Social Media Management Software Market Report 2025 (Global Edition)

Global Social Media Management Software Market Report 2025 Market Size Split by Component (Solution, Service), by Industry Vertical (BFSI, Retail and E-Commerce, Government and Public Sector, Healthca...

Social Media Management Software Market Report Description

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Competitive Analysis of the Social Media Management Software Market

Market players in the social media management software market are Agorapulse SAS, eClincher Inc., Hootsuite Inc., Meltwater NV, Sendible Ltd., Sprout Social Inc., Zoho Corp. Pvt. Ltd., Oracle Corp., and others.

Social Media Management Software Market News:

• In January 2023, IBM Launched New Way to Partner Through IBM Partner Plus

The program is designed to fuel growth for new and existing partners, including resellers, hyper scalers, technology providers, independent software vendors, and systems integrators, by putting them in control of their earning potential. IBM Partner Plus is central to the company's Hybrid Cloud and AI strategy and aims to empower partners to help clients automate, secure and modernize their businesses.

• In January 2023, Sprout Social Acquired Repustate

Sprout Social an industry-leading provider of social media management software, announced the acquisition of Repustate, an innovative sentiment analysis and natural language processing company. Through this acquisition, Sprout will increase the power, breadth, and automation of social listening, messaging, and customer care capabilities with added sentiment analysis, natural language processing (NLP), and artificial intelligence (Al).

• In November 2022, Sprinklr unified CXM and CRM with Salesforce

The Sprinkler Unified-CXM platform pulls in petabytes of structured and unstructured data from customers’ engagements on 30+ external channels, including phone systems, chat apps, social media, review sites, and customer service platforms. Powered by Al, Sprinkler actively interprets all that data and provides insights to the company on measuring and improving customer experiences. It is the only unified platform that allows brands to create advertising and organic (unpaid) content to engage with customers across external channels like social media.

Top Companies Market Share in Social Media Management Software Industry: (In no particular order of Rank)

• Agorapulse SAS
• eClincher Inc.
• Hootsuite Inc.
• Meltwater NV
• Sendible Ltd.
• Sprout Social Inc.
• Zoho Corp. Pvt. Ltd.
• Oracle Corp.
• Others
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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The North American region held the highest share in the global social media management software market in the year 2022

The North American market offers significant potential for social media management vendors and service providers due to its mature and established nature, high social media user base, and the increasing importance of social media in marketing and client interaction. The majority of clients in North America use social media management for tasks including campaign management, branding, marketing, advertising, and consumer perception analysis, among other things. Social media apps are becoming increasingly popular and have a wider audience, which is enabling SMEs and startups in the area to use digital media as a cost-effective tool for establishing and promoting businesses, expanding customer bases, and reaching out to a larger audience without making significant investments in sales and marketing channels.

The current report Scope analyzes Social Media Management Software Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

Social Media Management Software Market Analysis

By Component, The segments for solutions are anticipated to have the highest CAGR

In today's corporate world, social media is crucial. With 11 new users joining social media every second and 3.2 billion users using it globally, the market is now experiencing growth and will continue to do so in the future. Solutions for social media management make it easier to operate a social media campaign and help you reach a large audience. The platform, tools, and software that offer complete social media management solutions for social media data to several business verticals are referred to as social media management solutions. In order to track client attitudes and their behavior towards companies, social media management systems assist in extracting data from social media platforms. Marketers and advertisers are increasingly using social media management to track patterns and understand consumer preferences in order to increase sales. That leads to fuelling the demand for social media management solution-based software across various industries.

• Solution
• Service

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Social Media Management Software Industry. Request a Free Sample PDF!

By Industry Vertical, The highest CAGR is anticipated for the BFSI segment market during the forecast period

The BFSI industry makes use of social media management software to expand its customer base and market share. Social media management is anticipated to have a significant positive impact on financial organizations. The BFSI sector has gradually warmed up to the effects of digital transformation during the last several quarters. It has gotten to the point where many traditional Indian banks have spent time and money not just providing a digital consumer experience but also engaging with customers, staff, and stakeholders online.

• BFSI
• Retail and E-Commerce
• Government and Public Sector
• Healthcare and Life Science
• IT and Telecom
• Media and Entertainment
• Manufacturing
• Others

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Social Media Management Software Deployment Model Segment Analysis

The highest CAGR is anticipated for the cloud-based deployment model market during the forecast period.

The cloud-based deployment model offers a way to view the data from different servers or data centers remotely. In order to supply and access services through the Internet, they comprise servers, networks, storage, databases, analytical tools, and software platforms. Due to its low operating expenses (OPEX), users may pay as they go and devote more time and effort to focusing on their primary business objectives. The social media management system is provided as SaaS in the cloud deployment mode, and all social media management workloads are cloud-based. Vendors of social media management software manage clients' IT infrastructure needs, data availability, data redundancy, virtual private network setup (connected to customer IT teams), creating security policies and audits, configuration, maintenance, and upgrades.

• On-Premise
• Cloud-Based

Social Media Management Software Enterprise Size Segment Analysis

By Enterprise Size, Large enterprise segment held the largest revenue of market share of the social media management software market:

It is anticipated that the large enterprise sub-segment of the global social media management software market will generate a sizable amount of revenue. To help customers interact with their company on a personal level, increase brand loyalty, and keep customers, businesses must now have a strong social media presence. To enhance consumer contact and response rates, Hewlett Packard (HP), a manufacturer of computer hardware, teamed up with Lithium, a well-known social media management platform, back in 2012. The Lithium social media management system allowed HP customer care representatives to interact with consumers more effectively and efficiently on social media.

• Large Enterprises
• SMEs

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion