Pet Wearable Market Report 2025 (Global Edition)

Global Pet Wearable Market Report 2025 Market Size Split by Type (Smart Collar, Smart Camera, Smart Harness, Smart Vest, Smart Leash, GPS Tracker, Activity Monitor), by Application (Medical Diagnosis ...

Pet Wearable Market Report Description

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Pet Wearable Market Insights Video

Competitive Landscape of the Pet Wearable Market

The major players rapidly evolve with new strategies to attain a competitive edge and capture significant market share. The major Pet Wearable Market participants emphasize expanding creative offerings to serve a large consumer base and gain a competitive benefit.

• In March 2023, Weight Loss with Whistle: Beep Beep Jeep’s Journey. Through our advanced activity monitoring and health insights, Beep Beep Jeep's journey became a collaborative effort between pet and owner, with Whistle serving as the guiding light. The beeping success of Beep Beep Jeep showcases the tangible impact of our commitment to pet health, fostering not just weight loss but a healthier, happier life for pets around the world.

(Source:www.whistle.com/blogs/dogs-love-whistle/weight-loss-with-whistle-beep-beep-jeep-journey)

Top Companies Market Share in Pet Wearable Industry: (In no particular order of Rank)

• Datamars
• Felcana
• Garmin Ltd.
• GoPro Inc.
• Link My Pet
• Mars
• Incorporated
• PETFON
• PetPace
• PetTech.co.uk.Ltd.
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

North America dominated the market in 2023 and accounted for around 40% of the global revenue.

According to Cognitive Market Research, North America dominated the market in 2023 and accounted for around 40% of the global revenue. This market stronghold can be attributed to several factors, including a high rate of pet ownership, increased awareness of pet well-being, and a tech-savvy consumer base. North America's pet-friendly culture and the inclination of pet owners to invest in advanced solutions for their animals contribute to the region's significant market share. Moreover, the presence of key market players, ongoing technological innovations, and a robust infrastructure for pet-related products and services further propel North America's dominance.

Europe has emerged as the fastest-growing region in the pet wearable market, showcasing a remarkable surge in adoption and market activity. This accelerated growth can be attributed to a combination of factors, including a rising awareness of pet health, an increasing trend of pet humanization, and the region's overall technological advancements. European pet owners are increasingly recognizing the benefits of integrating wearable technology into their pets' lives, driving the demand for products such as smart collars, GPS trackers, and health monitors. The cultural shift towards viewing pets as integral family members, coupled with a growing emphasis on preventive healthcare for animals, has fuelled the rapid adoption of pet wearables in Europe. 

The current report Scope analyzes Pet Wearable Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Pet Wearable Market

According to Cognitive Market Research, North America's commanding position, representing over 40% of the global revenue in 2023, is projected to strengthen further with a Compound Annual Growth Rate (CAGR) of 13.0% from 2023 to 2030. The cats segment's prominence is indicative of a discernible trend where cat owners are increasingly embracing wearable technology to monitor and enhance the well-being of their feline companions. Factors contributing to this dominance include the region's high pet ownership rates, advanced technological infrastructure, and a culture that places a premium on pet health and safety. As the market expands, the region is likely to remain at the forefront of innovation and technological advancements, setting standards for pet care and contributing significantly to the overall market evolution. The robust growth projections and segment-specific dominance affirm North America's continued leadership in the dynamic landscape of the pet wearable industry.

Europe Pet Wearable Market

According to Cognitive Market Research, Europe's dominance, holding a major market share in 2023 and accounting for more than 30% of the global revenue, is projected to expand at a Compound Annual Growth Rate (CAGR) of 13.2% from 2023 to 2030. The preference for GPS-enabled pet wearables in Europe reflects a heightened focus on ensuring the safety and well-being of pets, aligning with the region's cultural inclination towards responsible pet ownership. The dominance of the GPS segment signifies a growing demand for precise and reliable tracking solutions, catering to the evolving needs of pet owners who seek to monitor their animals' movements, prevent loss, and respond swiftly to potential emergencies. In conclusion, the projected expansion of Europe's dominance in the pet wearable market, coupled with the thriving GPS segment, underscores the region's pivotal role in the global pet technology landscape.

Asia Pacific Pet Wearable Market

According to Cognitive Market Research, as of 2023, Asia Pacific asserts its dominance by holding a major market share, accounting for more than 23% of the global revenue, with an anticipated Compound Annual Growth Rate (CAGR) of 16.0% from 2023 to 2030. Notably, within the Asia-Pacific region, the dogs segment has emerged as the dominant force in the pet wearable market. This trend can be attributed to the deep cultural connection to dogs in many countries across Asia, where dogs are often considered cherished companions and integral parts of households. The increasing disposable income in several Asia-Pacific countries has led to a higher standard of living for pets, driving the demand for advanced technologies, such as smart collars and GPS trackers, to ensure the well-being and safety of canine companions. In conclusion, the dynamic growth and dominance of Asia Pacific in the pet wearable market, coupled with the dogs segment emerging as a dominant force, signify a thriving market landscape.

South America Pet Wearable Market

According to Cognitive Market Research, Latin America's dominance is evident as the region holds a major market share, accounting for more than 5% of the global revenue in 2023. The projected expansion is significant, with a Compound Annual Growth Rate (CAGR) of 14.2% anticipated from 2023 to 2030. Notably, in Latin America, the offline segment has firmly established dominance in the market, indicating a preference for traditional retail channels among pet owners in the region. The preference for offline channels in Latin America may be influenced by factors such as cultural shopping habits, the importance of personalized assistance, and the tactile experience of physically examining products. In conclusion, Latin America's substantial market share, coupled with the anticipated robust growth, positions the region as a key player in the global pet wearable market.

Middle East and Africa Pet Wearable Market

According to Cognitive Market Research, The Middle East and Africa (MEA) exhibited dominance by holding a major market share in 2023, accounting for more than 2.00% of the global revenue. This regional dominance is expected to expand further with a Compound Annual Growth Rate (CAGR) of 14.6% from 2023 to 2030. Notably, within the MEA market, the cats segment has secured dominance, reflecting a specific trend in the region's pet wearable preferences. The dominance of the cats segment in the MEA market can be attributed to cultural and demographic factors influencing pet ownership in the region. Cats, often valued for their independent nature and adaptability to various living conditions, may resonate particularly well with the lifestyles of individuals in the Middle East and Africa. Additionally, the inclination towards pet humanization and the desire for comprehensive pet care solutions likely contribute to the prominence of the cats segment. 

Pet Wearable Market Analysis

Pet Wearable Type Segment Analysis

According to Cognitive Market Research, the smart collar type has emerged as the dominant player in the Pet Wearable market, securing a significant market share over the forecast period. Smart collars have become a frontrunner, securing a substantial market share over the forecast period. This trend is indicative of the increasing adoption of technology-driven solutions for pet care, with smart collars offering a versatile range of features such as GPS tracking, behavior monitoring, and health analytics. The smart collar's prominence suggests that pet owners prioritize real-time tracking, safety, and overall well-being, contributing to the sustained growth of the pet wearable market.

GPS is emerging as the fastest-growing category. The rapid growth of the GPS category within the pet wearable market underscores the increasing importance of location tracking and real-time monitoring for pet owners. As reported, GPS is emerging as the fastest-growing category, reflecting a rising demand for products that provide enhanced safety and security for pets. GPS technology offers pet owners the ability to track their animals' location in real time, enabling quick response in case of emergencies and preventing loss or theft.

• Smart Collar
• Smart Camera
• Smart Harness
• Smart Vest
• Smart Leash
• GPS Tracker
• Activity Monitor

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Pet Wearable Industry. Request a Free Sample PDF!

Pet Wearable  Application Segment Analysis

According to Cognitive Market Research, the temperature & health tracking has emerged as a prominent segment in the Pet Wearable market. Temperature and health tracking in pet wearables enables owners to monitor signs of distress, potential illnesses, or environmental factors that may affect their pets' well-being. This trend aligns with a broader movement towards proactive pet care, emphasizing preventive measures and early detection of health issues. This segment's prominence suggests a growing awareness among pet owners about the importance of tracking vital health metrics and environmental conditions for their animals.

The fitness & tracking category has emerged as the fastest-growing segment in the Pet Wearable market over the forecast period, and this accelerated growth can be attributed to several key factors. Firstly, there is a growing awareness and emphasis on pet fitness and overall health among pet owners. The fitness and tracking features in pet wearables allow owners to monitor their pets' physical activity, set fitness goals, and ensure they lead active and healthy lives. Secondly, the increased humanization of pets has led to a greater focus on providing pets with lifestyles that mirror those of their owners. Pet owners are increasingly seeking ways to engage their pets in fitness activities and tracking their progress, aligning with the broader trend of promoting a healthy and active lifestyle for both humans and their pets.

• Medical Diagnosis & Treatment
• Behaviour Monitoring & Control
• Facilitation
• Safety & Security
• Identification and Tracking
• Fitness & Training
• Temperature & Health Tracking

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Pet Wearable Animal Segment Analysis

According to Cognitive Market Research, the cats segment has established itself as a prominent force, commanding a significant market share in the Pet Wearable segment. Cats, known for their independent nature, can benefit from wearables that provide insights into their health, behaviour, and location. The market's acknowledgment of the unique needs of cat owners, coupled with the development of specialized cat-friendly wearables, likely contributes to the segment's prominence. The expansion of product offerings specifically tailored for cats, such as lightweight and comfortable smart collars or GPS trackers designed for smaller animals, may also contribute to the segment's market share. As the pet wearable market evolves, recognizing and addressing the diverse requirements of pet owners, including those with cats, becomes pivotal for sustained growth and market penetration.

Dogs segment emerged as the fastest-growing category in the Pet Wearable Market over the forecast period. The dogs segment has emerged as the fastest-growing category in the Pet Wearable Market over the forecast period, showcasing a robust trend in the industry. This accelerated growth is underpinned by the profound bond between humans and dogs, leading to heightened investments in technology to enhance the well-being, safety, and overall care of canine companions. As dogs increasingly become integral members of households, pet owners are actively seeking advanced wearables, such as smart collars, GPS trackers, and health monitors, to monitor their dogs' activities, location, and health in real-time. The dynamic growth in the dogs segment reflects the commitment of pet owners to providing comprehensive and personalized care for their canine companions, driving innovation and adoption of cutting-edge pet wearable technologies in this particular market segment.

• Dogs
• Cats
• Birds
• Horses
• Others

Pet Wearable Connectivity Segment Analysis

According to Cognitive Market Research, the Bluetooth segment has established itself as a prominent force, commanding a significant market share in the Pet Wearable segment. Bluetooth-enabled devices, such as smart collars, GPS trackers, and health monitors, offer seamless and efficient communication between pet wearables and owners' devices, facilitating real-time data transfer and monitoring. The adoption of Bluetooth in pet wearables reflects a consumer preference for wireless and user-friendly connectivity solutions, enhancing the overall user experience. The reliability, energy efficiency, and interoperability of Bluetooth technology contribute to its market dominance, as it addresses the communication needs of various pet wearable applications.

GPS segment emerged as the fastest-growing category in the Pet Wearable Market over the forecast period. This accelerated growth can be attributed to the increasing importance of real-time tracking and monitoring solutions for pets, emphasizing safety, security, and peace of mind for owners. Pet owners are increasingly recognizing the value of GPS technology in ensuring the whereabouts of their animals, preventing loss, and responding promptly in case of emergencies. GPS-enabled pet wearables, such as collars and trackers, provide a reliable means of tracking pets' movements, offering features like geofencing and location history.

• Bluetooth
• Wi-Fi
• GPS
• GSM

Pet Wearable Distribution Channel Segment Analysis

According to Cognitive Market Research, the offline segment has established itself as a prominent force, commanding a significant market share in the Pet Wearable segment. Offline channels, including brick-and-mortar pet stores, specialty retailers, and veterinary clinics, continue to play a crucial role in reaching pet owners seeking wearable solutions for their animals. The offline segment's dominance suggests that a substantial portion of consumers still prefers hands-on experiences, personalized assistance, and the immediate availability of products when making pet wearable purchase decisions. Additionally, the offline distribution channel offers an opportunity for consumers to physically examine and choose the most suitable pet wearables for their specific needs.

Online segment emerged as the fastest-growing category in the Pet Wearable Market over the forecast period. This accelerated growth can be attributed to the convenience, accessibility, and extensive product variety offered by online channels. Pet owners are increasingly turning to e-commerce platforms to explore and purchase a diverse range of pet wearables, including smart collars, GPS trackers, and health monitors. The growth of the online segment is reflective of broader trends in consumer shopping habits, where the ease of browsing, comparison, and online reviews contribute to a seamless and informed decision-making process. The digital landscape provides a platform for a wide array of pet wearables, catering to the evolving needs and preferences of tech-savvy pet owners. As the online segment continues to outpace traditional retail channels, it highlights the importance of digital platforms in shaping the future of the pet wearable market.

• Online
• Offline

Author's Detail

Kalyani Raje

Senior Research Analyst at Cognitive Market Research

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ResearchGate Profile: https://www.researchgate.net/profile/Kalyani-Raje

An optimistic Senior Research Analyst with years of experience in competitive assessment and business consulting. A seasoned professional and subject-matter expert (SME) in the Automobile and transportation vertical.

Author's Conclusion