Social Media Monitoring Tools Market Report 2024 (Global Edition)

Global Social Media Monitoring Tools Market Report 2024 Market Size Split by Component (Software/Platform, Services), by Type (Print Media Monitoring, Broadcast Media Monitoring, Online Media Monitori...

Social Media Monitoring Tools Market Report Description

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Social Media Monitoring Tools Market Insights Video

Competitive Landscape of the Social Media Monitoring Tools Market

The global media monitoring tools market offers an exciting competitive landscape characterized by innovation, diversification, and intense rivalry. Renowned competitors, including well-established giants and agile startups, compete in an exciting ballet of technological skill to gain market share. Companies are always looking for ways to make their products and services better by integrating advanced machine learning, artificial intelligence, and sentiment analysis to gain more in-depth understanding from a wide range of media sources. Players in this market specialize in different areas, such as social media monitoring, online news tracking, and traditional media research, and they serve the diverse demands of industries across the globe. This dynamic market thrives on diversity. Strategic moves, partnerships, and collaborations allow providers to take advantage of synergies, broaden their worldwide reach, and improve their portfolios of solutions. The competitive landscape is changing into a dynamic arena where only the most creative and adaptive entities thrive, guiding the industry toward a future full of revolutionary possibilities as long as businesses continue to realize the strategic importance of media intelligence.

March 2023: Digimind, a provider of social listening and competitive intelligence technologies, teamed with Sony Corporation. Through this alliance, Digimind will expand its market reach and increase its revenue. (Source:https://www.digimind.com/en/news/sony-corporation-chooses-digimind) September 2022: The conversational AI platform Heyday by Hootsuite revealed that its e-commerce Shopify chatbot app now includes Facebook Messenger and Instagram Direct Messages. Merchants now have more options to interact with their customers due to this connection. (Source:https://www.hootsuite.com/newsroom/press-releases/heyday-by-hootsuite-launches-integrations-for-instagram-direct-messages) May 2022: To improve its analytics capabilities, Brandwatch joined the TikTok Marketing Partner Program. By utilizing the Brandwatch platform, the agreement enables Brandwatch clients to act, improve, control, and comprehend material on TikTok. (Source:https://www.brandwatch.com/press/press-releases/brandwatch-joins-the-tiktok-marketing-partners-program/)

Top Companies Market Share in Social Media Monitoring Tools Industry: (In no particular order of Rank)

• Semantrum LLC (Ukraine)
• Cision Ltd. (U.S.)
• Sprout Social
• Inc. (U.S.)
• TVEyes
• Inc. (U.S.)
• Mention (U.S.)
• Meltwater News US
• Inc. (U.S.)
• Critical Mention
• Inc. (U.S.)
• Semrush Holdings
• Inc. (U.S.)
• Brand24 Global
• Inc. (U.S.)
• Hootsuite Media
• Inc. (Canada)
• BurrellesLuce (U.S.)
• BuzzSumo Ltd. (U.S.)
• Onclusive
• Inc. (U.S.)
• Oracle Corporation (U.S.)
• Zoho Corporation (India)
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Social Media Monitoring Tools Market

Which Region Dominates the Social Media Monitoring Tools Market in 2024?

According to Cognitive Market Research, North America led the market in 2024, accounting for almost 40% of worldwide sales. Due to the region's widespread digital use, tech-savvy society, and requirement for efficient online presence management. These solutions give firms access to real-time insights from a variety of digital sources as they work to comprehend consumer preferences and industry trends. Organizations in North America understand the need for media monitoring tools to improve marketing tactics, interact with customers, and uphold a brand's reputation in the ever-changing digital world because of the widespread use of social media, online reviews, and news stories.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific stands out as the fastest-growing region in the Social Media Monitoring Tools market. The market for social media monitoring tools is expected to develop significantly due to the Asia Pacific region. Businesses in the area are realizing the need to track and evaluate social media activity because of the region's rapidly growing internet user population and high level of social media participation. Social media use is highest in nations like China, India, and Japan, which offer a wealth of data for insights and plan optimization. Asia Pacific is a major growth driver for the market because of the region's booming e-commerce industry as well as its digital transformation initiatives, which are fueling demand for sophisticated social media monitoring technologies.

The current report Scope analyzes Social Media Monitoring Tools Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Social Media Monitoring Tools Market

According to Cognitive Market Research, the global Social Media Monitoring Tools market size was estimated at USD 4854.2 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 1941.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Social Media Monitoring Tools market with a market size of USD 1531.99 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. The US has a large and very engaged social media user population. To navigate this cluttered market and comprehend their consumers, businesses require tools.
• The Canada Social Media Monitoring Tools market had a market share of USD 233.00 million in 2024 and is projected to grow at a CAGR of 7.0% during the forecast period. Brand ambassadors are becoming more and more valuable to Canadian businesses. These brand champions can be found and engaged with the use of social media monitoring tools.
• The Mexico Social Media Monitoring Tools market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 176.69 million in 2024.

Europe Social Media Monitoring Tools Market

estimated at USD 4854.2 Million, out of which Europe held the market more than 30% of the global revenue with a market size of USD 1456.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031.

• The United Kingdom Social Media Monitoring Tools market had a market share of USD 244.65 million in 2024 and is projected to grow at a CAGR of 7.3% during the forecast period. The people of the United Kingdom are renowned for their critical and active usage of social media. To comprehend these complex discussions and modify their approaches appropriately, businesses require the right tools.
• The France Social Media Monitoring Tools market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 133.98 million in 2024.
• According to Cognitive Market Research, the German Social Media Monitoring Tools market size was valued at USD 288.34 million in 2024 and is projected to grow at a CAGR of 6.7% during the forecast period. The robust industrial industry in Germany places a high value on effectiveness and data-driven decision-making. Tools for social media monitoring optimize operations by offering insightful information about consumer attitudes and market trends.
• The Italy Social Media Monitoring Tools market is projected to witness growth at a CAGR of 5.9% during the forecast period, with a market size of USD 125.24 million in 2024.
• The Russia Social Media Monitoring Tools market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 225.72 million in 2024.
• The Spain Social Media Monitoring Tools market is projected to witness growth at a CAGR of 5.6% during the forecast period with a market size of USD 119.41 million in 2024
• The Luxembourg Social Media Monitoring Tools market is projected to witness growth at a CAGR of 6.6% during the forecast period, with a market size of USD 45.14 million in 2024.
• The Portugal Social Media Monitoring Tools market is projected to witness growth at a CAGR of 6.3% during the forecast period, with a market size of USD 30.58 million in 2024.
• The Greece Social Media Monitoring Tools market is projected to witness growth at a CAGR of 6.8% during the forecast period, with a market size of USD 17.48 million in 2024.
• Rest of Europe's Social Media Monitoring Tools market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 225.72 million in 2024.

Asia Pacific Social Media Monitoring Tools Market

According to Cognitive Market Research, the global Social Media Monitoring Tools market size was estimated at USD 4854.2 Million, out of which Asia Pacific held the market around 23% of the global revenue with a market size of USD 1116.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Social Media Monitoring Tools market size was valued at USD 502.41 million in 2024 and is projected to grow at a CAGR of 9.5% during the forecast period. With the biggest number of social media users worldwide, China is an important place for organizations to learn about these conversations and maneuver through the ever-changing social media ecosystem.
• The Japan Social Media Monitoring Tools market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 154.07 million in 2024.
• The India Social Media Monitoring Tools market had a market share of USD 133.98 million in 2024 and is projected to grow at a CAGR of 11.8% during the forecast period. Digital marketing includes social media as an essential component, which is a big priority for Indian companies. Tools for social media monitoring offer insightful data that can be used to improve campaigns and calculate ROI.
• The South Korea Social Media Monitoring Tools market is projected to witness growth at a CAGR of 9.1% during the forecast period, with a market size of USD 111.65 million in 2024.
• The Australian Social Media Monitoring Tools market is projected to witness growth at a CAGR of 9.7% during the forecast period, with a market size of USD 58.06 million in 2024.
• The South East Asia Social Media Monitoring Tools market is projected to witness growth at a CAGR of 11.0% during the forecast period, with a market size of USD 77.04 million in 2024.
• The Rest of the Asia Pacific Social Media Monitoring Tools market is projected to witness growth at a CAGR of 9.8% during the forecast period, with a market size of USD 79.27 million in 2024.

South America Social Media Monitoring Tools Market

According to Cognitive Market Research, the global Social Media Monitoring Tools market size was estimated at USD 4854.2 Million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD 242.71 million in 2024. It will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Social Media Monitoring Tools market size was valued at USD 103.88 million in 2024 and is projected to grow at a CAGR of 8.0% during the forecast period. Social media users from Brazil are renowned for being engaged and vocal. Businesses can comprehend these discussions, assess brand sentiment, and quickly handle any possible issues by using monitoring technologies.
• Argentina's Social Media Monitoring Tools market had a market share of USD 40.78 million in 2024 and is projected to grow at a CAGR of 8.3% during the forecast period. Argentina's businesses are cost-sensitive. When compared to more traditional market research techniques, social media monitoring solutions are more affordable and provide useful data and insights to maximize marketing efforts.
• Colombia's Social Media Monitoring Tools market is projected to witness growth at a CAGR of 7.2% during the forecast period, with a market size of USD 21.60 million in 2024.
• Peru's Social Media Monitoring Tools market is projected to witness growth at a CAGR of 7.6% during the forecast period, with a market size of USD 19.90 million in 2024.
• Chile's Social Media Monitoring Tools market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 17.48 million in 2024.
• The Rest of Latin America's Social Media Monitoring Tools market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 39.08 million in 2024.

Middle East and Africa Social Media Monitoring Tools Market

According to Cognitive Market Research, the global Social Media Monitoring Tools market size was estimated at USD 4854.2 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 97.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.

• The GCC Countries Social Media Monitoring Tools market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 41.55 million in 2024. The GCC nations have made significant investments in technology development. As a result, there is a culture in which social media monitoring tools are considered essential for company expansion and being up-to-date with the digital world.
• The Egypt Social Media Monitoring Tools market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 10.19 million in 2024.
• The South Africa Social Media Monitoring Tools market is projected to witness growth at a CAGR of 8.7% during the forecast period, with a market size of USD 15.34 million in 2024. The diverse population of South Africa speaks eleven official languages. To fully record the range of online discussions, social media monitoring systems with robust multilingual capabilities, especially in Afrikaans and English, are crucial.
• The Turkey Social Media Monitoring Tools market is projected to witness growth at a CAGR of 7.2% during the forecast period, with a market size of USD 8.35 million in 2024.
• The Nigeria Social Media Monitoring Tools market is projected to witness growth at a CAGR of 6.8% during the forecast period, with a market size of USD 10.19 million in 2024.
• The Rest of the MEA Social Media Monitoring Tools market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 11.46 million in 2024.

Social Media Monitoring Tools Market Analysis

Social Media Monitoring Tools Market Component Segment Analysis

According to Cognitive Market Research, Software/Platform is the dominating category. The market for social media monitoring tools is seeing an increase in demand for platform and software components. Businesses are looking for more robust and user-friendly software solutions to handle and analyze massive volumes of social media data effectively. Platforms with extensive functionality like sentiment analysis, multi-platform integration, and real-time analytics are in high demand. This pattern highlights the vital function that cutting-edge software plays in refining social media tactics and raising consumer interaction.

Services are the fastest-growing category in the Social Media Monitoring Tools market. The market for social media monitoring tools is seeing a sharp increase in demand for service. To get the most out of their social media monitoring technologies, businesses need expert services, including deployment, training, consultation, and continuous maintenance. These services guarantee continual optimization, customized usage methods, and efficient tool deployment. The need for professional advice and managed services is growing as businesses try to remain responsive and competitive on social media.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Social Media Monitoring Tools Industry. Request a Free Sample PDF!

Social Media Monitoring Tools Market Type Segment Analysis

According to Cognitive Market Research, the dominating category is Online Media Monitoring. The market for social media monitoring tools is seeing a sharp increase in demand for online media monitoring. Companies are looking for more and more solutions that allow them to monitor social networking sites, blogs, forums, and other digital news sources. By using a comprehensive strategy, businesses may monitor rival activity, industry trends, and brand mentions throughout the whole online ecosystem. In the digital age, reputation management, strategic marketing initiatives, and well-informed decision-making all depend on efficient online media monitoring.

The fastest-growing category in the Social Media Monitoring Tools market is Social Media Monitoring. The market for social media monitoring tools is seeing a sharp rise in demand for social media monitoring services. Companies are giving top priority to social media tracking and analysis technologies that offer instantaneous insights into consumer sentiment, brand reputation, and industry trends. This demand stems from the necessity of managing online reputation, maximizing marketing efforts, and successfully engaging with customers. In the current digital environment, maintaining responsiveness and competitiveness requires thorough social media monitoring.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Social Media Monitoring Tools Deployment Segment Analysis

Social Media Monitoring Tools Market Deployment Segment Analysis

According to Cognitive Market Research, the dominating category is Cloud. The growth of this segment is anticipated to be driven by the increasing use of Software as a Service (SaaS)-based monitoring platforms across a variety of verticals, including BFSI, media, entertainment, and healthcare.

The fastest-growing category in the Social Media Monitoring Tools market is the On-premise. Organizations needing complete control over data security and compliance continue to prefer on-premise deployment modes in the social media monitoring tools market. On-premise solutions provide data sovereignty and customization choices for companies with certain regulatory constraints or preferences for internal infrastructure management.

• Cloud
• On-premise

Social Media Monitoring Tools Enterprise Type Segment Analysis

Social Media Monitoring Tools Market Enterprise Type Segment Analysis

According to Cognitive Market Research, the dominating category is Large Enterprises. Because media monitoring technologies are essential for market research, stakeholder interaction, and brand management. These systems filter through massive amounts of data in an era of information overload to offer useful insights into customer mood, rival activity, and market trends. Because big businesses depend on precise, data-driven decision-making, crisis management, and efficient communication tactics, media monitoring tools are crucial for preserving their competitive advantage and guaranteeing their brand's resonance in the digital sphere.

The fastest-growing category in the Social Media Monitoring Tools market is the Small. Small businesses are primarily interested in cost-effective, scalable solutions that are customized for their needs in the social media monitoring tools market. These solutions help SMEs improve their online presence, manage their reputation, and maximize marketing efforts within budgetary limits. They provide crucial capabilities like sentiment analysis, social media analytics, and customer engagement tracking. It's common for providers to highlight flexible pricing options and user-friendly interfaces in an effort to draw in and encourage small company usage.

• Small
• Large Enterprises

Social Media Monitoring Tools Application Segment Analysis

Social Media Monitoring Tools Market Application Segment Analysis

According to Cognitive Market Research, the dominating category is Real-time Analytics. The Social Media Monitoring Tools Market offers real-time analytics applications that let organizations rapidly monitor and react to social media activity. Proactive engagement and prompt decision-making are enabled by these solutions, which offer instant insights into customer mood, campaign performance, and trends. Manage brand reputation, customer service, and marketing plans on various social media channels with greater agility and response thanks to real-time insights.

The fastest-growing category in the Social Media Monitoring Tools market is Content Management. Content management systems make it easier to plan, schedule, and analyze social media content, which is why they are popular in the social media monitoring tools market. These solutions assess content performance across channels, improve publishing schedules, and streamline procedures for creating content. To improve overall social media presence and engagement, businesses use content management capabilities to maintain consistent brand messaging, engage audiences effectively, and change plans based on analytics information.

• Customer Experience & PR Management
• Real-time Analytics
• Content Management
• Others

Social Media Monitoring Tools Industry Segment Analysis

Social Media Monitoring Tools Market Industry Segment Analysis

According to Cognitive Market Research, the dominating category is Retail & E-commerce. Due to the retail and e-commerce sectors' strong emphasis on trend monitoring, customer interaction, and online reputation management. These tools assist shops in observing online discussions, comments, and mentions on social media as customers depend more and more on digital channels for shopping and reviews. In a competitive market, monitoring consumer opinion, seeing new trends, and handling crises are essential. The retail industry may improve consumer experiences, adjust tactics, and uphold a positive online reputation with the help of media monitoring technologies.

The fastest-growing category in the Social Media Monitoring Tools market is the Healthcare. The anticipated factors that are expected to propel the growth of this market are the governments' increasing spending on healthcare, the growing use of healthcare monitoring and analytics technologies, and the global upsurge in digitalization.

• BFSI
• Healthcare
• Media & Entertainment
• Retail & E-commerce
• Others

Author's Detail

Kalyani Raje

Senior Research Analyst at Cognitive Market Research

LinkedIn

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An optimistic Senior Research Analyst with years of experience in competitive assessment and business consulting. A seasoned professional and subject-matter expert (SME) in the Automobile & Transportation vertical.

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