Soju Market Report 2025 (Global Edition)

Global Soju Market Report 2025 Market Size Split by Type (Distilled Soju, Diluted Soju), by Application (Below 20 Years Old, 20 40 Years Old, 40 60 Years Old, Above 60 Years Old), by Flavor (Classic, ...

Soju Market Report Description

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Competitive Landscape of the Soju Market

Key players deploy strategic initiatives such as product innovations, partnerships, and mergers. Companies prioritize R&D to introduce cutting-edge reagents, ensuring a competitive edge. Robust distribution networks and adherence to quality standards amplify market presence, fostering an environment where agility and innovation define industry leaders.

Top Companies Market Share in Soju Industry: (In no particular order of Rank)

• Lotte Liquor
• Kumbokju
• Hallasan
• Muhak
• Mackiss
• Chungbuk
• C1 Soju
• Andong
• Bohae
• HiteJinro.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional analysis of the Soju Market

Which Region Dominates the Soju Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. The growing interest in Korean culture and food drives the impressive expansion of the Soju business in North America. Due to its smooth flavor profile and adaptability, Soju, a traditional Korean distilled beverage, is becoming increasingly popular among various demographics. Because of its widespread availability in bars, eateries, and liquor stores throughout the continent, Soju manufacturers see North America as a crucial market due to rising consumer demand.

Which Region is Expanding at the Fastest CAGR?

The European region is witnessing an increase in the sales of reagents. The growing appeal of Korean culture and food fuels a substantial soju market boom in Europe. Due to its distinct flavor and adaptability, Soju, a traditional Korean alcoholic beverage, is becoming increasingly popular among European customers. There are many prospects for expansion and market penetration in the European market for Soju, given the growing number of pubs, restaurants, and liquor stores that carry the beverage.

The current report Scope analyzes Soju Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Soju Market

According to Cognitive Market Research, the global Soju market size was estimated at USD 6154.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 2461.68  million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031. The growing popularity of Soju in North America can be attributed to the growing interest in Korean culture and food. The increasing availability of Soju in a variety of settings, including hip bars and general grocers, is indicative of this trend. The advent of flavored Soju varieties, which appeal to consumers looking for novel and refreshing options, is one noteworthy component driving this increase. Peach, grapefruit, and lychee flavors are becoming more popular, extending Soju's appeal beyond its conventional foundation. Because of this, Soju manufacturers are finding that North America is a booming market with lots of room to grow and penetrate in the years to come.

• According to Cognitive Market Research, the US had a major share in the Soju market with a market size of USD 1942.27 million in 2024 and is projected to grow at a CAGR of 3.0% during the forecast period. The demand is amplified by the nation's increasing popularity of Korean culture. 
• The Canada Soju market had a market share of USD 295.40 million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period. Canada's rising K-pop and Korean cuisine.
• The Mexico Soju market is projected to witness growth at a CAGR of 3.7% during the forecast period with a market size of USD 224.01 million in 2024.

Europe Soju Market

According to Cognitive Market Research, with a market value of USD 6154.2 million in 2024 and projected to expand at a compound annual growth rate (CAGR) of 3.5%from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 1846.26 million. The market for Soju is expanding quickly in Europe due to rising interest in Korean culture and food. The rising availability of Soju in bars, eateries, and specialized liquor stores throughout the continent is proof of its recent popularity boom. The emergence of premium and craft Soju variations, which appeal to discriminating consumers looking for premium spirits with distinctive flavor characteristics, is one market segment fueling this increase. Craft Soju manufacturers are producing artisanal goods that appeal to European tastes by utilizing cutting-edge ingredients and conventional brewing methods. As a result, given the dynamic and changing beverage environment of the continent, Europe offers Soju manufacturers plenty of prospects for market diversification and expansion.

• The United Kingdom Soju market had a market share of USD 310.17 million in 2024 and is projected to grow at a CAGR of 4.3% during the forecast period. In the UK, Soju sales witness an upswing due to the growing interest in traditional Korean alcoholic beverages.
• The France Soju market is projected to witness growth at a CAGR of 2.7% during the forecast period with a market size of USD 169.86 million in 2024.
• According to Cognitive Market Research, the Germany Soju market size was valued at USD 365.56 million in 2024 and is projected to grow at a CAGR of 3.7% during the forecast period. In Germany, Soju sales surge due to the nation's growing Korean culture.. 
• The Italy Soju market is projected to witness growth at a CAGR of 2.9% during the forecast period with a market size of USD 158.78 million in 2024.
• The Russia Soju market is projected to witness growth at a CAGR of 2.5% during the forecast period with a market size of USD 286.17 million in 2024.
• The Spain Soju market is projected to witness growth at a CAGR of 2.6% during the forecast period with a market size of USD 151.39 million in 2024.
• The Luxembourg Soju market is projected to witness growth at a CAGR of 3.6% during the forecast period with a market size of USD 57.23 million in 2024.
• The Portugal Soju market is projected to witness growth at a CAGR of 3.3% during the forecast period with a market size of USD 38.77 million in 2024.
• The Greece Soju market is projected to witness growth at a CAGR of 3.8% during the forecast period with a market size of USD 22.16 million in 2024.
• Rest of Europe Soju market is projected to witness growth at a CAGR of 2.2% during the forecast period with a market size of USD 286.17 million in 2024

Asia Pacific Soju Market

According to Cognitive Market Research, the global Soju market size was estimated at USD 6154.2 Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 1415.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031. The Soju business is booming in the Asia-Pacific area, with strong roots in the cultural legacies of nations like South Korea. Beyond its traditional markets, soju is becoming more and more popular; this can be seen in nations like Australia, China, and Japan. The advent of premium and artisan Soju variations, which appeal to consumers seeking higher quality and distinctive flavor sensations, is one market area driving expansion. In order to satisfy a varied and discriminating customer base, craft soju distilleries are experimenting with small-batch production techniques, locally sourced ingredients, and cutting-edge flavor infusions. The Soju market is expected to continue developing and innovating in the years to come due to the region's growing demand for premium spirits and its deep cultural appreciation in Asia Pacific.

• According to Cognitive Market Research, the China Soju market size was valued at USD 636.96 million in 2024 and is projected to grow at a CAGR of 6.5% during the forecast period. Soju sales surge in China due to the nation's the trend of multiculturalism.
• The Japan Soju market is projected to witness growth at a CAGR of 5.5% during the forecast period with a market size of USD 195.33 million in 2024.
• The India Soju market had a market share of USD 169.86 million in 2024 and is projected to grow at a CAGR of 8.8% during the forecast period. The demand is augmented by India's increasing globalization.
• The South Korea Soju market is projected to witness growth at a CAGR of 6.1% during the forecast period with a market size of USD 141.55 million in 2024.
• The Australia Soju market is projected to witness growth at a CAGR of 6.7% during the forecast period with a market size of USD 73.60 million in 2024.
• The South East Asia Soju market is projected to witness growth at a CAGR of 8.0% during the forecast period with a market size of USD 97.67 million in 2024.
• The Rest of Asia Pacific Soju market is projected to witness growth at a CAGR of 6.8% during the forecast period with a market size of USD 100.50 million in 2024.

 

South America Soju Market

According to Cognitive Market Research, the global Soju market size was estimated at USD 6154.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 307.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031. Soju is becoming more and more popular in Latin America due to growing interest in international food trends and a wide range of beverage options. Soju consumption has increased despite the region's traditional preference for indigenous spirits due to people's rising interest about flavors and experiences from around the world. The development of fruit-infused Soju types, which offer tropical flavors that appeal to Latin American palates, is one market sector driving this rise. These fruity Sojus are gaining popularity as mixers and party drinks, drawing in a younger crowd looking for creative and refreshing concoctions. Soju is positioned to become a mainstay in Latin American homes and bars thanks to its adaptability and allure, adding to the lively and developing beverage culture of the area.

• According to Cognitive Market Research, the Brazil Soju market size was valued at USD 131.70 million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period. Soju sales flourish in Brazil due to the nation's thriving Korean culture.
• The Argentina Soju market had a market share of USD 51.70 million in 2024 and is projected to grow at a CAGR of 5.3% during the forecast period. The demand is augmented by Argentina's commitment to cocktail culture.
• The Colombia Soju market is projected to witness growth at a CAGR of 4.2% during the forecast period with a market size of USD 27.39 million in 2024.
• The Peru Soju market is projected to witness growth at a CAGR of 4.6% during the forecast period with a market size of USD 25.23 million in 2024.
• The Chile Soju market is projected to witness growth at a CAGR of 4.7% during the forecast period with a market size of USD 22.16 million in 2024.
• The Rest of Latin America Soju market is projected to witness growth at a CAGR of 3.5% during the forecast period with a market size of USD 49.54 million in 2024.

Middle East Soju Market

According to Cognitive Market Research, the global Soju market size was estimated at USD 6154.2 Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 123.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031. The market for Soju is expanding gradually but promisingly across the Middle East and Africa, driven by a growing interest in Asian cuisine and a growing receptiveness to flavors from around the world. Soju is a new addition to the region's supply of beverages, which have historically been dominated by indigenous spirits. The introduction of Soju types certified as halal is one market niche with significant potential, since it can meet the religious and cultural needs of the Muslim community in the region. With its distinctive and culturally varied drinking experience, Soju is set to carve out a niche for itself in Middle Eastern and African markets as awareness and availability grow.

• According to Cognitive Market Research, the GCC Countries Soju market size was valued at USD 52.68 million in 2024 and is projected to grow at a CAGR of 5.5% during the forecast period. Soju sales flourish in the GCC Countries due to the changing consumer preferences towards lighter.
• The Egypt Soju market is projected to witness growth at a CAGR of 5.0% during the forecast period with a market size of USD 12.92 million in 2024.
• The South Africa Soju market is projected to witness growth at a CAGR of 5.7% during the forecast period with a market size of USD 19.45 million in 2024. Soju sales flourish in the South Africa due to the more refreshing alcoholic beverages.
• The Turkey Soju market is projected to witness growth at a CAGR of 4.2% during the forecast period with a market size of USD 10.59 million in 2024.
• The Nigeria Soju market is projected to witness growth at a CAGR of 3.8% during the forecast period with a market size of USD 12.92 million in 2024.
• The Rest of MEA Soju market is projected to witness growth at a CAGR of 3.7% during the forecast period with a market size of USD 14.52 million in 2024.

Soju Market Analysis

Soju Market Type Segment Analysis

According to Cognitive Market Research, Distilled Soju held the major market share over the forecast period. The Soju market is expanding because of the distilled Soju segment, distinguished by its smooth and pure flavor. Distilled Soju is becoming more and more popular with people all over the world. It is favored for its clear taste and adaptability in cocktails. The development of product offerings in pubs, restaurants, and retail establishments indicates its growing demand. The demand for authentic and high-quality experiences drives growth in the distilled Soju industry.

Diluted Soju is the fastest-growing category over the forecast period. A gentler option to classic distilled Soju, diluted Soju is becoming a major participant in the expanding Soju market. Distilled Soju appeals to a wider range of consumers, including those unfamiliar with Soju and looking for a lighter drinking experience due to its smoother taste and reduced alcohol level. Its growing accessibility in more places is indicative of its growing appeal.

• Distilled Soju
• Diluted Soju

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Soju Industry. Request a Free Sample PDF!

Soju Market Application Segment Analysis

According to Cognitive Market Research, 20- 40-year-olds hold a prominent market share. The market for Soju is being revolutionized by the emergence of old Soju, aged 20 to 40 years old, which appeals to enthusiasts and connoisseurs looking for sophisticated and premium flavors. Like matured spirits like whiskey or wine, aged Soju delivers a distinctive drinking experience with its subtle and complex taste profile. Due to its ability to appeal to sophisticated consumers seeking more sophisticated drinking options, this innovation is growing the Soju market.

40 60 Years Old is the fastest-growing category over the forecast period. The advent of ultra-aged Soju, defined as 40 and 60 years old, is changing the Soju market by enticing connoisseurs with unmatched complexity and depth. Ultra-aged Soju is enticing discriminating palates and propelling market growth with its rich, nuanced flavor profile evocative of old spirits, such as excellent wines and rare whiskies. It provides a genuinely extraordinary and exclusive experience.

• Below 20 Years Old
• 20 40 Years Old
• 40 60 Years Old
• Above 60 Years Old

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Soju Flavor Segment Analysis

According to Cognitive Market Research, Classic held the major market share over the forecast period. The traditional Soju variety, beloved for its ageless appeal and adaptable uses, remains a mainstay of the expanding Soju business. It is a popular choice for cocktails and traditional drinking games in Korea because of its clean, neutral taste. Classic Soju remains a mainstay in pubs, eateries, and homes as the international demand for real cultural experiences grows. This helps to drive the market's growth and diversification.

Fruity is the fastest-growing category over the forecast period. Fruity Soju types attract consumers looking for novel and refreshing flavors, propelling growth in the Soju market. These fruit-infused Sojus, which include peach, grapefruit, and pineapple, put a pleasant spin on the classic spirit. Fruity Sojus' vivid flavor profiles and adaptability in mixed drinks draw in a wide range of consumers and broaden the market's appeal to include previously untapped populations.

• Classic
• Fruity
• Herbal
• Others

Soju Packaging Segment Analysis

According to Cognitive Market Research, Bottle held the major market share over the forecast period. The Soju business is expanding due largely to the design of the bottles, as companies strive to draw customers in with innovative packaging. Bright labels, creative designs, and eye-catching bottle shapes improve retail appeal and help set a brand apart. The bottle plays a bigger role in influencing consumers' buying decisions, encouraging competition and innovation in the Soju market as consumers place a higher value on appearance than on taste.

Can is the fastest-growing category over the forecast period because it is portable and convenient for drinking while on the road; canned Soju is a major factor in expanding the soju market. Canned Soju appeals to a modern, mobile lifestyle with lightweight packaging and easily accessible lids. Soju's market reach and accessibility are increased by its availability in single-serve versions and various taste variations that appeal to younger audiences and outdoor events.

• Bottle
• Can
• Carton

Soju Distribution Channel Segment Analysis

According to Cognitive Market Research, Offline – Supermarkets held the major market share over the forecast period. The Soju market is expanding due to offline supermarket sales, which provide accessibility and convenience to a larger range of customers. Supermarkets are leveraging the growing demand for Soju by strategically placing their products on prominent shelves and implementing marketing tactics to appeal to traditional and adventurous drinkers. As a result of this offline retail expansion, the market is growing significantly, and Soju is becoming a standard beverage in homes with a wide range of demographics.

Specialty Stores is the fastest-growing category over the forecast period. Specialty shops that sell alcohol are a major factor in the growth of the Soju market. These shops draw fans and connoisseurs with their carefully chosen assortment of Soju brands, which include premium and uncommon types. Specialty stores facilitate customer exploration of the vast world of Soju by offering immersive experiences and knowledgeable staff. This approach fosters growth and establishes Soju as a sought-after product.

• Online
• Offline - Supermarkets
• Specialty Stores
• Liquor Store

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

LinkedIn

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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