Probiotic Supplement Market Report 2025 (Global Edition)

Global Probiotic Supplement Market Report 2025 Market Size Split by Customer Orientation w.r.t. Functionality (Baby / Infant, Women, Men, Unisex), by Bacteria Type (Lactobacillus, Streptococcus, Bifid...

Probiotic Supplement Market Report Description

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Probiotic Supplement Market Insights Video

Competitive Landscape of the Probiotic Supplement Market

The competitive landscape of the probiotic supplement market is characterized by a diverse array of players, including established brands and emerging startups. Major companies, such as Danone, Nestlé, and ProbioFerm, dominate the market with a wide range of products. These firms focus on innovation, quality, and targeted marketing strategies to capture consumer interest. The rise of e-commerce has intensified competition, allowing niche brands to reach broader audiences. Collaborations with healthcare professionals and investments in research and development further enhance competitive positioning.

In April 2022, Symrise, a r producer of cosmetic ingredients, launched SymFerment, a cutting-edge ingredient designed to enhance skin care with its moisturizing and smoothing properties. Developed in collaboration with Probi, a leading manufacturer of probiotics for the healthcare and food industries, SymFerment represents a significant advancement in sustainable cosmetic technology. (Source: https://www.symrise.com/newsroom/article/?tx_news_pi1%5Bnews%5D=24880&cHash=7263cf0f392112d9d2762f6fc580afcd#:~:text=Symrise%20introduces%20SymFerment%C2%AE%2C%20a,industry%2C%20to%20develop%20the%20ingredient.) In July 2021, Symrise introduced SymReboot OC, a probiotic ingredient designed explicitly for oral care applications. This innovative product aims to enhance oral hygiene by harnessing the benefits of probiotics to support a balanced oral microbiome. SymReboot OC represents a significant advancement in oral care technology, offering a natural solution to improve oral health and freshness. (Source: https://www.symrise.com/newsroom/article/?tx_news_pi1%5Bnews%5D=24642&cHash=2f3c3b1bd368de432b1f3e99100fac9a#:~:text=SymReboot%E2%84%A2%20OC%20meets%20these,also%20protects%20from%20harmful%20bacteria.) In Sept 2023, Yakult Honsha Co Ltd (Japan) Introduced the Yakult Gohonmaru Cafe & Gallery in Utsunomiya, Japan. This innovative venture, inclusive of a beauty salon and gallery, offers patrons an array of delectable treats infused with Yakult probiotic beverage. The strategic investment underscores Yakult's commitment to expanding its consumer base and fostering brand awareness. (Source: https://mainichi.jp/english/articles/20231107/p2a/00m/0li/008000c)

Top Companies Market Share in Probiotic Supplement Industry: (In no particular order of Rank)

• Arla Foods
• BioGaia
• Chr. Hansen Holding A/S
• Danone
• DuPont De Nemours
• Inc.
• General Mills
• Inc.
• i-Health
• Inc.
• Lallemand Inc.
• Lifeway Foods Inc.
• Mother Dairy Fruit & Vegetable Pvt. Ltd.
• Kerry Group plc
• Nestle S.A.
• Probi AB
• Yakult Honsha Co.
• Ltd.
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Probiotic Supplement Market

Which Region Dominates the Probiotic Supplement Market in 2024?

According to Cognitive Market Research, North America is anticipated to dominate the probiotic supplement market in 2024, driven by heightened consumer awareness regarding health and wellness. The region benefits from a strong emphasis on preventive healthcare, which has prompted increased demand for products that support gut health and immune function. A well-established retail infrastructure, coupled with a robust e-commerce presence, facilitates consumer access to a diverse range of probiotic offerings. Significant investments by key industry players in research and development enhance product innovation and quality, attracting health-conscious consumers. The presence of educated consumers seeking scientifically backed supplements further solidifies North America's position as a leader in the probiotic supplement market.

Which Region is Expanding at the Fastest CAGR?

The Asia-Pacific region is expanding at the fastest CAGR in the probiotic supplement market, driven by increasing health consciousness among consumers. Rapid urbanization and rising disposable incomes have fostered a greater demand for dietary supplements that promote gut health and enhance immunity. The growing prevalence of digestive disorders and a shift towards preventive healthcare solutions further contribute to this trend. Moreover, local manufacturers are innovating and introducing region-specific probiotic formulations, catering to diverse consumer needs. The expansion of e-commerce platforms in this region also enhances product accessibility, empowering consumers to explore a variety of probiotic options. This combination of factors positions Asia-Pacific as a dynamic and rapidly growing market for probiotic supplements.

The current report Scope analyzes Probiotic Supplement Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Probiotic Supplement

According to Cognitive Market Research, the global Probiotic Supplement market size was estimated at USD 18542.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 7416.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.7% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Probiotic Supplement market with a market size of USD 5851.92 million in 2024 and is projected to grow at a CAGR of 12.5% during the forecast period. The US market experiences growth driven by a strong consumer focus on health and wellness, leading to increased probiotic supplement demand.
• The Canada Probiotic Supplement market had a market share of USD 890.03 million in 2024 and is projected to grow at a CAGR of 13.5% during the forecast period. In Canada, rising awareness of gut health benefits and a preference for preventive healthcare solutions boost the probiotic market.
• The Mexico Probiotic Supplement market is projected to witness growth at a CAGR of 13.2% during the forecast period, with a market size of USD 674.94 million in 2024.

Europe Probiotic Supplement

According to Cognitive Market Research, the global Probiotic Supplement market size was estimated at USD 18542.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 5562.66 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.0% from 2024 to 2031.

• The United Kingdom Probiotic Supplement market had a market share of USD 934.53 million in 2024 and is projected to grow at a CAGR of 13.8% during the forecast period. The UK sees growth due to increasing consumer interest in natural and organic products that support digestive health.
• The France Probiotic Supplement market is projected to witness growth at a CAGR of 12.2% during the forecast period, with a market size of USD 511.76 million in 2024.
• According to Cognitive Market Research, the German Probiotic Supplement market size was valued at USD 1101.41 million in 2024 and is projected to grow at a CAGR of 13.2% during the forecast period. In Germany, stringent regulations and high consumer trust in quality supplements enhance the probiotic market's growth prospects.
• The Italy Probiotic Supplement market is projected to witness growth at a CAGR of 12.4% during the forecast period, with a market size of USD 478.39 million in 2024.
• The Russia Probiotic Supplement market is projected to witness growth at a CAGR of 12.0% during the forecast period, with a market size of USD 862.21 million in 2024.
• The Spain Probiotic Supplement market is projected to witness growth at a CAGR of 12.1% during the forecast period with a market size of USD 456.14 million in 2024
• The Luxembourg Probiotic Supplement market is projected to witness growth at a CAGR of 13.1% during the forecast period, with a market size of USD 172.44 million in 2024.
• The Portugal Probiotic Supplement market is projected to witness growth at a CAGR of 12.8% during the forecast period, with a market size of USD 116.82 million in 2024.
• The Greece Probiotic Supplement market is projected to witness growth at a CAGR of 13.3% during the forecast period, with a market size of USD 66.75 million in 2024.
• The Rest of Europe's Probiotic Supplement market is projected to witness growth at a CAGR of 11.7% during the forecast period, with a market size of USD 862.21 million in 2024.

Asia Pacific Probiotic Supplement

According to Cognitive Market Research, the global Probiotic Supplement market size was estimated at USD 18542.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 4264.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.5% from 2024 to 2031.

• According to Cognitive Market Research, the China Probiotic Supplement market size was valued at USD 1919.12 million in 2024 and is projected to grow at a CAGR of 16.0% during the forecast period. The probiotic market in China is expanding rapidly, fueled by urbanization and rising disposable incomes among health-conscious consumers.
• The Japan Probiotic Supplement market is projected to witness growth at a CAGR of 15.0% during the forecast period, with a market size of USD 588.53 million in 2024.
• The India Probiotic Supplement market had a market share of USD 511.76 million in 2024 and is projected to grow at a CAGR of 18.3% during the forecast period. In India, growing health awareness and the popularity of traditional fermented foods contribute significantly to probiotic market growth.
• The South Korean Probiotic Supplement market is projected to witness growth at a CAGR of 15.6% during the forecast period, with a market size of USD 426.47 million in 2024.
• The Australian Probiotic Supplement market is projected to witness growth at a CAGR of 16.2% during the forecast period, with a market size of USD 221.76 million in 2024.
• The South East Asia Probiotic Supplement market is projected to witness growth at a CAGR of 17.5% during the forecast period, with a market size of USD 294.26 million in 2024.
• The Rest of Asia Pacific Probiotic Supplement market is projected to witness growth at a CAGR of 16.3% during the forecast period, with a market size of USD 302.79 million in 2024.

South America Probiotic Supplement

According to Cognitive Market Research, the global Probiotic Supplement market size was estimated at USD 18542.2 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 927.11 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.9% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Probiotic Supplement market size was valued at USD 396.80 million in 2024 and is projected to grow at a CAGR of 14.5% during the forecast period. Brazil's probiotic market benefits from an expanding middle class seeking health-enhancing dietary supplements.
• Argentina's Probiotic Supplement market had a market share of USD 155.75 million in 2024 and is projected to grow at a CAGR of 14.8% during the forecast period. In Argentina, increasing health consciousness and demand for functional foods support the growth of probiotic supplements.
• Colombia Probiotic Supplement market is projected to witness growth at a CAGR of 13.7% during the forecast period, with a market size of USD 82.51 million in 2024.
• Peru Probiotic Supplement market is projected to witness growth at a CAGR of 14.1% during the forecast period, with a market size of USD 76.02 million in 2024.
• Chile Probiotic Supplement market is projected to witness growth at a CAGR of 14.2% during the forecast period, with a market size of USD 66.75 million in 2024.
• The Rest of Latin America's Probiotic Supplement market is projected to witness growth at a CAGR of 13.0% during the forecast period, with a market size of USD 149.26 million in 2024.

Middle East and Africa Probiotic Supplement

According to Cognitive Market Research, the global Probiotic Supplement market size was estimated at USD 18542.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 370.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.2% from 2024 to 2031..

• The GCC Countries Probiotic Supplement market is projected to witness growth at a CAGR of 15.0% during the forecast period, with a market size of USD 158.72 million in 2024. The GCC region experiences market growth driven by a rising prevalence of lifestyle diseases and a growing focus on health and wellness.
• The Egypt Probiotic Supplement market is projected to witness growth at a CAGR of 15.0% during the forecast period, with a market size of USD 38.94 million in 2024.
• The South Africa Probiotic Supplement market is projected to witness growth at a CAGR of 15.2% during the forecast period, with a market size of USD 58.59 million in 2024. In South Africa, increasing awareness of health benefits and the rising popularity of dietary supplements fuel the probiotic market's expansion.
• The Turkey Probiotic Supplement market is projected to witness growth at a CAGR of 13.7% during the forecast period, with a market size of USD 31.89 million in 2024.
• The Nigeria Probiotic Supplement market is projected to witness growth at a CAGR of 13.3% during the forecast period, with a market size of USD 38.94 million in 2024.
• The Rest of the MEA Probiotic Supplement market is projected to witness growth at a CAGR of 13.2% during the forecast period, with a market size of USD 43.76 million in 2024.

Probiotic Supplement Market Analysis

Probiotic Supplement Market Bacteria Type Segment Analysis

According to Cognitive Market Research, The bacteria type segment of the probiotic supplement market includes various strains, each offering unique health benefits. Lactobacillus is the largest segment, renowned for its efficacy in promoting digestive health and enhancing immune function. This versatile strain is often found in yogurt and fermented foods, contributing to its widespread recognition and acceptance among consumers. Lactobacillus is known to alleviate symptoms of lactose intolerance and improve gut flora balance, making it a popular choice for those seeking digestive support. Its established presence in both dietary and supplemental forms has solidified Lactobacillus as a trusted option for health-conscious individuals. The extensive research backing its benefits further reinforces its leading position within the probiotic bacteria segment, driving substantial market demand.

The fastest-growing segment within the bacteria type category is Bacillus coagulans, which is gaining traction due to its resilience and stability. Unlike other probiotic strains, Bacillus coagulans is spore-forming, allowing it to survive harsh conditions such as heat and stomach acid. This characteristic enhances its appeal among consumers seeking effective probiotics that can withstand environmental challenges. The growing trend of shelf-stable supplements and the increasing consumer focus on immune health contribute to the rising popularity of Bacillus coagulans. Research highlighting its potential benefits, such as improved digestion and enhanced immune response, is further propelling its adoption in the market. As awareness of its advantages spreads, Bacillus coagulans is poised to capture a significant share of the probiotic supplement market.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Probiotic Supplement Industry. Request a Free Sample PDF!

Probiotic Supplement Market Customer Orientation w.r.t. Functionality Segment Analysis

According to Cognitive Market Research, The women’s segment of the probiotic supplement market holds the largest share, reflecting the growing recognition of specific health needs among female consumers. Women often seek probiotics to address issues such as digestive health, hormonal balance, and immune support. The rising awareness of the microbiome's role in overall wellness drives demand for tailored formulations. Many products in this category incorporate strains specifically beneficial for women, enhancing their appeal. Furthermore, marketing strategies that emphasize personal health and well-being resonate deeply with female consumers, resulting in a robust and loyal customer base. This segment's established presence in the market showcases the ongoing commitment to addressing women's health, thereby reinforcing its position as a dominant force within the probiotic landscape.

The baby and infant segment is witnessing the fastest growth in the probiotic supplement market, fueled by an increasing emphasis on early childhood health. Parents are becoming more aware of the significant role gut health plays in their children’s development, leading to heightened demand for probiotic formulations specifically designed for infants. Research highlighting the benefits of probiotics in reducing colic, enhancing digestion, and strengthening the immune system further drives this trend. Innovative product offerings, such as powders and liquid formats, cater to the preferences of parents seeking convenient options. Furthermore, healthcare professionals are increasingly recommending probiotics for infants, adding credibility to these products and encouraging greater adoption. The focus on nurturing gut health during infancy positions this segment for substantial growth in the coming years.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Probiotic Supplement Sales Channel Segment Analysis

Probiotic Supplement Market Sales Channel Segment Analysis

According to Cognitive Market Research, The e-commerce segment has emerged as the largest channel for probiotic supplement sales, reflecting the shift in consumer purchasing behaviors towards online platforms. With the convenience of home delivery and the ability to compare products effortlessly, more consumers are opting for e-commerce channels. This segment offers a vast array of probiotic options, enabling consumers to access niche and specialized products that may not be available in physical stores. Moreover, digital marketing strategies and personalized recommendations have heightened engagement, driving traffic to e-commerce sites. As consumers increasingly prioritize convenience, accessibility, and variety in their shopping experiences, the dominance of e-commerce in the probiotic supplement market is expected to persist, reshaping traditional retail dynamics.

The specialty stores segment is recognized as the fastest-growing channel in the probiotic supplement market, driven by consumer demand for high-quality, tailored health products. These establishments often focus on organic, natural, and scientifically-backed supplements, attracting health-conscious individuals who seek expert advice. The personalized shopping experience offered in specialty stores fosters customer loyalty, as consumers appreciate knowledgeable staff who can provide insights on product benefits and usage. This segment benefits from a growing trend toward holistic health and wellness, as consumers become increasingly discerning about their supplement choices. With the rise of community-driven health initiatives and local sourcing, specialty stores are well-positioned to capitalize on the evolving preferences of consumers, further accelerating their growth trajectory in the market.

• Hypermarkets / Supermarkets
• Specialty Stores
• E-commerce
• Drug Stores & Pharmacies
• Health & Wellness Stores
• Convenience Stores
• Departmental Stores
• Others

Probiotic Supplement CFU Count Segment Analysis

Probiotic Supplement Market CFU Count Segment Analysis

According to Cognitive Market Research, The CFU count segment of the probiotic supplement market includes various categories based on the number of colony-forming units per serving. The largest segment is typically the "1 Billion to 5 Billion" CFU range, which appeals to a broad consumer base. Products within this category strike a balance between potency and accessibility, making them suitable for individuals new to probiotics or those seeking mild digestive support. This segment benefits from robust marketing strategies that highlight ease of use and effectiveness. Brands often emphasize scientific backing, illustrating the efficacy of products with this CFU count in promoting gut health and immunity. As awareness of gut health continues to rise, this segment is well-positioned to maintain its dominance in the market.

The "10 Billion to 20 Billion" CFU count segment is emerging as the fastest-growing category within the probiotic supplement market. This surge can be attributed to a growing consumer interest in more potent formulations aimed at specific health benefits, including enhanced digestive health and immune support. As consumers become more knowledgeable about probiotics, they increasingly seek higher CFU counts for perceived efficacy. Brands are responding with targeted marketing that emphasizes the benefits of these higher-potency supplements, often backed by clinical studies. This segment's growth reflects a broader trend toward personalized health solutions, as consumers desire products that cater to their unique health needs. Consequently, the 10 Billion to 20 Billion CFU segment is poised for remarkable expansion in the coming years.

• Less than 1 Billion
• 1 Billion to 5 Billion
• 5 Billion to 10 Billion
• 10 Billion to 20 Billion
• 20 Billion to 30 Billion
• 30 Billion to 50 Billion
• More than 50 Billion

Probiotic Supplement Form Segment Analysis

Probiotic Supplement Market Form Segment Analysis

According to Cognitive Market Research, The Probiotic Supplement Market features various product forms, including tablets, capsules, liquids, powders, gummies, and lozenges. Among these, capsules have emerged as the largest segment, capturing a significant market share due to their convenience and ease of use. Capsules protect the probiotic strains from stomach acid, ensuring better delivery to the intestines, where they exert their beneficial effects. Their popularity is further bolstered by consumer preferences for portable supplements that fit seamlessly into busy lifestyles. The familiarity of capsules among consumers, coupled with the effectiveness of preserving probiotic viability, solidifies their standing as the dominant form in the market. This segment's established reputation continues to attract health-conscious individuals seeking reliable gut health solutions.

In contrast, the gummies segment is recognized as the fastest-growing category within the Probiotic Supplement Market. This growth can be attributed to the increasing demand for innovative and palatable supplement forms that appeal to diverse age groups, particularly children and young adults. Gummies offer a delightful taste experience, transforming the intake of probiotics into a more enjoyable ritual. Their chewy texture and appealing flavors not only make them a favorite among consumers but also enhance compliance, especially for those who may struggle with traditional forms. As manufacturers continue to innovate by incorporating natural ingredients and beneficial strains, the gummies segment is poised for remarkable growth, capturing the attention of consumers eager for effective and tasty health solutions.

• Tablets / Pills
• Capsules
• Liquid
• Powder
• Gummies / Chewable
• Lozenges
• Others

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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