Rheology Modifiers Market Report 2025 (Global Edition)

Global Rheology Modifiers Market Report 2025 Market Size Split by Type (Organic, Synthetic, Natural, Inorganic, Fumed Silica, Clay), by Application (Paints & Coatings, Cosmetics & Personal Care, Adhes...

Rheology Modifiers Market Report Description

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Rheology Modifiers Market Insights Video

Competitive Landscape of the Rheology Modifiers Market

The competitive landscape of the rheology modifiers market is characterized by a mix of established players and emerging innovators, each vying for market share through technological advancements and product differentiation. Major companies are actively focusing on R&D operations to create high-performance, eco-friendly, and versatile modifiers that cater to diverse industry needs, including coatings, cosmetics, pharmaceuticals, and construction. The market is also witnessing increasing consolidation through acquisitions and mergers, which allows companies to strengthen their product portfolios and enhance their global reach.

In February 2024, AkzoNobel N.V. completed an extension of its powder coatings manufacturing facility in Como, Italy, which cost USD 22.7 million. The company's ability to serve clients throughout Europe, the Middle East, and Africa (EMEA) would increase with the addition of four additional manufacturing lines that would create automotive primers and architectural coatings. (Source:https://www.akzonobel.com/en/media/latest-news---media-releases-/expansion-largest-powder-coatings-plant) In February 2023, Clariant AG introduced Aristoflex Eco T, a next-generation proprietary rheology modifier that is organically sourced, biodegradable, and has a renewable carbon index (RCI) of 71%. Aristoflex Eco T is composed of Tara Gum and 2-acrylamido-2-methylpropane sulfonic acid (AMPS). (Source:https://www.clariant.com/en/Corporate/News/2023/02/Aristoflexreg-Eco-T-ndash-Clariant-raises-the-bar-for-performance-of-biodegradable-rheology-modifier) In November 2020, Troy Corporation announced the release of Troythix® 200X and 220B, advanced rheology modifiers for non-aqueous systems. The new performance additives offer anti-settling and sag resistance with little to no effect on apparent viscosity, resulting in improved application qualities. (Source:https://troycorp.com/press_release_view_new_t.asp?cat=information&subcat=PressReleases&ID=149)

Top Companies Market Share in Rheology Modifiers Industry: (In no particular order of Rank)

• BASF SE (Germany)
• The Dow Chemical Company (U.S.)
• Ashland Inc. (U.S.)
• Elementis Plc (U.K.)
• Clariant AG (Switzerland)
• Croda International Plc (U.K.)
• Lubrizol Corporation (U.S.)
• Arkema Group (France)
• BYK-Chemie GmbH (Germany)
• Air Products and Chemicals
• Inc. (U.S.)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Rheology Modifiers Market

Which Region Dominates the Rheology Modifiers Market in 2024?

According to Cognitive Market Research, North America currently leads the global rheology modifiers market due to highly advanced industrial infrastructure, higher demand across various sectors such as automotive, coatings, and personal care, and strong R&D capabilities. The region largely benefits from a well-established manufacturing base and significant investments in innovation, which drive the market development of advanced rheology modifier technologies. Moreover, the presence of leading chemical and specialty companies in North America, coupled with stringent regulatory standards that promote high-quality products, further supports the market's dominance.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific stands out as the fastest-growing region in the rheology modifiers market, owing to the rapid industrialization, urbanization, and economic development across countries such as China, India, and Southeast Asian nations. The robust manufacturing sector, especially in industries like automotive, construction, and consumer goods, significantly boosts the regional demand for rheology modifiers. The increasing focus on improving product quality and performance, coupled with rising consumer preferences for high-quality personal care and cosmetics products, also propels market growth.

The current report Scope analyzes Rheology Modifiers Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Rheology Modifiers Market

According to Cognitive Market Research, the global rheology modifiers market size was predicted at USD 8351.2 million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 3340.5 million in 2024 and will evolve at a CAGR of 2.7% from 2024 to 2031.

• According to Cognitive Market Research, the U.S. had a major share in the rheology modifiers market with a market size of USD 2635.6 million in 2024 and is projected to grow at a CAGR of 2.5% in the forecast period. Manufacturers in the United States are expanding and advancing technology to meet product demand from end-use industries such as medicines, personal care, and cosmetics.
• The Canada rheology modifiers market had a market share of USD 400.9 million in 2024 and is likely to climb at a CAGR of 3.5% during the forecasted period. The booming cosmetics and personal care sector in Canada fuels the need for rheology modifiers to achieve desired product textures and stability.
• The Mexico rheology modifiers market is projected to witness growth at a CAGR of 3.2% over the forecasting period, with a market size of USD 304 million in 2024.

Europe Rheology Modifiers Market

According to Cognitive Market Research, the global rheology modifiers market size was predicted at USD 8351.2 million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 2505.4 million in 2024 and will emerge at a compound annual growth rate (CAGR) of 3% from 2024 to 2031.

• The United Kingdom rheology modifiers market had a market share of USD 420.9 million in 2024 and is projected to diversify at a CAGR of 3.8% throughout the predicted period. In the U.K., rheology modifiers market sales witness an upswing due to increasing demand in the paints and coatings sector, owing to robust construction activities and a growing focus on high-performance, aesthetically appealing finishes.
• The France rheology modifiers market is projected to witness growth at a CAGR of 2.2% during the forecasting period, with a market size of USD 230.5 million in 2024.
• According to Cognitive Market Research, the German rheology modifiers market size was valued at USD 496.1 million in 2024 and is projected to climb at a CAGR of 3.2% in the forecast period. Sales of rheology modifiers are increasing in Germany due to a robust automotive and industrial production sector, which drives market demand for advanced materials with controlled flow qualities and improved performance.
• The Italy rheology modifiers market is anticipated to witness growth at a CAGR of 2.4% over the forecasting period, with a market size of USD 215.5 million in 2024.
• The Russia rheology modifiers market is projected to witness growth at a CAGR of 2% during the forecasted period, with a market size of USD 388.3 million in 2024.
• The Spain rheology modifiers market is predicted to witness growth at a CAGR of 2.1% across the expected period, with a market size of USD 205.4 million in 2024.
• The Luxembourg rheology modifiers market is likely to witness growth at a CAGR of 3.1% within the anticipated timeframe, with a market size of USD 77.7 million in 2024.
• The Portugal rheology modifiers market is anticipated to witness growth at a CAGR of 2.8% throughout the estimated time frame, with a market size of USD 52.6 million in 2024.
• The Greece rheology modifiers market is likely to witness growth at a CAGR of 3.3% within the forecast period, with a market size of USD 30.1 million in 2024.
• The Rest of Europe's rheology modifiers market is anticipated to witness growth at a CAGR of 1.7% in the forecast period, with a market size of USD 388.3 million in 2024.

Asia Pacific Rheology Modifiers Market

According to Cognitive Market Research, the global rheology modifiers market size was estimated at USD 8351.2 million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 1920.8 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031.

• According to Cognitive Market Research, the China rheology modifiers market size was valued at USD 864.4 million in 2024 and is anticipated to extend at a CAGR of 6% within the forecast period. The rheology modifiers sector surged in China due to the rapid growth in the construction and automotive industries, which increases the marketplace for high-performance materials in paints, coatings, and automotive applications.
• The Japan rheology modifiers market is likely to witness growth at a CAGR of 5% throughout the anticipated time frame, with a market size of USD 265.1 million in 2024.
• The India rheology modifiers market had a market share of USD 230.5 million in 2024 and is predicted to progress at a CAGR of 8.3% over the forecasted period. The burgeoning personal care and cosmetics market in India drives the need for rheology modifiers to enhance product textures and stability.
• The South Korean rheology modifiers market is likely to witness growth at a CAGR of 5.6% over the forecasting period, with a market size of USD 192.1 million in 2024.
• The Australian rheology modifiers market is anticipated to witness growth at a CAGR of 6.2% in the predicted period, with a market size of USD 99.9 million in 2024.
• The Southeast Asia rheology modifiers market is predicted to witness growth at a CAGR of 7.5% throughout the estimated time frame, with a market size of USD 132.5 million in 2024.
• The Rest of Asia Pacific rheology modifiers market is projected to witness growth at a CAGR of 6.3% in the forecast period, with a market size of USD 136.4 million in 2024.

South America Rheology Modifiers Market

According to Cognitive Market Research, the global rheology modifiers market size was predicted at USD 8351.2 million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 417.6 million in 2024 and will flourish at a CAGR of 3.9% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil rheology modifiers market size was valued at USD 178.7 million in 2024 and is predicted to evolve at a CAGR of 4.5% in the forecast period. Rheology modifiers increased in the Brazilian market due to the robust growth in the paints & coatings sector, increasing construction projects, and rising demand for personal care & cosmetics products, which require advanced textural and consistency solutions.
• Argentina's rheology modifiers market had a market share of USD 70.2 million in 2024 and is projected to emerge at a CAGR of 4.8% throughout the estimated period. In Argentina, rheology modifiers have flourished due to the growing construction sector, increasing demand in the automotive and industrial coatings industries, and the expanding personal care and cosmetics market that requires enhanced product textures and stability.
• Colombia rheology modifiers market is predicted to witness growth at a CAGR of 3.7% within the forecasting timeframe, with a market size of USD 37.2 million in 2024.
• Peru rheology modifiers market is likely to witness growth at a CAGR of 4.1% over the estimated period, with a market size of USD 34.2 million in 2024.
• Chile rheology modifiers market is anticipated to witness growth at a CAGR of 4.2% throughout the forecasted period, with a market size of USD 30.1 million in 2024.
• The Rest of Latin America's rheology modifiers market is likely to witness growth at a CAGR of 3% in the forecast period, with a market size of USD 67.2 million in 2024.

Middle East Rheology Modifiers Market

According to Cognitive Market Research, the global rheology modifiers market size was calculated at USD 8351.2 million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 167.02 million in 2024 and will thrive at a CAGR of 4.2% from 2024 to 2031.

• The GCC countries rheology modifiers market is expected to witness growth at a CAGR of 5% over the projected period, with a market size of USD 71.5 million in 2024. The expanding automotive and industrial coatings sectors in GCC countries require advanced rheology modifiers to improve performance and application.
• The Egypt rheology modifiers market is estimated to witness growth at a CAGR of 4.5% throughout the predicted period, with a market size of USD 17.5 million in 2024.
• The South Africa rheology modifiers market is likely to witness growth at a CAGR of 5.2% within the forecast timeframe, with a market size of USD 26.4 million in 2024. The growing personal care and cosmetics industry in South Africa contributes to market growth, as rheology modifiers are essential for achieving the desired textures and stability in these products.
• The Turkey rheology modifiers market is anticipated to witness growth at a CAGR of 3.7% during the assessment period, with a market size of USD 14.4 million in 2024.
• The Nigeria rheology modifiers market is likely to witness growth at a CAGR of 3.3% throughout the estimated time frame, with a market size of USD 17.5 million in 2024.
• The Rest of the MEA rheology modifiers market is predicted to witness growth at a CAGR of 3.2% in the forecast period, with a market size of USD 19.7 million in 2024.

Rheology Modifiers Market Analysis

Rheology Modifiers Market Type Segment Analysis

According to Cognitive Market Research, organic rheology modifiers are currently the dominant category in the global market due to their versatile applications and superior performance characteristics. These modifiers, which include materials like cellulose derivatives, acrylics, and polyurethanes, are widely used in a broad spectrum of industries, such as adhesives, coatings, and personal care products. Organic rheology modifiers are mainly favored for their compatibility with a wide range of compositions and their effectiveness in achieving specific performance attributes, such as thickening, suspension, and shear thinning.

Inorganic rheology modifiers are the fastest-growing segment in the market, primarily attributed to their unique properties and expanding applications. These modifiers, including materials like clays, silica, and metal oxides, are increasingly recognized for their ability to offer high stability and performance in extreme conditions. Inorganic rheology modifiers are also gaining traction owing to their resistance to environmental factors, durability, and ability to enhance the overall performance of formulations.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Rheology Modifiers Industry. Request a Free Sample PDF!

Rheology Modifiers Market Application Segment Analysis

According to Cognitive Market Research, paints & coatings are the leading application segment in the rheology modifiers market. This dominance is driven by the key role rheology modifiers play in enhancing the performance and application of coatings. In this sector, these modifiers are used to control viscosity, improve application properties, and ensure a smooth and uniform finish. They help in achieving desirable characteristics such as spreadability, leveling, and stability, which are essential for high-quality coatings in various applications, including automotive, architectural, and industrial.

Cosmetics & personal care represent the fastest-developing category in the rheology modifiers market. This growth is attributed to the rising need for premium and innovative personal care products that require specific texture and consistency. Rheology modifiers in this sector are crucial for achieving the desired feel, stability, and performance of products such as creams, lotions, gels, and shampoos. The growing consumer preference for high-quality, customizable beauty products, along with the rising trend of clean and natural formulations, drives innovation and development in this category.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Rheology Modifiers Distribution Channel Segment Analysis

Rheology Modifiers Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the direct distribution channel holds a prominent share in the rheology modifiers market due to its advantages in managing customer relationships and ensuring efficient product delivery. This channel involves manufacturers or suppliers selling their products directly to end-users, such as large industrial customers, research institutions, or major corporations. This approach also enables companies to offer tailored solutions and technical support, enhancing customer satisfaction and fostering long-term business relationships.

The indirect distribution channel is a rapidly growing category in the rheology modifiers market, owing to the expansion of global distribution networks and the increasing complexity of market reach. This channel includes intermediaries such as distributors, wholesalers, and agents who facilitate the supply of rheology modifiers to a broader range of end-users. Moreover, the use of indirect channels helps manufacturers to efficiently reach smaller customers and new market segments without the need for extensive infrastructure investments.

• Direct
• Indirect

Author's Detail

Manoj Phagare

Senior Research Analyst at Cognitive Market Research

LinkedIn

Profile

• Worked on several market, industry & business research projects, on various models such as Syndicated, Custom, Subscriptions and Consults
• Proficient in secondary research and familiar with all paid research databases
• Proficient in primary research and handling client queries through mails and calls
• Expertise in statistical techniques used in data forecasting, possess strong grip on all aspects of market engineering & data analysis
• Expertise in checking feasibility of projects based on Request for Proposal (RFPs) of clients
• Acquainted with entire process of report writing- Title Analysis, TOC Building, Search Engine Optimization, TOC Freezing, Writing Reports, Market Engineering, Scheduling Primaries, Directory of Key Industry Participants (DKIP), Drafting “Press Articles/Summary/Report Description/Analyst Briefing” used for making marketing collaterals 
• Gained team-work skills in coordinating with the sales teams for business development and meeting needs of a variety of clients hand-in-hand with promoting sales.

Author's Conclusion