Social Discovery Software Market Report 2025 (Global Edition)

Global Social Discovery Software Market Report 2025 Market Size Split by Type (Cloud Based, Web Based), by Application (Large Enterprises, SMEs), by Deployment type (Windows, Mac, Android), by Subscri...

Social Discovery Software Market Report Description

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Social Discovery Software Market Insights Video

Competitive Landscape of the Social Discovery Software Market

The Social Discovery Software market landscape is characterized by the presence of both established tech stalwarts and emerging startups. However, the new age niche platforms are gaining popularity by concentrating on specific demographics or interests, thus providing tailored solutions that resonate with users. It is also highly innovative, where the companies invest in their AI and data analytics capabilities to improve on matchmaking, etc. this dynamic environment calls for high competition, so the technology and engagement strategies are pushed to advance.

In November 2021, Page Vault has introduced an innovative social media monitoring tool to increase discovery. (Source: https://www.page-vault.com/) In February 2022, LexisNexis has established a relationship with a social discovery platform to broaden its capabilities. (Source: https://www.lawnext.com/2023/05/lexisnexis-enters-the-generative-ai-fray-with-limited-release-of-new-lexis-ai-using-gpt-and-other-llms.html) In February 2024, Hanzo launched a mobile app to provide seamless social discovery experiences on the go. (Source: https://hanzo.co/)

Top Companies Market Share in Social Discovery Software Industry: (In no particular order of Rank)

• X1
• Page Vault
• LexisNexis
• BabelX
• Hanzo
• Media Sonar
• Navigator
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Social Discovery Software Market

Which Region Dominates the Social Discovery Software Market in 2024?

According to Cognitive Market Research, North America is predicted to dominate the worldwide social discovery software market due to its rapid adoption of modern technologies and growing need for business process automation. Furthermore, the presence of significant companies offering various types of social discovery software (cloud-based and web-based) in this region contributes to market growth.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific is expected to grow at a rapid pace during the projected period due to the growing need for effective management tools among businesses and the increased use of cloud-based solutions in small businesses operating in developing countries such as China and India.

The current report Scope analyzes Social Discovery Software Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Social Discovery Software

According to Cognitive Market Research, the global Social Discovery Software market size was estimated at USD 2514.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 1005.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.4% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Social Discovery Software market with a market size of USD 793.48 million in 2024 and is projected to grow at a CAGR of 15.2% during the forecast period. The U.S. market's highly developed technology infrastructure.
• The Canada Social Discovery Software market had a market share of USD 120.68 million in 2024 and is projected to grow at a CAGR of 16.2% during the forecast period. Canada’s cultural trends that prioritize social connections and networking
• The Mexico Social Discovery Software market is projected to witness growth at a CAGR of 15.9% during the forecast period, with a market size of USD 91.52 million in 2024.

Europe Social Discovery Software

According to Cognitive Market Research, the global Social Discovery Software market size was estimated at USD 2514.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 754.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.7% from 2024 to 2031.

• The United Kingdom Social Discovery Software market had a market share of USD 126.72 million in 2024 and is projected to grow at a CAGR of 16.5% during the forecast period. In the UK, Social Discovery Software sales witness an upswing due to the increasing adoption of digital platforms and social media .
• The France Social Discovery Software market is projected to witness growth at a CAGR of 14.9% during the forecast period, with a market size of USD 69.39 million in 2024.
• According to Cognitive Market Research, the German Social Discovery Software market size was valued at USD 149.34 million in 2024 and is projected to grow at a CAGR of 15.9% during the forecast period. In Germany, Social Discovery Software surged due to the rise of remote work and virtual events.
• The Italy Social Discovery Software market is projected to witness growth at a CAGR of 15.1% during the forecast period, with a market size of USD 64.87 million in 2024.
• The Russia Social Discovery Software market is projected to witness growth at a CAGR of 14.7% during the forecast period, with a market size of USD 116.91 million in 2024.
• The Spain Social Discovery Software market is projected to witness growth at a CAGR of 14.8% during the forecast period with a market size of USD 61.85 million in 2024
• The Luxembourg Social Discovery Software market is projected to witness growth at a CAGR of 15.8% during the forecast period, with a market size of USD 23.38 million in 2024.
• The Portugal Social Discovery Software market is projected to witness growth at a CAGR of 15.5% during the forecast period, with a market size of USD 15.84 million in 2024.
• The Greece Social Discovery Software market is projected to witness growth at a CAGR of 16.0% during the forecast period, with a market size of USD 9.05 million in 2024.
• The Rest of Europe's Social Discovery Software market is projected to witness growth at a CAGR of 14.4% during the forecast period, with a market size of USD 116.91 million in 2024.

Asia Pacific Social Discovery Software

According to Cognitive Market Research, the global Social Discovery Software market size was estimated at USD 2514.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 578.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 19.2% from 2024 to 2031.

• According to Cognitive Market Research, the China Social Discovery Software market size was valued at USD 260.22 million in 2024 and is projected to grow at a CAGR of 18.7% during the forecast period. Social Discovery Software surged in China due to the rapid growth of internet users.
• The Japan Social Discovery Software market is projected to witness growth at a CAGR of 17.1% during the forecast period, with a market size of USD 79.80 million in 2024.
• The India Social Discovery Software market had a market share of USD 69.39 million in 2024 and is projected to grow at a CAGR of 21.0% during the forecast period. India's increasing popularity of mobile applications.
• The South Korean Social Discovery Software market is projected to witness growth at a CAGR of 18.3% during the forecast period, with a market size of USD 57.83 million in 2024.
• The Australian Social Discovery Software market is projected to witness growth at a CAGR of 18.9% during the forecast period, with a market size of USD 30.07 million in 2024.
• The South East Asia Social Discovery Software market is projected to witness growth at a CAGR of 12.2% during the forecast period, with a market size of USD 39.90 million in 2024.
• The Rest of Asia Pacific Social Discovery Software market is projected to witness growth at a CAGR of 19.0% during the forecast period, with a market size of USD 41.06 million in 2024.

South America Social Discovery Software

According to Cognitive Market Research, the global Social Discovery Software market size was estimated at USD 2514.2 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 125.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.6% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Social Discovery Software market size was valued at USD 53.80 million in 2024 and is projected to grow at a CAGR of 17.2% during the forecast period. Social Discovery Software flourished in Brazil due to the younger population's preference for online networking and dating .
• Argentina's Social Discovery Software market had a market share of USD 21.12 million in 2024 and is projected to grow at a CAGR of 17.5% during the forecast period. Argentina's rising personal disposable income .
• Colombia Social Discovery Software market is projected to witness growth at a CAGR of 16.4% during the forecast period, with a market size of USD 11.19 million in 2024.
• Peru Social Discovery Software market is projected to witness growth at a CAGR of 16.8% during the forecast period, with a market size of USD 10.31 million in 2024.
• Chile Social Discovery Software market is projected to witness growth at a CAGR of 16.9% during the forecast period, with a market size of USD 9.05 million in 2024.
• The Rest of Latin America's Social Discovery Software market is projected to witness growth at a CAGR of 15.7% during the forecast period, with a market size of USD 20.24 million in 2024.

Middle East and Africa Social Discovery Software

According to Cognitive Market Research, the global Social Discovery Software market size was estimated at USD 2514.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 50.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.9% from 2024 to 2031..

• The GCC Countries Social Discovery Software market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 21.52 million in 2024. Social Discovery Software sales flourish due to the presence of major market players.
• The Egypt Social Discovery Software market is projected to witness growth at a CAGR of 17.2% during the forecast period, with a market size of USD 5.28 million in 2024.
• The South Africa Social Discovery Software market is projected to witness growth at a CAGR of 17.9% during the forecast period, with a market size of USD 7.94 million in 2024. Social Discovery Software sales flourished in South Africa due to increasing penetration of smartphones and internet access
• The Turkey Social Discovery Software market is projected to witness growth at a CAGR of 16.4% during the forecast period, with a market size of USD 4.32 million in 2024.
• The Nigeria Social Discovery Software market is projected to witness growth at a CAGR of 16.0% during the forecast period, with a market size of USD 5.28 million in 2024.
• The Rest of the MEA Social Discovery Software market is projected to witness growth at a CAGR of 16.9% during the forecast period, with a market size of USD 5.93 million in 2024.

Social Discovery Software Market Analysis

Social Discovery Software Market Type Segment Analysis

According to Cognitive Market Research, Cloud-based Social Discovery Softwares are likely to dominate the Social Discovery Software Market over the forecast period. Cloud-based social discovery software use cloud computing technology to allow users to search for, identify, and connect with others in their network. It examines both public and private sources, such as social networks, webpages, blogs, and other internet resources, to detect trends. Cloud-based solutions enable users to access data from any device with internet connectivity, regardless of its operating system. This form of software is scalable and cost-effective

The Web-based is the fastest-growing segment in the Social Discovery Software Market. Web-based social discovery software can be accessible via a web browser and is housed in the cloud. Users do not need to download any applications or tools to use these services. Because it is cloud-based, this paradigm allows for real-time analysis of data collected from various sources such as blogs, reviews, and session logs. Web-based social discovery software use modern tools and algorithms to analyze massive datasets. These solutions use artificial intelligence (AI) and machine learning technology to deliver analytical data regarding customer sentiment about a company's products or services

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Social Discovery Software Industry. Request a Free Sample PDF!

Social Discovery Software Market Application Segment Analysis

According to Cognitive Market Research, the Large Enterprises segment holds the largest share of the market. Large enterprises utilize social discovery tools to identify and connect with potential customers, partners, and workers. It also allows firms to monitor their competitors' internet presence and identify new prospects for expansion. Furthermore, social discovery software can improve customer service by increasing interaction and communication.

In the Social Discovery Software Market, the SMEs has been expanding at a rapid pace. SMEs can utilize social discovery software for a variety of goals, such as acquiring new customers, networking with other businesses, and hiring workers. Specifically, social discovery software can be used to locate leads and new consumers via online networks and social media platforms. Furthermore, SMEs can utilize social discovery software to network with other firms in their industry or geographic area in order to form partnerships or collaborate on initiatives

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Social Discovery Software Deployment type Segment Analysis

Social Discovery Software Market Deployment type Segment Analysis

According to Cognitive Market Research, In the Social Discovery Software Market, the Android segment is the largest in share due to the wide usage of smartphones and other mobile devices. Android platforms, with their gigantic global user base, allow easy access to social discovery applications, thus meeting the ever-increasing demand for mobile connectivity and social interaction. The convenience of accessing the same through apps on smartphones has proved to be a great factor in popularizing social discovery services among the users.

The rapidly rising Web-based segment is largely driven by the accelerated trend of remote interactions as well as the need for users to connect through a variety of devices, free from the constraints of mobile app installations. This segment starts picking up with a greater number of users preferring to access social discovery platforms through their web browsers, offering flexibility and a richer experience.

• Windows
• Mac
• Android

Social Discovery Software Subscription type Segment Analysis

Social Discovery Software Market Subscription type Segment Analysis

According to Cognitive Market Research, Monthly Subscription accounts for the majority of the Social Discovery Software Market. This kind of model suits the general populace due to its flexibility and competitiveness compared to the annual subscription or even the once-off license type.

The Quarterly Subscription is growing quite high. This is a medium between monthly and yearly ones, so the user can commit for a shorter period than an annual plan but still get a discounted rate in comparison to monthly payments. The third attractiveness feature of quarterly subscriptions is that they have to both be flexible and affordable

• Quarterly Subscription
• Monthly Subscription
• Annual Subscription
• One-Time License

Social Discovery Software Features Segment Analysis

Social Discovery Software Market Features Segment Analysis

According to Cognitive Market Research, Customer Engagement is the leading share in the Social Discovery Software Market as businesses and platforms can now interact with the users and tend to be more willing to have strong relationships with them. Customer engagement tools are crucial for companies in interacting with their audience, gathering feedback, and improving user experience, thus retaining users and enhancing loyalty.

Audience Segmentation is the fastest-growing segment. Such audience segmentation will help companies deliver personalized experiences by categorizing users based on various criteria such as demographic information, interests, and even behaviors. In this way, targeted engagement will show results for businesses, and high conversion rates will be achieved through tailored marketing strategies and content

• Audience Segmentation
• Competitive Analysis
• Configurable Alerts
• Customer Engagement
• Reputation Management
• Others

Social Discovery Software End-Use Segment Analysis

Social Discovery Software Market End-Use Segment Analysis

According to Cognitive Market Research, The Entertainment segment is likely to lead the Social Discovery Software Market due to which the demand for social interaction around entertainment content will remain constant, including movies and music and events. Any such platform creating a medium of discussions and exchange of views as well as recommendations and sharing of entertainment-related content will attract a large user base, contributing to an increase in its market share

the Travel piece of the segment is growing very fast. As people continue to become interested in discovering places and sharing travel stories, software for social discovery focused on traveling-related content keeps going up. Features that facilitate users' connecting with like-minded travelers, sharing itineraries, and exploring new places are gaining utmost value.

• Media
• Entertainment
• Travel
• Hospitality

Author's Detail

Kalyani Raje

Senior Research Analyst at Cognitive Market Research

LinkedIn

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An optimistic Senior Research Analyst with years of experience in competitive assessment and business consulting. A seasoned professional and subject-matter expert (SME) in the Automobile & Transportation vertical.

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