Penetration Testing Services Market Report 2025 (Global Edition)

Global Penetration Testing Services Market Report 2025 Market Size Split by Type Outlook: (Web Applications, Mobile Applications, Network Infrastructure, Social Engineering), by Verticals Outlook: (BF...

Penetration Testing Services Market Report Description

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Penetration Testing Services Market Insights Video

Competitive Landscape of the Penetration Testing Services Market

The penetration testing services market is highly competitive, with companies differentiating themselves through factors such as using modern technologies like AI and ML in automated penetration testing and offering customized services for specific business needs. Major global players are competing through a combination of expertise, innovative tools, and a wide range of service offerings that cater to diverse industries, including finance, healthcare, and government sectors.

In July 2024, Rapid7 Inc., a leader in extended risk and threat detection, announced the signing of a definitive agreement to acquire Noetic Cyber, an inventor and leader in cyber asset attack surface management (CAASM). Rapid7 expands its security operations platform to enable more accessible and accurate asset inventory, resulting in upgraded security outcomes. (Source: https://investors.rapid7.com/news/news-details/2024/Rapid7-Agrees-to-Acquire-Cyber-Asset-Attack-Surface-Management-Company-Noetic-Cyber-to-Give-Customers-More-Comprehensive-Visibility-of-Their-Attack-Surface/default.aspx) In September 2022, HackerOne, the market leader in Attack Resistance Management, announced upgrades to HackerOne Pentest, its Pentest as a Service (PTaaS) product. The upgrades include self-service options for scoping and launching tests, as well as enhanced automation to improve the overall pentesting experience on the HackerOne platform. Large enterprise customers can now manage engagements more efficiently and receive real-time feedback from skilled pentesters, lowering security risk and improving attack resistance. HackerOne pentesters have reported more than 6,000 valid vulnerabilities to date. (Source: https://www.hackerone.com/press-release/hackerones-pentest-service-enhancements-streamline-secure-testing-large-enterprises) In November 2021, GuidePoint Security released its Penetration Testing as a Service (PTaaS) solution. This innovative service combines traditional penetration testing with recurrent, automated testing and continuous reporting to get quick findings. The PTaaS solution is intended to assist enterprises in promptly identifying and resolving security issues, providing strong cybersecurity defenses. (Source: https://www.guidepointsecurity.com/newsroom/guidepoint-security-unveils-penetration-testing-as-a-service-offering/)

Top Companies Market Share in Penetration Testing Services Industry: (In no particular order of Rank)

• CrowdStrike (U.S.)
• Rapid7 (U.S.)
• Trustwave (U.S.)
• Offensive Security (U.S.)
• HackerOne
• Inc. (U.S.)
• Qualys (U.S.)
• McAfee Corp. (U.S.)
• PwC (PricewaterhouseCoopers) (U.K.)
• KPMG (Netherlands)
• Deloitte (U.S.)
• Verizon (U.S.)
• SecureWorks (U.S.)
• NCC Group (U.K.)
• SonicWall (U.S.)
• Darktrace (U.K.)
• Accenture (Ireland)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Penetration Testing Services Market

Which Region Dominates the Penetration Testing Services Market in 2024?

According to Cognitive Market Research, North America currently dominates the penetration testing services market due to its strong focus on cybersecurity and the large number of organizations that prioritize data protection. The U.S. has a robust regulatory environment that mandates stringent data protection and cybersecurity measures, which leads businesses to invest in penetration testing services. The presence of leading cybersecurity firms and highly advanced technological infrastructure further supports the growth of penetration testing services in the region.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific stands out as the fastest-growing region in the global penetration testing services market due to the rapid digital transformation across countries like China, India, and Japan, which has significantly increased the demand for cybersecurity services. This region is witnessing a surge in cyber threats, making organizations more aware of the importance of proactive security measures. With increased government support for cybersecurity initiatives and a growing number of small to medium-sized enterprises embracing penetration testing, Asia Pacific is now becoming a key market for penetration testing services.

The current report Scope analyzes Penetration Testing Services Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Penetration Testing Services

According to Cognitive Market Research, the global penetration testing services market size was estimated at USD 3124.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 1249.8 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.4% from 2024 to 2031.

• According to Cognitive Market Research, the U.S. had a major share in the penetration testing services market with a market size of USD 986.1 million in 2024 and is projected to grow at a CAGR of 16.2% in the forecast period. The regulatory mandates, such as HIPAA and PCI DSS, require robust security assessments, fueling market demand for penetration testing services in the country.
• The Canada penetration testing services market had a market share of USD 150 million in 2024 and is projected to grow at a CAGR of 17.2% over the forecast period. Government initiatives to improve cybersecurity infrastructure, such as the National Cyber Security Strategy, are a major contributor to Canadian market growth.
• The Mexico penetration testing services market is projected to witness growth at a CAGR of 16.9% in the forecast period, with a market size of USD 113.7 million in 2024.

Europe Penetration Testing Services

According to Cognitive Market Research, the global penetration testing services market size was estimated at USD 3124.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 937.4 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.7% from 2024 to 2031.

• The United Kingdom penetration testing services market had a market share of USD 157.5 million in 2024 and is projected to grow at a CAGR of 17.5% over the forecast period. The U.K. market is expanding due to heightened awareness of cybersecurity risks among SMEs and strict compliance requirements under GDPR.
• The France penetration testing services market is projected to witness growth at a CAGR of 15.9% during the forecast period, with a market size of USD 86.2 million in 2024.
• According to Cognitive Market Research, the German penetration testing services market size was valued at USD 185.6 million in 2024 and is projected to grow at a CAGR of 16.9% over the forecast period. In Germany, the penetration testing services market is supported by the expansion of Industry 4.0 and the integration of IoT in manufacturing.
• The Italy penetration testing services market is projected to witness growth at a CAGR of 16.1% within the forecast period, with a market size of USD 80.6 million in 2024.
• The Russia penetration testing services market is projected to witness growth at a CAGR of 15.7% during the forecast period, with a market size of USD 145.3 million in 2024.
• The Spain penetration testing services market is projected to witness growth at a CAGR of 15.8% during the forecast period, with a market size of USD 76.9 million in 2024.
• The Luxembourg penetration testing services market is projected to witness growth at a CAGR of 16.8% during the forecast period, with a market size of USD 29.1 million in 2024.
• The Portugal penetration testing services market is projected to witness growth at a CAGR of 16.5% during the forecast period, with a market size of USD 19.7 million in 2024.
• The Greece penetration testing services market is projected to witness growth at a CAGR of 17% during the forecast period, with a market size of USD 11.25 million in 2024.
• The Rest of the European penetration testing services market is likely to witness growth at a CAGR of 15.4% in the forecast period, with a market size of USD 145.3 million in 2024.

Asia Pacific Penetration Testing Services

According to Cognitive Market Research, the global penetration testing services market size was estimated at USD 3124.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 718.6 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.2% from 2024 to 2031.

• According to Cognitive Market Research, the China penetration testing services market size was valued at USD 323.4 million in 2024 and is projected to grow at a CAGR of 19.7% over the forecast period. The increased governmental focus on cybersecurity laws, such as the Cybersecurity Law of China, has promoted businesses to adopt penetration testing services.
• The Japan penetration testing services market is projected to witness growth at a CAGR of 18.7% during the forecast period, with a market size of USD 99.2 million in 2024.
• The India penetration testing services market had a market share of USD 86.2 million in 2024 and is projected to grow at a CAGR of 22% over the forecast period. The penetration testing market in India is rapidly growing due to the proliferation of startups and tech-driven enterprises, particularly in the IT and e-commerce sectors.
• The South Korean penetration testing services market is projected to witness growth at a CAGR of 19.3% during the forecast period, with a market size of USD 71.9 million in 2024.
• The Australian penetration testing services market is projected to witness growth at a CAGR of 19.9% during the forecast period, with a market size of USD 37.4 million in 2024.
• The South East Asia penetration testing services market is projected to witness growth at a CAGR of 21.2% during the forecast period, with a market size of USD 49.6 million in 2024.
• The Rest of Asia Pacific penetration testing services market is projected to witness growth at a CAGR of 20% in the forecast period, with a market size of USD 51 million in 2024.

South America Penetration Testing Services

According to Cognitive Market Research, the global penetration testing services market size was estimated at USD 3124.5 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 156.2 million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.6% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil penetration testing services market size was valued at USD 66.9 million in 2024 and is projected to grow at a CAGR of 18.2% over the forecast period. The implementation of the LGPD (Lei Geral de Proteção de Dados) has made penetration testing a necessity for compliance in Brazil.
• Argentina penetration testing services market had a market share of USD 26.25 million in 2024 and is projected to grow at a CAGR of 18.5% in the forecast period. In Argentina, the rapid market growth is supported by the increasing reliance on digital banking and mobile payment platforms, which are frequent targets for cybercriminals.
• Colombia penetration testing services market is projected to witness growth at a CAGR of 17.4% over the forecast period, with a market size of USD 13.9 million in 2024.
• Peru penetration testing services market is projected to witness growth at a CAGR of 17.8% during the forecast period, with a market size of USD 12.8 million in 2024.
• Chile penetration testing services market is projected to witness growth at a CAGR of 17.9% in the forecast period, with a market size of USD 11.25 million in 2024.
• The Rest of the Latin American penetration testing services market is projected to witness growth at a CAGR of 16.7% over the forecast period, with a market size of USD 25.2 million in 2024.

Middle East Penetration Testing Services

According to Cognitive Market Research, the global penetration testing services market size was estimated at USD 3124.5 Million, out of which the Middle East & Africa held the major market share of around 2% of the global revenue with a market size of USD 62.5 million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.9% from 2024 to 2031.

• The GCC Countries penetration testing services market is projected to witness growth at a CAGR of 18.7% during the forecast period, with a market size of USD 26.75 million in 2024. The digital transformation of oil and gas enterprises and the implementation of smart city initiatives are the primary drivers of the penetration testing services industry in the GCC countries.
• The Egypt penetration testing services market is projected to witness growth at a CAGR of 18.2% over the forecast period, with a market size of USD 6.6 million in 2024.
• The South Africa penetration testing services market is projected to witness growth at a CAGR of 18.9% during the forecast period, with a market size of USD 9.87 million in 2024. The heightened risk of cyberattacks on critical infrastructure has led to increased investment in security solutions in South Africa.
• The Turkey penetration testing services market is projected to witness growth at a CAGR of 17.4% during the forecast period, with a market size of USD 5.4 million in 2024.
• The Nigeria penetration testing services market is projected to witness growth at a CAGR of 17% during the forecast period, with a market size of USD 6.6 million in 2024.
• The Rest of the MEA penetration testing services market is projected to witness growth at a CAGR of 16.9% in the forecast period, with a market size of USD 7.4 million in 2024.

Penetration Testing Services Market Analysis

How are Segments Performing in the Global Penetration Testing Services Market?

Penetration Testing Services Market Type Segment Analysis

According to Cognitive Market Research, the network infrastructure is the fastest-growing category in the penetration testing services market as organizations expand their digital ecosystems and networked environments. With the proliferation of remote work, IoT devices, and cloud computing, the attack surface of network infrastructure has significantly expanded, making it increasingly vulnerable to cyber threats. Penetration testing for network infrastructure focuses on identifying weaknesses in firewalls, routers, and switches, along with the internal and external communication channels.

Web applications remain the leading segment in the penetration testing services market due to the increased reliance on digital platforms by businesses. Web applications are frequent targets for cyberattacks because they provide direct entry points into corporate networks and sensitive data. Penetration testing helps identify vulnerabilities, such as SQL injection, cross-site scripting (XSS), and other exploits, ensuring that businesses can safeguard their web-based services from potential breaches.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Penetration Testing Services Industry. Request a Free Sample PDF!

Penetration Testing Services Market Verticals Segment Analysis

According to Cognitive Market Research, the BFSI sector holds the majority share in the penetration testing services market due to the highly sensitive nature of the data and the critical importance of security in this industry. Financial institutions, banks, and insurance companies are prime targets for cybercriminals due to the valuable personal and financial data they store. Penetration testing is essential to identify vulnerabilities in their systems, including online banking portals, payment processing systems, and insurance claim platforms.

The retail & e-commerce sector is a rapidly developing category in the penetration testing services market. With the growth of online shopping, digital transactions, and the elevated use of mobile apps for purchasing, retailers and e-commerce platforms are exposed to a wide range of cybersecurity risks. Increased cyberattacks such as data breaches, payment fraud, and attacks on customer information are major concerns for this industry. Penetration testing services help identify vulnerabilities in eCommerce platforms, preventing cyberattacks and ensuring a safe shopping experience for customers.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Penetration Testing Services Offering Outlook: Segment Analysis

Penetration Testing Services Market Offering Segment Analysis

According to Cognitive Market Research, software is the dominating category in the penetration testing services market due to the increasing complexity and criticality of software applications in modern businesses. Organizations rely heavily on custom and off-the-shelf software for their day-to-day operations, including enterprise resource planning (ERP), customer relationship management (CRM), and financial software. Penetration testing services for software help identify weaknesses such as coding flaws, security misconfigurations, and other potential exploits.

The services are the fastest-growing category in the penetration testing services market as organizations increasingly recognize the importance of expert-led security assessments. These services include manual testing, automated testing, and a combination of both, often conducted by experienced cybersecurity professionals. The demand for these services is growing rapidly due to the complexity of modern IT infrastructures, the rise of advanced persistent threats (APTs), and the continuous evolution of attack vectors.

• Software
• Services

Penetration Testing Services Deployment Mode Outlook: Segment Analysis

Penetration Testing Services Market Deployment Mode Segment Analysis

According to Cognitive Market Research, on-premises deployment is the dominant segment in the penetration testing services market due to the large number of organizations that continue to maintain traditional IT infrastructures within their facilities. Many businesses, particularly in highly regulated industries like BFSI and healthcare, prefer on-premises deployments for data control, compliance, and security reasons. These systems often involve critical, sensitive data that requires regular security assessments to ensure that they are protected against internal and external threats.

The cloud-based deployment mode is the fastest-growing segment in the penetration testing services market, owing to the increasing adoption of cloud technologies across businesses of all sizes. With more businesses migrating their operations to the cloud, the need for cloud-specific penetration testing services to identify vulnerabilities in cloud storage, networks, applications, and services is rapidly expanding. These tests help organizations ensure that their cloud-based environments are secure from data breaches, misconfigurations, and other cyber risks.

• Cloud-based
• On-premises

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

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