Outbound Tourism Market Report 2025 (Global Edition)

Global Outbound Tourism Market Report 2025 Market Size Split by Purpose Type (Purpose Type, Business, Holiday/Leisure, VFR & Others), by Booking Channel (Phone Booking, Online Booking, In-person Booki...

Outbound Tourism Market Report Description

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Outbound Tourism Market Insights Video

Competitive Landscape of the Outbound Tourism Market

The outbound tourism market capabilities an aggressive landscape characterized by using diverse gamers, together with airlines, journey organizations, online reserving systems, and excursion operators. Major international brands compete alongside local and area-of-interest operators, offering diverse travel applications and offerings. Key elements influencing competition consist of pricing, customer support, technological innovation, and advertising strategies. Additionally, partnerships and collaborations among airways, motels, and tourism boards decorate provider offerings. As client possibilities evolve, corporations need to adapt to trends like sustainable tours and customized experiences to maintain a competitive area.

In November 2023, Travel agents, hoteliers, and tourist representatives attended the India Travel Mart Jammu's opening at KC Regalia, which was hosted by the Director of tourist Jammu. The Directorate of Tourism carefully organized the event with the goal of promoting travel via networking and exhibiting pavilions from other states and lodging partners. Source: https://www.dailyexcelsior.com/india-travel-mart-inaugurated-in-jammu/#google_vignette In April 2023, Kesari Tours expanded its business in the tourist and hospitality sectors by opening a new office in Kashmir. Prominent members of the industry were present during the function. The company wanted to grow its regional footprint and offer job possibilities. Source: https://www.greaterkashmir.com/business/kesari-tours-inaugurates-office-in-kashmir/

Top Companies Market Share in Outbound Tourism Industry: (In no particular order of Rank)

• Orbit
• Thomas Cook
• SOTC Kuoni
• Raj Travels
• In Orbit Tours
• Cox and Kings
• TCI
• Kesari
• Travelmart India
• Riya Travels
• Akbar Travels
• BTI Sita
• BCD Travels
• Mercury Travels
• Gold Chip
• Kesari
• Amadeus
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Outbound Tourism Market

Which Region Dominates the Outbound Tourism Market in 2024?

According to Cognitive Market Research, North America currently dominates the Outbound Tourisms market, and the region is expected to have significant growth during the projected period. North America's outbound tourism marketplace is experiencing growth as rising disposable earnings and improved journey accessibility force call for worldwide tours. Travelers are increasingly seeking numerous reviews, cultural exploration, and journeys, leading to a surge in bookings for flights, motels, and activities across diverse international destinations.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The Asia Pacific outbound tourism marketplace is increasing swiftly because of increasing disposable incomes, a burgeoning middle class, and better connectivity. Travelers are exploring diverse locations for leisure and business, seeking precise cultural reports and adventure. This boom is supported by improved tour infrastructure and the proliferation of online reserving platforms.

The current report Scope analyzes Outbound Tourism Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Outbound Tourism

According to Cognitive Market Research, the global Outbound Tourism market size was estimated at USD 17518.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 7007.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.7% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Outbound Tourism market with a market size of USD 5528.74 million in 2024 and is projected to grow at a CAGR of 10.5% during the forecast period. The U.S. market's rising disposable incomes.
• The Canada Outbound Tourism market had a market share of USD 840.87 million in 2024 and is projected to grow at a CAGR of 11.5% during the forecast period. Canada’s eased travel restrictions.
• The Mexico Outbound Tourism market is projected to witness growth at a CAGR of 11.2% during the forecast period, with a market size of USD 637.66 million in 2024.

Europe Outbound Tourism

According to Cognitive Market Research, the global Outbound Tourism market size was estimated at USD 17518.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 5255.46 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.0% from 2024 to 2031.

• The United Kingdom Outbound Tourism market had a market share of USD 882.92 million in 2024 and is projected to grow at a CAGR of 11.8% during the forecast period. In the UK, Outbound Tourism sales witness an upswing due to the cultural curiosity.
• The France Outbound Tourism market is projected to witness growth at a CAGR of 10.2% during the forecast period, with a market size of USD 483.50 million in 2024.
• According to Cognitive Market Research, the German Outbound Tourism market size was valued at USD 1040.58 million in 2024 and is projected to grow at a CAGR of 11.2% during the forecast period. In Germany, Outbound Tourism surged due to the affordable airfares.
• The Italy Outbound Tourism market is projected to witness growth at a CAGR of 10.4% during the forecast period, with a market size of USD 451.97 million in 2024.
• The Russia Outbound Tourism market is projected to witness growth at a CAGR of 10.0% during the forecast period, with a market size of USD 814.60 million in 2024.
• The Spain Outbound Tourism market is projected to witness growth at a CAGR of 10.1% during the forecast period with a market size of USD 430.95 million in 2024
• The Luxembourg Outbound Tourism market is projected to witness growth at a CAGR of 11.1% during the forecast period, with a market size of USD 162.92 million in 2024.
• The Portugal Outbound Tourism market is projected to witness growth at a CAGR of 10.8% during the forecast period, with a market size of USD 110.36 million in 2024.
• The Greece Outbound Tourism market is projected to witness growth at a CAGR of 11.3% during the forecast period, with a market size of USD 63.07 million in 2024.
• The Rest of Europe's Outbound Tourism market is projected to witness growth at a CAGR of 9.7% during the forecast period, with a market size of USD 814.60 million in 2024.

Asia Pacific Outbound Tourism

According to Cognitive Market Research, the global Outbound Tourism market size was estimated at USD 17518.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 4029.19 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.5% from 2024 to 2031.

• According to Cognitive Market Research, the China Outbound Tourism market size was valued at USD 1813.13 million in 2024 and is projected to grow at a CAGR of 14.0% during the forecast period. Outbound Tourism surged in China due to digital platforms.
• The Japan Outbound Tourism market is projected to witness growth at a CAGR of 13.0% during the forecast period, with a market size of USD 556.03 million in 2024.
• The India Outbound Tourism market had a market share of USD 483.50 million in 2024 and is projected to grow at a CAGR of 16.3% during the forecast period. India's adventure tourism.
• The South Korean Outbound Tourism market is projected to witness growth at a CAGR of 13.6% during the forecast period, with a market size of USD 402.92 million in 2024.
• The Australian Outbound Tourism market is projected to witness growth at a CAGR of 14.2% during the forecast period, with a market size of USD 209.52 million in 2024.
• The South East Asia Outbound Tourism market is projected to witness growth at a CAGR of 15.5% during the forecast period, with a market size of USD 278.01 million in 2024.
• The Rest of Asia Pacific Outbound Tourism market is projected to witness growth at a CAGR of 14.3% during the forecast period, with a market size of USD 286.07 million in 2024.

South America Outbound Tourism

According to Cognitive Market Research, the global Outbound Tourism market size was estimated at USD 17518.2 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 875.91 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.9% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Outbound Tourism market size was valued at USD 374.89 million in 2024 and is projected to grow at a CAGR of 12.5% during the forecast period. Outbound Tourisms flourished in Brazil due to visa policies.
• Argentina's Outbound Tourism market had a market share of USD 147.15 million in 2024 and is projected to grow at a CAGR of 12.8% during the forecast period. Argentina's marketing campaigns.
• Colombia Outbound Tourism market is projected to witness growth at a CAGR of 11.7% during the forecast period, with a market size of USD 77.96 million in 2024.
• Peru Outbound Tourism market is projected to witness growth at a CAGR of 12.1% during the forecast period, with a market size of USD 71.82 million in 2024.
• Chile Outbound Tourism market is projected to witness growth at a CAGR of 12.2% during the forecast period, with a market size of USD 63.07 million in 2024.
• The Rest of Latin America's Outbound Tourism market is projected to witness growth at a CAGR of 11.0% during the forecast period, with a market size of USD 141.02 million in 2024.

Middle East and Africa Outbound Tourism

According to Cognitive Market Research, the global Outbound Tourism market size was estimated at USD 17518.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 350.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.2% from 2024 to 2031..

• The GCC Countries Outbound Tourism market is projected to witness growth at a CAGR of 13.0% during the forecast period, with a market size of USD 149.96 million in 2024. Outbound Tourism sales flourish due to the influencer culture.
• The Egypt Outbound Tourism market is projected to witness growth at a CAGR of 12.5% during the forecast period, with a market size of USD 36.79 million in 2024.
• The South Africa Outbound Tourism market is projected to witness growth at a CAGR of 13.2% during the forecast period, with a market size of USD 55.36 million in 2024. Outbound Tourism sales flourished in South Africa due to health-conscious travel.
• The Turkey Outbound Tourism market is projected to witness growth at a CAGR of 11.7% during the forecast period, with a market size of USD 30.13 million in 2024.
• The Nigeria Outbound Tourism market is projected to witness growth at a CAGR of 11.3% during the forecast period, with a market size of USD 36.79 million in 2024.
• The Rest of the MEA Outbound Tourism market is projected to witness growth at a CAGR of 11.2% during the forecast period, with a market size of USD 41.34 million in 2024.

Outbound Tourism Market Analysis

Outbound Tourism Market Purpose Type Segment Analysis

According to Cognitive Market Research, Business are likely to dominate the Outbound Tourism Market over the forecast period. The outbound tourism market is witnessing huge increase in business travel as agencies amplify globally and searching for to decorate patron relationships. Increased company journey budgets, at the side of the upward push of far-off paintings, power calls for conferences, conferences, and incentive journeys, fueling the need for efficient tour control and offerings.

The Holiday/Leisure is the fastest-growing segment in the Outbound Tourism Market. The outbound tourism marketplace for holiday and enjoyment tours is thriving as consumers prioritize reports and adventure. Rising disposable incomes, coupled with a growing choice for cultural exploration and rest, inspire vacationers to are seeking global locations. This fashion is supported by way of less expensive tour options and elevated online reserving comfort.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Outbound Tourism Industry. Request a Free Sample PDF!

Outbound Tourism Market Booking Channel Segment Analysis

According to Cognitive Market Research, the Phone Booking segment holds the largest share of the market. Phone reserving is gaining traction within the outbound tourism marketplace as travelers are seeking personalized help and immediate help. With the resurgence of customer support preferences, many people opt for phone bookings to ensure tailor-made experiences and cope with inquiries directly. This fashion enhances online platforms, enhancing standard comfort and delight.

In the Outbound Tourism Market, the Online Booking has been expanding at a rapid pace. Online booking is swiftly growing inside the outbound tourism market, pushed by way of comfort and accessibility. Travelers more and more decide upon virtual structures to evaluate costs, study evaluations, and secure reservations immediately. This trend is similarly fueled by way of improvements in technology, mobile apps, and steady charge options, improving the general travel planning experience.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Outbound Tourism Tourist Type Segment Analysis

Outbound Tourism Market Tourist Type Segment Analysis

According to Cognitive Market Research, Domestic segment holds the largest market share. The domestic section is flourishing in the outbound tourism marketplace as travelers an increasingly number of exploring neighborhood locations earlier than venturing abroad. Rising interest in cultural studies, weekend getaways, and brief journeys drives this growth. Enhanced local connectivity and promotional efforts by using tourism forums similarly inspire domestic travel, helping neighborhood economies and groups.

In the Outbound Tourism market, the rapidly growing sector is International. The worldwide section of the outbound tourism market is increasing as tourists are seeking numerous reviews and adventures abroad. Increased global connectivity, rising disposable incomes, and a preference for cultural exploration power this growth. Enhanced tour options and promotional campaigns similarly stimulate interest in exploring global locations, boosting tourism industries worldwide.

• Domestic
• International

Outbound Tourism Tour Type Segment Analysis

Outbound Tourism Market Tour Type Segment Analysis

According to Cognitive Market Research, the Independent Traveller segment dominates the market. The Independent Traveller section is developing within the outbound tourism market as more people seek customized studies and versatility. Travelers are increasingly choosing self-deliberate journeys, exploring off-the-crushed-route destinations, and utilizing online resources for itinerary introduction. This trend reflects a desire for authenticity and unique cultural encounters while journeying.

Package Traveller is projected to be the fastest-growing segment in the Outbound Tourism market. The bundle traveler section is increasing within the outbound tourism marketplace as clients are looking for comfort and fees. All-inclusive deals that package deal flights, hotels, and sports appeal to price range-aware vacationers. Tour operators are responding with curated programs that cater to numerous pursuits, enhancing the appeal of problem-loose travel reviews for various demographics.

• Independent Traveller
• Package Traveller
• Tour Group

Outbound Tourism Consumer Orientations Segment Analysis

Outbound Tourism Market Consumer Orientations Segment Analysis

According to Cognitive Market Research, the Men segment dominates the market The outbound tourism market is witnessing growth amongst male travelers, who increasingly are seeking journey, cultural reviews, and entertainment journeys. Interests influence this segment in sports activities, outdoor activities, and wellbeing retreats. Marketing strategies focused on guys's choices and the rise of solo travel in addition to decorating their participation in global tourism.

Women is projected to be the fastest-growing segment in the Outbound Tourism market. The outbound tourism market is experiencing an increase among women tourists, driven by a growing cognizance of empowerment and journey. Women are more and more searching for solo trips, wellbeing retreats, and cultural stories. Travel businesses are adapting their services to cater to girl choices, enhancing protection, community engagement, and specific stories tailored for girls.

• Men
• Women

Outbound Tourism Age group Segment Analysis

Outbound Tourism Market Age group Segment Analysis

According to Cognitive Market Research, the 15 to 25 Years segment dominates the market. The outbound tourism market is developing among travelers aged 15 to 25, fueled with the aid of a preference for adventure, cultural reviews, and social connections. This demographic increasingly seeks finances-pleasant alternatives, institution tours, and precise stories like volunteer tourism. Their affinity for social media also influences travel selections and destination traits.

26 to 35 Years is projected to be the fastest-growing segment in the Outbound Tourism market. The outbound tourism market is expanding among travelers aged 26 to 35 as they prioritize experiences, work-life stability, and personal boom. This demographic often seeks adventure tours, wellbeing retreats, and cultural immersion. With growing disposable earnings and bendy painting preparations, they may be more and more exploring diverse global locations for entertainment and commercial enterprise.

• 15 to 25 Years
• 26 to 35 Years
• 36 to 45 Years
• 46 to 65 Years
• 66 to 75 Years

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in the Transport & Logistics domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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