Soft Touch Films Market Report 2025 (Global Edition)

Global Soft Touch Films Market Report 2025 Market Size Split by Material (Polypropylene (PP), Polyvinyl Chloride (PVC), Polyester (PET), Polyamide (PA), Polyethylene (PE), Other materials), by Thickne...

Soft Touch Films Market Report Description

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Soft Touch Films Market Insights Video

Competitive Landscape of the Soft Touch Films Market

The competitive landscape of the Soft Touch Films market is characterized by a range of players competing to gain market share through product innovation, strategic partnerships, and aggressive marketing efforts. Key players in the market include established manufacturers, specialized Soft Touch Films companies and emerging start-ups aiming to disrupt the market with innovative solutions.

May 2023: Earthfirst Films launched a new line of soft touch, home compostable films suitable for a range of uses including e-commerce mailing envelopes, retail bags, and produce labels. These films, crafted from a distinctive biopolymer blend, feature robust side seals and are environmentally friendly with a focus on reducing greenhouse gas emissions. Available in white matte, white gloss, and clear matte finishes, the films offer both functional and eco-conscious packaging solutions. (Source: https://earthfirstfilms.com/news/earthfirst-films-redefines-home-compostable-films-new-soft-to

Top Companies Market Share in Soft Touch Films Industry: (In no particular order of Rank)

• DUNMORE
• Pragati
• Ampacet
• Jet Technologies
• Taghleef Industries
• Cosmo Films
• Flexfilm
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Soft Touch Films Market

Which Region Dominates the Soft Touch Films Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024. Soft touch films find extensive use across a variety of packaging applications, including food and beverage, health, and beauty products. This broad range of uses contributes significantly to the growth of the market. For instance, in 2021, the cosmetics market in Canada generated approximately USD 1.24 billion in revenue. This sector is projected to grow at an annual rate of 1.45%, reaching an estimated USD 1.8 billion by 2024. In Canada, consumers spend an average of CAD 22 per month on skincare products, totaling approximately CAD 264 annually. Shopping frequency varies, with 30.84% of Canadians purchasing cosmetics a few times a year, 22.65% shopping monthly, and 15.73% buying several times a month. As the cosmetics industry expands, the need for aesthetically appealing and luxurious packaging, such as soft touch films, rises. Consumers' preferences for premium packaging enhance the perceived value of their purchases, driving greater use of soft-touch films in this sector. https://www.trade.gov/market-intelligence/canada-cosmetics-and-beauty-products-market https://www.canadiancosmeticcluster.com/clusterupdates/canadian-cosmetic-market-facts

Which Region is Expanding at the Fastest CAGR?

The packaging industry in the Asia Pacific region is experiencing rapid growth, driven by both domestic demand and export activities. In India, the packaging market was valued at approximately US$ 50.5 billion in 2019 and is expected to expand at a compound annual growth rate (CAGR) of 26.7%, reaching an estimated US$ 204.81 billion by 2025. Foreign Direct Investment (FDI) in the Paper and Pulp industry amounted to US$ 1.71 billion from April 2000 to March 2024, reflecting strong investor confidence in India's packaging sector. Soft touch films are increasingly being utilized in packaging to enhance product appeal and cater to evolving consumer preferences. https://www.ibef.org/industry/paper-packaging

The current report Scope analyzes Soft Touch Films Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Soft Touch Films Market

According to Cognitive Market Research, the global Soft Touch Films market size was estimated at USD 3124.5 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 1249.8 million in 2024 and will grow at a compound annual growth rate (CAGR) of 1.7% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Soft Touch Films market with a market size of USD 986.0 million in 2024 and is projected to grow at a CAGR of 1.5% during the forecast period. The nation's expansion of e-commerce which necessitates premium packaging solutions, driving the market.
• The Canada Soft Touch Films market had a market share of USD 149.9 million in 2024 and is projected to grow at a CAGR of 2.5% during the forecast period. In Canada, the demand for Soft Touch Films Market is driven by the growing consumer focus on sustainability and eco-friendly materials.
• The Mexico Soft Touch Films market is projected to witness growth at a CAGR of 2.2% during the forecast period, with a market size of USD 113.7 million in 2024.

Europe Soft Touch Films Market

According to Cognitive Market Research, the global Soft Touch Films market size was estimated at USD 3124.5 Million, out of which Europe held the market of more than 30% of the global revenue with a market size of USD 937.3 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.0% from 2024 to 2031.

• The United Kingdom Soft Touch Films market had a market share of USD 157.4 million in 2024 and is projected to grow at a CAGR of 2.8% during the forecast period. In the UK, Soft Touch Films sales witness an upswing due to the growing emphasis on premium and luxury packaging, and a heightened consumer preference for high-quality, visually appealing products.
• The France Soft Touch Films market is projected to witness growth at a CAGR of 1.2% during the forecast period, with a market size of USD 86.2 million in 2024.
• According to Cognitive Market Research, the German Soft Touch Films market size was valued at USD 185.6 million in 2024 and is projected to grow at a CAGR of 2.2% during the forecast period. In Germany, Soft Touch Films surged due to the country's robust cosmetics and personal care sector.
• The Italy Soft Touch Films market is projected to witness growth at a CAGR of 1.4% during the forecast period, with a market size of USD 80.6 million in 2024.
• The Russian Soft Touch Films market is projected to witness growth at a CAGR of 1.0% during the forecast period, with a market size of USD 145.2 million in 2024.
• The Spain Soft Touch Films market is projected to witness growth at a CAGR of 1.1% during the forecast period with a market size of USD 76.8 million in 2024
• The Luxembourg Soft Touch Films market is projected to witness growth at a CAGR of 2.1% during the forecast period, with a market size of USD 29.0 million in 2024.
• The Portugal Soft Touch Films market is projected to witness growth at a CAGR of 1.8% during the forecast period, with a market size of USD 19.6 million in 2024.
• The Greece Soft Touch Films market is projected to witness growth at a CAGR of 2.3% during the forecast period, with a market size of USD 11.25 million in 2024.
• Rest of Europe's Soft Touch Films market is projected to witness growth at a CAGR of 0.7% during the forecast period, with a market size of USD 145.2 million in 2024.

Asia Pacific Soft Touch Films Market

According to Cognitive Market Research, the global Soft Touch Films market size was estimated at USD 3124.5 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 718.6 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.5% from 2024 to 2031.

• According to Cognitive Market Research, the China Soft Touch Films market size was valued at USD 323.3 million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period. Soft Touch Films surged in China due to the country's robust manufacturing sector and rising consumer spending on high-end products.
• The Japan Soft Touch Films market is projected to witness growth at a CAGR of 4.0% during the forecast period, with a market size of USD 99.1 million in 2024.
• The India Soft Touch Films market had a market share of USD 86.24 million in 2024 and is projected to grow at a CAGR of 7.3% during the forecast period. India's rapid expansion of e-commerce, including a significant surge in the online grocery market and overall consumer digital economy growth, driving the market.
• The South Korean Soft Touch Films market is projected to witness growth at a CAGR of 4.6% during the forecast period, with a market size of USD 71.86 million in 2024.
• The Australian Soft Touch Films market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 37.37 million in 2024.
• The South East Asia Soft Touch Films market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 49.59 million in 2024.
• The Rest of Asia Pacific Soft Touch Films market is projected to witness growth at a CAGR of 5.3% during the forecast period, with a market size of USD 51.02 million in 2024.

South America Soft Touch Films Market

According to Cognitive Market Research, the global Soft Touch Films market size was estimated at USD 3124.5 Million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD 156.2 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.9% from 2024 to 2031. .

• According to Cognitive Market Research, the Brazil Soft Touch Films market size was valued at USD 66.86 million in 2024 and is projected to grow at a CAGR of 3.5% during the forecast period. Soft Touch Films flourished in Brazil due to the country's expanding consumer goods sector and increasing adoption of premium packaging solutions.
• Argentina's Soft Touch Films market had a market share of USD 26.25 million in 2024 and is projected to grow at a CAGR of 3.8% during the forecast period. In Argentina, the demand for the Soft Touch Films market is driven by the growing focus on enhancing product presentation and quality in the retail sector.
• Colombia's Soft Touch Films market is projected to witness growth at a CAGR of 2.7% during the forecast period, with a market size of USD 13.90 million in 2024.
• Peru's Soft Touch Films market is projected to witness growth at a CAGR of 3.1% during the forecast period, with a market size of USD 12.81 million in 2024.
• Chile's Soft Touch Films market is projected to witness growth at a CAGR of 3.2% during the forecast period, with a market size of USD 11.25 million in 2024.
• The Rest of Latin America's Soft Touch Films market is projected to witness growth at a CAGR of 2.0% during the forecast period, with a market size of USD 25.15 million in 2024.

Middle East and Africa Soft Touch Films Market

According to Cognitive Market Research, the global Soft Touch Films market size was estimated at USD 3124.5 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 62.4 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031.

• The GCC Countries Soft Touch Films market is projected to witness growth at a CAGR of 4.0% during the forecast period, with a market size of USD 26.75 million in 2024. In GCC countries, the demand for Soft Touch Films Market is driven by the region's booming retail sector and increasing consumer spending on premium and high-quality products..
• The Egypt Soft Touch Films market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 6.56 million in 2024.
• The South Africa Soft Touch Films market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 9.87 million in 2024. In South Africa, the demand for the Soft Touch Films market is driven by the surge in consumer spending on premium and luxury goods, supported by robust economic growth.
• The Turkey Soft Touch Films market is projected to witness growth at a CAGR of 2.7% during the forecast period, with a market size of USD 5.37 million in 2024.
• The Nigeria Soft Touch Films market is projected to witness growth at a CAGR of 2.3% during the forecast period, with a market size of USD 6.56 million in 2024.
• The Rest of the MEA Soft Touch Films market is projected to witness growth at a CAGR of 2.2% during the forecast period, with a market size of USD 7.37 million in 2024.

Soft Touch Films Market Analysis

Soft Touch Films Market Material Segment Analysis

According to Cognitive Market Research, Polyvinyl Chloride (PVC) stands out as the dominant category over the projected period. PVC soft-touch films are known for their flexibility and durability. These characteristics make PVC an ideal choice for applications where the film needs to withstand wear and tear while maintaining a soft, tactile feel. The material's resilience helps in protecting products during handling and shipping. PVC films can be produced with various finishes, including matte and gloss, providing a range of options for different packaging needs. This versatility allows manufacturers to tailor the tactile and visual properties of the film to specific product requirements..

Polypropylene (PP) emerges as the fastest-growing category in the market. Polypropylene soft touch films are known for their high strength and durability. PP films offer good resistance to tearing, puncturing, and other forms of mechanical stress, making them suitable for applications where durability is essential. PP films exhibit strong resistance to chemicals, which enhances their suitability for packaging in industries such as pharmaceuticals, chemicals, and food and beverages. This resistance contributes to the film’s longevity and reliability.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Soft Touch Films Industry. Request a Free Sample PDF!

Soft Touch Films Market Thickness Segment Analysis

According to Cognitive Market Research, 0.1 to 0.5 mm stands out as the dominant category over the projected period. Soft touch films within the 0.1 to 0.5 mm thickness range offer versatility in applications across various industries, including packaging, printing, and labeling. This thickness range is suitable for both flexible and semi-rigid applications, making it adaptable to diverse product requirements. The thickness of 0.1 to 0.5 mm strikes a balance between flexibility and rigidity. This makes it ideal for applications where a soft touch feel is desired without compromising the structural integrity of the film.

0.5 to 1.0 mm emerge as the fastest-growing category in the Soft Touch Films market. Soft touch films in the 0.5 to 1.0 mm thickness range provide greater durability compared to thinner films. This thickness offers improved resistance to physical impacts, such as punctures, tears, and abrasions, making it suitable for applications where enhanced protection is needed. The thicker films offer superior protection during transportation and handling. This is particularly valuable for packaging that needs to withstand rough handling and potential damage during shipping, ensuring that products remain intact and in good condition.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Soft Touch Films End-Use Segment Analysis

Soft Touch Films Market End-Use Segment Analysis

According to Cognitive Market Research, the dominant category is packaging. The rise of e-commerce and online retailing has amplified the importance of packaging. As more consumers shop online, the need for packaging that ensures product safety and enhances the presentation of products during delivery has grown. Soft touch films are increasingly used in e-commerce packaging to provide both protection and a premium look, enhancing the overall customer experience. The unboxing experience has become an integral part of the online shopping experience. Soft touch films contribute to a high-quality unboxing experience, which can lead to positive reviews and increased customer satisfaction..

The fastest-growing category in the Soft Touch Films market is Lamination. Lamination with soft touch films provides an extra layer of protection to printed materials and packaging, extending their lifespan. This added durability is especially valuable for items that are subject to frequent handling or exposure to environmental factors. Soft touch lamination helps protect surfaces from scratches, scuffs, and other physical damage. This is crucial for high-end products and packaging that require a pristine appearance throughout their lifecycle.

• Lamination
• Packaging
• Printing
• Publication

Author's Detail

Manoj Phagare

Senior Research Analyst at Cognitive Market Research

LinkedIn

Profile

• Worked on several market, industry & business research projects, on various models such as Syndicated, Custom, Subscriptions and Consults
• Proficient in secondary research and familiar with all paid research databases
• Proficient in primary research and handling client queries through mails and calls
• Expertise in statistical techniques used in data forecasting, possess strong grip on all aspects of market engineering & data analysis
• Expertise in checking feasibility of projects based on Request for Proposal (RFPs) of clients
• Acquainted with entire process of report writing- Title Analysis, TOC Building, Search Engine Optimization, TOC Freezing, Writing Reports, Market Engineering, Scheduling Primaries, Directory of Key Industry Participants (DKIP), Drafting “Press Articles/Summary/Report Description/Analyst Briefing” used for making marketing collaterals 
• Gained team-work skills in coordinating with the sales teams for business development and meeting needs of a variety of clients hand-in-hand with promoting sales.

Author's Conclusion