Short Video Sharing Platform Market Report 2025 (Global Edition)

Global Short Video Sharing Platform Market Report 2024 Market Size Split by Type (Live and Video, Short Video), by Application (Personal Entertainment, Business), by Product (Application Sharing, Webs...

Short Video Sharing Platform Market Report Description

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Short Video Sharing Platform Market Insights Video

Competitive Landscape of the Short Video Sharing Platform Market

Key companies in the market for short video sharing platforms are fiercely competing with one another for user engagement and ad revenue. The market is dominated by companies like Instagram Reels, YouTube Shorts, and TikTok (previously Douyin), which are always coming up with new ideas to draw in customers and sponsors. A multitude of smaller platforms and regional companies bolsters the diversity of material and audience reach. The importance of user engagement, original monetization techniques, and high-quality content doesn't change as the market does. Innovation is fueled by competition.

Short Video Sharing Platform Industry News

In December 2020, Glance and Dailyhunt owned Roposo and Josh, respectively, two Indian short-video platforms in which Google LLC invested. Google LLC hopes to grow its technology team, enhance its AI knowledge across Josh and Roposo, and offer services on the platforms with this investment.

Top Companies Market Share in Short Video Sharing Platform Industry: (In no particular order of Rank)

• Instagram
• YouTube
• VivaVideo
• Twitter
• Vigo Video
• Snapchat
• TikTok
• FilmoraGo
• PowerDirector
• Dubsmash
• Thriller
• Funimate
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of Short Video Sharing Platform

Which Region will dominate the Short Video Sharing Platform Market in 2024?

ccording to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. With a robust digital infrastructure and high smartphone penetration, the region has widely adopted platforms like TikTok, Instagram Reels, and YouTube Shorts. The cultural attraction for video content and the presence of influential creators and brands contribute to the market's dominance in North America. Additionally, the region's affluent consumer base and strong advertising ecosystem further propel the growth and innovation of short video-sharing platforms.

Which is Expanding at the Fastest CAGR?

The Asia Pacific region emerges as the fastest-growing market for short video-sharing platforms, driven by a surge in smartphone adoption and expanding internet accessibility. Countries like China, India, and Southeast Asia witness remarkable user engagement fueled by a young population. With a diverse array of platforms catering to varied cultural preferences, the Asia Pacific market showcases the immense potential for further growth and innovation in the short video-sharing industry, shaping new trends and behaviors in digital entertainment consumption.

The current report Scope analyzes Short Video Sharing Platform Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Short Video Sharing Platform Market

According to Cognitive Market Research, the global short video-sharing platform market size was estimated at USD 1695.20 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 678.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.8% from 2024 to 2031. With a tech-savvy population and widespread internet access, the region boasts a significant user base for these platforms. Platforms like TikTok, Instagram Reels, and YouTube Shorts have gained immense popularity among North American users, driving the market's growth. Additionally, the region's robust digital infrastructure and culture of innovation contribute to the proliferation of short video-sharing platforms. As users increasingly seek quick and engaging content experiences, North America remains a key market for platform providers, offering ample opportunities for expansion and market dominance within the short video-sharing landscape.

• According to Cognitive Market Research, the US had a major share in the short video-sharing platform market with a market size of USD 535.01 million in 2024 and is projected to grow at a CAGR of 8.6% during the forecast period. The US commands the largest short video-sharing platform market share, driven by widespread smartphone adoption and a vibrant digital culture. 

• The Canadian short video-sharing platform market had a market share of USD 81.37 million in 2024 and is projected to grow at a CAGR of 9.6% during the forecast period. Canada is experiencing a growing trend in this market, with increasing user engagement and platform diversity reflecting this upward trajectory.

• The Mexico short video-sharing platform market is projected to grow at a CAGR of 9.3% during the forecast period, reaching a market size of USD 61.71 million in 2024.

Europe Short Video Sharing Platform Market

Cognitive Market Research shows a market value of USD 1695.20 million in 2024 and is projected to expand at a compound annual growth rate (CAGR) of 9.1% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 508.56 million. With increasing smartphone penetration and internet accessibility, users across the continent are embracing these platforms for quick and engaging content consumption. Influencer culture and the desire for bite-sized entertainment have further fueled the market's expansion. Additionally, the COVID-19 pandemic accelerated this growth as people turned to digital platforms for entertainment during lockdowns. European users are actively participating in creating and sharing short videos, contributing to the vibrant ecosystem of these platforms. As a result, Europe has emerged as a key region driving the rapid growth of the short video-sharing platform market.

• The United Kingdom's short video-sharing platform market had a market share of USD 85.44 million in 2024 and is projected to grow at a CAGR of 9.9% during the forecast period. The UK has witnessed significant growth in its short video-sharing platform market, driven by increased smartphone penetration and changing content consumption habits. 

• The French short video-sharing platform market is projected to grow at a CAGR of 8.3% during the forecast period, with a market size of USD 46.79 million in 2024.

• According to Cognitive Market Research, the German short video-sharing platform market size was valued at USD 100.69 million in 2024 and is projected to grow at a CAGR of 9.3% during the forecast period. Germany has experienced significant growth in the short video-sharing platform market, driven by increasing smartphone penetration and a growing appetite for bite-sized content. 

• The Italy short video-sharing platform market is projected to grow at a CAGR of 8.5% during the forecast period, reaching a market size of USD 43.74 million in 2024.

• The Russian short video-sharing platform market is projected to grow at a CAGR of 8.1% during the forecast period, reaching a market size of USD 78.83 million in 2024.

• The Spanish short video-sharing platform market is projected to grow at a CAGR of 8.2% during the forecast period, reaching a market size of USD 41.70 million in 2024.

• The Luxembourg short video-sharing platform market is projected to grow at a CAGR of 9.2% during the forecast period, reaching a market size of USD 15.77 million in 2024.

• The Portugal short video-sharing platform market is projected to grow at a CAGR of 8.9% during the forecast period, with a market size of USD 10.68 million in 2024.

• The Greece short video-sharing platform market is projected to grow at a CAGR of 9.4% during the forecast period, reaching a market size of USD 6.10 million in 2024.

• The rest of Europe's short video-sharing platform market is projected to grow at a CAGR of 7.8% during the forecast period, with a market size of USD 78.83 million in 2024.

Asia Pacific Short Video Sharing Platform Market

According to Cognitive Market Research, the global short video-sharing platform market size was estimated at USD 1695.20 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 389.90 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.6% from 2024 to 2031. With a burgeoning youth population and increasing smartphone penetration, countries like China, India, and Southeast Asian nations have become hotspots for platform adoption. The cultural inclination towards video content consumption and the rise of internet celebrities and influencers have propelled the demand for short video platforms in the region. Moreover, the availability of affordable smartphones and expanding access to high-speed internet have further fueled this growth. As a result, Asia Pacific has emerged as a key driver of innovation and expansion within the global short video-sharing platform market.

• According to Cognitive Market Research, the China short video-sharing platform market size was valued at USD 175.45 million in 2024 and is projected to grow at a CAGR of 12.1% during the forecast period. China commands a major share of the short video-sharing platform market, boasting significant user engagement and an excess of innovative platforms.

• The Japan short video-sharing platform market is projected to grow at a CAGR of 11.1% during the forecast period, reaching a market size of USD 53.81 million in 2024.

• The India short video-sharing platform market had a market share of USD 46.79 million in 2024 and is projected to grow at a CAGR of 14.4% during the forecast period. India has witnessed rapid growth in this market, driven by increasing smartphone penetration and a youthful population's preferences for bite-sized content.

• The South Korean short video-sharing platform market is projected to grow at a CAGR of 11.7% during the forecast period, with a market size of USD 38.99 million in 2024.

• The Australian short video-sharing platform market is projected to grow at a CAGR of 12.3% during the forecast period, reaching a market size of USD 20.27 million in 2024.

• The South East Asia short video-sharing platform market is projected to grow at a CAGR of 13.6% during the forecast period, with a market size of USD 26.90 million in 2024.

• The Rest of the Asia Pacific short video-sharing platform market is projected to grow at a CAGR of 12.4% during the forecast period, with a market size of USD 27.68 million in 2024.

South America Short Video Sharing Platform Market

According to Cognitive Market Research, the global Short Video Sharing Platform market size was estimated at USD 1695.20 Million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD 84.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031. With increasing smartphone penetration and access to high-speed internet, users across the region are embracing these platforms for entertainment and social connectivity. The popularity of platforms like TikTok and Instagram Reels has surged, driven by their engaging content and user-friendly interfaces. Moreover, the vibrant cultural diversity of Latin America contributes to creating diverse and appealing content, further fueling the platforms' growth. As a result, Latin America has become a key market for short video-sharing platforms, presenting significant opportunities for expansion and innovation in the region.

• According to Cognitive Market Research, the Brazil short video-sharing platform market size was valued at USD 36.28 million in 2024 and is projected to grow at a CAGR of 10.6% during the forecast period. Brazil's short video-sharing platform market is experiencing rapid growth, driven by increased smartphone penetration and a burgeoning interest in bite-sized content among users.

• The Argentina short video-sharing platform market had a market share of USD 14.24 million in 2024 and is projected to grow at a CAGR of 10.9% during the forecast period. Argentina experiences significant growth in the short video-sharing platform market, fueled by increasing smartphone penetration and rising demand for engaging digital content.

• The Colombia short video-sharing platform market is projected to grow at a CAGR of 9.8% during the forecast period, with a market size of USD 7.54 million in 2024.

• The Peru short video-sharing platform market is projected to grow at a CAGR of 10.2% during the forecast period, reaching a market size of USD 6.95 million in 2024.

• The Chile short video-sharing platform market is projected to grow at a CAGR of 10.3% during the forecast period, reaching a market size of USD 6.10 million in 2024.

• The Rest of Latin America's short video-sharing platform market is projected to grow at a CAGR of 9.1% during the forecast period, with a market size of USD 13.65 million in 2024.

Middle East and Africa Short Video Sharing Platform Market

According to Cognitive Market Research, the global Short Video Sharing Platform market size was estimated at USD 1695.20 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 33.90 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.3% from 2024 to 2031. With the increasing availability of affordable smartphones and expanding internet connectivity, users are turning to these platforms for entertainment and social engagement. The youthful demographic, comprising a significant portion of the population, is particularly drawn to the short-form content offered by these platforms. Additionally, the rise of local content creators and influencers has further fueled the market's expansion as users seek relatable and culturally relevant content. As a result, the Middle East and Africa have emerged as key regions driving the growth of the short video-sharing platform market.

• According to Cognitive Market Research, the GCC Countries' short video-sharing platform market size was valued at USD 14.51 million in 2024 and is projected to grow at a CAGR of 11.1% during the forecast period. GCC countries hold a significant share of the short video-sharing platform market, driven by high smartphone penetration and a youthful population.

• The Egypt short video-sharing platform market is projected to grow at a CAGR of 10.6% during the forecast period, reaching a market size of USD 3.56 million in 2024.

• The South African short video-sharing platform market is projected to grow at a CAGR of 11.3% during the forecast period, reaching USD 5.36 million in 2024. South Africa emerges as a growing region in this market, fueled by increasing smartphone penetration and a vibrant digital culture.

• The Turkey short video-sharing platform market is projected to grow at a CAGR of 9.8% during the forecast period, reaching a market size of USD 2.92 million in 2024.

• The Nigeria short video-sharing platform market is projected to grow at a CAGR of 9.4% during the forecast period, reaching a market size of USD 3.56 million in 2024.

• The Rest of the MEA short video-sharing platform market is projected to grow at a CAGR of 9.3% during the forecast period, with a market size of USD 4.00 million in 2024.

Short Video Sharing Platform Market Analysis

Short Video Sharing Platform Type Segment Analysis

According to Cognitive Market Research, the most popular product in the market for short video sharing platforms is, without a doubt, "Short Video." These platforms' mainstays are now brief videos, usually spanning a few seconds to a few minutes. First off, quick videos have a lot of viewer engagement. They are ideal for users with short attention spans because they hold the audience's interest for a shorter period. Users are more likely to engage with the platform and spend more time there when they watch many movies in one sitting, thanks to this style.

Real-time interaction through live video allows viewers to communicate with content providers directly. In the digital age, fostering a sense of community and connection is essential. Furthermore, a sense of urgency is created by live videos. Because they are aware that they are experiencing something in the present, viewers engage in a way that is distinct from that of short videos. Furthermore, live streaming is a powerful tool that brands and content providers can use to hold Q&A sessions, product launches, events, and more to increase user engagement and generate revenue.

• Live and Video
• Short Video

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Short Video Sharing Platform Industry. Request a Free Sample PDF!

Short Video Sharing Platform Application Segment Analysis

According to Cognitive Market Research, First off, short video-sharing services that emphasize brief, interesting, and easily seen content are well suited for personal enjoyment. People swarm these platforms in search of relaxation, entertainment, and new and interesting content. Second, a wide range of consumers are drawn to the variety in this sector. Because users may discover content that speaks to their interests, personal entertainment appeals to a wide range of users. Thirdly, by making videos for their amusement, content producers encourage communication and a sense of community among their audience. Because of this interaction, consumers continue to visit the platform, which increases its general appeal.

Companies and business owners use short video-sharing websites to advertise their goods and services. Recognizing the opportunity to reach a sizable and attentive audience, they take advantage of the platform's vast user base for marketing and advertising. Second, instructional and informative content is included in the category of business-related content. Professionals contribute to the platform's value as a knowledge source by using it to exchange industry updates, ideas, and recommendations. Furthermore, business content frequently consists of product evaluations, tutorials, and behind-the-scenes photos, all of which increase user engagement and offer insightful information.

• Personal Entertainment
• Business

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Short Video Sharing Platform Product Segment Analysis

According to Cognitive Market Research, users can link to and advertise external websites, articles, goods, and services within the brief video content by using website sharing. With the help of this feature, marketers, influencers, and content producers can reach a wider audience and interact with them beyond the platform. The ability to share websites improves these platforms' informative and instructional value. It is an effective tool for sharing knowledge and keeping the audience informed because users can connect to articles, research, and other resources.

Short videos are a perfect fit for application sharing. It's a great approach to introduce new applications to the public because developers can give lessons, showcase how apps work, and even participate in app reviews. Furthermore, sharing applications encourages user interaction. Numerous applications are integrated with platforms that host short videos, enabling users to engage with the app straight from within the video and improving the user experience even more. This feature also fits in with monetization plans. In order to promote their apps, app developers and content producers frequently work together, which benefits both companies financially.

• Application Sharing
• Website Sharing

Short Video Sharing Platform End Use Segment Analysis

First of all, younger consumers find short films to be a very engaging format. It fits nicely with their desire for brief, interesting material and their shorter attention spans. Teenagers make up a sizable portion of the user population because they are enthusiastic producers and viewers of short movies. Second, material like music, dance, and challenges is frequently featured on these platforms, which appeals to younger viewers. The hobbies and fashions that appeal to minors are well-matched with this content. Thirdly, younger users find these platforms more enticing because of the sense of community and involvement they foster. They interact socially and establish connections with their peers on these platforms in addition to using them for amusement.

The adults utilize short video platforms for a variety of reasons, such as amusement, keeping up with current events, and even as a platform for originality and self-expression. Second, a large portion of adult users are influencers and content producers. They are valuable contributors to the platform's content ecosystem since they use these platforms to share their knowledge, amuse, or advertise their enterprises. Finally, people frequently watch brief films for educational purposes, including news updates, reviews, and lessons. This varied use case increases the platform's total content variety.

• Adult
• Minors

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion