Short Form Video Market Report 2025 (Global Edition)

Global Short Form Video Market Report 2024 Market Size Split by Content Type (User-Generated Content (UGC), Brand-Generated Content, Influencer Content), by Platform (Social Media Platforms, Video Sha...

Short Form Video Market Report Description

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Short Form Video Market Insights Video

Competitive Landscape of the Short Form Video Market

In the short form video market's competitive landscape, numerous key competitors are driving innovation and growth. Key players in the short form video market adopt strategies like enhancing user engagement through interactive features, leveraging AI for personalized content recommendations, collaborating with influencers for wider reach, and diversifying monetization options to attract creators and advertisers.

December 2022: Amazon.com, Inc. established Inspire, a short-form video and photo feed. Inspire allows customers to learn products and shop from content produced by influencers, businesses, and other consumers. (Source: https://www.entrepreneur.com/business-news/amazon-launches-inspire-a-short-form-video-shopping/440814)

Top Companies Market Share in Short Form Video Industry: (In no particular order of Rank)

• Beijing Wei Ran Internet Technology
• ByteDance Ltd. (Toutiao)
• Doupai
• Facebook (Instagram)
• Kuaishou Technology
• Meipai
• Snap Inc. (Snapchat)
• Snow Corp. ( B612)
• Tencent Holdings Ltd. (Weishi)
• Vimeo
• Inc.
• Yixia Technology (Miaopai)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Short Form Video Market

Which Region Dominates the Short Form Video Market in 2024?

According to Cognitive Market Research, North America currently dominates the short form video market, and the region is expected to have significant growth during the projected period. This is due to the region's growing popularity of social media platforms, increasing smartphone penetration, and user demand for engaging bite-sized content. Additionally, effective monetization strategies and targeted advertising enhance creator incentives, fostering a vibrant ecosystem for short-form video content creation and consumption.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). Growing internet accessibility and a youth-oriented demographic eager for engaging content. The rise of social media platforms and evolving user preferences towards quick, bite-sized entertainment further fuels the demand for short form videos in the region.

The current report Scope analyzes Short Form Video Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Short Form Video

According to Cognitive Market Research, the global short form video market size was estimated at USD 1628.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 651.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.8% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the short form video market with a market size of USD 513.86 million in 2024 and is projected to grow at a CAGR of 8.6% during the forecast period. The US improved mobile internet access.
• The Canada short form video market had a market share of USD 78.15 million in 2024 and is projected to grow at a CAGR of 9.6% during the forecast period. Canada’s development of various technologies.
• The Mexico short form video market is projected to witness growth at a CAGR of 9.3% during the forecast period, with a market size of USD 59.27 million in 2024.

Europe Short Form Video

According to Cognitive Market Research, the global short form video market size was estimated at USD 1628.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 488.46 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.1% from 2024 to 2031.

• The United Kingdom short form video market had a market share of USD 82.06 million in 2024 and is projected to grow at a CAGR of 9.9% during the forecast period. In the UK, short form video sales witness an upswing due to the advancements in technology.
• The France short form video market is projected to witness growth at a CAGR of 8.3% during the forecast period, with a market size of USD 44.94 million in 2024.
• According to Cognitive Market Research, the German short form video market size was valued at USD 96.72 million in 2024 and is projected to grow at a CAGR of 9.3% during the forecast period. In Germany, short form video surged due to the increased focus on the major market players.
• The Italy short form video market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 42.01 million in 2024.
• The Russia short form video market is projected to witness growth at a CAGR of 8.1% during the forecast period, with a market size of USD 75.71 million in 2024.
• The Spain short form video market is projected to witness growth at a CAGR of 8.2% during the forecast period with a market size of USD 40.05 million in 2024
• The Luxembourg short form video market is projected to witness growth at a CAGR of 9.2% during the forecast period, with a market size of USD 15.14 million in 2024.
• The Portugal short form video market is projected to witness growth at a CAGR of 8.9% during the forecast period, with a market size of USD 10.26 million in 2024.
• The Greece short form video market is projected to witness growth at a CAGR of 9.4% during the forecast period, with a market size of USD 5.86 million in 2024.
• The Rest of Europe's short form video market is projected to witness growth at a CAGR of 7.8% during the forecast period, with a market size of USD 75.71 million in 2024.

Asia Pacific Short Form Video

According to Cognitive Market Research, the global short form video market size was estimated at USD 1628.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 374.49 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.6% from 2024 to 2031.

• According to Cognitive Market Research, the China short form video market size was valued at USD 168.52 million in 2024 and is projected to grow at a CAGR of 12.1% during the forecast period. Short form video surged in China due to the increased focus of the major market players.
• The Japan short form video market is projected to witness growth at a CAGR of 11.1% during the forecast period, with a market size of USD 51.68 million in 2024.
• The India short form video market had a market share of USD 44.94 million in 2024 and is projected to grow at a CAGR of 14.4% during the forecast period. India's increasing demand for quick entertainment.
• The South Korean short form video market is projected to witness growth at a CAGR of 11.7% during the forecast period, with a market size of USD 37.45 million in 2024.
• The Australian short form video market is projected to witness growth at a CAGR of 12.3% during the forecast period, with a market size of USD 19.47 million in 2024.
• The South East Asia short form video market is projected to witness growth at a CAGR of 13.6% during the forecast period, with a market size of USD 25.84 million in 2024.
• The Rest of Asia Pacific short form video market is projected to witness growth at a CAGR of 12.4% during the forecast period, with a market size of USD 26.59 million in 2024.

South America Short Form Video

According to Cognitive Market Research, the global short form video market size was estimated at USD 1628.2 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 81.41 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil short form video market size was valued at USD 34.84 million in 2024 and is projected to grow at a CAGR of 10.60% during the forecast period. Short form video flourished in Brazil due to rise of social media platforms.
• Argentina's short form video market had a market share of USD 13.68 million in 2024 and is projected to grow at a CAGR of 10.9% during the forecast period. Argentina's shifting consumer preferences for quick content.
• Colombia short form video market is projected to witness growth at a CAGR of 9.8% during the forecast period, with a market size of USD 7.25 million in 2024.
• Peru short form video market is projected to witness growth at a CAGR of 10.2% during the forecast period, with a market size of USD 6.68 million in 2024.
• Chile short form video market is projected to witness growth at a CAGR of 10.3% during the forecast period, with a market size of USD 5.86 million in 2024.
• The Rest of Latin America's short form video market is projected to witness growth at a CAGR of 9.1% during the forecast period, with a market size of USD 13.11 million in 2024.

Middle East and Africa Short Form Video

According to Cognitive Market Research, the global short form video market size was estimated at USD 1628.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 32.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.3% from 2024 to 2031.

• The GCC Countries' short form video market is projected to witness growth at a CAGR of 11.1% during the forecast period, with a market size of USD 13.94 million in 2024. Short form video sales flourish due to the presence of major market players.
• The Egypt short form video market is projected to witness growth at a CAGR of 10.60% during the forecast period, with a market size of USD 3.42 million in 2024.
• The South Africa short form video market is projected to witness growth at a CAGR of 11.3% during the forecast period, with a market size of USD 5.15 million in 2024. Short form video flourished in South Africa due to the expansion of digital services and smart technologies.
• The Turkey short form video market is projected to witness growth at a CAGR of 9.8% during the forecast period, with a market size of USD 2.80 million in 2024.
• The Nigeria short form video market is projected to witness growth at a CAGR of 9.4% during the forecast period, with a market size of USD 3.42 million in 2024.
• The Rest of the MEA short form video market is projected to witness growth at a CAGR of 9.3% during the forecast period, with a market size of USD 3.84 million in 2024.

Short Form Video Market Analysis

Short Form Video Market Content Type Segment Analysis

According to Cognitive Market Research, the influencer content segment holds the largest share of the market due to the increasing social media engagement, the rise of micro-influencers, and the demand for authentic, relatable content. Brands leverage influencers to enhance visibility and connect with target audiences, making short videos a crucial tool for effective marketing strategies.

In the short form video market, brand-generated content have been expanding at a rapid pace. Companies leverage short videos for targeted marketing, fostering authenticity and relatability. This approach captures audience attention effectively, leading to increased brand loyalty and higher conversion rates across digital platforms.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Short Form Video Industry. Request a Free Sample PDF!

Short Form Video Market Platform Segment Analysis

According to Cognitive Market Research, the social media platforms segment holds the largest share of the market due to rising smartphone penetration, increased user attention spans for quick content, and the popularity of influencer marketing, encouraging brands to invest in short-form video to enhance visibility and reach younger audiences.

In the short form video market, video sharing platforms have been expanding at a rapid pace due to rising smartphone penetration, increasing social media engagement, and demand for quick, digestible content. Additionally, advancements in mobile technology and the popularity of influencers enhance user-generated content, fostering a vibrant ecosystem for creators and viewers alike.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Short Form Video Industry Segment Analysis

Short Form Video Market Industry Segment Analysis

According to Cognitive Market Research, the entertainment segment holds the largest share of the market due to increasing demand for engaging, snackable content that fits busy lifestyles. Platforms like TikTok and Instagram Reels attract users with quick, entertaining videos, fostering creativity and virality, while brand collaborations enhance monetization opportunities for creators and advertisers.

In the short form video market, marketing & advertising have been expanding at a rapid pace due to rising consumer engagement, and the effectiveness of video content in marketing strategies. Brands leverage short videos for targeted advertising, enhancing brand visibility and audience reach while catering to shorter attention spans.

• Entertainment
• Education
• Marketing and Advertising
• Gaming
• Others

Short Form Video Duration Segment Analysis

Short Form Video Market Duration Segment Analysis

According to Cognitive Market Research, the less than 1 minute segment holds the largest share of the market due to advancements in video editing tools and platforms' algorithms that promote short videos boost content creation and user consumption, enhancing overall market growth.

In the short form video market, 1 to 5 minutes have been expanding at a rapid pace due to rising engagement on social media platforms, advancements in smartphone technology, and the popularity of video-based marketing. These factors create a demand for entertaining and concise videos, catering to audiences seeking quick, engaging content.

• Less than 1 Minute
• 1 to 5 Minutes
• 5 to 10 Minutes

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion