Outdoor Tent Market Report 2025 (Global Edition)

Global Outdoor Tent Market Report 2025 Market Size Split by Tent Type Outlook: (Tunnel Tent, Dome Tent, Geodesic Tent, Others), by Tent Capacity Outlook: (One Person, Two Persons, Three or More Person...

Outdoor Tent Market Report Description

We have various report editions of Outdoor Tent Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.

Competitive Landscape of the Outdoor Tent Market

The competitive landscape of the outdoor tent market is characterized by a mix of established brands and new entrants. Major players like The North Face, Coleman, Big Agnes, and MSR dominate with a wide range of high-quality tents for various outdoor activities. These companies focus on innovation, offering features like weather resistance, lightweight designs, and eco-friendly materials. Additionally, e-commerce platforms have facilitated the rise of smaller brands, intensifying competition. Strategic partnerships and sustainability efforts are key trends in this highly competitive market.

In March 2024, TAXA Outdoors launched the latest models of their popular camping trailers, the 2024 Mantis and Woolly Bear, along with new rooftop tents. The 2024 Mantis, known for its innovative design and versatility, features upgraded interior amenities and enhanced off-road capabilities, making it ideal for adventurous travelers. TAXA introduced a line of rooftop tents designed to provide a comfortable and elevated camping experience, expanding their product offerings to cater to a broader range of outdoor enthusiasts.

(Source:https://www.outdoorsportswire.com/taxa-outdoors-announces-2024-mantis-and-woolly-bear-models-launches-rooftop-tents/)

In June 2024, Jack Wolfskin launched a new ultralight, and sustainable tent range. The collection featured 22 models including 3 tunnel tents, all of the range was crafted from 100% recycled, PFC-free fabric.

(Source:https://www.jack-wolfskin.com/tents/)

In May 2024, Helinox launched a new “Tactical” collection, the Cot Tents pitch on top of a Helinox packable cot, to keep the shelter elevated above the ground in the North American market.

(Source:https://gearjunkie.com/camping/tents/helinox-tactical-cot-tents)

Top Companies Market Share in Outdoor Tent Industry: (In no particular order of Rank)

• AMG-Group
• Hilleberg the Tentmake
• JOHNSON OUTDOORS INC.
• The North Face
• A VF Company
• Newell Brands
• Oase Outdoors ApS
• Big Agnes Inc
• Exxel Outdoors LLC
• Simex Outdoor International GmBH
• The Coleman Company Inc
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Outdoor Tent Market

Which Region Dominates the Outdoor Tent Market in 2024?

According to Cognitive Market Research, North America is expected to dominate the outdoor tent market in 2024, driven by a strong culture of outdoor recreational activities such as camping, hiking, and festivals. The region benefits from a high rate of participation in these activities, supported by a robust camping infrastructure and widespread consumer spending power. The presence of key players like Coleman and The North Face further strengthens the market. Growth in eco-tourism and adventure tourism also contributes to the expansion. The increased adoption of e-commerce platforms in North America facilitates easier access to a wide range of outdoor tents.

Which Region is Expanding at the Fastest CAGR?

The Asia-Pacific region is expanding at the fastest compound annual growth rate (CAGR) in the outdoor tent market. This growth is driven by rising disposable incomes, an increasing interest in outdoor activities, and the growing popularity of eco-tourism in countries such as China, India, and Japan. The region’s expanding middle class is fueling demand for camping equipment, particularly among younger consumers seeking adventure and outdoor experiences. The availability of affordable tents and the rise of local manufacturing further contribute to the region's rapid market expansion, supported by an increase in domestic and international tourism.

The current report Scope analyzes Outdoor Tent Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Outdoor Tent

According to Cognitive Market Research, the global Outdoor Tent market size was estimated at USD 5615.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 2246.20 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Outdoor Tent market with a market size of USD 1772.25 million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period. Outdoor activities and high consumer spending drive market growth in the US.
• The Canada Outdoor Tent market had a market share of USD 269.54 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. Canada’s vast landscapes and outdoor culture fuel tent market growth.
• The Mexico Outdoor Tent market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 204.40 million in 2024.

Europe Outdoor Tent

According to Cognitive Market Research, the global Outdoor Tent market size was estimated at USD 5615.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 1684.65 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.5% from 2024 to 2031.

• The United Kingdom Outdoor Tent market had a market share of USD 283.02 million in 2024 and is projected to grow at a CAGR of 6.3% during the forecast period. Eco-tourism and outdoor activities boost the outdoor tent market in the UK.
• The France Outdoor Tent market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 154.99 million in 2024.
• According to Cognitive Market Research, the German Outdoor Tent market size was valued at USD 333.56 million in 2024 and is projected to grow at a CAGR of 5.7% during the forecast period. Germany’s eco-tourism and adventure tourism support market growth.
• The Italy Outdoor Tent market is projected to witness growth at a CAGR of 4.9% during the forecast period, with a market size of USD 144.88 million in 2024.
• The Russia Outdoor Tent market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 261.12 million in 2024.
• The Spain Outdoor Tent market is projected to witness growth at a CAGR of 4.6% during the forecast period with a market size of USD 138.14 million in 2024
• The Luxembourg Outdoor Tent market is projected to witness growth at a CAGR of 5.6% during the forecast period, with a market size of USD 52.22 million in 2024.
• The Portugal Outdoor Tent market is projected to witness growth at a CAGR of 5.3% during the forecast period, with a market size of USD 35.38 million in 2024.
• The Greece Outdoor Tent market is projected to witness growth at a CAGR of 5.8% during the forecast period, with a market size of USD 20.22 million in 2024.
• The Rest of Europe's Outdoor Tent market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 261.12 million in 2024.

Asia Pacific Outdoor Tent

According to Cognitive Market Research, the global Outdoor Tent market size was estimated at USD 5615.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 1291.57 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Outdoor Tent market size was valued at USD 581.20 million in 2024 and is projected to grow at a CAGR of 8.5% during the forecast period. Rising incomes and domestic tourism fuel outdoor tent demand in China.
• The Japan Outdoor Tent market is projected to witness growth at a CAGR of 7.5% during the forecast period, with a market size of USD 178.24 million in 2024.
• The India Outdoor Tent market had a market share of USD 154.99 million in 2024 and is projected to grow at a CAGR of 10.8% during the forecast period. India’s growing middle class and outdoor interest drive market growth.
• The South Korean Outdoor Tent market is projected to witness growth at a CAGR of 8.1% during the forecast period, with a market size of USD 129.16 million in 2024.
• The Australian Outdoor Tent market is projected to witness growth at a CAGR of 8.7% during the forecast period, with a market size of USD 67.16 million in 2024.
• The South East Asia Outdoor Tent market is projected to witness growth at a CAGR of 10.0% during the forecast period, with a market size of USD 89.12 million in 2024.
• The Rest of Asia Pacific Outdoor Tent market is projected to witness growth at a CAGR of 8.8% during the forecast period, with a market size of USD 91.70 million in 2024.

South America Outdoor Tent

According to Cognitive Market Research, the global Outdoor Tent market size was estimated at USD 5615.5 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 280.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Outdoor Tent market size was valued at USD 120.17 million in 2024 and is projected to grow at a CAGR of 9.0% during the forecast period. Brazil’s natural attractions and middle class expansion boost the market.
• Argentina's Outdoor Tent market had a market share of USD 47.17 million in 2024 and is projected to grow at a CAGR of 7.3% during the forecast period. Eco-tourism and outdoor activities drive tent market growth in Argentina.
• Colombia Outdoor Tent market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 24.99 million in 2024.
• Peru Outdoor Tent market is projected to witness growth at a CAGR of 6.6% during the forecast period, with a market size of USD 23.02 million in 2024.
• Chile Outdoor Tent market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 20.22 million in 2024.
• The Rest of Latin America's Outdoor Tent market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 45.20 million in 2024.

Middle East and Africa Outdoor Tent

According to Cognitive Market Research, the global Outdoor Tent market size was estimated at USD 5615.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 112.31 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031..

• The GCC Countries Outdoor Tent market is projected to witness growth at a CAGR of 7.5% during the forecast period, with a market size of USD 48.07 million in 2024. GCC’s expanding tourism and adventure interest support market growth.
• The Egypt Outdoor Tent market is projected to witness growth at a CAGR of 9.0% during the forecast period, with a market size of USD 11.79 million in 2024.
• The South Africa Outdoor Tent market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 17.74 million in 2024. South Africa’s eco-tourism and outdoor activities foster market growth.
• The Turkey Outdoor Tent market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 9.66 million in 2024.
• The Nigeria Outdoor Tent market is projected to witness growth at a CAGR of 5.8% during the forecast period, with a market size of USD 11.79 million in 2024.
• The Rest of the MEA Outdoor Tent market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 13.25 million in 2024.

Outdoor Tent Market Analysis

How are Segments Performing in the Global Outdoor Tent Market?

Outdoor Tent Market Tent Type Segment Analysis

According to Cognitive Market Research, the dome tent segment dominates the outdoor tent market due to its versatility, ease of setup, and ability to withstand various weather conditions. Dome tents offer an optimal balance of durability and comfort, making them popular among campers and outdoor enthusiasts. Their design allows for greater stability in windy conditions and provides ample headspace compared to other types. The widespread use of dome tents across both recreational and military applications has solidified their position as the largest segment. These tents appeal to a broad demographic, from casual campers to professional adventurers, ensuring steady demand and market stability.

The geodesic tent segment is the fastest-growing in the outdoor tent market. This type of tent, renowned for its strength and stability, is gaining traction among serious adventurers and those who require high-performance shelters in extreme conditions. Its unique structure, which distributes weight evenly across multiple points, makes it ideal for harsh climates, particularly in mountainous or windy environments. As outdoor expeditions become more demanding, the appeal of geodesic tents is on the rise, drawing in a growing base of consumers. Technological advancements in materials and design are also enhancing their functionality, further fueling this segment's rapid growth.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Outdoor Tent Industry. Request a Free Sample PDF!

Outdoor Tent Market Tent Capacity Segment Analysis

According to Cognitive Market Research, the two person tent segment dominates the outdoor tent market, catering to a wide range of campers, from couples to pairs of friends seeking a balance between compact size and sufficient space. This category benefits from its versatility, offering just enough room for two occupants without compromising on portability. The two-person tents are ideal for both short weekend trips and extended adventures. Their compact design allows for easier setup and transportation, making them a popular choice for both seasoned campers and newcomers. The demand for two-person tents continues to lead, as they offer an optimal mix of practicality and affordability.

The three or more-persons segment is experiencing the fastest growth, driven by the increasing popularity of family camping, group excursions, and luxury camping experiences (glamping). Families and larger groups are increasingly opting for spacious tents that provide extra comfort and amenities for extended stays in nature. The growth of eco-tourism and group-based outdoor activities further fuels this trend, as larger tents are favored for accommodating multiple people. With technological innovations such as improved ventilation and enhanced durability, three-person and larger tents offer a level of convenience and comfort that appeals to a broader demographic.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Outdoor Tent End Use Outlook: Segment Analysis

Outdoor Tent Market End-Use Segment Analysis

According to Cognitive Market Research, the recreational activities segment stands as the largest end-use category in the outdoor tent market. This segment encompasses camping, hiking, and outdoor festivals, where tents are essential for providing shelter and comfort. The increasing number of individuals seeking outdoor escapes in natural environments drives demand, supported by a growing culture of adventure tourism. As consumers prioritize outdoor experiences, camping remains a popular option for all ages, spanning from solo travelers to families. Tents designed for recreational use cater to various needs, from lightweight models for backpackers to larger, more luxurious setups for group camping and glamping, making this segment highly lucrative.

The military and civil segment is the fastest-growing end-use category in the outdoor tent market. Driven by increasing government spending on defense and disaster relief efforts, the demand for portable, durable tents for military operations and emergency situations is on the rise. These tents offer quick, temporary shelters for personnel in challenging conditions and are essential for humanitarian missions. The expansion of global peacekeeping and disaster relief activities accelerates growth, with military-grade tents providing high resilience and security. The rapid advancement in materials technology also contributes, as tents are now designed for extreme weather conditions, further fueling market expansion.

• Recreational Activities
• Military and Civil
• Others

Outdoor Tent Distribution Channel Outlook:{ Segment Analysis

Outdoor Tent Market Distribution Channel Segment Analysis

According to Cognitive Market Research, Specialty sporting goods stores lead the distribution channel segment in the outdoor tent market. These stores offer a wide selection of tents designed for various outdoor activities, ensuring that consumers can find high-quality products suited to their needs. The expertise and personalized service provided by these retailers create a strong competitive advantage, particularly for customers seeking specific features or guidance on selecting the right tent. Furthermore, consumers tend to trust the products sold in these specialized outlets due to their established reputation for carrying top-tier outdoor gear brands. This segment benefits from customer loyalty and strong brand affiliations.

Online stores represent the fastest-growing distribution channel in the outdoor tent market. The convenience of browsing and purchasing products from the comfort of home has attracted a growing number of consumers. E-commerce platforms offer an extensive range of tents, often with detailed product information, reviews, and competitive pricing. This convenience is particularly appealing to the younger demographic, who value speed and ease in their purchasing decisions. The increasing adoption of online shopping, supported by better logistics and faster delivery options, has expanded the reach of outdoor tent brands, making them more accessible across regions and driving rapid growth in this segment.

• Specialty Sporting Goods Stores
• Supermarkets
• Hypermarkets
• Online Stores
• Others

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

Author's Conclusion