RTD Tea Market Report 2024 (Global Edition)

Global RTD Tea Market Report 2024 Market Size Split by Type (Black Tea, White Tea, Green Tea, Others), by Distribution channel (Supermarkets and Hypermarkets, Convenience Stores, Non-Store-Based, Othe...

RTD Tea Market Report Description

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RTD Tea Market Insights Video

Competitive Landscape of the RTD Tea Market

The major players rapidly evolve with new strategies to attain a competitive edge and capture significant market share. The major RTD Tea market participants emphasize expanding creative offerings to serve a large consumer base and gain a competitive benefit.

• December 2022, MatchaKo launched the first RTD premium matcha beverage that was organic, vegan, and non-GMO. This product is a better option with less calories than sugary beverages, and it is the only shelf-stable matcha drink with organic and non-GMO certifications. The matcha in the beverage is imported from Japan and of ceremonial-grade quality.

Top Companies Market Share in RTD Tea Industry: (In no particular order of Rank)

• Bearfiel
• Dilmah Hain
• Celestial Group 
• Harney & Sons Fine Teas 
• ITO EN LTD
• Nestle S.A
• PepsiCo Inc
• Tata Global Beverages 
• The Republic Of Tea Unilever
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Asia Pacific dominated the market in 2023 and accounted for around 38% of the global revenue

According to Cognitive Market Research, Asia Pacific dominated the market in 2023 and accounted for around 38% of the global revenue. This was owing to the region's growing beauty and cosmetics industry, which was influenced by beauty self-expression trends, social media influencers' impact, and an emphasis on product innovation. Increased online retail accessibility, the pursuit of natural and organic options, and a focus on inclusivity also contributed to the market's expansion, making it a dynamic and competitive sector within the broader cosmetics industry.

North America is the fastest-growing category as the region's increasing influence of social media and beauty influencers, the demand for customizable and inclusive products, a growing focus on sustainability and natural ingredients, and the proliferation of e-commerce coupled with a desire for self-expression and grooming contribute to the market's sustained growth, making it a vibrant and evolving segment within the broader cosmetics industry.

The current report Scope analyzes RTD Tea Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America RTD Tea Market

According to Cognitive Market Research, North America held the major market of more than 26% of the global revenue with a market size of USD 27.35 billion in 2023 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2023 to 2030 With a growing knowledge of the health advantages of tea intake; the region has experienced an increase in demand for handy and ready-to-drink tea beverages. The inclination for creative flavours and formulations, which aligns with customer expectations for new and refreshing experiences, is one significant segment within the North American RTD Tea market. Manufacturers have responded by offering various flavours, herbal infusions, and low-calorie choices to appeal to a wide range of tastes. As a result, this market sector has emerged as a key driver of market growth. Finally, the North American RTD Tea market shows a dynamic landscape defined by health consciousness and flavour diversity, presenting the potential for sustained beverage sector expansion and innovation.

Europe RTD Tea Market

According to Cognitive Market Research, with a market value of USD 23.14 billion in 2023 and projected to expand at a compound annual growth rate (CAGR) of 6.2% from 2023 to 2030, Europe accounted for the majority of global revenue, accounting for over 22% of the total Consumers in Europe are flocking to RTD teas as a pleasant and healthier alternative to traditional sugary beverages as the emphasis on wellness grows. Green tea, in particular, has grown in popularity due to its supposed health benefits, significantly increasing the region's RTD Tea market growth. Furthermore, the market has seen the growth of premium and speciality RTD tea products, which cater to consumers looking for unusual flavours and high-quality ingredients. Finally, Europe's RTD Tea market is distinguished by a mix of health-conscious options and a preference for variety and premium goods, indicating a healthy trajectory for the market shortly.

Asia Pacific RTD Tea Market

According to Cognitive Market Research, Asia Pacific held a considerable market share in 2023, accounting for more than 45% of the global revenue with a market size of USD 47.34 billion in 2023 and will grow at a compound annual growth rate (CAGR) of 8.5% from 2023 to 2030 With a long history of tea consumption, the industry has experienced an increase in demand for handy and on-the-go RTD tea solutions. Green tea, black tea, and traditional herbal infusions are popular alternatives, appealing to Asia's diverse taste preferences. The growing interest in functional and health-oriented RTD teas, including components such as antioxidants and natural herbs, is one notable niche driving growth. As Asian consumers become more health-conscious, this category is expected to grow. Finally, the Asia Pacific RTD Tea market displays a harmonious blend of history and innovation, with a potential future driven by evolving consumer preferences and the region's deep-rooted tea culture.

South America RTD Tea Market

According to Cognitive Market Research, Latin America accounted for more than 5% of the global RTD Tea market revenue in 2023 with a market size of USD5.26 billion in 2023 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2023 to 2030 With growing awareness of health and fitness, RTD teas have become popular options, providing a balance of flavour and nutritional advantages. Demand for exotic and tropical flavours, which correspond with the region's diverse culinary culture, is one significant area affecting the market. Latin American customers prefer RTD tea options that are unique and locally inspired, with an emphasis on natural ingredients and robust tastes. To summarize, the Latin American RTD Tea market is defined by a mix of health consciousness and a desire for various flavour sensations, creating potential for market players to cater to the region's evolving customer tastes.

Middle East and Africa RTD Tea Market

According to Cognitive Market Research, the Middle East and Africa accounted for more than 2% of the global revenue in 2023, with a market size of USD 2.10 billion in 2023. They will grow at a compound annual growth rate (CAGR) of 7.1% from 2023 to 2030. The RTD tea market has thrived in this region, where tea has cultural value as a mix of tradition and modern convenience. The spike in demand for herbal and traditional tea blends, which give a connection to local cultural customs and potential health benefits, is a major component impacting the industry. This category highlights the region's emphasis on natural substances and traditional cures. Finally, the Middle East and Africa RTD Tea market demonstrates a unique interplay between cultural reverence for tea and growing consumer expectations, enabling chances for market expansion through solutions that cater to both tradition and innovation

RTD Tea Market Analysis

RTD Tea Type Segment Analysis

According to Cognitive Market Research, black tea held the major market share over the forecast period. Black tea is the most popular tea eaten worldwide. It is a fully oxidized tea with a stronger flavor than other teas with less oxidation. Polyphenols, vitamins, proteins, carbohydrates, trace minerals, and alkaloids such as caffeine, theobromine, and theophylline are also present. It also aids in the maintenance and improvement of intestinal microbiota and includes significant levels of antioxidants, which lower the danger of free radical damage.

Green tea is the fastest-growing category over the forecast period. Green tea, the least processed variety of tea available, has several health benefits, such as promoting weight loss, preserving brain and cardiac health, and enhancing digestion. Additionally, it has been demonstrated to reduce tumour growth and UVB radiation damage.

• Black Tea
• White Tea
• Green Tea
• Others

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of RTD Tea Industry. Request a Free Sample PDF!

RTD Tea Distribution channel Segment Analysis

According to Cognitive Market Research, supermarkets and hypermarkets hold a prominent market share. Supermarkets are large, self-service grocery stores that sell various food and home supplies. They are larger than conventional grocery stores but smaller and feature a narrower assortment than hypermarkets or big-box markets. A hypermarket retail institution sells more items than a supermarket, such as food, groceries, and merchandise, all under one roof. Supermarkets and hypermarkets are becoming more popular as venues to buy goods in established and developing markets, fueling the rise of the supermarket/hypermarket industry.

Convenience Stores are the fastest-growing category over the forecast period. Speciality stores sell high-quality, high-value items that are often pricey. Customers purchase tea goods from speciality stores to benefit from the knowledgeable staff's recommendations. In addition to providing higher-quality service and professional guidance to customers, most speciality store business operators have a significant depth in the type of goods they specialize in selling, generally at premium pricing.

• Supermarkets and Hypermarkets
• Convenience Stores
• Non-Store-Based
• Others

The above Graph is for representation purposes only. This chart does not depict actual Market share.

RTD Tea Category Segment Analysis

According to Cognitive Market Research, conventional hold a prominent market share as Conventional RTD tea is called inorganic RTD tea. Because the components used to make traditional tea are less expensive than those used to make organic tea, the conventional category is expected to have a greater market share than the organic segment Traditional RTD tea has grown in popularity in recent years as a result of rising living standards and greater knowledge of RTD tea's health benefits, such as its high polyphenol content, which mostly consists of flavonoids and catechins. Increased café culture, rising disposable income, altering taste preferences, and introducing new tastes with more nutritious ingredients contribute to the market's growth.

Organic is the fastest-growing category over the forecast period; organic ingredients are grown organically and are subject to FDA control. Organic products made from natural resources are free of harmful chemicals. RTD tea ingredients are grown naturally with no use of dangerous chemicals. The demand for organic RTD tea has surged in recent years due to increased knowledge of the numerous advantages that organic products have over their synthetic competitors.

• Organic

RTD Tea Packaging Type Segment Analysis

According to Cognitive Market Research, bottles hold a prominent market share as the ease of handling, combined with the low manufacturing costs, is increasing demand for this type of packaging. Furthermore, bottles' ability to be moulded in many sizes, shapes, and colours has led to large manufacturers adopting this packaging. Manufacturers utilize appealing packaging options to entice consumers and provide them with an authentic and luxurious experience through their high-quality products.

The can is the fastest-growing category over the forecast period. Aspects such as flavour preservation and increased product shelf-life contribute to the rise. The canned packaging of these beverages increases consumer convenience. Manufacturers like canned packaging because it enhances the product's brand image in consumers' minds.

• Bottles 
• Cans
• Cartons

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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