Pet Grooming Products Market Report 2025 (Global Edition)

Market Dynamics of the Pet Grooming Products Market

Key Drivers of the Pet Grooming Products Market

• The increase in pet adoptions across the globe is fueling the market's expansion

Globally, the number of people who own pets has increased, which has raised demand for pet grooming products. A growing number of pets are being adopted in North America and Europe, which presents an opportunity for pet grooming products in these regions. Multiple variables, including life stage (married versus single), household size, and consumer wealth, may be involved in the rise in the proportion of people who keep pets. The market's increased income can be attributed to the growing trend of pet ownership and the higher expenditure on grooming products. Manufacturers of pet grooming products are always developing new products to expand their line of products. 

•    For Instance: According to the American Pet Products Association, pet ownership was common in 67% of US households, having grown from an anticipated 70% in 2021–2022. The majority of pet owners are millennials (32%), closely followed by baby boomers (27%), Generation X (24%), and others.

https://www.americanpetproducts.org/research-insights/industry-trends-and-stats

• The rise in online retailing of the pet grooming products will drive the market growth

The e-commerce business is seeing global expansion due to advancements in technology, including the availability of high-speed internet networks and the growing use of smart devices among individuals. Customers may now purchase pet grooming products more easily through the internet platform. The convenience and satisfaction of purchasing items online over supplies and products has led to a notable surge in the sales of grooming supplies and products online. In addition, a lot of businesses have entered the Internet sales channel to expand the market for their products and satisfy the rising need for pet-related products globally. 

Customers are drawn to an e-commerce business's persuasive website by its engaging content, which encourages them to buy pet grooming products like blow pens for furry pets. The demand for pet grooming products has increased due to rising internet penetration and the development of smartphones with LTE connectivity, which is anticipated to fuel additional market expansion. The reach of pet grooming products has expanded due to their increased availability on e-commerce platforms like Amazon, Flipkart, Walmart, and others.

•    For Instance: On May 04, 2023 - On Amazon everything is available you need to groom your pets at home.

https://www.usatoday.com/story/money/reviewed/2023/05/04/amazon-pet-day-8-best-pet-grooming-products/70178807007/

The market for pet grooming products has also grown as a result of growing consumer knowledge of these items, an increase in manufacturer advertisements, and the move towards digitization. Robust payment gateway systems are provided by online payment apps like Google Pay, Amazon Pay, and others, enabling online commerce. Additionally, the ability to compare prices across all brands and the abundance of available products will draw in a sizable consumer base.

Restraint of the Pet Grooming Products Market

• Pet grooming products are expensive, which limits the market's expansion

The market's expansion is being hindered by the ongoing rise in the price of pet grooming products such as Shampoos & Conditioners, Shear & Trimming Tools, Combs & Brushes, nail clippings, and other items. The cost of the product also rises as research and development expenses for pet grooming products, marketing plans, target markets, and other factors rise. Retailers are collaborating with suppliers and making significant investments to adapt to the shifting buying habits of their customers while striving to maintain their market share, given the fierce competition in the industry. To raise awareness of their products in the cutthroat market, manufacturers are actively investing in marketing campaigns. Therefore, the creation of new products and increased marketing expenses will limit market expansion. 

Impact of the COVID-19 on the Pet Grooming Products Market

The market for pet grooming products was negatively impacted by the closure of production facilities, challenges in obtaining raw materials, and limitations on transportation. On the other hand, COVID-19 has resulted in a higher pet adoption rate, which is positively influencing the expansion of the pet grooming product industry.

•    For Instance: In Oct 2021 - The World Economic Forum reported that during the early stages of the pandemic, there was a spike in Google searches for pets, especially dog and cat adoption. Compared to the same period in 2019, there was a 250% rise in worldwide searches for potential pet owners in April and May of 2020. 

https://www.weforum.org/agenda/2021/10/pet-dog-cat-mental-health-lockdown/

In addition, the closure of pet grooming facilities has resulted in a rise in Do-It-Yourself (DIY) endeavors, prompting pet parents to acquaint themselves with at-home pet grooming throughout the lockdown. An increasing percentage of pet owners are looking for grooming solutions made with natural or organic components to keep their pets healthy and cut down on how often they need to attend grooming salons.

Opportunities of the Pet Grooming Products Market

• An increasing opportunity is the introduction of high-quality pet grooming products

People all over the world are learning more about the health and welfare of their pets. Accordingly, they understand that the cleanliness, comfort, and general skin health of their pets could all be directly impacted by the quality of grooming products. As a result, the market is expected to grow as more high-end pet grooming products with improved efficacy and safety become widely adopted.

•    For Instance: On Dec 23, 2021 - Wahl Animal developed a range of high-quality dog grooming products. These tools were created expressly to provide excellent grooming outcomes and increase the effectiveness of the grooming procedure. Wahl also offers combo sets, trimmers, clippers, and finishing equipment for dog grooming. 

https://www.petbusiness.com/industry-news/wahl-animal-releases-premium-dog-grooming-tools/article_0b63eeb4-640a-11ec-9f88-139e48dcb0b7.html

Additionally, pet humanization and the rise in middle-class households have made pet owners more ready to spend money on high-quality pet products. Therefore, the market is developing due to rising demand for high-quality pet grooming products and growing interest in humanizing pets. 

Trends of the Pet Grooming Products Market

• Formulations made naturally and organically to spur market expansion

Natural, organic, and environmentally friendly pet grooming products are becoming gradually popular. Increasingly, producers are creating grooming products that are gentle on pets' delicate skin, free of harsh chemicals, and manufactured with natural materials. High-tech grooming products, like sophisticated trimmers, clippers, and brushes with improved functionality and ergonomic designs, have become more prevalent in the market. With the use of this equipment, pet owners and their pets should be able to groom more effectively and comfortably.

To lessen the influence of their products on the environment, manufacturers have been concentrating on environmentally friendly packaging options. Eco-friendly methods and sustainable packaging materials are becoming more common. Grooming products designed with the unique requirements of various dog and cat breeds in mind have become increasingly popular.

•    For Instance: On Feb 13, 2024 – Pet Perk revealed that customized brushes and shampoos were being developed to meet the needs of pets with delicate skin types and different sorts of coats. 

https://petperk.in/blogs/news/a-pup-s-pampering-unveiling-the-secrets-of-dog-shampoos

•    For Instance: The Indian company HUFT sold a moisturizing balm for dogs that was intended to heal minor wounds and soothe dry, itchy paws. It included Calendula, frankincense oil, tulsi (holy basil), neem (Indian lilac), ghee (clarified butter), and ashwagandha (Indian winter cherry).

https://headsupfortails.com/products/huft-organic-healing-balm

Maintaining an animal's health and well-being is referred to as pet grooming. Shampoos and conditioners for bathing, clippers, and scissors for trimming and clipping nails, and combs and brushes for cleaning hair are examples of basic pet grooming products. Globally, the number of people who own pets has increased, which has raised demand for pet grooming products. The convenience and satisfaction of purchasing items online over supplies and products has led to a notable surge in the sales of grooming supplies and products online. the market is expected to grow as more high-end pet grooming products with improved efficacy and safety become widely adopted. Increasingly, producers are creating grooming products that are gentle on pets' delicate skin, free of harsh chemicals, and manufactured with natural materials. North America is anticipated to continue to dominate the global market for pet grooming products for the duration of the forecast period, with the biggest share in 2023.

Frequently Asked Questions