Ready To Drink Cocktails Market Report 2025 (Global Edition)

Global Ready To Drink Cocktails Market Report 2025 Market Size Split by Product Type (Cider, Gin, Vodka, Wine, Whiskey, Rum, Hard Seltzer, Cocktail), by Flavor (Natural/Unflavored, Flavored), by Packa...

Ready To Drink Cocktails Market Report Description

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Competitive Landscape of the Ready To Drink Cocktails Market

Players help the market grow and expand by offering new and innovative items, employing efficient marketing tactics, and targeting certain consumer segments; ready-drink cocktail manufacturers continuously invest in research and development to create new and exciting flavors, ingredients, and packaging formats.

• In July 2020, Quintessential Brands Group has launched The Opihr Gin RTD brand which is available in two flavours such as a dash of ginger and twist of orange.”

(Source:https://quintessentialbrands.com/article/opihr-gin-spices-up-the-rtd-category-with-launch-of-gt-cans-in-the-uk/)

Top Companies Market Share in Ready To Drink Cocktails Industry: (In no particular order of Rank)

• Blue Marble
• Bravazzi
• Cocktail Squad
• Cutwater Spirits
• Five Drinks Co.
• Goslings
• Hochstadter’s Slow & Low
• Kahlua
• Lifted Libations
• Livewire
• Miami Cocktails Co.
• Novo Fogo
• On the Rocks
• Two Chicks Cocktails
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

The Global RTD cocktails market was dominated by North America, which holds more than 35% of the market share

According to Cognitive Market Research, the global RTD cocktails market was dominated by North America, which holds more than 35% of the market share. North America is a prominent region for market growth due to the rapidly increasing consumption of RTD alcoholic beverages. As busy lifestyles increasingly shift toward indulgent experiences at home, RTD cocktails provide consumers with a convenient way to enjoy their choice of alcoholic beverages without visiting a restaurant or bar. Consumers in the region increasingly prioritize convenience, taste, variety, and quality of beverages. Spirit-based RTD cocktails fit squarely into this trend. Thus, the demand for such cocktails is increasing across the region.

Europe is a second major contributor, holding more than 25% of the global market share. Europeans surged the demand for "low calorie" RTD cocktails in Europe. Hence, to cater to the consumer's requirement for "low calories," key regional industry participants are progressively innovating the products. The country section of the report also provides individual market-impacting factors and market regulation changes that impact the market's current trends.

The current report Scope analyzes Ready To Drink Cocktails Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Ready To Drink Cocktails Market

According to Cognitive Market Research, North America held the major market of more than 35% of the global revenue with a market size of USD 0.39 billion in 2023 and will grow at a compound yearly growth rate (CAGR) of 12.00% from 2023 due to therapidly increasing consumption of RTD alcoholic beverages across the region. Consumers in the region are increasingly prioritizing convenience, taste, variety, and quality in their choice of beverages. The dominating segment in North America is online segment includes increasing e-commerce sector is anticipated to favour market’s expansion. Purchasing RTD cocktail online is convenient and consumers can choose from a wide selection. The increasing online purchases are subsequently resulting in retailers offering personalized recommendations and subscription services. In conclusion, these factors are expected to boost North America RTD cocktail market. This digital shift not only enhances accessibility for consumers but also presents opportunities for brands to leverage e commerce techniques and create unique online experiences.

Europe Ready To Drink Cocktails Market

According to Cognitive Market Research Europe shows a market value of USD 0.33 billion in 2023 and  is projected to expand at a compound yearly growth rate (CAGR) of 12.5% from 2023 to 2030 due to the increasing interest in maintaining one's health and wellness and shifting focus toward low-calorie drinks drive the demand for RTD cocktails in Europe. The RTD market in Europe is constantly evolving. The launch of high-quality, premium RTD cocktails by prominent producers fosters the regional market growth. The dominant segment is Innovation and Variety in Europe. A few leading companies concerned with such low alcoholic drinks are further making significant innovations through collaboration and production expansion strategies. Brands are introducing unique combinations, artisanal craftsmanship, and experimental elements to cater to a variety seeking consumer based.

Asia Pacific Ready To Drink Cocktails Market

According to Cognitive Market Research, Asia Pacific held a considerable market share in 2023, accounting for more than 26% of the global revenue with a market size of USD 0.29 billion in 2023 and will grow at a compound yearly growth rate (CAGR) of 16.0% from 2023 to 2030 due to their convenience, low alcohol content, and reduced price compared to cocktails served in bars.  Asian countries seek premium, sophisticated, low-alcoholic, and low-calorie beverages, driving the demand for RTD cocktails. The rise of cocktail culture along with convenience has increased the consumption of RTD cocktails in this region. The dominating segment is malt-based products. Malt based products contain barley as their primary ingredient, which is malt before processing. The most important ingredient in this cocktail is whiskey, rum and tequila. In conclusion, the Asia Pacific RTD cocktail market is driven by a confluence of factors that align with evolving consumer lifestyles and preferences. The dominating segment emphasis on malt based drinks due to its ability to cater to the evolving preferences of consumers seeking both convenience and quality.

South America Ready To Drink Cocktails Market

According to Cognitive Market Research, Latin America accounted for more than 5% of the global RTD cocktail market revenue in 2023, with a market size of USD 0.06 billion in 2023 and will grow at a compound annual growth rate (CAGR) of 14.0% from 2023 to 2030 due to the region's growing at a significant market growth rate. The Ready-to-drink cocktail market in Latin America has been experiencing growth, driven by factors such as urbanization, changing consumer preferences and an increasing focus on convenience. It is essential to consider partnerships with local brands when analysing the RTD cocktail market in Latin America. The dominating segment is Bottle in Latin America. Bottled cocktails are usually purchased for at home consumption as there is always a risk of breaking owing to the fragile nature of glass. Glass bottles might convey a premium image, while plastic bottles are often associated with convenience and outdoor consumption. In conclusion, Latin America thriving due to expansion, presenting lucrative opportunities for businesses willing to adapt to evolving consumer tastes. Dominant segment involves various factors that influence consumer preference and market dynamics.

Middle East and Africa Ready To Drink Cocktails Market

According to Cognitive Market Research, the Middle East and Africa accounted for more than 4% of the global revenue in 2023, with a market size of USD 0.04 billion in 2023. They will grow at a compound annual growth rate (CAGR) of 14.1% from 2023 to 2030 due to increased urbanization and a growing middle-class population boosting demand for cocktails. The Middle East and Africa are growing considerably due to the surging demand for hard drinks such as Gin and Whiskey. The ready-to-drink idea was first launched in a bottle package design and quickly gained popularity worldwide. The dominent segment is cans. Cans are portable, lightweight, and compact making them ideal for packaging material for RTD cocktails. Their easy recyclability also influences consumers to purchase cans. The Middle East and Africa majorly focusing on the cans products. In conclusion, Africa presents a dynamic landscape with promising growth opportunities in this region. The market is likely influenced by these factors like consumer preferences, cultural considerations and economic conditions.

Ready To Drink Cocktails Market Analysis

Ready To Drink Cocktails Product Type Segment Analysis

According to Cognitive Market Research, the Malt-based segment significantly contributes to the rising RTD cocktail market share. Malt-based cocktails are widely available across various retail stores. Manufacturers offer malt-based cocktails in different flavors with low sugar and alcohol content. Hard seltzer is one of the popular malt-based cocktails.

Cocktail held the major market share over the forecast period due to the enduring focus on well-defined Cocktail. Vodka, whiskey, gin, and rum are RTD cocktail's most commonly used spirits. These drinks offer a wide variety, such as cocktails infused with ginger, Rose, lavender, and spirits, which has increasingly made them the most preferred alcoholic beverage among customers and is expected to be the fastest-growing segment.

• Cider
• Gin
• Vodka
• Wine
• Whiskey
• Rum
• Hard Seltzer
• Cocktail

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Ready To Drink Cocktails Industry. Request a Free Sample PDF!

Ready To Drink Cocktails Application Segment Analysis

According to Cognitive Market Research, Flavor holds a prominent market share as adults prioritize personal grooming and self-expression. Flavored RTD cocktails are increasingly available in various retail channels, including grocery stores, liquor stores, convenience stores, and online platforms. These products comprehensive distribution network and availability have made them more accessible to consumers, allowing them to try different flavors and brands quickly.

Natural/Unflavored is anticipated to dominate the market's growth during the forecast period; owing to the changing consumer preferences towards healthier, authentic, and customizable options with a rising focus on health and wellness, consumers are more conscious about the ingredients they consume. Natural and unflavored cocktails are perceived as healthier options as they don’t contain artificial flavors, additives, or preservatives.

• Natural/Unflavored
• Flavored

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Ready To Drink Cocktails Packaging Segment Analysis

According to Cognitive Market Research, The Bottle contributes significantly to the rising RTD cocktails market share. The ready-to-drink idea was first launched in a bottle package design and quickly gained popularity worldwide. The chilled food sector is one of the fastest-growing segments of the food industry. The demand for RTD drinks in glass bottles has also increased due to the rising awareness of water and land pollution from beverages packaged in plastic bottles.

Cans are the fastest-growing category over the forecast period as the offline market remains crucial for consumers who prefer in-person product testing and immediate purchase. Cans are a common choice for Packaging because they are portable and small. Consumers increasingly prefer RTD cocktails over wine and spirits because of their more sophisticated alcohol preferences and choices.

• Bottle
• Can

Ready To Drink Cocktails Sales Channel Segment Analysis

According to Cognitive Market Research, Online retail holds a prominent market share due to factors like on-premise and convenience stores—flexibility in shopping and home delivery influence shoppers' online retail purchasing. The easy accessibility to users and the adoption of digital payment methods to offer hustle-free shopping are the key driving factors for the segment's growth.

The grocery stores are the fastest-growing category over the forecast period due to the growing importance of individual expression. Grocery stores help the RTD cocktail brands stay customer-focused by offering products that consumers want. Brands within this segment often focus on eye catching packaging and promotions to stand out on the shelves and capture the attention of shoppers. Strategic placements, Collaborations with chains, consumer engagement etc. are the factors for rising demand in grocery stores.

• On-trade/Food Service
• Institutional Sale
• Retail
• Online Retail

Author's Detail

Manoj Phagare

Senior Research Analyst at Cognitive Market Research

LinkedIn

Profile

• Worked on several market, industry & business research projects, on various models such as Syndicated, Custom, Subscriptions and Consults
• Proficient in secondary research and familiar with all paid research databases
• Proficient in primary research and handling client queries through mails and calls
• Expertise in statistical techniques used in data forecasting, possess strong grip on all aspects of market engineering & data analysis
• Expertise in checking feasibility of projects based on Request for Proposal (RFPs) of clients
• Acquainted with entire process of report writing- Title Analysis, TOC Building, Search Engine Optimization, TOC Freezing, Writing Reports, Market Engineering, Scheduling Primaries, Directory of Key Industry Participants (DKIP), Drafting “Press Articles/Summary/Report Description/Analyst Briefing” used for making marketing collaterals 
• Gained team-work skills in coordinating with the sales teams for business development and meeting needs of a variety of clients hand-in-hand with promoting sales.

Author's Conclusion