 2024.
• The Rest of Europe's Oat Based Snack market is projected to grow at a CAGR of 2.4% during the forecast period, with a market size of USD 1046.82 million in 2024.

Asia Pacific Oat Based Snack

According to Cognitive Market Research, the global Oat Based Snack market size was estimated at USD 22512.2 Million, out of which Asia Pacific held the market of around 23% of the global revenue with market size of USD 5177.81 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031 due to region's increasing awareness of dietary benefits, including fiber-rich options for weight management and heart health, propels the market forward, catering to a growing preference for healthier snack choices in the region. According to Cognitive Market Research, shakes, a popular variant, offer a convenient and tasty way to consume oats, driving market growth due to their portability and appeal to health-conscious consumers seeking on-the-go nutrition solutions. In conclusion, the region's Oat Based Snack market is driven by the rising awareness regarding the high nutritional value of Oat Based Snack.

• According to Cognitive Market Research, the size of the Chinese Oat Based Snack market size was valued at USD 2330.01 million in 2024 and is projected to grow at a CAGR of 6.7% during the forecast period. This is due to rising business competition.
• The Japan Oat Based Snack market is projected to grow at a CAGR of 5.7% during the forecast period, with a market size of USD 714.54 million in 2024. This is due to the country's high prevalence of chronic diseases such as diabetes, obesity, and cardiovascular diseases.
• The India Oat Based Snack market had a market share of USD 621.34 million in 2024 and is projected to grow at a CAGR of 9.0% during the forecast period. 
• The South Korean Oat Based Snack market is projected to grow at a CAGR of 6.3% during the forecast period, with a market size of USD 517.78 million in 2024.
• The Australian Oat Based Snack market is projected to grow at a CAGR of 6.9% during the forecast period, with a market size of USD 269.25 million in 2024.
• The South East Asia Oat Based Snack market is projected to grow at a CAGR of 8.2% during the forecast period, with a market size of USD 357.27 million in 2024.
• The Rest of Asia Pacific Oat Based Snack market is projected to grow at a CAGR of 7.0% during the forecast period, with a market size of USD 367.62 million in 2024.

South America Oat Based Snack

According to Cognitive Market Research, the global Oat Based Snack market size was estimated at USD 22512.2 Million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD 1125.61 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.6% from 2024 to 2031 owing to increasing health consciousness among consumers. With rising awareness about nutritional benefits, including fiber-rich and gluten-free options, Oat Based Snack offer a convenient and wholesome choice, driving their popularity across the region. According to Cognitive Market Research, consumers increasingly seek nutritious options, boosting the popularity of Oat Based Snack that provide both health benefits and a convenient source of protein in the region's evolving snacking landscape. In conclusion, the region's Oat Based Snack market is driven by the rising health consciousness and awareness regarding the ingredients, additives, and preservatives.

• According to Cognitive Market Research, Brazil's Oat Based Snack market size was valued at USD 481.76 million in 2024 and is projected to grow at a CAGR of 5.2% during the forecast period. Oat Based Snack flourished in Brazil due to the nation's rising preference for healthy and nutritious food.
• The Argentina Oat Based Snack market had a market share of USD 189.10 million in 2024 and is projected to grow at a CAGR of 5.5% during the forecast period. Oat Based Snack flourished in Argentina due to the availability of innovative products.
• The Colombia Oat Based Snack market is projected to grow at a CAGR of 4.4% during the forecast period, with a market size of USD 100.18 million in 2024.
• The Peru Oat Based Snack market is projected to grow at a CAGR of 4.8% during the forecast period, with a market size of USD 92.30 million in 2024.
• The Chile Oat Based Snack market is projected to grow at a CAGR of 4.9% during the forecast period, with a market size of USD 81.04 million in 2024.
• The Rest of the Latin America Oat Based Snack market is projected to grow at a CAGR of 3.7% during the forecast period, with a market size of USD 181.22 million in 2024.

Middle East Oat Based Snack

According to Cognitive Market Research, the global Oat Based Snack market size was estimated at USD 22512.2 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 450.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2024 to 2031 due to heightened concerns regarding obesity and lifestyle diseases further boost market growth. Oats' reputation for promoting heart health and weight management solidifies their regional appeal. According to Cognitive Market Research, consumers increasingly seek healthier alternatives, driving manufacturers to innovate with protein-rich oat-based products. This trend reflects a growing awareness of nutrition, contributing to the expansion of the Oat Based Snack sector in the region. In conclusion, the region's Oat Based Snack market is driven by a rising shift in consumer preference toward convenient and healthy on-the-go breakfast snacks.

• According to Cognitive Market Research, the GCC Countries' Oat Based Snack market size was valued at USD 192.70 million in 2024 and is projected to grow at a CAGR of 5.7% during the forecast period. Oat Based Snack flourish in the GCC Countries due to the region's rising awareness about healthy snacking.
• The Egyptian Oat Based Snack market is projected to grow at a CAGR of 5.2% during the forecast period, with a market size of USD 47.28 million in 2024.
• The South African Oat Based Snack market is projected to grow at a CAGR of 5.9% during the forecast period, with a market size of USD 71.14 million in 2024. Oat-based snack sales flourished in South Africa due to the region's rising preference for healthy and nutritious food.
• The Turkish Oat Based Snack market is projected to grow at a CAGR of 4.4% during the forecast period, with a market size of USD 38.72 million in 2024.
• The Nigeria Oat Based Snack market is projected to grow at a CAGR of 4.0% during the forecast period, with a market size of USD 47.28 million in 2024.
• The Rest of MEA Oat Based Snack market is projected to grow at a CAGR of 3.9% during the forecast period with a market size of USD 53.13 million in 2024.

Oat Based Snack Market Analysis

Oat Based Snack Product Segment Analysis

According to Cognitive Market Research, cookies hold a prominent market share due to growing health consciousness and demand for convenient, nutritious options. Consumers seek wholesome alternatives, driving the popularity of oat-based cookies and snacks. These products offer fiber-rich, gluten-free options, catering to diverse dietary needs while satisfying taste preferences.

Oat milk is the fastest-growing category over the forecast period as it is a popular dairy alternative and contributes significantly to this trend, offering consumers a nutritious and sustainable option in line with their dietary preferences and environmental concerns.

• Snack Bars
• Oat Milk
• Cookies
• Shakes
• Others

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Oat Based Snack Industry. Request a Free Sample PDF!

Oat Based Snack Nature Segment Analysis

According to Cognitive Market Research, the sugar-free category held the major market stake over the projected period due to growing demand for healthier snack options. Consumers are increasingly embracing sugar-free alternatives, aligning with health and wellness trends. Oats offer a nutritious snack base, promoting sustained energy and digestive health. The emphasis on sugar-free options caters to health-conscious consumers, fostering a market where taste, nutrition, and dietary preferences converge. 

Dietary fiber rich is the fastest-growing category over the forecast period. Consumers seek dietary fiber-rich options for digestive health and weight management. Oats offers a wholesome solution that addresses these needs. Their versatility allows for various snack forms, from bars to cookies, catering to diverse preferences.

• Fat-Free
• Cholesterol Free
• Sugar-Free
• Protein Rich
• Dietary Fibre Rich
• Other

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Oat Based Snack Packaging Segment Analysis

According to Cognitive Market Research, plastic wrappers hold a prominent market share due to health-conscious consumer trends seeking nutritious alternatives. Oats offer fiber-rich, gluten-free options that appeal to diverse dietary needs. Additionally, environmentally friendly packaging, like biodegradable or recyclable plastic wrappers, serves as a key driver, aligning with sustainability goals and reducing environmental impact in the packaging industry.

Cardboard boxes is the fastest-growing category over the forecast period due to growing consumer preference for healthy and sustainable options. Oats offer nutritional benefits and cater to the rising demand for plant-based products. The packaging, often in cardboard boxes, aligns with eco-conscious trends, further driving the market by appealing to environmentally-conscious consumers.

• Plastic Wrappers
• Paper Wrapper
• Cardboard Boxes
• Others

Oat Based Snack Sales Channel Segment Analysis

According to Cognitive Market Research, online hold a prominent market share due to increasing consumer awareness of health benefits and dietary preferences. Online platforms play a pivotal role, offering convenience and access to diverse oat snack options. This trend aligns with the rising demand for nutritious, sustainable, and convenient snack choices, fostering innovation and expansion within the market.

Supermarkets/hypermarkets are the fastest-growing category over the forecast period due to increasing consumer demand for healthier snack options. Supermarkets and hypermarkets play a pivotal role by offering a wide array of oat-based products, catering to the growing health-conscious consumer base seeking convenient and nutritious snack choices.

• Supermarket/Hypermarkets
• Convenience Stores
• Retail Stores
• Online

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

LinkedIn

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

Author's Conclusion