Sports Nutrition Supplements Market Report 2025 (Global Edition)

Global Sports Nutrition Supplements Market Report 2025 Market Size Split by Type (Sports Drinks, Sports Food, Sports Supplements), by Raw material (Animal Derived, Plant-Based, Mixed), by Product type...

Sports Nutrition Supplements Market Report Description

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Sports Nutrition Supplements Market Insights Video

Competitive Landscape of the Sports Nutrition Supplement Market

The Sports Nutrition Supplement Market is a competitive space in terms of brands, both leading and niche; however, the growth in niche brands targeting specific dietary requirements, such as vegan or organic supplements, has increased competitive rivalry. Companies have been making significant investments in innovative formulations, marketing strategies, and e-commerce platforms to grab the attention of health-conscious consumers. In addition, partnerships with fitness influencers and athletes are now being done to increase the company's visibility and credibility. In such a dynamic environment, therefore, continuous innovation is being created, and the only way companies are going to thrive in this market is by being very adaptive and specific in their offerings.

In April 2022, With the approval of the US FDA, Abbott distributed limited amounts of metabolic nutrition formulae to meet nutritional needs. As a result, demand for nutritional supplements is expected to increase, driving market expansion. (Source: https://abbott.mediaroom.com/2022-04-29-Abbott-to-Release-Metabolic-Nutrition-Formulas) In April 2023, Sirio Europe announced that during the Vitafoods Europe trade exhibition, they would introduce two new collagen-based candies designed exclusively for sports nutrition. (Source: https://innovationsfood.com/sirio-europe-launches-market-firsts-for-sports-nutrition-and-beauty-at-vitafoods-europe/) In February 2023, Olly introduced two new products, Post-Game Recovery Gummy Rings and Pre-Game Energize Gummy Rings, to cater to the fitness community. (Source: https://www.nutritionaloutlook.com/view/olly-expands-to-fitness-market-with-new-sports-nutrition-gummies)

Top Companies Market Share in Sports Nutrition Supplements Industry: (In no particular order of Rank)

• Iovate Health Sciences
• Abbott
• Quest Nutrition
• PepsiCo
• Cliff Bar
• The Coca-Cola Company
• MusclePharm
• The Bountiful Company
• Post Holdings
• BA Sports Nutrition
• Cardiff Sports Nutrition
• Jacked Factory
• Orgain
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Sports Nutrition Supplement Market

Which Region Dominates the Sports Nutrition Supplement Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2022, driven by expanding health and wellness awareness and demand for sports nutrition. Furthermore, the increasing number of new product launches in the sports supplements category, indicating high demand in the next years, as well as the presence of key industry participants locally, are projected to drive growth

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The Asia-Pacific sports nutrition market, particularly in India and China, is being pushed by changing consumer lifestyles that see sports nutrition food as a simple way to fulfill hunger and provide post-workout nutrition. This trend is being driven by increased consumer participation in sports and physical exercise

The current report Scope analyzes Sports Nutrition Supplements Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Sports Nutrition Supplements

According to Cognitive Market Research, the global Sports Nutrition Supplement market size was estimated at USD 46514.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 18605.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Sports Nutrition Supplement market with a market size of USD 14679.88 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. The U.S. market's strong fitness culture
• The Canada Sports Nutrition Supplement market had a market share of USD 2232.68 million in 2024 and is projected to grow at a CAGR of 7.0% during the forecast period. Canada’s increasing consumer awareness
• The Mexico Sports Nutrition Supplement market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 1693.12 million in 2024.

Europe Sports Nutrition Supplements

According to Cognitive Market Research, the global Sports Nutrition Supplement market size was estimated at USD 46514.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 13954.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031.

• The United Kingdom Sports Nutrition Supplement market had a market share of USD 2344.32 million in 2024 and is projected to grow at a CAGR of 7.3% during the forecast period. In the UK, Sports Nutrition Supplement sales witness an upswing due to the increasing awareness of health and fitness
• The France Sports Nutrition Supplement market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 1283.79 million in 2024.
• According to Cognitive Market Research, the German Sports Nutrition Supplement market size was valued at USD 2762.94 million in 2024 and is projected to grow at a CAGR of 6.7% during the forecast period. In Germany, Sports Nutrition Supplement surged due to the expansion of retail channels.
• The Italy Sports Nutrition Supplement market is projected to witness growth at a CAGR of 5.9% during the forecast period, with a market size of USD 1200.07 million in 2024.
• The Russia Sports Nutrition Supplement market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 2162.91 million in 2024.
• The Spain Sports Nutrition Supplement market is projected to witness growth at a CAGR of 5.6% during the forecast period with a market size of USD 1144.25 million in 2024
• The Luxembourg Sports Nutrition Supplement market is projected to witness growth at a CAGR of 6.6% during the forecast period, with a market size of USD 432.58 million in 2024.
• The Portugal Sports Nutrition Supplement market is projected to witness growth at a CAGR of 6.3% during the forecast period, with a market size of USD 293.04 million in 2024.
• The Greece Sports Nutrition Supplement market is projected to witness growth at a CAGR of 6.8% during the forecast period, with a market size of USD 167.45 million in 2024.
• The Rest of Europe's Sports Nutrition Supplement market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 2162.91 million in 2024.

Asia Pacific Sports Nutrition Supplements

According to Cognitive Market Research, the global Sports Nutrition Supplement market size was estimated at USD 46514.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 10698.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Sports Nutrition Supplement market size was valued at USD 4814.22 million in 2024 and is projected to grow at a CAGR of 9.5% during the forecast period. Sports Nutrition Supplement surged in China due to increasing health consciousness.
• The Japan Sports Nutrition Supplement market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 1476.36 million in 2024.
• The India Sports Nutrition Supplement market had a market share of USD 1283.79 million in 2024 and is projected to grow at a CAGR of 11.8% during the forecast period. India's rise of urban lifestyles
• The South Korean Sports Nutrition Supplement market is projected to witness growth at a CAGR of 9.1% during the forecast period, with a market size of USD 1069.83 million in 2024.
• The Australian Sports Nutrition Supplement market is projected to witness growth at a CAGR of 9.7% during the forecast period, with a market size of USD 556.31 million in 2024.
• The South East Asia Sports Nutrition Supplement market is projected to witness growth at a CAGR of 11.0% during the forecast period, with a market size of USD 738.18 million in 2024.
• The Rest of Asia Pacific Sports Nutrition Supplement market is projected to witness growth at a CAGR of 9.8% during the forecast period, with a market size of USD 759.58 million in 2024.

South America Sports Nutrition Supplements

According to Cognitive Market Research, the global Sports Nutrition Supplement market size was estimated at USD 46514.2 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 2325.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Sports Nutrition Supplement market size was valued at USD 995.40 million in 2024 and is projected to grow at a CAGR of 8.0% during the forecast period. Sports Nutrition Supplements flourished in Brazil due to the increasing popularity of fitness and wellness lifestyles
• Argentina's Sports Nutrition Supplement market had a market share of USD 390.72 million in 2024 and is projected to grow at a CAGR of 8.3% during the forecast period. Argentina's growing trend of healthy eating and the demand for convenient nutritional options.
• Colombia Sports Nutrition Supplement market is projected to witness growth at a CAGR of 7.2% during the forecast period, with a market size of USD 206.99 million in 2024.
• Peru Sports Nutrition Supplement market is projected to witness growth at a CAGR of 7.6% during the forecast period, with a market size of USD 190.71 million in 2024.
• Chile Sports Nutrition Supplement market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 167.45 million in 2024.
• The Rest of Latin America's Sports Nutrition Supplement market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 374.44 million in 2024.

Middle East and Africa Sports Nutrition Supplements

According to Cognitive Market Research, the global Sports Nutrition Supplement market size was estimated at USD 46514.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 930.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031..

• The GCC Countries Sports Nutrition Supplement market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 398.16 million in 2024. Sports Nutrition Supplement sales flourish due to the increasing awareness of health and fitness.
• The Egypt Sports Nutrition Supplement market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 97.68 million in 2024.
• The South Africa Sports Nutrition Supplement market is projected to witness growth at a CAGR of 8.7% during the forecast period, with a market size of USD 146.98 million in 2024. Sports Nutrition Supplement sales flourished in South Africa due to expansion of e-commerce platforms.
• The Turkey Sports Nutrition Supplement market is projected to witness growth at a CAGR of 7.2% during the forecast period, with a market size of USD 80.00 million in 2024.
• The Nigeria Sports Nutrition Supplement market is projected to witness growth at a CAGR of 6.8% during the forecast period, with a market size of USD 97.68 million in 2024.
• The Rest of the MEA Sports Nutrition Supplement market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 109.77 million in 2024.

Sports Nutrition Supplements Market Analysis

Sports Nutrition Supplement Market Type Segment Analysis

According to Cognitive Market Research, the sports supplements section had the highest revenue share in 2023, owing to increased awareness of health and fitness and the widespread commercial availability of sports supplements in the marketplace. An expansion in the number of gyms and fitness centers is also a significant factor driving market growth. Furthermore, the increasing number of new product releases and ongoing research into novel components are expected to drive market growth in the future years

The sports food segment is projected to expand at the fastest CAGR throughout the forecast period. Growing consumer awareness of health and fitness, as well as an increase in the number of health and fitness centers across the country, are predicted to boost the North American market. The growing number of new product launches in this category is likely to increase demand for these items in the future years

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Sports Nutrition Supplements Industry. Request a Free Sample PDF!

Sports Nutrition Supplement Market Raw Material Segment Analysis

According to Cognitive Market Research, animal-derived raw materials dominate the sports nutrition market, owing to their high protein content and necessary amino acids. Whey protein, casein, and collagen obtained from milk, eggs, and animal tissue are popular ingredients for muscle rehabilitation and growth among athletes. These sources provide proteins that are quickly absorbed by the body. Whey protein, in particular, is a popular choice because of its comprehensive amino acid profile. Its fast digestion makes it ideal for post-workout supplementation

The Plant-Based segment in the Sports Nutrition Supplement market is growing at its fastest pace. It is primarily on account of increasing consumer awareness of health and wellness, along with a preference for products that are sustainable and environmentally friendly. Plant-based diets are increasingly being opted for by athletes and fitness enthusiasts for their nutritional needs, partly out of animal welfare concerns and partly due to partial benefits from plant-derived proteins and supplements. Supporting this trend further is the emergence of a plethora of plant-based protein sources, ranging from pea and hemp to brown rice, which is making it easier for consumers to get the most appropriate sources that suit their diet and requirements.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Sports Nutrition Supplements Product type Segment Analysis

Sports Nutrition Supplement Market Product Type Segment Analysis

According to Cognitive Market Research, Protein Supplements are the largest segment of the Sports Nutrition Supplement market, as athletes and sports-minded people have extensively used them for muscle recovery and growth. Effective and convenient supplements from whey, casein, and plant-based proteins are also popularly sought after.

The fastest-growing segment is in Amino Acids, due primarily to growing awareness of the role these molecules play in muscle recovery, enhancement of performance, and general health. Popularity in this area, especially BCAAs and other specific types of amino acids, is especially being driven by demand from active consumers who need targeted solutions in their pursuit of enhancing their fitness and athletic performance.

• Protein Supplements
• Vitamins
• Minerals
• Amino Acids
• Probiotics
• Omega-3 Fatty Acids
• Carbohydrates
• Detox Supplements
• Electrolytes
• Others

Sports Nutrition Supplements Formulation Segment Analysis

Sports Nutrition Supplement Market Formulation Segment Analysis

According to Cognitive Market Research, the powder segment had the most market share in 2023. This leading position is attributable to the growing number of sporting events in the region, as well as the expansion of health and fitness centers, all of which contribute to market growth. Furthermore, powdered supplements are preferred due to their convenience of use, more stable contents, and longer shelf life.

The capsule category is predicted to grow at the quickest CAGR due to continuous innovation and the introduction of medicines with improved bioavailability and results. Furthermore, rising usage among adolescents is propelling the segment's growth

• Tablets
• Capsules
• Powder
• Softgels
• Liquid
• Others

Sports Nutrition Supplements Distribution Channel Segment Analysis

Sports Nutrition Supplement Market Distribution Channel Segment Analysis

According to Cognitive Market Research, Hypermarkets and supermarkets have the biggest market share due to their vast reach and diverse product offers. They offer a comprehensive range of sports nutrition commodities, such as supplements, beverages, and snacks, making them accessible to a wide audience

the Online channel is considered to be the fastest-growing in the Sports Nutrition Supplement market; demand through this channel is on the rise due to the preference for saving time. "Shopping from home is desirable to the customer and offers greater convenience," it says. Even though customers are able to find a wider assortment of supplements specifically online, consumer preference for shopping on the Internet has witnessed a rise with the advent of e-commerce

• Hypermarkets and Supermarkets
• Convenience Stores
• Drug and Specialty Stores
• Online
• others

Author's Detail

Kalyani Raje

Senior Research Analyst at Cognitive Market Research

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An optimistic Senior Research Analyst with years of experience in competitive assessment and business consulting. A seasoned professional and subject-matter expert (SME) in the Automobile & Transportation vertical.

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