Protein Powders Market Report 2025 (Global Edition)

Global Protein Powders Market Report 2025 Market Size Split by Product Outlook: (Wet Oils, Dry Oils), by Application Outlook: (Spa & Wellness Centers, Medical Therapeutics, Others), by Distribution Ch...

Protein Powders Market Report Description

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Protein Powders Market Insights Video

Competitive Landscape of the Protein Powders Market

The competitive landscape of the protein powders market is characterized by a diverse range of brands offering various products, from whey-based to plant-based options. Companies are focusing on product innovation, offering unique flavors, organic ingredients, and specialized formulations to cater to different consumer needs. Additionally, the market sees strong competition through pricing strategies, online presence, and partnerships with fitness influencers to attract a broader customer base.

In February 2024, Vivici unveiled its innovative nature-equivalent whey protein, marking a game-changer in sustainable nutrition. The whey protein, derived from fermentation, was rich in essential amino acids and free from lactose, cholesterol, hormones, and antibiotics. This breakthrough, achieved in under a year, introduced a product that met the highest standards of purity and sustainability while offering exceptional nutritional quality. (Source: https://www.vivici.com/newsroom/vivici-unveils-innovative-nature-equivalent-whey-protein-a-game-changer-in-sustainable-nutrition) In October 2024, REBBL® announced the official launch of its 26g Protein Shakes, now available at Target stores. As the most innovative ready-to-drink (RTD) protein shake on the market, REBBL’s new product featured a sustainable, Upcycled Certified™ and Non-GMO Project Verified plant protein blend. By upcycling barley into a premium protein source, the company utilized every part of this ancient grain, repurposing essential nutrients back into the food chain while delivering the high-quality nutrition consumers expected. (Source: https://www.prnewswire.com/news-releases/rebbl-launches-innovative-26g-protein-shakes-with-upcycled-barley-protein-leading-the-charge-in-sustainable-rtd-beverages-302275649.html) In July 2024, Alpino Health Food launched India's first 100% peanut-based protein powder, set to transform the country's health industry. Formulated in the Netherlands, this innovation established a new market standard, offering a superior alternative to traditional protein supplements suitable for everyone. The revolutionary peanut protein provided 24 grams of high-quality protein per scoop, enriched with 5.1 grams of Branched-Chain Amino Acids (BCAAs). Made with 100% natural ingredients, the product contains no added artificial colors, flavors, preservatives, or sweeteners. (Source: https://www.businessoffood.in/alpino-health-foods-launches-worlds-first-100-peanut-based-protein-powder/)

Top Companies Market Share in Protein Powders Industry: (In no particular order of Rank)

• ABH Pharma Inc
• Melaleuca Inc
• Amway
• Abbott Laboratories
• Glanbia Group.
• Makers Nutrition
• GlaxoSmithKline
• Herbalife International of America
• Inc.
• GNC Holdings
• Living Inc
• Omega Protein
• Vitaco Health
• Atlantic Multipower UK Limited
• Dalblads
• Nestle
• Atlantic Multipower.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Protein Powders Market

Which Region Dominates the Protein Powders Market in 2024?

According to Cognitive Market Research, North America currently dominates the Protein Powders market, and the region is expected to have significant growth during the projected period. The region benefits from high consumer demand for supplements, along with increasing awareness about the importance of protein in diet and fitness, contributing to its market leadership.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The growing demand for plant-based and organic protein products is contributing to market expansion as consumers increasingly seek convenient and nutritious solutions to support their active lifestyles.

The current report Scope analyzes Protein Powders Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Protein Powders

According to Cognitive Market Research, the global Protein Powders market size was estimated at USD 6142.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 2457.00 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Protein Powders market with a market size of USD 1938.57 million in 2024 and is projected to grow at a CAGR of 6.5% during the forecast period. The US holds a major share in the protein powders market due to high consumer health consciousness.
• The Canada Protein Powders market had a market share of USD 294.84 million in 2024 and is projected to grow at a CAGR of 7.5% during the forecast period. The protein powders market in Canada is growing due to increasing health awareness and fitness-focused lifestyles.
• The Mexico Protein Powders market is projected to witness growth at a CAGR of 7.2% during the forecast period, with a market size of USD 223.59 million in 2024.

Europe Protein Powders

According to Cognitive Market Research, the global Protein Powders market size was estimated at USD 6142.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 1842.75 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031.

• The United Kingdom Protein Powders market had a market share of USD 309.58 million in 2024 and is projected to grow at a CAGR of 7.8% during the forecast period. The UK is leading the protein powders market due to a strong consumer focus on fitness and health.
• The France Protein Powders market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 169.53 million in 2024.
• According to Cognitive Market Research, the German Protein Powders market size was valued at USD 364.86 million in 2024 and is projected to grow at a CAGR of 7.2% during the forecast period. Germany's protein powders market is experiencing growth due to rising health consciousness and fitness-oriented consumer preferences.
• The Italy Protein Powders market is projected to witness growth at a CAGR of 6.4% during the forecast period, with a market size of USD 158.48 million in 2024.
• The Russia Protein Powders market is projected to witness growth at a CAGR of 6.0% during the forecast period, with a market size of USD 285.63 million in 2024.
• The Spain Protein Powders market is projected to witness growth at a CAGR of 6.1% during the forecast period with a market size of USD 151.11 million in 2024
• The Luxembourg Protein Powders market is projected to witness growth at a CAGR of 7.1% during the forecast period, with a market size of USD 57.13 million in 2024.
• The Portugal Protein Powders market is projected to witness growth at a CAGR of 6.8% during the forecast period, with a market size of USD 38.70 million in 2024.
• The Greece Protein Powders market is projected to witness growth at a CAGR of 7.3% during the forecast period, with a market size of USD 22.11 million in 2024.
• The Rest of Europe's Protein Powders market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 285.63 million in 2024.

Asia Pacific Protein Powders

According to Cognitive Market Research, the global Protein Powders market size was estimated at USD 6142.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 1412.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.5% from 2024 to 2031.

• According to Cognitive Market Research, the China Protein Powders market size was valued at USD 635.75 million in 2024 and is projected to grow at a CAGR of 10.0% during the forecast period. China holds the largest share in the protein powders market due to increasing health awareness and fitness trends.
• The Japan Protein Powders market is projected to witness growth at a CAGR of 9.0% during the forecast period, with a market size of USD 194.96 million in 2024.
• The India Protein Powders market had a market share of USD 169.53 million in 2024 and is projected to grow at a CAGR of 12.3% during the forecast period. India's protein powders market is experiencing rapid growth due to increased awareness of health and fitness benefits.
• The South Korean Protein Powders market is projected to witness growth at a CAGR of 9.6% during the forecast period, with a market size of USD 141.28 million in 2024.
• The Australian Protein Powders market is projected to witness growth at a CAGR of 10.2% during the forecast period, with a market size of USD 73.46 million in 2024.
• The South East Asia Protein Powders market is projected to witness growth at a CAGR of 11.5% during the forecast period, with a market size of USD 97.48 million in 2024.
• The Rest of Asia Pacific Protein Powders market is projected to witness growth at a CAGR of 10.3% during the forecast period, with a market size of USD 100.31 million in 2024.

South America Protein Powders

According to Cognitive Market Research, the global Protein Powders market size was estimated at USD 6142.5 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 307.13 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.9% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Protein Powders market size was valued at USD 131.45 million in 2024 and is projected to grow at a CAGR of 8.5% during the forecast period. Brazil is expected to dominate the protein powders market due to its large fitness-focused consumer base.
• Argentina's Protein Powders market had a market share of USD 51.60 million in 2024 and is projected to grow at a CAGR of 8.8% during the forecast period. Argentina is experiencing growth in demand for protein powders due to rising health consciousness and fitness trends.
• Colombia's Protein Powders market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 27.33 million in 2024.
• Peru's Protein Powders market is projected to witness growth at a CAGR of 8.1% during the forecast period, with a market size of USD 25.18 million in 2024.
• Chile's Protein Powders market is projected to witness growth at a CAGR of 8.2% during the forecast period, with a market size of USD 22.11 million in 2024.
• The Rest of Latin America's Protein Powders market is projected to witness growth at a CAGR of 7.0% during the forecast period, with a market size of USD 49.45 million in 2024.

Middle East and Africa Protein Powders

According to Cognitive Market Research, the global Protein Powders market size was estimated at USD 6142.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 122.85 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031..

• The GCC Countries Protein Powders market is projected to witness growth at a CAGR of 9.0% during the forecast period, with a market size of USD 52.58 million in 2024. GCC countries control the protein powders market due to rising demand for fitness and health supplements.
• The Egypt Protein Powders market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 12.90 million in 2024.
• The South Africa Protein Powders market is projected to witness growth at a CAGR of 9.2% during the forecast period, with a market size of USD 19.41 million in 2024. South Africa is witnessing rising demand for protein powders as more consumers focus on fitness and healthy living.
• The Turkey Protein Powders market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 10.57 million in 2024.
• The Nigeria Protein Powders market is projected to witness growth at a CAGR of 7.3% during the forecast period, with a market size of USD 12.90 million in 2024.
• The Rest of the MEA Protein Powders market is projected to witness growth at a CAGR of 7.2% during the forecast period, with a market size of USD 14.50 million in 2024.

Protein Powders Market Analysis

How are Segments Performing in the Global Protein Powders Market?

Protein Powders Market Product Segment Analysis

According to Cognitive Market Research, dry oils hold a major share in the protein powders market due to their versatility and added nutritional benefits. They enhance the texture and mixability of protein powders, making them more appealing to consumers. Additionally, their use in plant-based formulations aligns with the growing demand for vegan-friendly products, contributing to their prominence in the market.

Wet oils are emerging as one of the fastest-growing ingredients in the protein powders market due to their ability to enhance texture and taste. As consumer preferences shift toward natural and clean-label products, wet oils are becoming increasingly popular for improving the sensory experience of protein supplements. Their inclusion provides added benefits such as healthy fats and better absorption of nutrients.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Protein Powders Industry. Request a Free Sample PDF!

Protein Powders Market Application Segment Analysis

According to Cognitive Market Research, medical therapeutics represent a significant share of the protein powders market due to their application in patient recovery and nutritional support. Protein powders are widely used in medical treatments for muscle wasting conditions, malnutrition, and post-surgery recovery. The demand for specialized protein formulations tailored for medical use is growing as healthcare providers emphasize nutrition-focused therapeutic interventions.

Spa and wellness centers are among the fastest-growing sectors for protein powders as more consumers focus on holistic health. These centers are increasingly offering protein supplements as part of personalized wellness programs. Protein powders are integrated into detox plans and fitness regimes, helping clients with muscle recovery and overall health enhancement. The growing trend of wellness tourism also supports this market expansion.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Protein Powders Distribution Channel Outlook: Segment Analysis

Protein Powders Market Distribution Channel Segment Analysis

According to Cognitive Market Research, supermarkets maintain a dominant position in the protein powders market due to their extensive distribution networks and accessibility. They offer a wide range of products catering to diverse consumer preferences. The convenience of one-stop shopping and frequent promotional activities further enhance their appeal. Supermarkets provide both international and local brands, ensuring a strong presence in the market.

The online segment is the fastest-growing channel in the protein powders market, fueled by increasing internet penetration and digital shopping trends. Consumers prefer the convenience of browsing and purchasing protein products online, with access to diverse options and detailed information. E-commerce platforms and health-focused websites offer competitive pricing and promotions, encouraging more people to choose to purchase protein supplements online.

• Online
• Supermarkets
• Hypermarkets
• Others

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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