Spray Tanning Market Report 2025 (Global Edition)

Global Spray Tanning Market Report 2025 Market Size Split by Product Type (Light Level, Medium Level, Heavy Level, Others), by Application (Salon Use, Personal Use), by End User (Men, Women), by Distr...

Spray Tanning Market Report Description

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Competitive Landscape of the Spray Tanning Market

The competitive landscape of the spray tanning market is characterized by intense rivalry among manufacturers and service providers vying for market share. Factors such as product quality, pricing strategies, distribution networks, and brand reputation heavily influence competitive dynamics in this rapidly evolving industry.

Top Companies Market Share in Spray Tanning Industry: (In no particular order of Rank)

• GloBody
• Oztan Cosmetics
• New Sunshine
• LLC
• Sjolie Inc
• Sunless Inc.
• MineTan
• Million Dollar Tan
• Sunless Inc
• Tampa Bay Tan
• Tan Incorporated
• NUDA
• St.Tropez
• Bailbody
• SUN LABS
• Bondi Sands
• Fake Bake
• SunFX
• Sienna X
• Kahuna Bay Tan
• Aviva Labs
• Skinny Tan
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional analysis of the Spray Tanning market

Which Region Dominates the Spray Tanning Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue due to several factors. Firstly, widespread awareness of the harmful effects of UV exposure drives demand for safer alternatives like spray tanning. Additionally, a culture valuing aesthetic appearance and wellness further boosts market growth. Moreover, technological advancements in formulations and application techniques cater to evolving consumer preferences, stimulating sales. Furthermore, the presence of established brands and a strong salon industry infrastructure contribute to the dominance of the North American market by revenue.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is the fastest-growing region due to various factors. Rising disposable incomes and urbanization are driving a burgeoning middle class, increasing spending on beauty and personal care products. Moreover, shifting cultural perceptions towards tanned skin as a symbol of health and beauty are fuelling demand. Additionally, the influence of Western beauty standards and social media trends is leading to greater acceptance and adoption of spray tanning. Furthermore, the expanding presence of international brands and increasing availability of spray tanning services contribute to the region's fast-paced market growth.

The current report Scope analyzes Spray Tanning Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Spray Tanning Market

According to Cognitive Market Research, the global spray tanning market size was estimated at USD 362.2 Million out of which North America held the major market of around 40% of the global revenue with a market size of USD 144.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031. Sales of spray tanning are set to rise in North America due to the region's heightened emphasis on health and wellness, driving demand for UV-free tanning alternatives. Moreover, the popularity of sun-kissed aesthetics in mainstream culture fuels consumer interest. Additionally, the convenience of at-home tanning products caters to busy lifestyles, contributing to market growth. Furthermore, the presence of well-established salon chains and celebrity endorsements further boosts sales. In North America, the medium-level spray tanning segment is poised for significant growth, as it offers a balance between natural-looking results and long-lasting colon, aligning with consumer preferences in the region.

Country Analysis

• According to Cognitive Market Research, The United States spray tanning market had a market share of USD 114.31 million in 2024 and is projected to grow at a CAGR of 3.5% during the forecast period. Sales in the US are poised to increase due to the widespread health consciousness driving demand for safer tanning options. Additionally, the popularity of sun-kissed aesthetics and accessibility to premium tanning services contribute to growth.
• Canada spray tanning market had a market share of USD 17.39 million in 2024 and is projected to grow at a CAGR of 4.5% during the forecast period. In Canada, sales of spray tanning are expected to rise as consumers prioritize convenience and wellness. Moreover, the increasing availability of eco-friendly and organic formulations resonates with environmentally conscious Canadian consumers.
• Mexico spray tanning market had a market share of USD 13.18 million in 2024 and is projected to grow at a CAGR of 4.2% during the forecast period.

Europe Spray Tanning Market

According to Cognitive Market Research, with a market value of USD 362.2 million in 2024 and projected to expand at a compound annual growth rate (CAGR) of 4.0% from 2024 to 2031. Europe accounted for a share of around 30% of the global market size of USD 108.66 million. Sales of spray tanning are expected to increase in Europe owing to the region's evolving beauty standards, which prioritize a healthy glow over excessive sun exposure. Additionally, the growing trend of self-care and pampering rituals among consumers drives demand for salon-based spray tanning services. Furthermore, the availability of eco-friendly and organic formulations resonates with environmentally conscious European consumers, contributing to market expansion. In Europe, the salon-use segment holds the highest market share, as consumers value the expertise of trained professionals and the luxurious experience offered by salon environments, driving continued growth in this segment.

• The United Kingdom spray tanning market had a market share of USD 18.25 million in 2024 and is projected to grow at a CAGR of 4.8% during the forecast period. Sales in the UK are forecasted to increase due to the region's evolving beauty standards favouring a healthy glow. Additionally, the popularity of self-care rituals and the convenience of at-home tanning products drive market growth.
• France spray tanning market had a market share of USD 10.00 million in 2024 and is projected to grow at a CAGR of 3.2% during the forecast period.
• Germany spray tanning market had a market share of USD 21.51 million in 2024 and is projected to grow at a CAGR of 4.2% during the forecast period. In Germany, sales of spray tanning are driven by the trend towards natural-looking tans without UV exposure. Moreover, the emphasis on quality formulations and sustainable practices resonates with environmentally conscious German consumers.
• Italy spray tanning market had a market share of USD 9.34 million in 2024 and is projected to grow at a CAGR of 3.4% during the forecast period.
• Russia spray tanning market had a market share of USD 16.84 million in 2024 and is projected to grow at a CAGR of 3.0% during the forecast period.
• Spain spray tanning market had a market share of USD 8.91 million in 2024 and is projected to grow at a CAGR of 3.1% during the forecast period.
• Luxembourg spray tanning market had a market share of USD 3.37 million in 2024 and is projected to grow at a CAGR of 4.1% during the forecast period.
• Portugal's spray tanning market had a market share of USD 2.28 million in 2024 and is projected to grow at a CAGR of 3.8% during the forecast period.
• Greece's spray tanning market had a market share of USD 1.30 million in 2024 and is projected to grow at a CAGR of 4.3% during the forecast period.
• The rest of Europe's spray tanning market had a market share of USD 16.84 million in 2024 and is projected to grow at a CAGR of 2.7% during the forecast period.

 

Asia Pacific Spray Tanning Market

According to Cognitive Market Research, the global spray tanning market size was estimated at USD 362.2 Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 83.31 million in 2024 and will grow at compound annual growth rate (CAGR) of 7.5% from 2024 to 2031. In the Asia Pacific region, sales of spray tanning are forecasted to surge due to the increasing influence of Western beauty ideals and the desire for a fashionable appearance. Moreover, the rising disposable incomes in emerging economies fuel demand for premium beauty products and services, including spray tanning. Additionally, the convenience of online shopping platforms widens access to a diverse range of tanning products, appealing to tech-savvy consumers. In Asia Pacific, the personal use segment is expected to lead market growth, as individuals seek convenient and cost-effective solutions for achieving a sun-kissed glow from the comfort of their homes.

• According to Cognitive Market Research, China's spray tanning market had a market share of USD 37.49 million in 2024 and is projected to grow at a CAGR of 7.0% during the forecast period. Sales in China are expected to surge due to the rising influence of Western beauty ideals and increasing disposable incomes. Moreover, the convenience of online shopping platforms widens access to a diverse range of tanning products.
• Japan's spray tanning market had a market share of USD 11.50 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period.
• India's spray tanning market had a market share of USD 10.00 million in 2024 and is projected to grow at a CAGR of 9.3% during the forecast period. In India, sales of spray tanning are projected to rise as consumers seek modern beauty solutions. Moreover, the growing popularity of wellness trends and increasing urbanization contribute to market growth in the country.
• South Korea's spray tanning market had a market share of USD 8.33 million in 2024 and is projected to grow at a CAGR of 6.6% during the forecast period.
• Australia's spray tanning market had a market share of USD 4.33 million in 2024 and is projected to grow at a CAGR of 7.2% during the forecast period.
• South East Asia spray tanning market had a market share of USD 5.75 million in 2024 and is projected to grow at a CAGR of 8.5% during the forecast period.
• The rest of the Asia Pacific spray tanning market had a market share of USD 5.91 million in 2024 and is projected to grow at a CAGR of 7.3% during the forecast period.

 

South America Spray Tanning Market

According to Cognitive Market Research, the global spray tanning market size was estimated at USD 362.2 Million out of which the Latin America market of around 5% of the global revenue with a market size of USD 18.11 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031. Sales of spray tanning are projected to rise in Latin America driven by the region's warm climate and outdoor lifestyle, prompting individuals to seek sunless tanning options to avoid harmful UV exposure. Additionally, the influence of social media and celebrity culture fuels the desire for bronzed skin among Latin American consumers. Moreover, the growing number of beauty salons and spas offering spray tanning services enhances accessibility and awareness. In Latin America, the medium-level spray tanning segment is expected to dominate, as it provides a natural-looking tan suitable for various skin tones, aligning with regional preferences.

• According to Cognitive Market Research, Brazil's spray tanning market had a market share of USD 7.75 million in 2024 and is projected to grow at a CAGR of 5.5% during the forecast period. Sales in Brazil are forecasted to increase due to the country's warm climate and outdoor lifestyle. Additionally, the influence of social media and celebrity culture fuels the desire for bronzed skin among Brazilian consumers.
• Argentina's spray tanning market had a market share of USD 3.04 million in 2024 and is projected to grow at a CAGR of 5.8% during the forecast period. In Argentina, sales of spray tanning are driven by the desire for a fashionable appearance and the influence of Western beauty ideals. Additionally, the availability of salon-based tanning services enhances market growth.
• Colombia's spray tanning market had a market share of USD 1.61 million in 2024 and is projected to grow at a CAGR of 4.7% during the forecast period.
• Peru spray tanning market had a market share of USD 1.49 million in 2024 and is projected to grow at a CAGR of 5.1% during the forecast period.
• Chile's spray tanning market had a market share of USD 1.30 million in 2024 and is projected to grow at a CAGR of 5.2% during the forecast period.
• The rest of Latin America's spray tanning market had a market share of USD 2.92 million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period.

Middle East Spray Tanning Market

According to Cognitive Market Research, the global spray tanning market size was estimated at USD 362.2 Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 7.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031. Sales of spray tanning are anticipated to increase in the MEA region due to the region's growing beauty and wellness industry, driven by rising urbanization and changing lifestyles. Moreover, the prevalence of warm climates in many MEA countries encourages individuals to seek sunless tanning options to maintain a tan year-round. Additionally, the tourism industry's growth in resort destinations fosters demand for spray tanning services among visitors. In the MEA region, the salon-use segment is expected to dominate, as consumers value the expertise of trained professionals and the pampering experience offered by salons, driving the continued growth in this segment.

• According to Cognitive Market Research, GCC Countries spray tanning market had a market share of USD 3.10 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. Sales in GCC countries are expected to rise due to the region's affluent population seeking premium beauty services. Moreover, the growing tourism industry and demand for sun-kissed looks among visitors contribute to market growth.
• Egypt's spray tanning market had a market share of USD 0.76 million in 2024 and is projected to grow at a CAGR of 5.5% during the forecast period.
• South Africa's spray tanning market had a market share of USD 1.14 million in 2024 and is projected to grow at a CAGR of 6.2% during the forecast period. In South Africa, sales of spray tanning are driven by the country's warm climate and outdoor lifestyle. Moreover, the growing awareness of skin health and the desire for a tan without UV exposure fuel market growth.
• Turkey's spray tanning market had a market share of USD 0.62 million in 2024 and is projected to grow at a CAGR of 4.7% during the forecast period.
• Nigeria's spray tanning market had a market share of USD 0.76 million in 2024 and is projected to grow at a CAGR of 4.3% during the forecast period.
• The rest of MEA spray tanning market had a market share of USD 0.85 million in 2024 and is projected to grow at a CAGR of 4.2% during the forecast period.

 

Spray Tanning Market Analysis

Spray Tanning Market Product Type Segment Analysis

According to Cognitive Market Research, the medium level held the major market share over the forecast period, driven by its versatility, appealing to a wide range of skin tones and preferences. Its ability to provide a natural-looking tan with fewer risks of streaking or orange undertones attracts a larger consumer base. Moreover, the consistent results and longer-lasting effects offered by medium-level formulations contribute to its popularity among repeat customers. Additionally, endorsements from celebrities and influencers further bolster its market dominance.

Light level is the fastest-growing category over the forecast period, due to several factors. Growing awareness of skincare and sun safety encourages consumers to opt for lighter tanning options. Moreover, the light level's subtle and gradual tan appeals to individuals seeking a more natural look. Furthermore, its suitability for fair skin tones and beginners in the tanning process drives adoption. Additionally, the introduction of advanced formulations ensuring even application and hydration boosts sales in this category.

• Light Level
• Medium Level
• Heavy Leve
• Others

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Spray Tanning Industry. Request a Free Sample PDF!

Spray Tanning Market Application Segment Analysis

According to Cognitive Market Research, salon use holds a prominent market share due to various factors. Professional application by trained technicians ensures precise and even results, attracting customers seeking quality and expertise. Additionally, the luxurious experience offered at salons, coupled with customizable options and premium formulations, enhances customer satisfaction and loyalty. Furthermore, the convenience of one-stop beauty services encourages repeat visits and drives sales growth in this segment.

Personal use is the fastest-growing category over the forecast period, owing to several factors. Increasing demand for at-home beauty solutions drives sales, as consumers prioritize convenience and privacy. Moreover, the availability of user-friendly spray tanning kits and mobile applications facilitates easy self-application, appealing to tech-savvy individuals. Additionally, the trend of DIY beauty treatments, coupled with the desire for control over the tanning process and results, fuels the adoption of personal use spray tanning products.

• Salon Use
• Personal Use

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Spray Tanning End User Segment Analysis

According to Cognitive Market Research, women hold a prominent market share due to various reasons. The widespread adoption of beauty and skincare routines among women drives consistent demand for spray tanning products and services. Moreover, societal norms and beauty standards emphasizing a bronzed complexion contribute to sustained sales. Additionally, the availability of a wide range of formulations catering to diverse preferences and skin types further solidifies women's dominance in the market.

Men is the fastest-growing category over the forecast period, driven by several factors. Increasing awareness and acceptance of grooming practices among men lead to a growing interest in spray tanning. Moreover, the desire for a healthy and attractive appearance encourages men to explore tanning options. Additionally, the availability of specialized formulations designed for men's skincare needs and preferences further fuels sales in this segment. Furthermore, endorsements from male influencers and celebrities contribute to the rising popularity of spray tanning among men.

• Men
• Women

Spray Tanning Distributional Channel Segment Analysis

According to Cognitive Market Research, online hold a prominent market share due to several factors. The convenience of shopping from anywhere at any time appeals to modern consumers, driving significant sales volume. Moreover, the availability of a wide range of spray tanning products from various brands increases consumer choice and accessibility. Additionally, user-friendly interfaces, secure payment options, and fast delivery services enhance the online shopping experience, further boosting sales in this segment.

Convenience stores is the fastest-growing category over the forecast period due to several reasons. Their widespread presence in urban and suburban areas ensures accessibility to a diverse customer base. Moreover, the impulse-buying nature of convenience stores encourages spontaneous purchases of spray tanning products. Additionally, the convenience of quick and hassle-free transactions appeals to consumers seeking on-the-go beauty solutions. Furthermore, strategic product placement and promotional offers drive customer engagement and stimulate sales growth in this segment.

• Supermarkets
• Convenience Stores
• Online

Spray Tanning Type Segment Analysis

• Consumer Level
• Professional Level

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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