Shapewear Market Report 2024 (Global Edition)

Global Shapewear Market Report 2024 Market Size Split by Material (72% Nylon and 28% Spandex, 90% Nylon and 10% Spandex, 54% Nylon and 46% Spandex, 100% Nylon, Others), by Category (Male, Female), by ...

Shapewear Market Report Description

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Competitive Landscape of the Shapewear Market

Key players deploy strategic initiatives such as product innovations, partnerships, and mergers. Companies prioritize R&D to introduce cutting-edge Shapewear-based crops, ensuring a competitive edge. Robust distribution networks and adherence to quality standards amplify market presence, fostering an environment where agility and innovation define industry leaders.

Shapewear Industry News

In October 2022, Jockey International, Inc. U.S. announced the launch of its Jockey Outdoors™ Collection by Luke Bryan, with the style and personality of Bryan stitched into every piece. This launch brought 146 years of Jockey base-layer expertise outside.

(Source: https://www.jockey.com/newsroom/jockey-outdoors-luke-bryan)

In June 2023, Nike launched “Airphoria” in Fortnite, a first-of-its-kind immersive gaming experience invented to serve the future of sports fandom and build on a multiyear partnership with Epic Games. Airphoria combines the signature design elements of Nike Air Max with Fortnite's dynamic and ever-evolving landscape, allowing players to engage with Air Max sneakers in new, captivating ways.

(Source: https://about.nike.com/en/newsroom/releases/nike-launches-airphoria-in-fortnite)

Top Companies Market Share in Shapewear Industry: (In no particular order of Rank)

• Spanx Inc(U.S.)
• Jockey International
• Inc(U.S.) 
• Belly Bandit (U.S.) 
• Nike Inc (U.S.)
• Under Armour Inc (U.S.) 
• PUMA SE (Germany)
• Hanesbrands Inc (U.S.) 
• Rago Shapewear (U.S.) 
• Body Hush (Canada)
• Adidas AG (Germany)
• Wacoal (Japan) 
• Miraclesuit (U.S.)
• Confidential Data
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Shapewear Market

Which region will dominate the Shapewear Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. The well-established presence of key regional players with established brands, innovative start-ups, and international manufacturers, each competing to offer a wide range of shapewear solutions that combine functionality, comfort, and style, contributing to the region's market dominance. The emphasis on increasing awareness of fitness and wellness, evolving fashion trends, and changing consumer preferences for body-contouring apparel further contribute to the market's growth.

Which Region is Expanding at the Fastest CAGR?

The Asia Pacific region is witnessing an increase in Shapewear sales. This surge is mainly driven by the region's increasing demand for body-shaping undergarments and apparel designed to enhance the wearer's figure, providing solutions for achieving a smoother, more contoured silhouette. Further, advancements in textile technology, cultural preferences, fashion trends, and the influence of celebrities and social media influencers drive the expansion of the shapewear market. As consumers in the region become more conscious about personal appearance and body image, the demand for shapewear products surges, further fostering a dynamic market landscape.

The current report Scope analyzes Shapewear Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Shapewear Market

According to Cognitive Market Research, the global Shapewear market size was estimated at USD 2512.2 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 1004.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.0% from 2024 to 2031. Shapewear sales dominate North America, fuelled by increasing awareness of fitness and wellness, evolving fashion trends, and changing consumer preferences for body-contouring apparel. The region's leading key players and well-established brands further contribute to the market's growth. The waist training segment in North America is intricately tied to the expanding Shapewear market due to its ability to cinch the waist and create an hourglass silhouette through compression. The region's shapewear products typically feature strong compression materials such as latex or Spandex and adjustable closures or hooks to provide customizable levels of tightness, fostering substantial market growth.

Country Analysis

• According to Cognitive Market Research, the US had a major share in the Shapewear market with a market size of USD 792.85 million in 2024 and is projected to grow at a CAGR of 3.8% during the forecast period. The demand is amplified by the nation's diverse range of body-contouring undergarments and apparel designed to enhance the wearer's figure, which propels consistent growth. 
• The Canadian shapewear market had a market share of USD 120.59 million in 2024 and is projected to grow at a CAGR of 4.8% during the forecast period. Canada's changing fashion trends and advancements in textile technology contribute to the increased use of shapewear. 
• The Mexico Shapewear market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 91.44 million in 2024.

 

Europe Shapewear Market

According to Cognitive Market Research, with a market value of USD 2512.2 million in 2024, it is projected to expand at a compound annual growth rate (CAGR) of 4.3% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 753.66 million. In Europe, there is a huge demand for shapewear solutions ranging from traditional undergarments to innovative apparel designed to provide targeted shaping and support, contributing to steady growth. The surge in daily body shaping wears across Europe is closely linked to the growing Shapewear market as increasing emphasis on seamless designs, breathable fabrics, and targeted compression, daily body shaping products in Europe aim to offer both functional support and aesthetic enhancement for individuals looking to maintain a confident appearance throughout their daily activities.

• The United Kingdom Shapewear market had a share of USD 126.61 million in 2024 and is projected to grow at a CAGR of 5.1% during the forecast period. Shapewear sales witnessed an upswing in the UK due to the nation's advancements in textile technology. 
• The France Shapewear market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 69.34 million in 2024.
• According to Cognitive Market Research, the German shapewear market size was valued at USD 149.22 million in 2024 and is projected to grow at a CAGR of 4.5% during the forecast period. In Germany, Shapewear sales surged due to the nation's changing fashion trends and cultural preferences.
• The Italy Shapewear market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 64.81 million in 2024.
• The Russian Shapewear market is projected to witness growth at a CAGR of 3.3% during the forecast period, with a market size of USD 116.82 million in 2024.
• The Spain Shapewear market is projected to witness growth at a CAGR of 3.4% during the forecast period, with a market size of USD 61.80 million in 2024.
• The Luxembourg Shapewear market is projected to witness growth at a CAGR of 4.4% during the forecast period, with a market size of USD 23.36 million in 2024.
• The Portugal Shapewear market is projected to witness growth at a CAGR of 4.1% during the forecast period, with a market size of USD 15.83 million in 2024.
• The Greece Shapewear market is projected to witness growth at a CAGR of 4.6% during the forecast period, with a market size of USD 9.04 million in 2024.
• The Rest of Europe's Shapewear market is projected to grow at a CAGR of 3.0% during the forecast period, with a market size of USD 116.82 million in 2024.

 

Asia Pacific Shapewear Market

According to Cognitive Market Research, the global Shapewear market size was estimated at USD 2512.2 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 577.81 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.8% from 2024 to 2031. The Asia Pacific region is experiencing growth due to the region's increasing demand for body-shaping undergarments and apparel designed to enhance the wearer's figure. The rising demand for shapewear in the Asia Pacific finds a pivotal ally in the growing preference for online shopping. With the rising popularity of e-commerce platforms and the increasing internet and smartphone usage penetration across this region, consumers are increasingly turning to online channels to purchase shapewear products.

• According to Cognitive Market Research, the China Shapewear market size was valued at USD 260.01 million in 2024 and is projected to grow at a CAGR of 7.3% during the forecast period—Shapewear sales surge in China due to the influence of evolving fashion trends and increasing awareness of fitness and wellness.
• The Japan Shapewear market is projected to witness growth at a CAGR of 6.3% during the forecast period, with a market size of USD 79.74 million in 2024.
• The India Shapewear market had a market share of USD 69.34 million in 2024 and is projected to grow at a CAGR of 9.6% during the forecast period. The demand is augmented by India's rising demand for comfortable yet stylish undergarments.
• The South Korean Shapewear market is projected to witness growth at a CAGR of 6.9% during the forecast period, with a market size of USD 57.78 million in 2024.
• The Australian Shapewear market is projected to witness growth at a CAGR of 7.5% during the forecast period, with a market size of USD 30.05 million in 2024.
• The South East Asia Shapewear market is projected to witness growth at a CAGR of 8.8% during the forecast period, with a market size of USD 39.87 million in 2024.
• The Rest of the Asia Pacific Shapewear market is projected to witness growth at a CAGR of 7.6% during the forecast period, with a market size of USD 41.02 million in 2024.

South America Shapewear Market

According to Cognitive Market Research, the global Shapewear market size was estimated at USD 2512.2 Million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD 125.61 million in 2024. It will grow at % compound annual growth rate (CAGR) of 5.2% from 2024 to 2031. Shapewear sales in Latin America are experiencing growth due to the region's increasing emphasis on personal appearance, the influence of celebrity culture, and the desire for confidence-boosting apparel that drives the demand. The upswing in female category products across Latin America is closely tied to the expanding Shapewear market. Increasing awareness of body positivity and the importance of self-confidence among women in the region has led to a growing demand for shapewear products that enhance natural curves and provide comfortable support.

• According to Cognitive Market Research, the Brazil Shapewear market size was valued at USD 53.76 million in 2024 and is projected to grow at a CAGR of 5.8% during the forecast period. Shapewear sales flourish in Brazil due to the nation's advancements in textile technology, providing a modernized and confident look.
• The Argentina Shapewear market had a market share of USD 21.10 million in 2024 and is projected to grow at a CAGR of 6.1% during the forecast period. The demand is augmented by Argentina's diverse range of body-contouring undergarments and apparel.
• The Colombia Shapewear market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 11.18 million in 2024.
• The Peru Shapewear market is projected to witness growth at a CAGR of 5.4% during the forecast period, with a market size of USD 10.30 million in 2024.
• The Chile Shapewear market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 9.04 million in 2024.
• The Rest of the Latin America Shapewear market is projected to witness growth at a CAGR of 4.3% during the forecast period, with a market size of USD 20.22 million in 2024.

 

Middle East and Africa Shapewear Market

According to Cognitive Market Research, the global Shapewear market size was estimated at USD 2512.2 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 50.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.5% from 2024 to 2031. MEA experiences an upswing in Shapewear sales driven by offering solutions for achieving a smoother and more contoured silhouette, addressing both functional and aesthetic needs. The rise of sports and body sculpting in the MEA region serves as a vital application, offering products designed for workouts, sports activities, and overall body sculpting. These products often feature moisture-wicking fabrics, targeted compression, and ergonomic designs to enhance performance and provide support during physical activities.

• According to Cognitive Market Research, the GCC Countries Shapewear market size was valued at USD 21.50 million in 2024 and is projected to grow at a CAGR of 6.3% during the forecast period. Shapewear sales flourish in the GCC Countries due to the region's growing awareness of fitness and wellness.
• The Egypt Shapewear market is projected to witness growth at a CAGR of 5.8% during the forecast period, with a market size of USD 5.28 million in 2024.
• The South African shapewear market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 7.94 million in 2024. Shapewear sales flourish in South Africa due to the region's growing presence of online retail channels.
• The Turkey Shapewear market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 4.32 million in 2024.
• The Nigeria Shapewear market is projected to witness growth at a CAGR of 4.6% during the forecast period, with a market size of USD 5.28 million in 2024.
• The Rest of the MEA Shapewear market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 5.93 million in 2024.

 

Shapewear Market Analysis

Shapewear Market Material Segment Analysis

According to Cognitive Market Research, 72% Nylon and 28% Spandex held the major market share over the forecast period. The 72% Nylon and 28% Spandex offer a good balance between stretch and firmness. The higher percentage of Spandex provides excellent elasticity and shaping properties, while the Nylon adds durability and flexibility. Shapewear made from this composition tends to offer moderate to firm compression, making it suitable for various body shaping needs.

90% Nylon and 10% Spandex are the fastest-growing categories over the forecast period. With a higher percentage of Nylon and a lower percentage of Spandex, it provides good stretch and shaping capabilities. In contrast, the higher Nylon content may offer enhanced durability and a softer feel against the skin. Shapewear made from this composition may offer a slightly more lightweight and breathable feel, which makes it the fastest-growing segment.

• 72% Nylon and 28% Spandex
• 90% Nylon and 10% Spandex
• 54% Nylon and 46% Spandex
• 100% Nylon
• Others

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Shapewear Industry. Request a Free Sample PDF!

Shapewear Market Category Segment Analysis

According to Cognitive Market Research, the female category held a prominent market share. The body positivity movement and evolving fashion trends are more common in women than men; these changing fashion trends are the reason for the dominance of this segment. Further, rising disposable incomes, growing emphasis on health and wellness, and technological advancements in garment design have enhanced comfort and functionality. At the same time, social media and celebrity endorsements have increased product visibility, contributing to the segment's expansion.

While males are the fastest-growing category over the forecast period, this trend is driven by several factors, including changing societal attitudes towards male body image, increased awareness of men's fashion and grooming, and the growing influence of media and celebrity culture. Further, manufacturers and retailers increasingly recognize the demand for male shapewear products. They are developing a wider range of options tailored to men's specific needs and preferences, serving as dynamic contributors to this market.

• Male
• Female

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Shapewear Application Segment Analysis

According to Cognitive Market Research, daily body shaping holds a prominent market share. The availability of various options, providing different body types and target areas, has also contributed to the segment's growth, providing consumers with ample choices to suit their preferences and needs. Further, the influence of social media influencers and celebrities endorsing body-shaping products has propelled consumer interest and adoption, ensuring their continued dominance in the market.

The sports and body sculpting segment is the fastest-growing category over the forecast period. Sports and body sculpting shapewear products are designed to provide compression, support, and targeted shaping during physical activities, thereby improving posture, enhancing muscle definition, and optimizing workout effectiveness. As the demand for activewear rises, the sports and body sculpting segment within the shapewear market is also expected to experience substantial growth and innovation.

• Daily body shaping
• Sports and body sculpting

Shapewear Price Ranges Segment Analysis

According to Cognitive Market Research, the medium price range segment holds a prominent market share. It is because it strikes a balance between affordability and quality. While some consumers may opt for lower-priced options for budget reasons, they often sacrifice quality and durability. Further, the medium price range tends to attract a broader range of consumers willing to invest a bit more for better quality and features without breaking the bank; this ensures their continued dominance in the market.

The low price range segment is the fastest-growing category over the forecast period. This is because many consumers may prioritize affordability over premium features or quality. The low price range caters to budget-conscious consumers looking for cost-effective shapewear options. Also, the low price range appeals to a broader consumer base, including those new to shapewear and wanting to try it out without making a significant financial commitment.

• Low
• Medium
• High

Shapewear End use Segment Analysis

According to Cognitive Market Research, the waist training segment holds the prominent market share. Many consumers incorporate waist trainers into their fitness routines or wear them regularly for a slimmer waist appearance. Further, waist trainers, designed to cinch the waist and create an hourglass silhouette through compression, have gained significant popularity, particularly with the rise of fitness and body-shaping trends.

One-piece full-body corset (One-piece body shaper) is the fastest-growing category over the forecast period. These types of shapewear offer comprehensive shaping and support for the entire body, typically extending from the bust down to the thighs or even covering the entire body. Further, it offers compression and contouring to create a streamlined silhouette and is versatile and suitable for various occasions, including formal events or everyday wear.

• Adjustable bra
• Waist training
• Girdle
• Chest waist and abdomen three-in-one corset
• One-piece full-body corset (one-piece body shaper)
• Others

Shapewear Distribution Channels Segment Analysis

According to Cognitive Market Research, Online holds a prominent market share. With the widespread adoption of internet connectivity and the proliferation of e-commerce platforms, online shopping has become increasingly convenient, accessible, and favored by consumers seeking a wide range of shapewear products. Further, it provides consumers with a vast selection of shapewear brands, styles, sizes, and price points. This variety allows shoppers to explore options, compare prices, read reviews, and make informed purchasing decisions, contributing to the segment's growth.

Hypermarkets & Supermarkets are the fastest-growing category over the forecast period. Hypermarkets and supermarkets have traditionally been significant players in distributing various products, including apparel and fashion items like shapewear. They provide a convenient one-stop shopping experience where consumers can browse and purchase shapewear and other household items. Additionally, hypermarkets and supermarkets often run promotions and discounts, attracting consumers and driving sales in this channel.

• Hypermarkets & Supermarkets
• Specialty Stores
• Online
• Others

Author's Detail

Manoj Phagare

Senior Research Analyst at Cognitive Market Research

LinkedIn

Profile

• Worked on several market, industry & business research projects, on various models such as Syndicated, Custom, Subscriptions and Consults
• Proficient in secondary research and familiar with all paid research databases
• Proficient in primary research and handling client queries through mails and calls
• Expertise in statistical techniques used in data forecasting, possess strong grip on all aspects of market engineering & data analysis
• Expertise in checking feasibility of projects based on Request for Proposal (RFPs) of clients
• Acquainted with entire process of report writing- Title Analysis, TOC Building, Search Engine Optimization, TOC Freezing, Writing Reports, Market Engineering, Scheduling Primaries, Directory of Key Industry Participants (DKIP), Drafting “Press Articles/Summary/Report Description/Analyst Briefing” used for making marketing collaterals 
• Gained team-work skills in coordinating with the sales teams for business development and meeting needs of a variety of clients hand-in-hand with promoting sales.

Author's Conclusion