Power Toothbrush Market Report 2025 (Global Edition)

Global Power Toothbrush Market Report 2025 Market Size Split by Product Type (Rechargeable, Battery Powered), by Head Movement (Sonic/Side-by-Side, Rotation/Oscillation), by Price (Economy, Mid-range,...

Power Toothbrush Market Report Description

We have various report editions of Power Toothbrush Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.

Competitive Landscape of the Power Toothbrush Market

Key players deploy strategic initiatives such as product innovations, partnerships, and mergers. Companies prioritize R&D to introduce cutting-edge reagents, ensuring a competitive edge. Robust distribution networks and adherence to quality standards amplify market presence, fostering an environment where agility and innovation define industry leaders.

Power Toothbrush Industry News

In May 2020, Burst Oral Care is the brand of electric toothbrush that Goldman Sachs plans to acquire. By enabling a significant expansion of Burst Oral Care, this investment is anticipated to increase the market size even more.. 

(Source: https://techcrunch.com/2020/05/06/burst-oral-care-series-c/)

 

Top Companies Market Share in Power Toothbrush Industry: (In no particular order of Rank)

• Colgate-Palmolive Company
• The Procter & Gamble Company
• Koninklijke Philips N V
• Xiaomi
• Ionsei USA
• Panasonic Corporation
• Water Pik
• DenMat Holdings
• Shenzhen Risun Technology
• Foreo
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Power Toothbrush Market

Which Region will Dominate the Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. The benefits of oral health and the improvements in dental technology are driving the robust expansion of the power toothbrush market in North America. The market is growing as more people use sophisticated toothbrush technology, such as sonic cleaning and smart functions. Additionally, programs emphasizing preventive dental care and oral hygiene are driving up demand for power toothbrushes in the area.

Which Region is Expanding at the Fastest CAGR?

The Europe region is witnessing an increase in the sales of reagents. The market for power toothbrushes in Europe is expanding significantly thanks to technological advances and increased awareness of the advantages of dental hygiene. The market is expanding due to consumers choosing more and more cutting-edge toothbrush technology, including sonic cleaning and smart functions. In addition, European campaigns that support preventative dentistry and raise awareness of oral health issues are driving up demand for power toothbrushes.

The current report Scope analyzes Power Toothbrush Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Power Toothbrush Market

According to Cognitive Market Research, the global Power Toothbrush market size was estimated at USD 4151.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 1660.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031. The market for electric toothbrushes is expanding significantly in North America due to increased knowledge of the advantages of dental health and technological developments. The market is expanding as a result of consumers choosing more and more cutting-edge toothbrush technology including sonic cleaning and smart functions. In this region, the mid-range segment is experiencing significant growth due to its ability to provide a broad spectrum of consumers with a balance between price and advanced features. North America is well-positioned for sustained growth and innovation in the oral care sector because to programs enhance oral health awareness and promote preventative dental care, as well as the practicality and efficacy of power toothbrushes.

Country Analysis

• According to Cognitive Market Research, the US had a major share in the Power Toothbrush market with a market size of USD 1310.12 million in 2024 and is projected to grow at a CAGR of 6.8% during the forecast period. The demand is amplified by the increasing oral healthcare awareness. 
• The Canada Power Toothbrush market had a market share of USD 199.26 million in 2024 and is projected to grow at a CAGR of 7.8% during the forecast period. Canada's rising emphasis on dental hygiene.
• The Mexico Power Toothbrush market is projected to witness growth at a CAGR of 7.5% during the forecast period with a market size of USD 151.10 million in 2024.

Europe Power Toothbrush Market

According to Cognitive Market Research, with a market value of USD 4151.2 million in 2024 and projected to expand at a compound annual growth rate (CAGR) of 7.3% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 1245.36 million. The benefits of better oral hygiene and developments in technology are driving significant growth in the power toothbrush industry in Europe. The industry is expanding because consumers are drawn to sophisticated toothbrush technology like sonic cleaning and smart functions. Rechargeables are particularly popular in this area, providing affordable and environmentally friendly dental care options. Rechargeable power toothbrushes are becoming more and more popular among European consumers due to their emphasis on environmental conscience and greater cleaning effectiveness. In the power toothbrush sector, Europe continues to be an important market for innovation and growth as preventative dental care initiatives gain popularity and consumer preferences change.

• The United Kingdom Power Toothbrush market had a market share of USD 209.22 million in 2024 and is projected to grow at a CAGR of 8.1% during the forecast period. In the UK, Power Toothbrush sales witness an upswing due to the nation's advancements in technology such as pressure sensors, timers. 
• The France Power Toothbrush market is projected to witness growth at a CAGR of 6.5% during the forecast period with a market size of USD 114.57 million in 2024.
• According to Cognitive Market Research, the Germany Power Toothbrush market size was valued at USD 114.57 million in 2024 and is projected to grow at a CAGR of 7.5% during the forecast period. In Germany, Power Toothbrush sales surge due to the nation's and Bluetooth connectivity. 
• The Italy Power Toothbrush market is projected to witness growth at a CAGR of 6.7% during the forecast period with a market size of USD 107.10 million in 2024.
• The Russia Power Toothbrush market is projected to witness growth at a CAGR of 6.3% during the forecast period with a market size of USD 193.03 million in 2024.
• The Spain Power Toothbrush market is projected to witness growth at a CAGR of 6.4% during the forecast period with a market size of USD 102.12 million in 2024.
• The Luxembourg Power Toothbrush market is projected to witness growth at a CAGR of 7.4% during the forecast period with a market size of USD 38.61 million in 2024.
• The Portugal Power Toothbrush market is projected to witness growth at a CAGR of 7.1% during the forecast period with a market size of USD 26.15 million in 2024.
• The Greece Power Toothbrush market is projected to witness growth at a CAGR of 7.6% during the forecast period with a market size of USD 14.94 million in 2024.
• Rest of Europe Power Toothbrush market is projected to witness growth at a CAGR of 6.0% during the forecast period with a market size of USD 193.03 million in 2024.

Asia Pacific Power Toothbrush Market

According to Cognitive Market Research, the global Power Toothbrush market size was estimated at USD 4151.2 Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 954.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.8% from 2024 to 2031. Rising disposable incomes and growing awareness of oral health are driving a spectacular growth in the power toothbrush industry in the Asia Pacific region. Modern dental care solutions are being embraced by consumers, especially in cities where access to hygiene supplies and healthcare is becoming more favorable. With its excellent plaque removal and cutting-edge cleaning technology, the sonic/side-by-side segment is becoming more and more popular in this area. Convenient and efficient oral care solutions are becoming more and more in demand as the middle class grows and people lead busier lifestyles. Asia Pacific has a growing population and is becoming more conscious of personal health, which means there are great prospects for the power toothbrush business to grow and expand.

• According to Cognitive Market Research, the China Power Toothbrush market size was valued at USD 429.65 million in 2024 and is projected to grow at a CAGR of 10.3% during the forecast period. Power Toothbrush sales surge in China due to the nation's rapid expansion in among tech-savvy consumers.
• The Japan Power Toothbrush market is projected to witness growth at a CAGR of 9.3% during the forecast period with a market size of USD 131.76 million in 2024.
• The India Power Toothbrush market had a market share of USD 114.57 million in 2024 and is projected to grow at a CAGR of 12.6% during the forecast period. The demand is augmented by India's increasing disposable incomes.
• The South Korea Power Toothbrush market is projected to witness growth at a CAGR of 9.9% during the forecast period with a market size of USD 95.48 million in 2024.
• The Australia Power Toothbrush market is projected to witness growth at a CAGR of 10.5% during the forecast period with a market size of USD 49.65 million in 2024.
• The South East Asia Power Toothbrush market is projected to witness growth at a CAGR of 11.8% during the forecast period with a market size of USD 65.88 million in 2024.
• The Rest of Asia Pacific Power Toothbrush market is projected to witness growth at a CAGR of 10.6% during the forecast period with a market size of USD 67.79 million in 2024.

South America Power Toothbrush Market

According to Cognitive Market Research, the global Power Toothbrush market size was estimated at USD 4151.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 207.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031. The market for electric toothbrushes is steadily expanding in Latin America due to rising economic conditions and increased awareness of oral hygiene. Dental care is becoming more and more important to consumers, especially in cities, which is driving up demand for cutting-edge oral hygiene products. In this area, the mid-range market is flourishing because it provides a good mix of cost and quality. With growing middle class and disposable incomes and increased focus on preventive healthcare, Latin America offers substantial potential for market expansion for the power toothbrush business. The area is well-positioned for future expansion and innovation in dental care solutions as consumer preferences change and dental products become more accessible.

• According to Cognitive Market Research, the Brazil Power Toothbrush market size was valued at USD 88.84 million in 2024 and is projected to grow at a CAGR of 8.8% during the forecast period. Power Toothbrush sales flourish in Brazil due to the urbanization.
• The Argentina Power Toothbrush market had a market share of USD 34.87 million in 2024 and is projected to grow at a CAGR of 9.1% during the forecast period. The demand is augmented by Argentina's commitment to growing awareness of oral health contribute.
• The Colombia Power Toothbrush market is projected to witness growth at a CAGR of 8.0% during the forecast period with a market size of USD 18.47 million in 2024.
• The Peru Power Toothbrush market is projected to witness growth at a CAGR of 8.4% during the forecast period with a market size of USD 17.02 million in 2024.
• The Chile Power Toothbrush market is projected to witness growth at a CAGR of 8.5% during the forecast period with a market size of USD 14.94 million in 2024.
• The Rest of Latin America Power Toothbrush market is projected to witness growth at a CAGR of 7.3% during the forecast period with a market size of USD 33.42 million in 2024.

Middle East and Africa Power Toothbrush Market

According to Cognitive Market Research, the global Power Toothbrush market size was estimated at USD 4151.2 Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 83.02 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.5% from 2024 to 2031. The market for electric toothbrushes is expanding significantly throughout the Middle East and Africa due to rising living standards and increased awareness of oral health. Modern dental care products are becoming more and more popular among consumers, especially in urban areas where healthcare access is growing. In this area, the premium market is growing and is providing high-end toothbrushes with cutting-edge features and exceptional cleaning performance. There are a lot of potential for the power toothbrush industry to grow and expand in the Middle East and Africa due to factors like increasing disposable incomes, growing populations, and increased emphasis on personal hygiene and health. The region is well-positioned for sustained expansion in the oral care industry as long as technological advancements spur innovation and consumer preferences remain fluid.

 

• According to Cognitive Market Research, the GCC Countries Power Toothbrush market size was valued at USD 35.53 million in 2024 and is projected to grow at a CAGR of 9.3% during the forecast period. Power Toothbrush sales flourish in the GCC Countries due to the region's strategic investments in healthcare research and advancements.
• The Egypt Power Toothbrush market is projected to witness growth at a CAGR of 8.8% during the forecast period with a market size of USD 8.72 million in 2024.
• The South Africa Power Toothbrush market is projected to witness growth at a CAGR of 9.5% during the forecast period with a market size of USD 13.12 million in 2024. Power Toothbrush sales flourish in the South Africa due to the region's strategic investments in healthcare research and advancements.
• The Turkey Power Toothbrush market is projected to witness growth at a CAGR of 8.0% during the forecast period with a market size of USD 7.14 million in 2024.
• The Nigeria Power Toothbrush market is projected to witness growth at a CAGR of 7.6% during the forecast period with a market size of USD 8.72 million in 2024.
• The Rest of MEA Power Toothbrush market is projected to witness growth at a CAGR of 7.5% during the forecast period with a market size of USD 9.80million in 2024.

Power Toothbrush Market Analysis

Power Toothbrush Market Product Type Segment Analysis

According to Cognitive Market Research, Rechargeable held the major market share over the forecast period. Rechargeable toothbrushes are more popular among consumers than disposable battery-operated ones since they are more economical and have a smaller environmental effect. As consumers emphasize eco-conscious and efficient dental care options, the rechargeable category is expected to grow further because of developments in battery technology that result in longer-lasting charges and faster charging times.

Battery Powered is the fastest-growing category over the forecast period. The market for power toothbrushes is expanding in the battery-powered category because of its accessibility and low cost. These toothbrushes appeal to a wide range of customers since they provide convenience without requiring a charging infrastructure. Battery-powered toothbrushes are growing in popularity due to improvements in battery technology that improve performance and longevity. This propels market expansion since these brushes meet various budgets and tastes.

• Rechargeable
• Battery Powered

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Power Toothbrush Industry. Request a Free Sample PDF!

Power Toothbrush Market Head Movement Segment Analysis

Cognitive Market Research shows Sonic/Side-by-Side holds a prominent market share. These toothbrushes remove plaque thoroughly and stimulate gums using high-frequency vibrations or side-by-side brushing motions. Sonic/Side-by-Side toothbrushes are becoming increasingly popular in the oral care sector due to consumers' attraction to their higher cleansing efficacy and pleasant brushing experience.

Rotation/Oscillation is the fastest-growing category over the forecast period. These toothbrushes have oscillating and spinning brush heads that softly massage the gums while effectively removing dirt and plaque. Rotation/Oscillation toothbrushes are effective in enhancing oral cleanliness, which has led to a growing number of consumers adopting them and expanding the dental care industry's market.

• Sonic/Side-by-Side
• Rotation/Oscillation

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Power Toothbrush Price Segment Analysis

According to Cognitive Market Research, the Economy held the major market share over the forecast period. Economy power toothbrushes cater to consumers on a budget by offering basic functions necessary for effective plaque removal and gum health maintenance at a reduced cost. Expanding its market share and catering to a broader audience, the economy segment is driving overall market growth through improved product quality and increased accessibility.

Mid-range is the fastest-growing category over the forecast period. 

The market for power toothbrushes is expanding in the mid-range sector because of its blend of cutting-edge features and affordability. Customers looking for a blend of value and quality are drawn to mid-range toothbrushes because they provide better cleaning performance and extra features at a reasonable price. The mid-range market category is growing because of the rising demand for cutting-edge oral care products, propelling market expansion and consumer uptake.

• Economy
• Mid-range
• Premium

Power Toothbrush Sales Channel Segment Analysis

According to Cognitive Market Research, Hypermarkets/Supermarkets held the major market share over the forecast period. Supermarkets and hypermarkets, which offer easy access to a large selection of dental care items, are contributing significantly to the expansion of the power toothbrush industry. These retail channels increase customer access to power toothbrushes by their wide distribution and affordable prices. Additionally, these retailers' product displays and advertising efforts boost sales even more, which helps the power toothbrush market grow.

Specialty Stores are the fastest-growing category over the forecast period. These shops offer professional guidance and tailored suggestions to serve customers looking for high-quality oral hygiene products. Specialty stores, which prioritize customer happiness and product knowledge, offer a distinctive shopping experience that fosters customer loyalty and propels the power toothbrush market's continuous expansion.

• Hypermarkets/Supermarkets
• Specialty Stores
• Drug Stores & Pharmacies
• Convenience Stores
• Online Retailers
• Other Sales Channels

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

Author's Conclusion