Online Survey Software Market Report 2025 (Global Edition)

Global Online Survey Software Market Report 2025 Market Size Split by Product Outlook: (Enterprise Grade, Individual Grade), by Deployment Outlook: (On-Premise, Cloud), by Enterprise Size Outlook: (SM...

Online Survey Software Market Report Description

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Online Survey Software Market Insights Video

Competitive Landscape of the Online Survey Software Market

The market for online survey software is highly competitive, with many regional and international companies vying to improve their products. Businesses prioritize innovation by differentiating their platforms through the use of artificial intelligence, sophisticated analytics, and user-friendly interfaces. Key competitive strategies include cloud-based solutions and the ability to integrate with enterprise resource planning (ERP) and customer relationship management (CRM) systems. In order to increase their geographic reach and diversify their holdings, market players are growing through alliances, mergers, and acquisitions. Furthermore, in this dynamic and changing industry, offering industry-specific solutions and strong customer support are crucial elements impacting market positioning.

In June 2024, Alchemer introduced Alchemer Pulse, a technology to assist companies in analyzing open-ended client feedback. Alchemer Pulse allows users to swiftly find and measure recurrent themes by combining free-form feedback from several sources, including surveys, reviews, ratings from the App Store and Google Play, social media, and support tickets. Using specialized artificial intelligence and large language models (LLMs), Pulse analyzes replies in real-time and presents findings in the form of clear dashboards with comprehensive insights. (Source: https://www.alchemer.com/resources/blog/alchemer-empowers-businesses-to-understand-and-act-on-audience-thoughts-and-feelings-at-never-before-seen-scale-and-speed/) In April 2024, Checkbox Technology Pty Ltd introduced A new intake and matter management system powered by AI. This development represents a substantial change in the way legal teams operate. Checkbox's "Legal Services Hub," which integrates intake, matter management, artificial intelligence, and workflow automation, is improved by the new functionality, which enables internal legal teams to handle every facet of their legal work, from intake to reporting. (Source: https://www.checkbox.ai/news/checkbox-launches-the-legal-services-hub-bringing-together-powerhouses-of-intake-matter-management-workflow-and-genai) In September 2022, Medallia, Inc., a pioneer in customer and employee experience worldwide, announced that the Salesforce AppExchange now offers its frontline engagement and quality management software. This interface allows companies to easily access agent-level customer feedback in Salesforce, which supports customer issue resolution, agent coaching, and service recovery. Medallia Agent Connect, which powers the app, offers customized, easy-to-use surveys with best-in-class response rates. (Source: https://www.medallia.com/press-release/medallia-launches-frontline-engagement-and-qm-app-salesforce-appexchange/)

Top Companies Market Share in Online Survey Software Industry: (In no particular order of Rank)

• Alchemer LLC
• Checkbox Technology Pty Ltd
• IdWeb Srl
• LimeSurvey GmbH
• Medallia Inc.
• Nicereply
• Outside Software Inc.
• Qualtrics
• QuestionPro Survey Software
• SurveyMonkey
• WorkTango
• Zoho Corporation Pvt. Ltd.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Online Survey Software Market

Which Region Dominates the Online Survey Software Market in 2024?

According to Cognitive Market Research, North America currently dominates the Online Survey software market, and the region is expected to have significant growth during the projected period. The demand for real-time customer insights and the accelerating digital transformation have contributed to the online survey software market's strong growth in North America. The United States industry is influenced by a strong emphasis on customer satisfaction and high adoption rates of cutting-edge technology across sectors like retail, healthcare, and education. Cloud-based survey tools' increasing popularity and SMEs' growing need for data-driven decision-making present potential for Canada. A robust start-up ecosystem and a tech-savvy populace in both nations encourage innovation in survey software features like multi-channel deployment and AI integration.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The expanded adoption of the internet and initiatives to digitize has caused the rapid growth of the Asia-Pacific online survey software market. The growing market research sector and the extensive use of e-commerce in China prompt the need for reliable survey platforms. India has seen tremendous growth as a result of more SMEs using affordable survey technologies to interact with customers and gather feedback. Software innovation is fueled by Japan's emphasis on accuracy and analytics in product testing and user happiness. As social media usage and mobile connectivity increase, Southeast Asian nations like Vietnam and Indonesia see an increase in adoption, allowing companies to conduct surveys on digital platforms effectively.

The current report Scope analyzes Online Survey Software Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Online Survey Software

According to Cognitive Market Research, the global Online Survey Software market size was estimated at USD 3814.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 1525.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.8% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Online Survey Software market with a market size of USD 1203.86 million in 2024 and is projected to grow at a CAGR of 12.6% during the forecast period. A growing number of US companies are searching for survey software that works well with their current marketing automation, CRM, and business analytics systems.
• The Canada Online Survey Software market had a market share of USD 183.10 million in 2024 and is projected to grow at a CAGR of 13.6% during the forecast period. The growing use of digital marketing and e-commerce, where surveys are useful for getting Canadian consumers' opinions.
• The Mexico Online Survey Software market is projected to witness growth at a CAGR of 13.3% during the forecast period, with a market size of USD 138.85 million in 2024.

Europe Online Survey Software

According to Cognitive Market Research, the global Online Survey Software market size was estimated at USD 3814.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 1144.35 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.1% from 2024 to 2031.

• The United Kingdom Online Survey Software market had a market share of USD 192.25 million in 2024 and is projected to grow at a CAGR of 13.9% during the forecast period. In the UK, surveys are widely used by government bodies, academic institutions, and research groups to gather data.
• The France Online Survey Software market is projected to witness growth at a CAGR of 12.3% during the forecast period, with a market size of USD 105.28 million in 2024.
• According to Cognitive Market Research, the German Online Survey Software market size was valued at USD 226.58 million in 2024 and is projected to grow at a CAGR of 13.3% during the forecast period. German manufacturing and business sectors demand an evaluation of customer preferences and employee satisfaction.
• The Italy Online Survey Software market is projected to witness growth at a CAGR of 12.5% during the forecast period, with a market size of USD 98.41 million in 2024.
• The Russia Online Survey Software market is projected to witness growth at a CAGR of 12.1% during the forecast period, with a market size of USD 177.37 million in 2024.
• The Spain Online Survey Software market is projected to witness growth at a CAGR of 12.2% during the forecast period with a market size of USD 93.84 million in 2024
• The Luxembourg Online Survey Software market is projected to witness growth at a CAGR of 13.2% during the forecast period, with a market size of USD 35.47 million in 2024.
• The Portugal Online Survey Software market is projected to witness growth at a CAGR of 12.9% during the forecast period, with a market size of USD 24.03 million in 2024.
• The Greece Online Survey Software market is projected to witness growth at a CAGR of 13.4% during the forecast period, with a market size of USD 13.73 million in 2024.
• The Rest of Europe's Online Survey Software market is projected to witness growth at a CAGR of 11.8% during the forecast period, with a market size of USD 177.37 million in 2024.

Asia Pacific Online Survey Software

According to Cognitive Market Research, the global Online Survey Software market size was estimated at USD 3814.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 877.34 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.6% from 2024 to 2031.

• According to Cognitive Market Research, the China Online Survey Software market size was valued at USD 394.80 million in 2024 and is projected to grow at a CAGR of 16.1% during the forecast period. The swift digitization of government agencies and enterprises is driving up demand for online survey software in China.
• The Japan Online Survey Software market is projected to witness growth at a CAGR of 15.1% during the forecast period, with a market size of USD 121.07 million in 2024.
• The India Online Survey Software market had a market share of USD 105.28 million in 2024 and is projected to grow at a CAGR of 18.4% during the forecast period. Online surveys are becoming more and more popular in India for market research in industries like retail, healthcare, and education.
• The South Korean Online Survey Software market is projected to witness growth at a CAGR of 15.7% during the forecast period, with a market size of USD 87.73 million in 2024.
• The Australian Online Survey Software market is projected to witness growth at a CAGR of 16.3% during the forecast period, with a market size of USD 45.62 million in 2024.
• The South East Asia Online Survey Software market is projected to witness growth at a CAGR of 17.6% during the forecast period, with a market size of USD 60.54 million in 2024.
• The Rest of Asia Pacific Online Survey Software market is projected to witness growth at a CAGR of 16.4% during the forecast period, with a market size of USD 62.29 million in 2024.

South America Online Survey Software

According to Cognitive Market Research, the global Online Survey Software market size was estimated at USD 3814.5 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 190.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.0% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Online Survey Software market size was valued at USD 81.63 million in 2024 and is projected to grow at a CAGR of 14.6% during the forecast period. Brazil is seeing a rise in the use of digital marketing techniques, with online surveys becoming a crucial component of customer data collection.
• Argentina's Online Survey Software market had a market share of USD 32.04 million in 2024 and is projected to grow at a CAGR of 14.9% during the forecast period. Increased online retailing and the need for consumer data across a range of sectors, including technology, retail, and travel, in Argentina .
• Colombia Online Survey Software market is projected to witness growth at a CAGR of 13.8% during the forecast period, with a market size of USD 16.97 million in 2024.
• Peru Online Survey Software market is projected to witness growth at a CAGR of 14.2% during the forecast period, with a market size of USD 15.64 million in 2024.
• Chile Online Survey Software market is projected to witness growth at a CAGR of 14.3% during the forecast period, with a market size of USD 13.73 million in 2024.
• The Rest of Latin America's Online Survey Software market is projected to witness growth at a CAGR of 13.1% during the forecast period, with a market size of USD 30.71 million in 2024.

Middle East Online Survey Software

According to Cognitive Market Research, the global Online Survey Software market size was estimated at USD 3814.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 76.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.3% from 2024 to 2031..

• The GCC Countries Online Survey Software market is projected to witness growth at a CAGR of 15.1% during the forecast period, with a market size of USD 32.65 million in 2024. The adoption of online survey software in GCC countries is being driven by digital transformation in important sectors like government, healthcare, and education.
• The Egypt Online Survey Software market is projected to witness growth at a CAGR of 14.6% during the forecast period, with a market size of USD 8.01 million in 2024.
• The South Africa Online Survey Software market is projected to witness growth at a CAGR of 15.3% during the forecast period, with a market size of USD 12.05 million in 2024. Growing use of online survey software in South Africa's retail, healthcare, and educational sectors.
• The Turkey Online Survey Software market is projected to witness growth at a CAGR of 13.8% during the forecast period, with a market size of USD 6.56 million in 2024.
• The Nigeria Online Survey Software market is projected to witness growth at a CAGR of 13.4% during the forecast period, with a market size of USD 8.01 million in 2024.
• The Rest of the MEA Online Survey Software market is projected to witness growth at a CAGR of 13.3% during the forecast period, with a market size of USD 9.00 million in 2024.

Online Survey Software Market Analysis

How are Segments Performing in the Global Online Survey Software Market?

Online Survey Software Market Product Segment Analysis

According to Cognitive Market Research, Enterprise Grade are likely to dominate the Online Survey Software Market over the forecast period. This is because decision-making based on data is becoming more and more important in a variety of businesses. To improve their product offerings, optimize business strategies, and improve consumer experiences, enterprises are using survey solutions to collect vast amounts of market, employee, and customer input. For these enterprises, advanced survey platforms that can manage large amounts of data, provide customizable surveys, and integrate with other enterprise systems such as business intelligence (BI) tools and customer relationship management (CRM) are very necessary.

The Individual Grade is the fastest-growing segment in the Online Survey Software Market. Individual-grade online survey software is becoming more and more in demand as independent researchers, students, and freelancers look for more affordable and user-friendly data collection methods. The growing popularity of e-learning and remote employment, where people need surveys for assignments, research, or evaluations, is advantageous to this market. Features like basic analytics, adjustable templates, and interaction with personal productivity tools increase attractiveness. Adoption is also encouraged by reasonable pricing structures and free trial versions, which serve people with tight budgets. Digital platforms and social media also make it easier for people to share surveys, which increases user utilization.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Online Survey Software Industry. Request a Free Sample PDF!

Online Survey Software Market Deployment Segment Analysis

According to Cognitive Market Research, the Cloud segment holds the largest share of the market. Cloud-deployed online survey software is becoming more and more popular because of its cost-effectiveness, scalability, and flexibility. Since they can access data from any location and guarantee smooth cooperation and real-time changes, businesses and organizations prefer cloud-based solutions. These solutions offer strong security and data backup options with low IT infrastructure requirements, which lowers operating expenses. Since cloud deployment allows for quicker implementation and interaction with other cloud-based products, it is becoming a popular alternative for both individuals and businesses as remote work and digital transformation gain traction.

In the Online Survey Software Market, the On-Premises have been expanding at a rapid pace. Organizations that prioritize data protection and control continue to have a high demand for on-premises online survey software. On-premises solutions are frequently used by sectors including government, healthcare, and finance to adhere to stringent regulatory standards and protect sensitive data. These systems provide complete customization options, enabling companies to modify the software to suit their requirements. Additionally, on-premises deployment ensures consistent performance by doing away with the need for internet access. Organizations with dedicated IT infrastructure appreciate the long-term dependability and independence offered by on-premise systems despite the higher initial expenditures and maintenance obligations.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Online Survey Software Enterprise Size Outlook: Segment Analysis

Online Survey Software Market Enterprise Size Segment Analysis

According to Cognitive Market Research, The SMEs segment holds the largest market share. Due to its reasonable price and capacity to expedite the gathering of consumer input, online survey software is becoming more and more popular among small and medium-sized businesses (SMEs). SMEs use these resources to gauge consumer satisfaction, comprehend market trends, and enhance their product offers. Smaller companies with tighter resources can use the program because of its scalable and cloud-based subscription models. Integration features with marketing tools and CRM systems increase its usefulness even more. Online survey software is an essential tool for SMEs to stay competitive in ever-changing industries, enhance decision-making, and cultivate client loyalty.

In the Online Survey Software market, the rapidly growing sector is Large Enterprises. To obtain important information about market trends, staff engagement, and customer happiness, large businesses are increasingly using online survey software. These companies gain from sophisticated capabilities, including interaction with other company software programs, data analytics, and configurable survey forms. The capacity to evaluate intricate datasets and scale surveys across huge user populations facilitates strategic decision-making. Additionally, the adaptability of cloud-based technologies makes departmental collaboration easy. Large businesses may boost customer satisfaction, increase operational efficiency, and spur expansion globally with data-driven insights thanks to online survey software.

• SMEs
• Large Enterprises

Online Survey Software Application Outlook: Segment Analysis

Online Survey Software Market Application Segment Analysis

According to Cognitive Market Research, the Retail segment dominates the market. Survey software offers a useful way to comprehend consumer behavior across online and physical touchpoints as the retail sector experiences a digital transition, especially with the growth of e-commerce and omnichannel initiatives. Another important element propelling the retail industry's adoption of online survey software is the trend toward mobile shopping. Retailers want flexible and mobile-friendly survey technologies to collect feedback from customers who are constantly on the go as the number of purchases made by consumers using smartphones and tablets continues to rise.

Airline & Travel are projected to be the fastest-growing segment in the Online Survey Software market. Online survey software is being used more and more by the airline and travel industries to get consumer input on flight experiences, customer support, and general happiness. Airlines and travel agencies may monitor client loyalty, pinpoint problems, and improve service quality with the help of these tools. Real-time surveying enables the sector to react quickly to problems, increasing client retention. Additionally, survey data aids in pricing optimization, service personalization, and the creation of customized travel experiences. Airlines and travel agencies improve client experiences and boost operational efficiency by utilizing survey data.

• Retail
• BFSI
• Medical & Media
• Education & Public Sector
• Automotive
• Airline & Travel
• Other

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion