Sleep App Market Report 2025 (Global Edition)

Global Sleep App Market Report 2025 Market Size Split by Features (Basic Sleep Tracking, Sleep Staging, Heart Rate Monitoring, Respiratory Monitoring, Others (Advanced Analytics and Others)), by Platf...

Sleep App Market Report Description

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Sleep App Market Insights Video

Competitive Landscape of the Sleep Apps Market

The competitive landscape of the sleep apps market is characterized by a diverse range of players offering solutions for sleep tracking, relaxation, and improvement. Key players such as Sleep Cycle, Calm, and Headspace dominate with comprehensive features and widespread consumer trust. Innovations in AI-driven sleep analysis, personalized recommendations, and integration with wearable devices enhance competitiveness. Market dynamics also reflect increasing partnerships with healthcare providers and continuous advancements in user interface and user experience to cater to growing demand for digital health solutions in sleep management.

May 2022: Huawei Vietnam unveiled three new smartwatches: the Huawei Watch GT3 Pro, Watch Fit 2, and Watch Kids 4 Pro. These devices include advanced functionalities like health alerts, early sleep notifications, medication reminders, and metrics on positive mood and exercise levels. (Source: https://consumer.huawei.com/en/wearables/watch-gt3-pro-titanium/)

Top Companies Market Share in Sleep App Industry: (In no particular order of Rank)

• Sleep Cycle (Sweden)
• Calm (USA)
• Headspace (USA)
• Pzizz (USA)
• Relax Melodies (France)
• Sleep as Android (Czech Republic)
• Noisli (Switzerland)
• White Noise (USA)
• Insight Timer (Australia)
• Slumber (USA)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Sleep Apps Market

Which Region Dominates the Sleep Apps Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024. It accounted for around 40% of the global revenue because of the area's high prevalence of sleep disorders, increasing adoption of digital health solutions, and robust technological infrastructure. Key players like Calm and Headspace, based in the USA, drive innovation and consumer adoption with their comprehensive sleep tracking and relaxation features. Additionally, favorable regulatory frameworks and a strong culture of health consciousness contribute to North America's dominance in the rapidly growing market for sleep apps.

Which Region is Expanding at the Fastest CAGR?

The Asia Pacific region is experiencing the fastest growth in the sleep apps market due to expanding middle-class populations, increasing smartphone penetration, and rising awareness of sleep health. Economic development in countries like China, India, and Japan fuels demand for digital health solutions, including sleep apps, to address lifestyle-related health issues. Moreover, advancements in telehealth and mobile technologies support market expansion, along with cultural shifts towards wellness and self-care, driving the region's rapid adoption and high compound annual growth rate (CAGR).

 

The current report Scope analyzes Sleep App Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Sleep App Market

According to Cognitive Market Research, the global Sleep Apps market size was estimated at USD 1124.2 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 449.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Sleep Apps market with a market size of USD 354.80 million in 2024 and is projected to grow at a CAGR of 14.0% during the forecast period. The demand is amplified by the nation's a high prevalence of sleep disorders, increasing consumer awareness about the importance of sleep health, and widespread adoption of wearable devices with sleep tracking capabilities.
• The Canada Sleep Apps market had a market share of USD 53.96 million in 2024 and is projected to grow at a CAGR of 15.0% during the forecast period. Canada's robust consumer demand and a diverse range of applications to increased usage of Sleep Apps.
• The Mexico Sleep Apps market is projected to witness growth at a CAGR of 14.7% during the forecast period, with a market size of USD 40.92 million in 2024.

Europe Sleep App Market

According to Cognitive Market Research, the global Sleep Apps market size was estimated at USD 1124.2 Million out of which Europe held the market of more than 30% of the global revenue with a market size of USD 337.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.5% from 2024 to 2031.

• The United Kingdom Sleep Apps market had a market share of USD 56.66 million in 2024 and is projected to grow at a CAGR of 15.3% during the forecast period. In the UK, Sleep Apps sales witness an upswing due to the nation's rising awareness of sleep disorders.
• The France Sleep Apps market is projected to witness growth at a CAGR of 13.7% during the forecast period, with a market size of USD 31.03 million in 2024.
• According to Cognitive Market Research, the Germany Sleep Apps market size was valued at USD 66.78 million in 2024 and is projected to grow at a CAGR of 14.7% during the forecast period. In Germany, Sleep Apps sales surged due to government initiatives promoting healthcare digitization and favorable regulatory frameworks.
• The Italy Sleep Apps market is projected to witness growth at a CAGR of 13.9% during the forecast period, with a market size of USD 29.00 million in 2024.
• The Russia Sleep Apps market is projected to witness growth at a CAGR of 13.5% during the forecast period, with a market size of USD 52.28 million in 2024.
• The Spain Sleep Apps market is projected to witness growth at a CAGR of 13.6% during the forecast period with a market size of USD 27.66 million in 2024
• The Luxembourg Sleep Apps market is projected to witness growth at a CAGR of 14.6% during the forecast period, with a market size of USD 10.46 million in 2024.
• The Portugal Sleep Apps market is projected to witness growth at a CAGR of 14.3% during the forecast period, with a market size of USD 7.08 million in 2024.
• The Greece Sleep Apps market is projected to witness growth at a CAGR of 14.8% during the forecast period, with a market size of USD 4.05 million in 2024.
• Rest of Europe's Sleep Apps market is projected to witness growth at a CAGR of 13.2% during the forecast period, with a market size of USD 52.28 million in 2024.

Asia Pacific Sleep App Market

According to Cognitive Market Research, the global Sleep Apps market size was estimated at USD 1124.2 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 258.57 million in 2024 and will grow at a compound annual growth rate (CAGR) of 18.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Sleep Apps market size was valued at USD 116.35 million in 2024 and is projected to grow at a CAGR of 17.5% during the forecast period. Sleep Apps sales surge in China due to rapid urbanization, increasing disposable incomes, and rising awareness of sleep health.
• The Japan Sleep Apps market is projected to witness growth at a CAGR of 16.5% during the forecast period, with a market size of USD 35.68 million in 2024.
• The India Sleep Apps market had a market share of USD 31.03 million in 2024 and is projected to grow at a CAGR of 19.8% during the forecast period. India's increasing disposable incomes augment the demand encourage adoption of wearable devices.
• The South Korea Sleep Apps market is projected to witness growth at a CAGR of 17.1% during the forecast period, with a market size of USD 25.86 million in 2024.
• The Australia Sleep Apps market is projected to witness growth at a CAGR of 115.7% during the forecast period, with a market size of USD 13.45 million in 2024.
• The South East Asia Sleep Apps market is projected to witness growth at a CAGR of 19.0% during the forecast period, with a market size of USD 17.84 million in 2024.
• The Rest of Asia Pacific Sleep Apps market is projected to witness growth at a CAGR of 17.8% during the forecast period, with a market size of USD 18.36 million in 2024.

South America Sleep App Market

According to Cognitive Market Research, the global Sleep Apps market size was estimated at USD 1124.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 56.21 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Sleep Apps market size was valued at USD 24.06 million in 2024 and is projected to grow at a CAGR of 16.0% during the forecast period. Sleep Apps sales flourish in Brazil due to rising healthcare awareness, increasing smartphone adoption, and improving internet infrastructure.
• Argentina Sleep Apps market had a market share of USD 9.44 million in 2024 and is projected to grow at a CAGR of 16.3% during the forecast period. Argentina's expansion of telemedicine augment the demand to drive innovation in the healthcare industry.
• Colombia Sleep Apps market is projected to witness growth at a CAGR of 15.2% during the forecast period with a market size of USD 5.00 million in 2024.
• Peru Sleep Apps market is projected to witness growth at a CAGR of 15.6% during the forecast period with a market size of USD 4.61 million in 2024.
• Chile Sleep Apps market is projected to witness growth at a CAGR of 15.7% during the forecast period with a market size of USD 4.05 million in 2024.
• The Rest of Latin America Sleep Apps market is projected to witness growth at a CAGR of 14.5% during the forecast period, with a market size of USD 9.05 million in 2024.

Middle East and Africa Sleep App Market

According to Cognitive Market Research, the global Sleep Apps market size was estimated at USD 1124.2 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 22.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.7% from 2024 to 2031.

• The GCC Countries Sleep Apps market is projected to witness growth at a CAGR of 16.5% during the forecast period with a market size of USD 9.62 million in 2024. Sleep Apps sales flourish due to expanding healthcare infrastructure, increasing awareness of sleep disorders, and rising adoption of digital health technologies.
• The Egypt Sleep Apps market is projected to witness growth at a CAGR of 16.0% during the forecast period, with a market size of USD 2.36 million in 2024.
• The South Africa Sleep Apps market is projected to witness growth at a CAGR of 16.7% during the forecast period, with a market size of USD 3.55 million in 2024. Sleep Apps sales flourish in South Africa due to rising adoption of digital health technologies.
• The Turkey Sleep Apps market is projected to witness growth at a CAGR of 15.2% during the forecast period, with a market size of USD 1.93 million in 2024.
• The Nigeria Sleep Apps market is projected to witness growth at a CAGR of 14.8% during the forecast period, with a market size of USD 2.36 million in 2024.
• The Rest of MEA Sleep Apps market is projected to witness growth at a CAGR of 14.7% during the forecast period, with a market size of USD 2.65 million in 2024.

Sleep App Market Analysis

Sleep Apps Market Features Segment Analysis

According to Cognitive Market Research, Basic Sleep Tracking stands out as the dominating category. Basic sleep tracking features have captured the largest market share in the sleep apps market due to their simplicity and widespread appeal. These features typically include monitoring of sleep duration, cycles, and patterns, providing users with fundamental insights into their sleep quality. They cater to a broad user base seeking basic functionalities for understanding and improving sleep habits without the complexity of advanced features. Additionally, their ease of use and accessibility across various devices contribute to their widespread adoption and market dominance.

Sleep staging features are experiencing the highest growth rate in the sleep apps market due to their ability to provide detailed insights into different stages of sleep (such as REM, deep, and light sleep). These advanced features use algorithms and sensors to analyze sleep patterns more comprehensively, offering users deeper understanding and personalized recommendations for sleep improvement. The increasing demand for precise sleep monitoring and management, coupled with technological advancements in wearable devices and AI-driven analytics, drives the rapid adoption and growth of sleep staging features.

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Sleep Apps Market Platform Segment Analysis

According to Cognitive Market Research, the dominating category is Android. The Android platform has captured the largest market share in the sleep apps market due to its wide adoption globally and accessibility across diverse demographics. Android's open-source nature encourages a vast array of developers to create and distribute sleep apps, leading to a larger selection for consumers. Moreover, Android devices are available across various price points, making them accessible to a broad audience. This ubiquity and variety contribute to Android's dominance in the sleep apps market compared to other platforms.

The iOS platform is growing at the highest CAGR in the sleep apps market due to several factors. Apple's ecosystem emphasizes security, quality, and seamless integration across devices, which appeals to users seeking reliable and user-friendly sleep tracking solutions. Additionally, iOS users generally have higher disposable incomes and a strong preference for premium apps, driving revenue growth. The platform's popularity among tech-savvy demographics and continuous updates in health and wellness features further enhance its appeal and market growth rate.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Sleep App Subscription Model Segment Analysis

Subscription Model Segment Analysis

According to Cognitive Market Research, the dominating category is Monthly. The monthly subscription model has captured the largest market share in the sleep apps market due to its flexibility and affordability for users. This model allows consumers to access a range of features, including premium sleep tracking and personalized insights, without the upfront cost of purchasing the app outright. Additionally, subscriptions often include regular updates and customer support, enhancing user experience and retention. The recurring revenue stream from subscriptions also provides stability and growth opportunities for app developers in the competitive sleep apps market.

The annually subscription model is growing at the highest CAGR in the sleep apps market because it offers users cost savings and convenience over time. By committing to an annual subscription, users typically receive a discounted rate compared to monthly subscriptions, incentivizing longer-term commitments. This model appeals to consumers seeking continuous access to advanced features, including comprehensive sleep tracking and personalized health insights, at a lower overall cost. Moreover, annual subscriptions provide developers with predictable revenue streams and higher customer retention rates, driving market growth.

• Monthly
• Annually

Sleep App Age Group Segment Analysis

Age Group Segment Analysis

According to Cognitive Market Research, the dominating category is Geriatric. The geriatric age group has captured the largest market share in the sleep apps market due to increasing healthcare needs and a higher prevalence of sleep disorders among older adults. As aging populations grow globally, there's a greater demand for convenient and accessible solutions to monitor and improve sleep quality. Sleep apps cater to this demographic by offering features that address specific health concerns related to aging, such as insomnia and sleep apnea, thereby driving their widespread adoption among older adults.

The adult age group is experiencing the highest growth rate in the sleep apps market due to several factors. Adults are increasingly prioritizing health and wellness, including sleep quality, leading to greater adoption of digital health solutions like sleep apps. This demographic values convenience, personalized recommendations, and the ability to monitor and manage sleep patterns efficiently. Moreover, advancements in technology and the prevalence of lifestyle-related sleep issues among adults further contribute to the market's rapid growth in this age group.

• Adults
• Geriatric

Sleep App End User Segment Analysis

End User Segment Analysis

According to Cognitive Market Research, the dominating category is Hospitals. Hospitals as end-users have captured the largest market share in the sleep apps market due to their role in providing comprehensive healthcare services and managing sleep disorders in clinical settings. Sleep apps are increasingly integrated into hospital workflows for patient monitoring, diagnosis, and treatment planning. They offer healthcare providers tools for remote patient monitoring, telemedicine consultations, and improving patient outcomes through personalized sleep management programs. This integration enhances efficiency, patient engagement, and overall quality of care in hospital settings.

Home care settings as end-users are growing at the highest CAGR in the sleep apps market due to several factors. There is a rising trend towards home-based healthcare solutions, driven by the aging population, advancements in telehealth, and the preference for personalized health management. Sleep apps cater to this trend by offering convenient and accessible tools for monitoring and improving sleep quality from the comfort of home. Additionally, the COVID-19 pandemic has accelerated the adoption of telemedicine and remote monitoring, further boosting demand in home care settings.

• Hospitals
• Sleep Centers
• Home Care Settings
• Diagnostic Laboratories

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion