Premium Motorcycle Market Report 2025 (Global Edition)

Global Premium Motorcycle Market Report 2025 Market Size Split by Type Outlook: (Cruiser Motorcycles, Sport Motorcycles, Touring Motorcycles, Naked Motorcycles, Adventure Motorcycles, Dual-Sport Motor...

Premium Motorcycle Market Report Description

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Competitive Landscape of the Premium Motorcycles Market

The motorcycle market is intensely competitive, featuring prominent companies like Harley-Davidson, Yamaha, Honda, Ducati, and BMW, which excel in innovation, quality, and brand loyalty. These firms compete based on design, performance, pricing, and technical innovations, including electric motorcycles. New entrants and domestic manufacturers are emerging, especially in developing countries, providing cost-effective alternatives. The competition is exacerbated by changing consumer tastes favouring sustainability and lifestyle-oriented models.

In March 2023, Hero MotoCorp (India) partnered with Zero Motorcycles (California, USA), with Hero MotoCorp investing up to $60 million in Zero. In this partnership, Zero Motors will create powertrains while leveraging the manufacturing, sourcing, and marketing capabilities of Hero MotoCorp for electric motorcycles. (Source: https://economictimes.indiatimes.com/industry/renewables/hero-motocorp-to-collaborate-with-zero-motorcycle-for-premium-electric-motorcycles/articleshow/98453496.cms?from=mdr In February 2023, The Japanese motorcycle company Yamaha transitioned their whole two-wheeler lineup in India to the On Board Diagnostic (OBD-II) technology as of April 2023. The business will implement a traction control system (TCS) as standard safety equipment in its 150cc models, specifically the FZS-Fi V4 Deluxe, FZ-X, and MT-15 V2 Deluxe. The company states that TCS will regulate ignition timing and fuel injection volume to prevent excessive slippage, thereby ensuring efficient power transfer to the rear wheel and reducing wheelspin, which enhances rider control of the vehicle, particularly during cornering. The corporation will also unveil its gasoline options by the conclusion of 2023. (Source: https://www.autocarpro.in/news/yamaha-upgrades-india-line-up-to-obd-ii-tech-introduces-traction-control-in-more-150cc-bikes-114121/)

Top Companies Market Share in Premium Motorcycle Industry: (In no particular order of Rank)

• Harley Davidson
• Triumph Motorcycles
• Global Kawasaki Motors
• DSK Hyosung Limited
• Suzuki
• Polaris
• BMW
• Ducati
• DSK Benelli Global
• Yamaha Motor Company Limited
• Honda Motor Company Ltd.
• MV Agusta.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Premium Motorcycles Market

Which Region Dominates the Premium Motorcycles Market in 2024?

According to Cognitive Market Research, North America currently dominates the Premium Motorcycless market, and the region is expected to have significant growth during the projected period. The North American motorcycle market is expanding, propelled by increasing disposable incomes, heightened interest in recreational motorcycling, and shifting consumer tastes towards premium and electric models. The market for touring and adventure motorcycles is rising as technological developments and enhanced safety features appeal to new riders. A robust brand presence and extensive dealer networks throughout the region bolster the market..

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The Asia Pacific motorcycle market is experiencing tremendous growth, driven by increasing disposable incomes, urbanization, and a heightened desire for economical transportation options. Countries such as India, China, and Southeast Asia are important growth catalysts, with motorbikes providing economical mobility options. The popularity of electric motorcycles is increasing, accompanied by a heightened desire for luxury and high-performance models among younger buyers.

The current report Scope analyzes Premium Motorcycle Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Premium Motorcycle

According to Cognitive Market Research, the global Premium Motorcycles market size was estimated at USD XX Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 21.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Premium Motorcycles market with a market size of USD XX million in 2024 and is projected to grow at a CAGR of 21.0% during the forecast period. The U.S. rising disposable incomes.
• The Canada Premium Motorcycles market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 22.0% during the forecast period. Canada’s urbanization trends.
• The Mexico Premium Motorcycles market is projected to witness growth at a CAGR of 21.7% during the forecast period, with a market size of USD XX million in 2024.

Europe Premium Motorcycle

According to Cognitive Market Research, the global Premium Motorcycles market size was estimated at USD XX Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 21.5% from 2024 to 2031.

• The United Kingdom Premium Motorcycles market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 22.3% during the forecast period. In the UK, Premium Motorcycles sales witness an upswing due to the lifestyle upgrades.
• The France Premium Motorcycles market is projected to witness growth at a CAGR of 20.7% during the forecast period, with a market size of USD XX million in 2024.
• According to Cognitive Market Research, the German Premium Motorcycles market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 21.7% during the forecast period. In Germany, Premium Motorcycles surged due to the motorcycle clubs.
• The Italy Premium Motorcycles market is projected to witness growth at a CAGR of 20.9% during the forecast period, with a market size of USD XX million in 2024.
• The Russia Premium Motorcycles market is projected to witness growth at a CAGR of 20.5% during the forecast period, with a market size of USD XX million in 2024.
• The Spain Premium Motorcycles market is projected to witness growth at a CAGR of 20.6% during the forecast period with a market size of USD XX million in 2024
• The Luxembourg Premium Motorcycles market is projected to witness growth at a CAGR of 21.6% during the forecast period, with a market size of USD XX million in 2024.
• The Portugal Premium Motorcycles market is projected to witness growth at a CAGR of 21.3% during the forecast period, with a market size of USD XX million in 2024.
• The Greece Premium Motorcycles market is projected to witness growth at a CAGR of 21.8% during the forecast period, with a market size of USD XX million in 2024.
• The Rest of Europe's Premium Motorcycles market is projected to witness growth at a CAGR of 20.2% during the forecast period, with a market size of USD XX million in 2024.

Asia Pacific Premium Motorcycle

According to Cognitive Market Research, the global Premium Motorcycles market size was estimated at USD XX Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 25.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Premium Motorcycles market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 24.5% during the forecast period. Premium Motorcycles surged in China due to adventure tourism.
• The Japan Premium Motorcycles market is projected to witness growth at a CAGR of 23.5% during the forecast period, with a market size of USD XX million in 2024.
• The India Premium Motorcycles market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 26.8% during the forecast period. India's electric motorcycle adoption.
• The South Korean Premium Motorcycles market is projected to witness growth at a CAGR of 24.1% during the forecast period, with a market size of USD XX million in 2024.
• The Australian Premium Motorcycles market is projected to witness growth at a CAGR of 24.7% during the forecast period, with a market size of USD XX million in 2024.
• The South East Asia Premium Motorcycles market is projected to witness growth at a CAGR of 26.0% during the forecast period, with a market size of USD XX million in 2024.
• The Rest of Asia Pacific Premium Motorcycles market is projected to witness growth at a CAGR of 24.8% during the forecast period, with a market size of USD XX million in 2024.

South America Premium Motorcycle

According to Cognitive Market Research, the global Premium Motorcycles market size was estimated at USD XX Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 22.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Premium Motorcycles market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 23.0% during the forecast period. Premium Motorcycless flourished in Brazil due to customization demand.
• Argentina's Premium Motorcycles market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 23.3% during the forecast period. Argentina's brand prestige.
• Colombia Premium Motorcycles market is projected to witness growth at a CAGR of 22.2% during the forecast period, with a market size of USD XX million in 2024.
• Peru Premium Motorcycles market is projected to witness growth at a CAGR of 22.6% during the forecast period, with a market size of USD XX million in 2024.
• Chile Premium Motorcycles market is projected to witness growth at a CAGR of 22.7% during the forecast period, with a market size of USD XX million in 2024.
• The Rest of Latin America's Premium Motorcycles market is projected to witness growth at a CAGR of 21.5% during the forecast period, with a market size of USD XX million in 2024.

Middle East Premium Motorcycle

According to Cognitive Market Research, the global Premium Motorcycles market size was estimated at USD XX Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 22.7% from 2024 to 2031..

• The GCC Countries Premium Motorcycles market is projected to witness growth at a CAGR of 23.5% during the forecast period, with a market size of USD XX million in 2024. Premium Motorcycles sales flourish due to the technological innovation.
• The Egypt Premium Motorcycles market is projected to witness growth at a CAGR of 23.0% during the forecast period, with a market size of USD XXmillion in 2024.
• The South Africa Premium Motorcycles market is projected to witness growth at a CAGR of 23.7% during the forecast period, with a market size of USD XX million in 2024. Premium Motorcycles sales flourished in South Africa due to improved road infrastructures.
• The Turkey Premium Motorcycles market is projected to witness growth at a CAGR of 22.2% during the forecast period, with a market size of USD XX million in 2024.
• The Nigeria Premium Motorcycles market is projected to witness growth at a CAGR of 21.8% during the forecast period, with a market size of USD XX million in 2024.
• The Rest of the MEA Premium Motorcycles market is projected to witness growth at a CAGR of 21.7% during the forecast period, with a market size of USD XX million in 2024.

Premium Motorcycle Market Analysis

How are Segments Performing in the Global Premium Motorcycles Market?

Premium Motorcycles Market Type Segment Analysis

According to Cognitive Market Research, Cruiser Motorcycles are likely to dominate the Premium Motorcycles Market over the forecast period. Cruiser bikes are propelling expansion in the worldwide motorcycle market, especially in North America and Europe. Renowned for their aesthetic design, comfort, and long-range functionality, they appeal to users pursuing both performance and pleasure. Increasing disposable incomes, evolving lifestyle tastes, and heightened demand for luxury and customizable motorcycles are driving the growing popularity of cruisers, hence facilitating market expansion.

The Sport Motorcycles is the fastest-growing segment in the Premium Motorcycles Market. Sport motorcycles are driving the expansion of the worldwide motorcycle market, attracting aficionados in pursuit of superior performance, agility, and velocity. Due to developments in design and technology, such as lightweight frames and improved aerodynamics, sport bikes are increasingly popular, particularly among younger riders. The increasing interest in motorsports and recreational riding enhances demand, propelling global market growth.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Premium Motorcycle Industry. Request a Free Sample PDF!

Premium Motorcycles Market Engine Price Range Segment Analysis

According to Cognitive Market Research, the Up to 500cc segment holds the largest share of the market. Motorcycles with engine displacements up to 500cc are witnessing an increase in popularity, especially among novice and intermediate riders. These vehicles provide a combination of performance, cost-effectiveness, and fuel efficiency, rendering them favoured in developing markets and metropolitan regions. The growing desire for lightweight, flexible motorbikes for daily commuting and recreational purposes is boosting this market, appealing to both novice riders and seasoned aficionados .

In the Premium Motorcycles Market, the 501cc to 1000cc has been expanding at a rapid pace. Motorcycles within the 501cc to 1000cc category are propelling substantial expansion in the global market, attracting riders in search of a combination of power and versatility. These mid-range bicycles provide improved performance for both daily commuting and leisure cycling. The rising demand for sport, cruiser, and touring models in this category is enhancing their popularity among seasoned riders and individuals transitioning from smaller motorcycles.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Premium Motorcycle Price Range Outlook: Segment Analysis

Premium Motorcycles Market Price Range Segment Analysis

According to Cognitive Market Research, Low Premium (Under $10,000) holds the largest market share. The segment of low-premium motorbikes (priced under $10,000) is witnessing growth, appealing to riders in search of high-quality bikes at a reasonable cost. These models provide a harmonious blend of performance, aesthetics, and affordability, attracting a diverse array of users, from novices to individuals seeking enhancement. This area is growing in multiple global markets due to rising demand for cost-effective, high-quality features.

In the Premium Motorcycles market, the rapidly growing sector is the Mid-Premium ($10,000 to $30,000). The mid-premium motorcycle category ($10,000 to $30,000) is experiencing expansion, fueled by consumers desiring high-performance motorcycles with sophisticated amenities at a competitive price. These models, encompassing sport and cruiser motorcycles, provide a synthesis of luxury, technology, and design. With the increase in discretionary incomes, a growing number of riders are choosing mid-premium motorcycles, resulting in heightened popularity for this sector in global markets.

• Low Premium (Under $10
• 000)
• Mid-Premium ($10
• 000 to $30
• 000)
• High-Premium (Above $30
• 000)

Premium Motorcycle Distribution Channel Outlook: Segment Analysis

Premium Motorcycles Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the Online Sales segment dominates the market. Digital sales are driving expansion in the motorcycle market, providing consumers with a convenient platform to investigate, compare, and acquire motorcycles. E-commerce enables producers and distributors to access a wider audience, including remote regions. The rising prevalence of online purchasing for components, accessories, and services, coupled with appealing financing alternatives, is propelling the global expansion of the motorbike industry.

Offline Sales is projected to be the fastest-growing segment in the Premium Motorcycles market. Offline sales persist in propelling growth within the motorcycle market, as shops provide tactile experiences, tailored services, and test rides that bolster consumer confidence. Clients like the chance to engage immediately with specialists, examine models on-site and obtain prompt assistance. This conventional sales technique is essential, especially in areas where face-to-face engagement and local service take precedence over Internet transactions.

• Online Sales
• Offline Sales

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Sumedha Gosavi

Research Associate at Cognitive Market Research

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