Global Sanitary Pads
Market Report
2025
Global Sanitary Pads market size was $24.20 Billion in 2021 and it is forecasted to reach $34.41 Billion by 2029. Sanitary Pads Industry's Compound Annual Growth Rate will be 4.5% from 2023 to 2030.
The base year for the calculation is 2024. The historical will be 2021 to 2024. The year 2025 will be estimated one while the forecasted data will be from year 2025 to 2033. When we deliver the report that time we updated report data till the purchase date.
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Global Sanitary Pads market size was $24.20 Billion in 2021 and it is forecasted to reach $34.41 Billion by 2029. Sanitary Pads Industry's Compound Annual Growth Rate will be 4.5% from 2023 to 2030.
2024 | 2025 | 2032 | 2033 | CAGR | |
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Global Sanitary Pads Market Sales Revenue | 121212 | 121212 | 121212 | 121212 | 4.5% |
Base Year | 2024 |
Historical Data Time Period | 2021-2024 |
Forecast Period | 2025-2033 |
Market Split by Type |
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Market Split by Distribution Channel |
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Market Split by Usage |
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Market Split by Wing |
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Market Split by Pack Size |
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Market Split by Size |
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Market Split by Material |
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List of Competitors |
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Regional Analysis |
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Country Analysis |
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Sanitary Pads Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
There are many products such as pads, tampons, and cups, can be used in periods. The main purpose of these products is to absorb menstrual fluid. Sanitary pads, also known as menstrual pads or sanitary napkin is a mostly used and preferred product by women all across the world. Sanitary pads are typically made of a combination of materials, including a liquid-absorbent core, a waterproof backing, and an adhesive to keep the pad securely in place in a woman's underwear. Sanitary pads come in different absorbencies and sizes and are available in both disposable and reusable options. It is recommended that a sanitary pad be changed at least every three to four hours. The sanitary pads come in different sizes depending on the menstrual flow of the individual.
Economic opportunities coupled with the availability of a wider range of social and cultural amenities such as schools, hospitals, malls, etc., are the key factors responsible for the growing urbanization. With more people moving to urban areas, there is an increased demand for sanitary pads as they are more widely available in urban areas. In addition, rising education opportunities for women coupled with a consistently increasing number of working women attributed to the high cost of living and changes in social norms and attitudes, are expected to drive the demand for sanitary pads in urban areas. Rising disposable income in emerging economies leads to the affordability of sanitary pads. Furthermore, increasing health consciousness among women and the benefits of sanitary pads such as leakage proof, convenience, and ease of disposal over clothes drives the demand for sanitary pads. The sanitary pads are easily available at pharmacies, convenience stores, and supermarkets. Moreover, expanding the e-commerce market has made it easier for people to purchase sanitary pads online, which gives an opportunity to the sanitary pads market. Many governments are focusing on promoting menstrual hygiene, such as providing free sanitary pads and its usage in schools has a great impact on sanitary pads market growth. For instance, the 'Sanitary Towels Programme', by the Government of Kenya, provides free sanitary pads to all schoolgirls in the region. In addition, many NGOs also provided sanitary pads to girls in Nairobi (the capital of Kenya) slum during the COVID-19 lockdown. Indian Ministry of Health and Family Welfare implemented the Scheme for the Promotion of Menstrual Hygiene among adolescent girls in the age group of 10-19 years in 2011. Under this scheme, a pack of sanitary napkins is provided to adolescent girls by the Accredited Social Health Activist (ASHA) at a subsidized rate of Rs. 6 per pack. Moreover, women can get sanitary napkins at just Rs. 1 per pad (USD 0.012) at Pradhan Mantri Bhartiya Janaushadhi Kendras across the country.
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India-based biodegradable sanitary pad manufacturer wins Nikkei Asia Award for its unique technology and potential benefit to society.
Unicharm (a Japanese company of disposable hygiene products) has created female-owned shops dedicated to selling its feminine hygiene products in rural India.
Niine Private Limited, a sanitary napkin manufacturer plans to invest over USD 6.12 million in the next 5 years.
India’s leading FMCG company Dabur reportedly plans to enter India’s feminine care market with its new brand Fem with the launch of ‘Fem Ultra Care Sanitary Napkins’.
UNFPA (United Nations Population Fund) Uganda and Kao Corporation, a Global consumer products and chemical company, forged a partnership agreement on 1st February 2019 to implement a social change initiative of menstrual hygiene management in Uganda. Kao will support EcoSmart Pads, Ltd., a startup company that produces affordable and environmentally friendly sanitary pads for women and girls from low-income households.
Kimberly-Clark Corporation the makers of Huggies diapers and Kotex sanitary napkins plans to reduce the carbon footprint of their brands including Huggies, Depend, and Kotex by 50% over the coming decade.
Ontex, an international provider of personal hygiene solutions donated 6,000 sanitary napkins to 29 schools and boarding schools of the non-profit association SKOG in Ghent, Belgium to combat rising menstrual poverty.
Jewel Sanitary Napkins (JSN), a U.S-based company, launched its graphene-enhanced sanitary napkins that help in dysmenorrhea (painful abdominal cramps), fatigue, metabolism, bacteria, aroma, immune system and moving heat away from the core.
Top Companies Market Share in Sanitary Pads Industry: (In no particular order of Rank)
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North America and Europe lead the global sanitary pad market. These regions have a high penetration rate of sanitary pads and a large consumer base due to the high urbanization in the region. Additionally, the presence of key players in these regions, such as Procter & Gamble and Kimberly-Clark, has further contributed to the growth of the market in these regions. Asia Pacific is also a significant market for sanitary pads, especially in developing countries such as India and China. The increasing awareness about menstrual hygiene, and rising disposable income are driving the demand for sanitary pads in this region.
The current report Scope analyzes Sanitary Pads Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
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Global Sanitary Pads Market Report 2025 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Sanitary Pads Industry growth. Sanitary Pads market has been segmented with the help of its Type, Distribution Channel Usage, and others. Sanitary Pads market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
On the basis of type, the market is global Sanitary Pads market is classified into disposable sanitary pads, cloth sanitary pads, and biodegradable sanitary pads. The disposable sanitary pad dominated the overall sanitary pad market due to its convenience of use. This market segment is also driven by the initiatives taken by Government and NGOs through awareness campaigns. Considering the environmental impact of disposable pads coupled with rising awareness about biodegradable sanitary pads, the segment is expected to show a higher growth rate in the coming years.
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Based on Distribution channel, the sanitary pads market is divided into supermarkets and hypermarkets, pharmacies, convenience stores, online, and others. Pharmacies and supermarkets together hold a major share as pharmacies located near residential areas and easily accessible.
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Based on the wing segment, the market of sanitary pads is categorized into pads with wings and pad without wings. Pad with wings have largest market share due to the high demand. However, pad without wings is low price and much affordable.
Regular, large, extra-large, and panty liners are the different types of sanitary pads depend on the sizes. Regular size is most commonly used sanitary pad during light to moderate flow. It's important to note that different women have different needs and preferences, and it's essential for them to have access to a variety of sizes and absorbencies to choose from.
Research Analyst at Cognitive Market Research
I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.
Sneha Mali is a research analyst working in various domains including the Consumer Goods, market research and transport & logistics and her primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. Her knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively.Sneha stay up-to-date with the latest research trends, methodologies, and technologies to ensure that her research is accurate, relevant, and impactful.
In her current role, Sneha is committed to continuous learning and staying abreast of emerging trends in research methodologies. Regular participation in workshops, webinars, and industry conferences ensures that her skills remain sharp and relevant. She have demonstrated ability to transform complex data sets into clear and concise narratives that inform key business strategies. Collaborating with cross-functional teams.Sneha remains an invaluable asset in the dynamic landscape of market research.
Our study will explain complete manufacturing process along with major raw materials required to manufacture end-product. This report helps to make effective decisions determining product position and will assist you to understand opportunities and threats around the globe.
The Global Sanitary Pads Market is witnessing significant growth in the near future.
In 2023, the Disposable Sanitary Pads segment accounted for noticeable share of global Sanitary Pads Market and is projected to experience significant growth in the near future.
The Supermarkets and Hypermarkets segment is expected to expand at the significant CAGR retaining position throughout the forecast period.
Some of the key companies Edgewell Personal Care Company, Johnson & Johnson and others are focusing on its strategy building model to strengthen its product portfolio and expand its business in the global market.
Please note, we have not disclose, all the sources consulted/referred during a market study due to confidentiality and paid service concern. However, rest assured that upon purchasing the service or paid report version, we will release the comprehensive list of sources along with the complete report and we also provide the data support where you can intract with the team of analysts who worked on the report.
The market for sanitary pads is an essential part of feminine hygiene. The awareness of menstrual hygiene has led to a greater acceptance and adoption of sanitary pads. Worldwide Organizations, governments, and advocacy groups have undertaken initiatives to tell women about the safety and reliability of sanitary pads.
Disclaimer:
Type | Disposable Sanitary Pads, Cloth Sanitary Pads, Biodegradable Sanitary Pads |
Distribution Channel | Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Online, Others |
Usage | Disposable Sanitary Pads, Reusable Sanitary Pads |
Wing | With Wings, Without Wings |
Pack Size | 6 to 8 Napkins, 8 to 15 Napkins, 15 to 20 Napkins, 20 to 30 Napkins, Above 30 Napkins |
Size | Small Sanitary Pads, Regular Sanitary Pads, Large Sanitary Pads, Extra Large Sanitary Pads, XXL Pads Sanitary Pads |
Material | Cottony Comfort Napkins Sanitary Pads, Dry Feel Napkins Sanitary Pads |
List of Competitors | Edgewell Personal Care Company, Hengan International Group Company Limited, Johnson & Johnson, Kao Corporation, Kimberly-Clark Corporation, Lil-lets UK Limited, Ontex, Organyc, Procter & Gamble, Sanofi S.A, Unicharm Corporation |
This chapter will help you gain GLOBAL Market Analysis of Sanitary Pads. Further deep in this chapter, you will be able to review Global Sanitary Pads Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
This chapter will help you gain North America Market Analysis of Sanitary Pads. Further deep in this chapter, you will be able to review North America Sanitary Pads Market Split by various segments and Country Split.
Chapter 2 North America Market Analysis
This chapter will help you gain Europe Market Analysis of Sanitary Pads. Further deep in this chapter, you will be able to review Europe Sanitary Pads Market Split by various segments and Country Split.
Chapter 3 Europe Market Analysis
This chapter will help you gain Asia Pacific Market Analysis of Sanitary Pads. Further deep in this chapter, you will be able to review Asia Pacific Sanitary Pads Market Split by various segments and Country Split.
Chapter 4 Asia Pacific Market Analysis
This chapter will help you gain South America Market Analysis of Sanitary Pads. Further deep in this chapter, you will be able to review South America Sanitary Pads Market Split by various segments and Country Split.
Chapter 5 South America Market Analysis
This chapter will help you gain Middle East Market Analysis of Sanitary Pads. Further deep in this chapter, you will be able to review Middle East Sanitary Pads Market Split by various segments and Country Split.
Chapter 6 Middle East Market Analysis
This chapter will help you gain Middle East Market Analysis of Sanitary Pads. Further deep in this chapter, you will be able to review Middle East Sanitary Pads Market Split by various segments and Country Split.
Chapter 7 Africa Market Analysis
This chapter provides an in-depth analysis of the market share among key competitors of Sanitary Pads. The analysis highlights each competitor's position in the market, growth trends, and financial performance, offering insights into competitive dynamics, and emerging players.
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
This chapter would comprehensively cover market drivers, trends, restraints, opportunities, and various in-depth analyses like industrial chain, PESTEL, Porter’s Five Forces, and ESG, among others. It would also include product life cycle, technological advancements, and patent insights.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Type Analysis 2019 -2031, will provide market size split by Type. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Type Analysis 2021 - 2033
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Chapter 11 Market Split by Distribution Channel Analysis 2021 - 2033
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Chapter 12 Market Split by Usage Analysis 2021 - 2033
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Chapter 13 Market Split by Wing Analysis 2021 - 2033
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Chapter 14 Market Split by Pack Size Analysis 2021 - 2033
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Chapter 15 Market Split by Size Analysis 2021 - 2033
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Chapter 16 Market Split by Material Analysis 2021 - 2033
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Sanitary Pads market
Chapter 17 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Chapter 18 Research Methodology and Sources
Why Disposable Sanitary Pads have a significant impact on Sanitary Pads market? |
What are the key factors affecting the Disposable Sanitary Pads and Cloth Sanitary Pads of Sanitary Pads Market? |
What is the CAGR/Growth Rate of Supermarkets and Hypermarkets during the forecast period? |
By type, which segment accounted for largest share of the global Sanitary Pads Market? |
Which region is expected to dominate the global Sanitary Pads Market within the forecast period? |
Segmentation Level Customization |
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Region level Data Customization |
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Country level Data Customization |
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Company Level |
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Additional Data Analysis |
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Additional Qualitative Data |
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Additional Quantitative Data |
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Service Level Customization |
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Report Format Alteration |
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