Sports Bras Market Report 2025 (Global Edition)

Global Sports Bras Market Report 2025 Market Size Split by Padding (Padded, Non-padded), by Cup (Seamed, Seamless), by Fabric (Natural, Synthetic, Blended), by Activity (Low impact, High impact), by P...

Sports Bras Market Report Description

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Competitive Landscape of the Sports Bras Market

The competitive landscape of the Sports Bras market is characterized by a diverse range of players competing to gain market share through product innovation, strategic partnerships, and aggressive marketing efforts

In September 2023, through its partnership with Bristol Sport, boobydoo will support both women's teams during the 23–24 season as the official sports bra supplier for Bristol Bears Rugby and Bristol City Football Club. For active women, boobydoo offers fitting guidance and instruction along with access to some of the most well-known sports bra brands, such as Shock Absorber, Sportjock, Panache Sport, and Freya Active. Their mission is to support women in achieving their fitness objectives by giving them the confidence, comfort, and performance they need in sports, all without having to worry about what their breasts are doing.

(Source: https://underlinesmagazine.com/2023/09/29/boobydoo-announced-as-official-sports-bra-supplier-for-bristol-sport/)

Top Companies Market Share in Sports Bras Industry: (In no particular order of Rank)

• Fabletics LLC
• Brooks Sports Inc
• Authentic Brands Group LLC
• ASICS Corp
• Anita Dr Helbig GmbH
• FIT N FAB SPORTS
• lululemon athletica Inc
• New Balance Athletics Inc
• Nike Inc
• Nordstrom Inc
• Oiselle Inc
• Onzie Inc
• PUMA SE
• The Gap Inc
• Under Armour Inc
• Victorias Secret and Co
• Wacoal Holdings Corp
• Wolverine World Wide Inc
• Hanesbrands Inc
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of Sports Bras Market

Which Region Dominates the Sports Bras Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. The need for sports bras has increased due to the growing number of women in North America participating in sports and fitness activities. Athletic bras that are both supportive and comfortable are essential as more women participate in sports, team sports, yoga, and gym sessions.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific stands out as the fastest-growing region in the Sports Bras market. The regional expansion of the market is attributed to the growing urbanization and the rising disposable income of population. Moreover, the increasing awareness regarding the benefits of sports bra driving the market growth in the Asia Pacific region

The current report Scope analyzes Sports Bras Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Sports Bras Market

According to Cognitive Market Research, the global Sports Bras market size was estimated at USD 41258.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 16503.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.4% from 2024 to 2031. In North America, the Sports Bras market exhibits a promising landscape characterized by increasing participation of womwn in sports. Regional analysis reveals that the United States and Canada are the primary contributors to market growth, driven by the rising collaboration and increasing investment. Segmentation analysis further highlights Padded, Non-padded growth at a rapid rate in the region, due to the rising investments. In conclusion, North America presents a lucrative market opportunity for Sports Bras manufacturers, driven by growing product launch, increasing investment and growing participation of women in sports.

• According to Cognitive Market Research, the US had a major share in the Sports Bras market with a market size of USD 13021.09 million in 2024 and is projected to grow at a CAGR of 10.2% during the forecast period. The growth in the country is attributed to the growing product launch.
• The Canada Sports Bras market had a market share of USD 1980.39 million in 2024 and is projected to grow at a CAGR of 11.2% during the forecast period. The country is attributed to the rising investment.
• The Mexico Sports Bras market is projected to witness growth at a CAGR of 10.9% during the forecast period with a market size of USD 1501.80 million in 2024

Europe Sports Bras Market

According to Cognitive Market Research, the global Sports Bras market size was estimated at USD 41258.2 Million out of which Europe held the market of more than 30% of the global revenue with a market size of USD 12377.46 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.7% from 2024 to 2031. In Europe, the Sports Bras market presents a dynamic landscape characterized by increasing shift towards natural bras. Regional analysis indicates that countries like Germany, the UK, and Russia are the key contributors to market growth, driven by factors such as a strong economy, increasing investments, and growing product launch. Segmentation analysis further highlights the adoption of different categories in the region, with offline is the dominant categories. In conclusion, Europe represents a lucrative market for Sports Bras manufacturers, driven by rising investment and rising product launch.

• The United Kingdom Sports Bras market had a market share of USD 2079.41 million in 2024 and is projected to grow at a CAGR of 11.5% during the forecast period. In the UK, Sports Bras sales witness an upswing due to the nation's growing investment.
• The France Sports Bras market is projected to witness growth at a CAGR of 9.9% during the forecast period with a market size of USD 1138.73 million in 2024.
• According to Cognitive Market Research, the Germany Sports Bras market size was valued at USD 2450.74 million in 2024 and is projected to grow at a CAGR of 10.9% during the forecast period. In Germany, Sports Bras sales surged due to the presence of major companies.
• The Italy Sports Bras market is projected to witness growth at a CAGR of 10.1% during the forecast period with a market size of USD 1064.46 million in 2024.
• The Russia Sports Bras market is projected to witness growth at a CAGR of 9.7% during the forecast period with a market size of USD 1918.51 million in 2024.
• The Spain Sports Bras market is projected to witness growth at a CAGR of 9.8% during the forecast period with a market size of USD 1014.95 million in 2024.
• The Luxembourg Sports Bras market is projected to witness growth at a CAGR of 10.8% during the forecast period with a market size of USD 383.70 million in 2024.
• The Portugal Sports Bras market is projected to witness growth at a CAGR of 10.5% during the forecast period with a market size of USD 259.93 million in 2024.
• The Greece Sports Bras market is projected to witness growth at a CAGR of 11.0% during the forecast period with a market size of USD 148.53 million in 2024.
• Rest of Europe Sports Bras market is projected to witness growth at a CAGR of 9.4% during the forecast period with a market size of USD 1918.51 million in 2024

Asia Pacific Sports Bras Market

According to Cognitive Market Research, the global Sports Bras market size was estimated at USD 41258.2 Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 9489.39 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.2% from 2024 to 2031. In the Asia Pacific region, the Sports Bras market exhibits robust growth prospects driven by rising knowledge about the benefits of sports bra. Regional analysis indicates that countries such as China, Japan, South Korea, and India are key contributors to market expansion, with growing investment and increasing product launches. Segmentation analysis reveals a diverse range of fabric such as Natural, Synthetic, Blended to cater to different consumer bases. In conclusion, the Asia Pacific region presents immense growth opportunities for Sports Bras manufacturers, fueled by rising product launches and increasing awareness about the benefits of sports bra.

• According to Cognitive Market Research, the China Sports Bras market size was valued at USD 4270.22 million in 2024 and is projected to grow at a CAGR of 13.7% during the forecast period. Sports Bras sales surged in China due to the growing technological advancements.
• The Japan Sports Bras market is projected to witness growth at a CAGR of 12.7% during the forecast period with a market size of USD 1309.54 million in 2024.
• The India Sports Bras market had a market share of USD 1138.73 million in 2024 and is projected to grow at a CAGR of 16.0% during the forecast period. The demand is augmented by India's growing working population of women.
• The South Korea Sports Bras market is projected to witness growth at a CAGR of 13.3% during the forecast period with a market size of USD 948.94 million in 2024.
• The Australia Sports Bras market is projected to witness growth at a CAGR of 13.9% during the forecast period with a market size of USD 493.45 million in 2024.
• The South East Asia Sports Bras market is projected to witness growth at a CAGR of 15.2% during the forecast period with a market size of USD 654.77 million in 2024.
• The Rest of Asia Pacific Sports Bras market is projected to witness growth at a CAGR of 14.0% during the forecast period with a market size of USD 673.75 million in 2024

South America Sports Bras Market

According to Cognitive Market Research, the global Sports Bras market size was estimated at USD 41258.2 Million out of which the Latin America market is more than 5% of the global revenue with a market size of USD 2062.91 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.6% from 2024 to 2031. In Latin America, the Sports Bras market showcases promising growth prospects driven by rising product launches. Regional analysis indicates that countries like Brazil, Mexico, Argentina, and Chile are significant contributors to market growth, supported by growing investment. Segmentation analysis reveals a diverse range of fabric including Natural, Synthetic, Blended. In conclusion, Latin America presents significant growth opportunities for Sports Bras manufacturers, driven by favourable market conditions and increasing investment.

• According to Cognitive Market Research, the Brazil Sports Bras market size was valued at USD 882.93 million in 2024 and is projected to grow at a CAGR of 12.2% during the forecast period. Sports Bras sales flourish in Brazil due to the nation's favourable market conditions.
• The Argentina Sports Bras market had a market share of USD 346.57 million in 2024 and is projected to grow at a CAGR of 12.5% during the forecast period. The demand is augmented by Argentina's rising awareness.
• The Colombia Sports Bras market is projected to witness growth at a CAGR of 11.4% during the forecast period with a market size of USD 183.60 million in 2024.
• The Peru Sports Bras market is projected to witness growth at a CAGR of 11.8% during the forecast period with a market size of USD 169.16 million in 2024.
• The Chile Sports Bras market is projected to witness growth at a CAGR of 11.9% during the forecast period with a market size of USD 148.53 million in 2024.
• The Rest of Latin America Sports Bras market is projected to witness growth at a CAGR of 10.7% during the forecast period with a market size of USD 332.13 million in 2024

Middle East Sports Bras Market

According to Cognitive Market Research, the global Sports Bras market size was estimated at USD 41258.2 Million out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 825.16 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.9% from 2024 to 2031. MEA the Sports Bras market showcases promising growth prospects driven by factors such as rising product launch and increasing investment. Segmentation analysis reveals a diverse range of fabric of Sports Bras in Middle East and Africa, including Natural, Synthetic, Blended. In conclusion, Middle East and Africa presents significant growth opportunities for Sports Bras manufacturers, driven by favourable market conditions and growing innovative product launch.

• The GCC Countries Sports Bras market is projected to witness growth at a CAGR of 12.7% during the forecast period with a market size of USD 353.17 million in 2024. Sports Bras sales flourish due to the region's favourable market conditions.
• The Egypt Sports Bras market is projected to witness growth at a CAGR of 12.2% during the forecast period with a market size of USD 86.64 million in 2024.
• The South Africa Sports Bras market is projected to witness growth at a CAGR of 12.9% during the forecast period with a market size of USD 130.38 million in 2024. Sports Bras sales flourish in South Africa due to the region's favourable market conditions and growing product launch.
• The Turkey Sports Bras market is projected to witness growth at a CAGR of 11.4% during the forecast period with a market size of USD 70.96 million in 2024.
• The Nigeria Sports Bras market is projected to witness growth at a CAGR of 11.0% during the forecast period with a market size of USD 86.64 million in 2024.
• The Rest of MEA Sports Bras market is projected to witness growth at a CAGR of 10.9% during the forecast period with a market size of USD 97.37 million in 2024

Sports Bras Market Analysis

Sports Bras Market Padding Segment Analysis

According to Cognitive Market Research, Padded stands out as the dominating category. An extra layer of comfort and cushioning is provided by the padding found in the cups of most padded sports bras. Women with sensitive skin or those who desire additional support can use it because the padding helps to prevent chafing and irritation, especially during high-impact activities.

Non-padded emerges as the fastest-growing category in the Sports Bras market. Sports bras without padding frequently use lightweight, breathable fabrics that encourage ventilation and airflow, keeping the skin fresh and cool while working out. This improved breathability helps shield against discomfort and sweating, especially in hot and muggy weather or during vigorous exercise.

• Padded
• Non-padded

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Sports Bras Industry. Request a Free Sample PDF!

Sports Bras Market Cup Segment Analysis

According to Cognitive Market Research, the dominating category is Seamed. Compared to seamless versions, seamed sports bras provide better support, especially for ladies with bigger bust sizes or for those who need extra support during high-impact exercises. In order reduce pain and potential harm to breast tissue, the seams help distribute weight uniformly and prevent bouncing.

The fastest-growing category in the Sports Bras market is Seamless. A lot of seamless sports bras are composed of materials that drain away moisture from the skin, keeping the body cool and comfortable while working out. For high-intensity exercises or outdoor activities, where moisture control is crucial to preserving comfort and performance, this feature is extremely significant.

• Seamed
• Seamless

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Sports Bras Fabric Segment Analysis

According to Cognitive Market Research, the dominating category is synthetic. The segment growth is attributed to inexpensive nature of synthetic sports bra.

The fastest-growing category in the Sports Bras market is natural. The segment expansion is owing to the increasing awareness regarding the benefits of natural material which are used in the production of bras. Moreover, the growing product launch also propel the segment growth.

• Natural
• Synthetic
• Blended

Sports Bras Activity Segment Analysis

According to Cognitive Market Research, the dominating category is High impact. When engaging in strenuous activities like jogging, jumping, and aerobic workouts, high-impact sports bras are made to reduce breast movement and maximize support. Usually, they use a mix of encapsulation and compression to lessen discomfort and bounce.

The fastest-growing category in the Sports Bras market is low impact. Wearing low-impact sports bras is not limited to exercising; they may be worn for resting, errand running, or casual occasions. They offer mild support and comfort and are ideal for all-day wear due to their lightweight and comfy design. Thereby, driving the market growth.

• Low impact
• High impact

Sports Bras Price Segment Analysis

According to Cognitive Market Research, the dominating category is low. The segment growth is attributable to its affordability.

The fastest-growing category in the Sports Bras market is medium. With a mix between price and quality, medium-priced sports bras give customers good value for their money. Although they cost more than less expensive alternatives, they are still more reasonably priced than luxury sports bras, allowing a wider variety of customers to purchase them.

• Low
• Medium
• High

Sports Bras Distribution Channel Segment Analysis

Sports Bras Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the dominating category is offline. The opportunity for customers to try on sports bras before making a purchase is one benefit of offline retail. This enables customers to evaluate the bras' support, comfort, and fit in person, assisting in making an informed buying choice.

The fastest-growing category in the Sports Bras market is online. Customers may explore and buy sports bras online either at home or on the go, enjoying the convenience and flexibility of online shopping. Customers may shop at their own pace and do not need to visit physical retail sites during regular business hours as they have access to online stores around-the-clock.

• Online
• Offline

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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