Global Social Discovery Software
Market Report
2025
The global Social Discovery Software market size will be USD 2514.2 million in 2024. Rising Social Networking and Digital Engagement is expected to boost sales to USD 7636.4 million by 2031, with a Compound Annual Growth Rate (CAGR) of 17.20% from 2024 to 2031.
The base year for the calculation is 2024. The historical will be 2021 to 2024. The year 2025 will be estimated one while the forecasted data will be from year 2025 to 2033. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, the global Social Discovery Software market size will be USD 2514.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 17.20% from 2024 to 2031.
2024 | 2025 | 2032 | 2033 | CAGR | |
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Global Social Discovery Software Market Sales Revenue | $ 2514.2 Million | 121212 | 121212 | 121212 | 17.2% |
North America Social Discovery Software Market Sales Revenue | $ 1005.68 Million | 121212 | 121212 | 121212 | 15.4% |
Mexico Social Discovery Software Market Sales Revenue | $ 91.52 Million | 121212 | 121212 | 121212 | 15.9% |
Canada Social Discovery Software Market Sales Revenue | $ 120.68 Million | 121212 | 121212 | 121212 | 16.2% |
United States Social Discovery Software Market Sales Revenue | $ 793.48 Million | 121212 | 121212 | 121212 | 15.2% |
Europe Social Discovery Software Market Sales Revenue | $ 754.26 Million | 121212 | 121212 | 121212 | 15.7% |
Italy Social Discovery Software Market Sales Revenue | $ 64.87 Million | 121212 | 121212 | 121212 | 15.1% |
Germany Social Discovery Software Market Sales Revenue | $ 149.34 Million | 121212 | 121212 | 121212 | 15.9% |
France Social Discovery Software Market Sales Revenue | $ 69.39 Million | 121212 | 121212 | 121212 | 14.9% |
Spain Social Discovery Software Market Sales Revenue | $ 61.85 Million | 121212 | 121212 | 121212 | 14.8% |
United Kingdom Social Discovery Software Market Sales Revenue | $ 126.72 Million | 121212 | 121212 | 121212 | 16.5% |
Russia Social Discovery Software Market Sales Revenue | $ 116.91 Million | 121212 | 121212 | 121212 | 14.7% |
Rest of Europe Social Discovery Software Market Sales Revenue | $ 116.91 Million | 121212 | 121212 | 121212 | 14.4% |
Asia Pacific Social Discovery Software Market Sales Revenue | $ 578.27 Million | 121212 | 121212 | 121212 | 19.2% |
China Social Discovery Software Market Sales Revenue | $ 260.22 Million | 121212 | 121212 | 121212 | 18.7% |
Australia Social Discovery Software Market Sales Revenue | $ 30.07 Million | 121212 | 121212 | 121212 | 18.9% |
India Social Discovery Software Market Sales Revenue | $ 69.39 Million | 121212 | 121212 | 121212 | 21% |
Korea Social Discovery Software Market Sales Revenue | $ 57.83 Million | 121212 | 121212 | 121212 | 18.3% |
Japan Social Discovery Software Market Sales Revenue | $ 79.8 Million | 121212 | 121212 | 121212 | 17.7% |
Rest of APAC Social Discovery Software Market Sales Revenue | $ 41.06 Million | 121212 | 121212 | 121212 | 19% |
South America Social Discovery Software Market Sales Revenue | $ 125.71 Million | 121212 | 121212 | 121212 | 16.6% |
Colombia Social Discovery Software Market Sales Revenue | $ 11.19 Million | 121212 | 121212 | 121212 | 16.4% |
Argentina Social Discovery Software Market Sales Revenue | $ 21.12 Million | 121212 | 121212 | 121212 | 17.5% |
Brazil Social Discovery Software Market Sales Revenue | $ 53.8 Million | 121212 | 121212 | 121212 | 17.2% |
Chile Social Discovery Software Market Sales Revenue | $ 9.05 Million | 121212 | 121212 | 121212 | 16.9% |
Peru Social Discovery Software Market Sales Revenue | $ 10.31 Million | 121212 | 121212 | 121212 | 16.8% |
Rest of South America Social Discovery Software Market Sales Revenue | $ 20.24 Million | 121212 | 121212 | 121212 | 15.7% |
Middle East and Africa Social Discovery Software Market Sales Revenue | $ 50.28 Million | 121212 | 121212 | 121212 | 16.9% |
Egypt Social Discovery Software Market Sales Revenue | $ 5.28 Million | 121212 | 121212 | 121212 | 17.2% |
Turkey Social Discovery Software Market Sales Revenue | $ 4.32 Million | 121212 | 121212 | 121212 | 16.4% |
Rest of MEA Social Discovery Software Market Sales Revenue | $ 5.93 Million | 121212 | 121212 | 121212 | 15.9% |
Base Year | 2024 |
Historical Data Time Period | 2021-2024 |
Forecast Period | 2025-2033 |
Market Split by Type |
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Market Split by Application |
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Market Split by Deployment type |
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Market Split by Subscription type |
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Market Split by Features |
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Market Split by End-Use |
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List of Competitors |
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Regional Analysis |
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Country Analysis |
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Market Drivers:
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Market Restrains:
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Market Trends:
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Social Discovery Software Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
Social Discovery Software is a new type of application that uses artificial intelligence, machine learning, and deep data analytics to help people make meaningful online connections. This software helps organizations detect patterns of behavior, interests, and preferences by collecting and processing user data from social media platforms, forums, and websites. The idea is for corporations, organizations, and social platforms to connect people who share common interests, values, or ambitions. Unlike typical social media marketing solutions, Social Discovery Software prioritizes actual, relevant human interactions over growing reach or prominence. This market has witnessed tremendous growth due to augmenting usage of social networking and high demand for personal experience over the internet. Growing usage of mobile devices and, subsequently easy availability of internet connectivity has catalysed user engagement further, because it gives scope to engage anywhere, anytime. Community building and network building emphasis particularly among niche groups have led to growth in niche social discovery platforms. Artificial intelligence/machine learning innovations continue to bring better user experiences. The latest innovation in this area involves more advanced algorithms and the ability of systems and services to offer smarter content recommendations to the user
Rising social networking and digital engagement are considered a strong growth drivers for the Social Discovery Software market. With more people switching to online platforms as a means of communication, entertainment, and interaction, the social discovery software became in higher demand. This trend is most prevalent amongst younger age groups that actively seek to enlarge their social networks as well as engage with the diverse communities. Digital offerings of smartphones and internet accessibility facilitate ease of connectivity and the sharing of experiences digitally. Furthermore, online events, dating apps, and community forums further fuel the popularity of social discovery software, which is a growing interest for it enhances user engagement and also leads to innovation for companies in terms of expansion. For instance, In 2022, X1 reported a 35% increase in user engagement as a result of improved social discovery capabilities that allow users to connect with relevant material more efficiently
Personalization and user experience are leading drivers in growth in the Social Discovery Software market. Consumers increasingly want experiences that are unique to their individuality and preferences. Advanced algorithms and machine learning will enable platforms to examine users' behavior, providing more tailored content, recommendations, and connectivity. It thereby enhances the user experience, encourages more engagement, and boosts user satisfaction so that they spend more time on these sites. With greater user-friendliness and intuitive discovery tools, social is less intimidating and more attractive to new online networkers, personalization is a method of enhancing user loyalty and word-of-mouth referrals, contributing also to market growth.
Privacy and data security issues are a hindrance to the massive development of the Social Discovery Software market. People realize how their personal information is collected, and their understanding puts them at a distance from applications that do not take data protection seriously. Hacking incidences and other similar scandals have made users wary and push for privacy-oriented alternatives. Besides that, regulatory requirement like GDPR creates compliance costs and operational woes for these companies operating in this space. The associated costs as well as operational challenges do form a challenge to user acquisition and retention hence limiting the market expansion and innovation potential.
The Covid-19 pandemic has greatly affected the Social Discovery Software Market, since it hastened the momentum through digital interactions and online communities. In lockdowns and social distancing, more people utilized social discovery to connect, engage, and even build relationships through virtual means. An increase in demand encourages software vendors to enhance their offerings, especially those features that bolster user engagement as well as safety. The other consequence of this increased dependency upon digital solutions to socialize is that it leads to stiff competition among the social networking sites, and companies are compelled to innovate and make the experiences they provide more interactive.
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The Social Discovery Software market landscape is characterized by the presence of both established tech stalwarts and emerging startups. However, the new age niche platforms are gaining popularity by concentrating on specific demographics or interests, thus providing tailored solutions that resonate with users. It is also highly innovative, where the companies invest in their AI and data analytics capabilities to improve on matchmaking, etc. this dynamic environment calls for high competition, so the technology and engagement strategies are pushed to advance.
In November 2021, Page Vault has introduced an innovative social media monitoring tool to increase discovery. (Source: https://www.page-vault.com/) In February 2022, LexisNexis has established a relationship with a social discovery platform to broaden its capabilities. (Source: https://www.lawnext.com/2023/05/lexisnexis-enters-the-generative-ai-fray-with-limited-release-of-new-lexis-ai-using-gpt-and-other-llms.html) In February 2024, Hanzo launched a mobile app to provide seamless social discovery experiences on the go. (Source: https://hanzo.co/)
Top Companies Market Share in Social Discovery Software Industry: (In no particular order of Rank)
If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.
According to Cognitive Market Research, North America is predicted to dominate the worldwide social discovery software market due to its rapid adoption of modern technologies and growing need for business process automation. Furthermore, the presence of significant companies offering various types of social discovery software (cloud-based and web-based) in this region contributes to market growth.
Asia Pacific is expected to grow at a rapid pace during the projected period due to the growing need for effective management tools among businesses and the increased use of cloud-based solutions in small businesses operating in developing countries such as China and India.
The current report Scope analyzes Social Discovery Software Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
The above graph is for illustrative purposes only.
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According to Cognitive Market Research, the global Social Discovery Software market size was estimated at USD 2514.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 1005.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.4% from 2024 to 2031.
According to Cognitive Market Research, the global Social Discovery Software market size was estimated at USD 2514.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 754.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.7% from 2024 to 2031.
According to Cognitive Market Research, the global Social Discovery Software market size was estimated at USD 2514.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 578.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 19.2% from 2024 to 2031.
According to Cognitive Market Research, the global Social Discovery Software market size was estimated at USD 2514.2 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 125.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.6% from 2024 to 2031.
According to Cognitive Market Research, the global Social Discovery Software market size was estimated at USD 2514.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 50.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.9% from 2024 to 2031..
Global Social Discovery Software Market Report 2025 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Social Discovery Software Industry growth. Social Discovery Software market has been segmented with the help of its Type, Application Deployment type, and others. Social Discovery Software market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
According to Cognitive Market Research, Cloud-based Social Discovery Softwares are likely to dominate the Social Discovery Software Market over the forecast period. Cloud-based social discovery software use cloud computing technology to allow users to search for, identify, and connect with others in their network. It examines both public and private sources, such as social networks, webpages, blogs, and other internet resources, to detect trends. Cloud-based solutions enable users to access data from any device with internet connectivity, regardless of its operating system. This form of software is scalable and cost-effective
The Web-based is the fastest-growing segment in the Social Discovery Software Market. Web-based social discovery software can be accessible via a web browser and is housed in the cloud. Users do not need to download any applications or tools to use these services. Because it is cloud-based, this paradigm allows for real-time analysis of data collected from various sources such as blogs, reviews, and session logs. Web-based social discovery software use modern tools and algorithms to analyze massive datasets. These solutions use artificial intelligence (AI) and machine learning technology to deliver analytical data regarding customer sentiment about a company's products or services
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According to Cognitive Market Research, the Large Enterprises segment holds the largest share of the market. Large enterprises utilize social discovery tools to identify and connect with potential customers, partners, and workers. It also allows firms to monitor their competitors' internet presence and identify new prospects for expansion. Furthermore, social discovery software can improve customer service by increasing interaction and communication.
In the Social Discovery Software Market, the SMEs has been expanding at a rapid pace. SMEs can utilize social discovery software for a variety of goals, such as acquiring new customers, networking with other businesses, and hiring workers. Specifically, social discovery software can be used to locate leads and new consumers via online networks and social media platforms. Furthermore, SMEs can utilize social discovery software to network with other firms in their industry or geographic area in order to form partnerships or collaborate on initiatives
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According to Cognitive Market Research, In the Social Discovery Software Market, the Android segment is the largest in share due to the wide usage of smartphones and other mobile devices. Android platforms, with their gigantic global user base, allow easy access to social discovery applications, thus meeting the ever-increasing demand for mobile connectivity and social interaction. The convenience of accessing the same through apps on smartphones has proved to be a great factor in popularizing social discovery services among the users.
The rapidly rising Web-based segment is largely driven by the accelerated trend of remote interactions as well as the need for users to connect through a variety of devices, free from the constraints of mobile app installations. This segment starts picking up with a greater number of users preferring to access social discovery platforms through their web browsers, offering flexibility and a richer experience.
According to Cognitive Market Research, Monthly Subscription accounts for the majority of the Social Discovery Software Market. This kind of model suits the general populace due to its flexibility and competitiveness compared to the annual subscription or even the once-off license type.
The Quarterly Subscription is growing quite high. This is a medium between monthly and yearly ones, so the user can commit for a shorter period than an annual plan but still get a discounted rate in comparison to monthly payments. The third attractiveness feature of quarterly subscriptions is that they have to both be flexible and affordable
According to Cognitive Market Research, Customer Engagement is the leading share in the Social Discovery Software Market as businesses and platforms can now interact with the users and tend to be more willing to have strong relationships with them. Customer engagement tools are crucial for companies in interacting with their audience, gathering feedback, and improving user experience, thus retaining users and enhancing loyalty.
Audience Segmentation is the fastest-growing segment. Such audience segmentation will help companies deliver personalized experiences by categorizing users based on various criteria such as demographic information, interests, and even behaviors. In this way, targeted engagement will show results for businesses, and high conversion rates will be achieved through tailored marketing strategies and content
According to Cognitive Market Research, The Entertainment segment is likely to lead the Social Discovery Software Market due to which the demand for social interaction around entertainment content will remain constant, including movies and music and events. Any such platform creating a medium of discussions and exchange of views as well as recommendations and sharing of entertainment-related content will attract a large user base, contributing to an increase in its market share
the Travel piece of the segment is growing very fast. As people continue to become interested in discovering places and sharing travel stories, software for social discovery focused on traveling-related content keeps going up. Features that facilitate users' connecting with like-minded travelers, sharing itineraries, and exploring new places are gaining utmost value.
Senior Research Analyst at Cognitive Market Research
An optimistic Senior Research Analyst with years of experience in competitive assessment and business consulting. A seasoned professional and subject-matter expert (SME) in the Automobile & Transportation vertical.
With a work experience of over 10+ years in the market research and strategy development. I have worked with diverse industries, including FMCG, IT, Telecom, Automotive, Electronics and many others. I also work closely with other departments such as sales, product development, and marketing to understand customer needs and preferences, and develop strategies to meet those needs.
I am committed to staying ahead in the rapidly evolving field of research and analysis. This involves regularly attending conferences, participating in webinars, and pursuing additional certifications to enhance my skill set. I played a crucial role in conducting market research and competitive analysis. I have a proven track record of distilling complex datasets into clear, concise reports that have guided key business initiatives. Collaborating closely with multidisciplinary teams, I contributed to the development of innovative solutions grounded in thorough research and analysis.
Conclusion
Please note, we have not disclose, all the sources consulted/referred during a market study due to confidentiality and paid service concern. However, rest assured that upon purchasing the service or paid report version, we will release the comprehensive list of sources along with the complete report and we also provide the data support where you can intract with the team of analysts who worked on the report.
Disclaimer:
Type | Cloud Based, Web Based |
Application | Large Enterprises, SMEs |
Deployment type | Windows, Mac, Android |
Subscription type | Quarterly Subscription, Monthly Subscription, Annual Subscription, One-Time License |
Features | Audience Segmentation, Competitive Analysis, Configurable Alerts, Customer Engagement, Reputation Management, Others |
End-Use | Media, Entertainment, Travel, Hospitality |
List of Competitors | X1, Page Vault, LexisNexis, BabelX, Hanzo, Media Sonar, Navigator |
This chapter will help you gain GLOBAL Market Analysis of Social Discovery Software. Further deep in this chapter, you will be able to review Global Social Discovery Software Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
This chapter will help you gain North America Market Analysis of Social Discovery Software. Further deep in this chapter, you will be able to review North America Social Discovery Software Market Split by various segments and Country Split.
Chapter 2 North America Market Analysis
This chapter will help you gain Europe Market Analysis of Social Discovery Software. Further deep in this chapter, you will be able to review Europe Social Discovery Software Market Split by various segments and Country Split.
Chapter 3 Europe Market Analysis
This chapter will help you gain Asia Pacific Market Analysis of Social Discovery Software. Further deep in this chapter, you will be able to review Asia Pacific Social Discovery Software Market Split by various segments and Country Split.
Chapter 4 Asia Pacific Market Analysis
This chapter will help you gain South America Market Analysis of Social Discovery Software. Further deep in this chapter, you will be able to review South America Social Discovery Software Market Split by various segments and Country Split.
Chapter 5 South America Market Analysis
This chapter will help you gain Middle East Market Analysis of Social Discovery Software. Further deep in this chapter, you will be able to review Middle East Social Discovery Software Market Split by various segments and Country Split.
Chapter 6 Middle East Market Analysis
This chapter will help you gain Middle East Market Analysis of Social Discovery Software. Further deep in this chapter, you will be able to review Middle East Social Discovery Software Market Split by various segments and Country Split.
Chapter 7 Africa Market Analysis
This chapter provides an in-depth analysis of the market share among key competitors of Social Discovery Software. The analysis highlights each competitor's position in the market, growth trends, and financial performance, offering insights into competitive dynamics, and emerging players.
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
This chapter would comprehensively cover market drivers, trends, restraints, opportunities, and various in-depth analyses like industrial chain, PESTEL, Porter’s Five Forces, and ESG, among others. It would also include product life cycle, technological advancements, and patent insights.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Type Analysis 2019 -2031, will provide market size split by Type. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Type Analysis 2021 - 2033
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Chapter 11 Market Split by Application Analysis 2021 - 2033
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Chapter 12 Market Split by Deployment type Analysis 2021 - 2033
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Chapter 13 Market Split by Subscription type Analysis 2021 - 2033
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Chapter 14 Market Split by Features Analysis 2021 - 2033
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Chapter 15 Market Split by End-Use Analysis 2021 - 2033
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Social Discovery Software market
Chapter 16 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Chapter 17 Research Methodology and Sources
Why Cloud Based have a significant impact on Social Discovery Software market? |
What are the key factors affecting the Cloud Based and Web Based of Social Discovery Software Market? |
What is the CAGR/Growth Rate of Large Enterprises during the forecast period? |
By type, which segment accounted for largest share of the global Social Discovery Software Market? |
Which region is expected to dominate the global Social Discovery Software Market within the forecast period? |
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Company Level |
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