Online Lingerie Market Report 2025 (Global Edition)

Global Online Lingerie Market Report 2025 Market Size Split by Type (Bras, Daywear, Loungewear, Panties, Shapewear, Sleepwear, Others), by Application (Daily, Functional), by Price Range (Economy, Pre...

Online Lingerie Market Report Description

We have various report editions of Online Lingerie Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.

Competitive Landscape of the Online Lingerie Market

Key players deploy strategic initiatives such as product innovations, partnerships, and mergers. Companies prioritize R&D to introduce cutting-edge reagents, ensuring a competitive edge. Robust distribution networks and adherence to quality standards amplify market presence, fostering an environment where agility and innovation define industry leaders.

Online Lingerie Industry News 

In August 2023, Skims, co-founded by Kim Kardashian, revolutionized lingerie with its groundbreaking "Ultimate Bra." Using advanced techniques like 3D scanning, it replaced conventional foam pads with tapered cushions for a natural shape. 

(Source:https://fashionunited.uk/news/fashion/skims-claims-to-have-reinvented-the-pushup-bra/2023081571066)

In August 2022, Victoria's Secret launched Elomi, an inclusive lingerie brand, as its newest partner on the VS&Co-Lab digital platform. Elomi offers fashion-forward pieces designed for uncompromising support and comfort.

(Source:https://www.victoriassecretandco.com/news-releases/news-release-details/victorias-secret-welcomes-inclusive-lingerie-brand-elomi-vsco

Top Companies Market Share in Online Lingerie Industry: (In no particular order of Rank)

• Gujin
• Embry Form
• Jockey International
• Wacoal Holdings
• Lise Charmel
• CK
• Wolf Lingerie
• Sunflora
• Tiova
• Miiow
• Mani Form
• La Maison Lejaby
• Essentie
• PVH (Calvin Klein)
• Oleno Group
• Lindex
• Etam
• Chantelle
• Hanesbrands
• Uniqlo
• Hoplun Group
• Sunny Group
• Audrey
• Cosmo-lady
• Gracewell
• Venies
• Fruit of the Loom
• Aimer Group
• Baci Lingerie
• Jialishi
• Victoria's Secret
• Calida
• Triumph International
• L Brands
• Wolford
• 6IXTY 8IGHT
• Ordifen
• Farmanl
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of Online Lingerie Market

Which Region will dominate the Online Lingerie Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. With a robust e-commerce infrastructure and widespread internet penetration, consumers in North America have increasingly turned to online platforms for purchasing intimate apparel. The region's large population and diverse consumer preferences contribute to the dynamism of the online lingerie market, attracting both established brands and innovative startups seeking to capitalize on the burgeoning demand for lingerie products through digital channels.

Which is Expanding at the Fastest CAGR?

The Asia Pacific region is the fastest-growing sector in the online lingerie market. Rapid urbanization, increasing disposable incomes, and the proliferation of e-commerce platforms drive this growth. Moreover, changing cultural attitudes towards lingerie and a growing awareness of fashion trends contribute to the rising demand in the region. With a large and diverse consumer base and technological advancements facilitating online shopping experiences, the Asia Pacific region presents significant opportunities for expansion and innovation within the online lingerie market.

The current report Scope analyzes Online Lingerie Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Online Lingerie Market

According to Cognitive Market Research, the global online lingerie market size was estimated at USD XX Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031. The region's dominance is attributed to high internet penetration, strong purchasing power, and a culture of embracing e-commerce. Consumers in North America prioritize convenience and privacy, driving the popularity of online lingerie shopping—additionally, well-established online lingerie brands and retailers further fuel market growth in the region. With diverse styles and sizes catering to varied preferences, North America remains a key hub for online lingerie sales, driving innovation and competition within the market.

• According to Cognitive Market Research, the US had a major share in the online lingerie market with a market size of USD XX million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period. The US holds a significant share of the online lingerie market, driven by high internet penetration, changing consumer preferences, and established e-commerce infrastructure. 
• The Canadian online lingerie market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. In Canada, e-commerce platforms hold a significant share of the online lingerie market, offering consumers a wide selection of intimate apparel choices.
• The Mexico online lingerie market is projected to grow at a CAGR of 5.7% during the forecast period, with a market size of USD XX million in 2024.

Europe Online Lingerie Market

According to Cognitive Market Research, with a market value of USD XX million in 2024, it is projected to expand at a compound annual growth rate (CAGR) of 5.5% from 2024 to 2031. Europe accounted for over 30% of the global market size of USD XX million. The convenience of online shopping and a wide range of options have attracted consumers across the region. Technological advancements and improved logistics infrastructure have also facilitated smoother transactions and faster deliveries, further fueling market expansion. With a growing emphasis on convenience and privacy, coupled with the increasing adoption of digital platforms for shopping, Europe continues to represent a lucrative and dynamic market for online lingerie retailers.

• The United Kingdom online lingerie market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 6.3% during the forecast period. The market has experienced significant growth due to increasing e-commerce adoption, changing consumer preferences, and the expansion of online lingerie brands catering to diverse needs and preferences. 
• The French online lingerie market is projected to grow at a CAGR of 4.7% during the forecast period, with a market size of USD XX million in 2024.
• According to Cognitive Market Research, the German online lingerie market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 5.7% during the forecast period. Germany has witnessed significant growth in online lingerie sales, fueled by increasing internet penetration, changing consumer preferences, and the availability of diverse product ranges on e-commerce platforms. 
• The Italy online lingerie market is projected to grow at a CAGR of 4.9% during the forecast period, with a market size of USD XX million in 2024.
• The Russian online lingerie market is projected to grow at a CAGR of 4.5% during the forecast period, with a market size of USD XX million in 2024.
• The Spanish online lingerie market is projected to grow at a CAGR of 4.6% during the forecast period, with a market size of USD XX million in 2024.
• The Luxembourg online lingerie market is projected to grow at a CAGR of 5.6% during the forecast period, with a market size of USD XX million in 2024.
• The Portuguese online lingerie market is projected to grow at a CAGR of 5.3% during the forecast period, with a market size of USD XX million in 2024.
• The Greece online lingerie market is projected to grow at a CAGR of 5.8% during the forecast period, with a market size of USD XX million in 2024.
• The rest of Europe's online lingerie market is projected to grow at a CAGR of 4.2% during the forecast period, reaching a market size of USD XX million in 2024.

Asia Pacific Online Lingerie Market

According to Cognitive Market Research, the global online lingerie market size was estimated at USD XX Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.0% from 2024 to 2031. Rising disposable incomes and a growing awareness of fashion trends drive demand for intimate apparel across diverse demographics in countries like China, India, and Japan. Moreover, the prevalence of e-commerce platforms and the adoption of digital payment systems further propel market expansion in this region. The presence of a young, tech-savvy population keen on exploring online shopping experiences fuels the growth trajectory. With a burgeoning middle class and evolving fashion preferences, Asia Pacific presents significant opportunities for domestic and international players in the online lingerie market.

• According to Cognitive Market Research, the China online lingerie market was valued at USD XX million in 2024 and is projected to grow at a CAGR of 8.5% during the forecast period. China exhibits a growing demand in the online lingerie market due to rising disposable incomes, increasing urbanization, and a growing preference for convenient shopping experiences among its digitally savvy population.
• The Japanese online lingerie market is projected to grow at a CAGR of 7.5% during the forecast period, with a market size of USD XX million in 2024.
• The Indian online lingerie market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 10.8% during the forecast period. India is experiencing a surge in online lingerie sales, driven by increasing internet access, changing consumer attitudes, and expanding e-commerce platforms.
• The South Korean online lingerie market is projected to grow at a CAGR of 8.1% during the forecast period, with a market size of USD XX million in 2024.
• The Australian online lingerie market is projected to grow at a CAGR of 8.7% during the forecast period, with a market size of USD XX million in 2024.
• The South East Asia, online lingerie market, is projected to grow at a CAGR of 10.0% during the forecast period, with a market size of USD XX million in 2024.
• The Rest of the Asia Pacific online lingerie market is projected to grow at a CAGR of 8.8% during the forecast period, with a market size of USD XX million in 2024.

South America Online Lingerie Market

According to Cognitive Market Research, the global online lingerie market size was estimated at USD XX Million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031. With the region's expanding internet penetration and increasing consumer acceptance of e-commerce, more shoppers are turning to online platforms for their lingerie needs. Additionally, rising disposable incomes and changing cultural attitudes towards intimate apparel contribute to this growth. Online lingerie brands are capitalizing on this trend by offering diverse product ranges and catering to the specific preferences of Latin American consumers. As a result, the online lingerie market in Latin America presents lucrative opportunities for domestic and international brands seeking to expand their presence in this rapidly evolving market landscape.

• According to Cognitive Market Research, the Brazil online lingerie market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 7.0% during the forecast period. Brazil holds a significant share in the online lingerie market due to increasing internet penetration, growing consumer demand for convenience, and the rise of e-commerce platforms.
• The Argentina online lingerie market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 7.3% during the forecast period. Argentina's online lingerie market is growing rapidly, fueled by increasing internet access, changing consumer preferences, and the convenience of e-commerce platforms for purchasing intimate apparel.
• The Colombia online lingerie market is projected to grow at a CAGR of 6.2% during the forecast period, with a market size of USD XX million in 2024.
• The Peru online lingerie market is projected to grow at a CAGR of 6.6% during the forecast period, with a market size of USD XX million in 2024.
• The Chile online lingerie market is projected to grow at a CAGR of 6.7% during the forecast period, with a market size of USD XX million in 2024.
• The Rest of Latin America's online lingerie market is projected to grow at a CAGR of 5.5% during the forecast period, with a market size of USD XX million in 2024.

Middle East Online Lingerie Market

According to Cognitive Market Research, the global online lingerie market size was estimated at USD XX Million, out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031. With increasing internet penetration and a growing consumer base, online lingerie retailers are tapping into this lucrative market. Moreover, shifting cultural norms and preferences towards Western fashion trends further fuel demand for intimate apparel through online channels. E-commerce platforms are capitalizing on this opportunity by offering a wide range of lingerie options to cater to diverse tastes and preferences in the region. Additionally, the convenience and discretion afforded by online shopping platforms are resonating well with consumers, driving the expansion of the online lingerie market in the Middle East and Africa.

• According to Cognitive Market Research, the GCC Countries' online lingerie market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 7.5% during the forecast period. The GCC countries have witnessed rapid growth in the online lingerie market, driven by increasing internet penetration, changing consumer preferences, and a growing acceptance of e-commerce platforms for intimate apparel purchases.
• The Egypt online lingerie market is projected to grow at a CAGR of 7.0% during the forecast period, with a market size of USD XX million in 2024.
• The South African online lingerie market is projected to grow at a CAGR of 7.7% during the forecast period, reaching USD XX million in 2024. This market experiences rapid growth due to increasing internet accessibility and shifting consumer preferences towards e-commerce.
• The Turkish online lingerie market is projected to grow at a CAGR of 6.2% during the forecast period, with a market size of USD XX million in 2024.
• The Nigerian online lingerie market is projected to grow at a CAGR of 5.8% during the forecast period, with a market size of USD XX million in 2024.

Online Lingerie Market Analysis

Online Lingerie Type Segment Analysis

According to Cognitive Market Research, bras held the major market share over the forecast period. With the convenience of online shopping, consumers can explore a diverse array of bra styles, sizes, and designs tailored to their preferences. The online platform offers advantages such as discreet browsing, extensive product information, and easy comparison, driving the popularity of purchasing bras online. As a result, online retailers continue to focus on expanding their bra offerings to meet the evolving demands of consumers in this segment.

Shapewear is the fastest-growing segment within the online lingerie market. With increasing emphasis on body positivity and confidence, consumers are turning to shapewear to enhance their natural curves and achieve a desired silhouette. The convenience of online shopping allows individuals to explore a wide range of shapewear options, from compression garments to seamless bodysuits tailored to their specific needs and preferences. As a result, the demand for shapewear continues to surge, contributing significantly to the overall growth of the online lingerie market.

• Bras
• Daywear
• Loungewear
• Panties
• Shapewear
• Sleepwear
• Others

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Online Lingerie Industry. Request a Free Sample PDF!

Online Lingerie Application Segment Analysis

According to Cognitive Market Research, daily wear holds a prominent market share. This segment encompasses bras, panties, and shapewear designed to provide daily support and confidence. With the convenience of online shopping, consumers have access to a wide range of daily wear lingerie options, including seamless designs, breathable fabrics, and diverse size ranges, meeting modern consumers' evolving preferences and needs.

The functional lingerie segment is the fastest-growing category in the online lingerie market. With an emphasis on comfort, support, and practicality, functional lingerie meets the diverse needs of modern consumers. This segment includes seamless bras, moisture-wicking underwear, and shapewear for everyday wear or specific activities like sports and workouts. As consumers prioritize comfort and performance, the demand for functional lingerie continues to surge, driving growth and innovation within the online market.

• Daily
• Functional

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Online Lingerie Price Range Segment Analysis

According to Cognitive Market Research, the economy segment holds a prominent market share. This segment offers a wide range of basic lingerie essentials at competitive prices, appealing to price-sensitive shoppers. While lacking elaborate designs or premium materials, economy segment brands focus on delivering functional and practical lingerie options suitable for everyday wear. Despite facing competition from higher-end segments, the economy segment maintains a significant market share due to its affordability and accessibility.

The premium segment is the fastest-growing segment in the online lingerie market. With consumers increasingly valuing quality, luxury, and unique designs, premium lingerie brands have experienced rapid expansion. These brands often offer superior materials, intricate craftsmanship, and exclusive collections, appealing to discerning shoppers seeking elevated lingerie experiences. As online shopping continues to evolve and consumers prioritize comfort and style, the premium segment is expected to maintain its growth trajectory, capturing a significant market share.

• Economy
• Premium

Online Lingerie Distribution Channel Segment Analysis

According to Cognitive Market Research, e-commerce websites hold a prominent market share. These platforms provide consumers with a convenient and discreet way to shop for intimate apparel from the comfort of their homes. With many brands and styles available, shoppers can easily compare prices and read reviews to make informed purchasing decisions. The accessibility and ease of navigation offered by e-commerce sites have significantly contributed to the growth and popularity of online lingerie shopping.

E-commerce websites represent the fastest-growing segment within the online lingerie market. With the proliferation of online shopping platforms, consumers increasingly prefer the convenience and privacy of browsing and purchasing lingerie online. This trend has led to significant growth in e-commerce sales of lingerie as shoppers seek diverse product ranges, sizes, and styles from the comfort of their homes. The accessibility and ease of online transactions further contribute to the rapid expansion of this segment within the lingerie industry.

• E-commerce Websites
• Specialty Stores
• Supermarkets & Hypermarkets

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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