Spritzer Market Report 2024 (Global Edition)

Global Spritzer Market Report 2024 Market Size Split by Type (Conventional Spritzer , Organic/Natural Spritzer), by Packaging (Bottles , Cans, Other), by Flavor (Caramel , Chocolate , Tropical ...

Spritzer Market Report Description

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Competitive Landscape of the Spritzer Market

The competitive landscape of the spritzer market is characterized by a diverse range of players, including both established brands and newer entrants, all vying for market share in this rapidly growing segment. Major players in the market include beverage companies that specialize in ready-to-drink (RTD) cocktails and wine-based drinks, as well as breweries and wineries expanding into the spritzer category.

Spritzer Industry News 

In May 2022: VAVA, a Thailand-based mineral water company, launched its premium mineral water in the country. As per the company's statement, the new product launch aims to offer consumers pure mineral water and sustainably caring for the environment, which leads to the concept of 'from nature to nature'.

(Source:https://www.prestigeonline.com/th/lifestyle/wine-plus-dine/vava-mineral-water-from-khao-yai/)

In March 2022: Singha Drinking Water announced its collaboration with Fujiko F. Fujio Production to have its iconic character Doraemon on its new label design. The Doraemon image will be on the labels of three variants of its drinking water bottles.

(Source:https://artsandculture.google.com/story/meet-the-creator-of-doraemon-fujiko-f-fujio-museum/OQUBAN-9i1p3JA?hl=en)

Top Companies Market Share in Spritzer Industry: (In no particular order of Rank)

• E. & J. Gallo Winery
• Francis Ford Coppola Winery
• Hoxie Spritzer
• Independent Liquor (NZ) Ltd
• The Duchess
• Union Wine Company
• Others
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of Spritzer

Which Region Dominates the Spritzer Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue.North America's dominance in the Spritzer market can be attributed to several factors. Firstly, the region has a strong culture of health and wellness, leading to a high demand for healthier beverage options like spritzers, which are perceived as lighter and more refreshing alternatives to sugary drinks.Secondly, North America has a well-developed beverage market with a high level of consumer awareness and disposable income, allowing for the premium pricing often associated with spritzer products. Furthermore, the presence of established players and strong distribution networks in North America ensures widespread availability and visibility of spritzer products, further solidifying the region's position as a dominant market for spritzers.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific's rapid growth in the Spritzer market can be attributed to several key factors. Firstly, changing consumer preferences and a growing health consciousness in the region have led to an increased demand for healthier beverage options, including low-calorie and natural drinks like spritzers.Secondly, the increasing urbanization and rising disposable incomes in countries across Asia Pacific have led to a shift towards more premium and diverse beverage choices, driving the demand for spritzers.Furthermore, the growing trend of dining out and socializing in urban areas has increased the demand for light and refreshing alcoholic beverages like spritzers, further driving market expansion in Asia Pacific.

The current report Scope analyzes Spritzer Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Spritzer Market

According to Cognitive Market Research, the global Spritzer market size was estimated at USD 12.8 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 5.12 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.2% from 2024 to 2031. In the North America region, the spritzer market is characterized by a growing consumer preference for low-alcohol beverages and innovative flavor combinations. The region's diverse consumer base and increasing health consciousness have contributed to the rising demand for spritzers as a refreshing and lower-calorie alternative to traditional alcoholic beverages. Segmentation analysis reveals that the North America spritzer market can be categorized based on flavor, packaging, and distribution channel. Popular flavors include citrus, berries, and tropical fruits, catering to different taste preferences.In conclusion, the North America spritzer market is poised for continued growth, driven by consumer demand for innovative flavors, health-conscious choices, and convenient packaging.

Country Analysis

• According to Cognitive Market Research, the US had a major share in the Spritzers market with a market size of USD 4.04 million in 2024 and is projected to grow at a CAGR of 9.0% during the forecast period. The demand is amplified by the nation's growing consumer preference for low-alcohol beverages and innovative flavor combinations propel consistent growth. 
• The Canada Spritzers market had a market share of USD 0.61 million in 2024 and is projected to grow at a CAGR of 10.0% during the forecast period. Canada's innovative flavor combinations increased usage of Spritzers.
• The Mexico Spritzers market is projected to witness growth at a CAGR of 9.7% during the forecast period with a market size of USD 0.47 million in 2024.

Europe Spritzer Market

According to Cognitive Market Research, the global Spritzer market size was estimated at USD 12.8 Million out of which Europe market of more than 40% of the global revenue with a market size of USD 3.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.5% from 2024 to 2031. In the European region, the spritzer market is experiencing steady growth, driven by factors such as changing consumer preferences, increasing disposable incomes, and a growing trend towards healthier beverage choices. Segmentation analysis of the European spritzer market reveals key categories based on flavor, packaging, and distribution channel. Citrus, berries, and herbal flavors are among the most popular choices, catering to diverse taste preferences across the region.In conclusion, the European spritzer market is expected to witness continued growth, driven by consumer demand for innovative flavors, convenience, and health-conscious options.

• The United KingdomSpritzers market had a market share of USD 0.65 million in 2024 and is projected to grow at a CAGR of 10.3% during the forecast period. In the UK, Spritzer sales witness an upswing due to the nation's increasing disposable incomes, and a growing trend towards healthier beverage choices.
• The FranceSpritzers market is projected to witness growth at a CAGR of 8.7% during the forecast period with a market size of USD 0.35 million in 2024.
• According to Cognitive Market Research, the Germany Spritzers market size was valued at USD 0.76 million in 2024 and is projected to grow at a CAGR of 9.7% during the forecast period. In Germany, Spritzer sales surge due to the nation's growing trend towards healthier beverage choices.
• The ItalySpritzers market is projected to witness growth at a CAGR of 8.9% during the forecast period with a market size of USD 0.33 million in 2024.
• The RussiaSpritzers market is projected to witness growth at a CAGR of 8.5% during the forecast period with a market size of USD 0.60 million in 2024.
• The SpainSpritzers market is projected to witness growth at a CAGR of 8.6% during the forecast period with a market size of USD 0.31million in 2024.
• The LuxembourgSpritzers market is projected to witness growth at a CAGR of 9.6% during the forecast period with a market size of USD 0.12 million in 2024.
• The PortugalSpritzers market is projected to witness growth at a CAGR of 9.3% during the forecast period with a market size of USD 0.08 million in 2024.
• The GreeceSpritzers market is projected to witness growth at a CAGR of 9.8% during the forecast period with a market size of USD 0.05 million in 2024.
• Rest of EuropeSpritzers market is projected to witness growth at a CAGR of 8.2% during the forecast period with a market size of USD 0.60 million in 2024.

Asia Pacific Spritzer Market

According to Cognitive Market Research, the global Spritzer market size was estimated at USD 12.8 Million out of which Asia Pacific is the fastest growing market of more than 23% of the global revenue with a market size of USD 2.94 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.0% from 2024 to 2031. In the Asia Pacific region, the spritzer market is witnessing rapid growth, fueled by several key factors. The region's growing population, rising disposable incomes, and changing consumer preferences are driving the demand for spritzers. Segmentation analysis of the Asia Pacific spritzer market reveals key categories based on flavor, packaging, and distribution channel. Citrus, tropical, and exotic fruit flavors are particularly popular in the region, catering to diverse palates. In conclusion, the Asia Pacific spritzer market is poised for continued growth, driven by factors such as changing consumer lifestyles, urbanization, and increasing disposable incomes. Manufacturers and retailers in the region have significant opportunities to expand their product offerings and reach new consumer segments.

• According to Cognitive Market Research, the China Spritzers market size was valued at USD 1.32 million in 2024 and is projected to grow at a CAGR of 12.5% during the forecast period. Spritzer sales surge in China due to the nation's growing population, rising disposable incomes, and changing consumer preferences.
• The JapanSpritzers market is projected to witness growth at a CAGR of 11.5% during the forecast period with a market size of USD 0.41 million in 2024.
• The IndiaSpritzers market had a market share of USD 0.35 million in 2024 and is projected to grow at a CAGR of 14.8% during the forecast period. The demand is augmented by India's rising disposable incomes, and changing consumer preferences.
• The South KoreaSpritzers market is projected to witness growth at a CAGR of 12.1% during the forecast period with a market size of USD 0.29 million in 2024.
• The AustraliaSpritzers market is projected to witness growth at a CAGR of 12.7% during the forecast period with a market size of USD 0.15 million in 2024.
• The South East AsiaSpritzers market is projected to witness growth at a CAGR of 14.0% during the forecast period with a market size of USD 0.20 million in 2024.
• The Rest of Asia PacificSpritzers market is projected to witness growth at a CAGR of 12.8% during the forecast period with a market size of USD 0.21 million in 2024.

South America Spritzer Market

According to Cognitive Market Research, the global Spritzer market size was estimated at USD 12.8 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 0.64 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.4% from 2024 to 2031. In the Latin America region, the spritzer market is undergoing significant changes driven by various factors. Regional analysis reveals a growing trend towards healthier lifestyles and a preference for low-alcohol beverages, aligning with the global shift towards wellness.Segmentation analysis of the Latin America spritzer market highlights key categories such as flavor variety, packaging preferences, and distribution channels. The region boasts a diverse range of fruit flavors, including citrus, berries, and tropical fruits, catering to the local palate.In conclusion, the Latin America spritzer market presents opportunities for growth and innovation. Manufacturers and marketers can capitalize on the region's changing consumer preferences by offering a wide range of flavors and packaging options.

• According to Cognitive Market Research, the Brazil Spritzers market size was valued at USD 0.27 million in 2024 and is projected to grow at a CAGR of 11.0% during the forecast period. Spritzer sales flourish in Brazil due to the nation's growing trend towards healthier lifestyles and a preference for low-alcohol beverages.
• The ArgentinaSpritzers market had a market share of USD 0.11 million in 2024 and is projected to grow at a CAGR of 11.3% during the forecast period. The demand is augmented by Argentina's preference for low-alcohol beverages.
• The ColombiaSpritzers market is projected to witness growth at a CAGR of 10.2% during the forecast period with a market size of USD 0.06million in 2024.
• The PeruSpritzers market is projected to witness growth at a CAGR of 10.6% during the forecast period with a market size of USD 0.05 million in 2024.
• The ChileSpritzers market is projected to witness growth at a CAGR of 10.7% during the forecast period with a market size of USD 0.05 million in 2024.
• The Rest of Latin AmericaSpritzers market is projected to witness growth at a CAGR of 9.5% during the forecast period with a market size of USD 0.10 million in 2024.

Middle East and Africa Spritzer Market

According to Cognitive Market Research, the global Spritzer market size was estimated at USD 12.8 Million out of which Middle East and Africa market of more than 2.00% of the global revenue with a market size of USD 0.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.7% from 2024 to 2031. In the Middle East and Africa (MEA) region, the spritzer market is witnessing a gradual but steady growth trajectory. Regional analysis indicates a rising interest in healthier beverage alternatives and a growing market for low-alcohol and light refreshments. Segmentation analysis of the spritzer market in the MEA region reveals several key categories. Flavors such as citrus, berries, and tropical fruits are popular, reflecting the region's preference for fruity and refreshing drinks. In conclusion, the spritzer market in the Middle East and Africa region presents opportunities for growth and innovation. Manufacturers and marketers can capitalize on the region's evolving consumer preferences by offering a diverse range of flavors and packaging options.

• According to Cognitive Market Research, the GCC Countries Spritzers market size was valued at USD 0.11 million in 2024 and is projected to grow at a CAGR of 11.5% during the forecast period. Spritzer sales flourish in the GCC Countries due to the region's rising interest in healthier beverage alternatives.
• The EgyptSpritzers market is projected to witness growth at a CAGR of 11.0% during the forecast period with a market size of USD 0.03 million in 2024.
• The South AfricaSpritzers market is projected to witness growth at a CAGR of 11.7% during the forecast period with a market size of USD 0.04 million in 2024.Spritzer sales flourish in the South Africa due to the region's growing market for low-alcohol and light refreshments.
• The TurkeySpritzers market is projected to witness growth at a CAGR of 10.2% during the forecast period with a market size of USD 0.02 million in 2024.
• The NigeriaSpritzers market is projected to witness growth at a CAGR of 9.8% during the forecast period with a market size of USD 0.03 million in 2024.
• The Rest of MEASpritzers market is projected to witness growth at a CAGR of 9.7% during the forecast period with a market size of USD 0.03 million in 2024.

Spritzer Market Analysis

Spritzer Type Segment Analysis

According to Cognitive Market Research, the dominant category is conventional spritzers. These products typically use conventional ingredients and production methods, offering a familiar taste profile to consumers. Conventional spritzers often have a lower price point compared to organic/natural options, making them more accessible to a wider range of consumers.Additionally, conventional spritzers benefit from established distribution channels and brand recognition, further solidifying their dominant position in the market.

The fastest-growing category in the spritzer market is organic/natural spritzers. This growth is driven by increasing consumer awareness and preference for healthier, more natural products. Organic/natural spritzers appeal to consumers looking for clean-label options made with organic ingredients and without artificial additives. The growing trend towards sustainability and environmental consciousness also contributes to the popularity of organic/natural spritzers, as consumers seek products that align with their values.

• Conventional Spritzer 
• Organic/Natural Spritzer

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Spritzer Industry. Request a Free Sample PDF!

Spritzer PackagingSegment Analysis

According to Cognitive Market Research, the dominant packaging category is bottles. Bottles offer several advantages, including durability, convenience, and a premium look and feel. They are also well-suited for branding and marketing efforts, allowing companies to showcase their products effectively on store shelves. Consumers often perceive bottled spritzers as more upscale and of higher quality compared to other packaging options.

The fastest-growing packaging category in the spritzer market is cans. Cans are gaining popularity due to their convenience and portability, making them ideal for on-the-go consumption. Cans are also lightweight and easy to recycle, appealing to environmentally conscious consumers. Additionally, cans offer a more casual and modern image, which resonates with younger demographics. The growing trend towards outdoor activities and social gatherings has further fueled the demand for canned spritzers.

• Bottles 
• Cans
• Other

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Spritzer Flavor Segment Analysis

According to Cognitive Market Research, the dominant flavor category is citrus. Citrus flavors, such as lemon, lime, and orange, have a wide appeal among consumers due to their refreshing and tangy taste profile. Citrus flavors are versatile and can be incorporated into various types of spritzers, including sparkling water, wine-based, and cocktail-style beverages. Moreover, citrus flavors are often associated with health and wellness, as they are perceived as natural and low in calories.

The fastest-growing flavor category in the spritzer market is tropical. Tropical flavors, such as mango, pineapple, and coconut, have experienced a surge in demand due to their exotic and indulgent taste profiles. These flavors evoke feelings of escapism and adventure, appealing to consumers seeking a sensory experience. Additionally, tropical flavors are often associated with summer and vacation vibes, making them popular choices for seasonal and limited-edition spritzer offerings.

• Caramel 
• Chocolate 
• Tropical 
• Citrus
• Berries
• Others

Spritzer Sales Channel Segment Analysis

According to Cognitive Market Research, supermarkets are the dominant sales channel. Supermarkets offer a wide range of spritzer brands and flavors, making them a convenient one-stop-shop for consumers looking to purchase beverages. The large-scale distribution network of supermarkets ensures widespread availability of spritzers, attracting a significant portion of consumer traffic.

The fastest-growing sales channel in the spritzer market is online. The increasing trend of e-commerce has led to a surge in online sales of spritzers. Online platforms offer a convenient shopping experience, allowing consumers to browse and purchase spritzers from the comfort of their homes. The growth of online sales is expected to continue as more consumers embrace the convenience and accessibility of e-commerce.

• Supermarket 
• Convenience Store 
• Online 
• Other

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

LinkedIn

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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