Stand Mixers Market Report 2025 (Global Edition)

Global Stand Mixers Market Report 2025 Market Size Split by Type (Tilt head, Bowl lift), by End-user (Residential, Commercial), by Distribution Channel (Hypermarket/Supermarket, Specialty Stores, Onli...

Stand Mixers Market Report Description

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Stand Mixers Market Insights Video

Competitive Landscape of the Stand Mixer Market

Significant market participants have a significant effect on the market and are essential in identifying consumer preferences and market dynamics. These large companies' extensive retail networks and online platforms give customers simple access to a wide variety of apparel options. Due to their strong global presence and well-known brand, which have also strengthened consumer confidence and loyalty, product adoption has increased. In addition to continuously funding research and development, these titans of the industry also offer innovative designs, materials, and ingenious features to stand mixers in response to shifting consumer needs and tastes. The combined efforts of these large companies have a significant influence on the future course and degree of competition in the market.

March 2024: When ProCook introduced their stand mixer, they stated that their goal was to "ripping premium brands' performance at a significantly lower cost." (Source: https://www.procookgroup.co.uk/news/filter-one/procook-launches-small-kitchen-appliance-range/ ) December 2023: To support its growth, Italian home appliance manufacturer De' Longhi (DLG.MI) has decided to buy a stake from parent company La Marzocco, a manufacturer of high-end espresso machines. (Source: https://www.reuters.com/markets/deals/de-longhi-creates-espresso-maker-hub-with-la-marzocco-2023-12-21/ ) September 2023: It was disclosed that Nyíregyháza, the home of Electrolux's refrigerator manufacturing plant, had been acquired by Qvantum, a Malmö-based heat pump systems and technology company, for €38 million. (Source: https://www.pv-magazine.com/2023/09/21/qvantum-plans-heat-pump-factory-in-hungary/ )

Top Companies Market Share in Stand Mixers Industry: (In no particular order of Rank)

• Breville Group Limited
• Wonderchef Home Appliances Pvt. Ltd.
• Newell Brands Inc.
• Robert Bosch GmbH (BSH Home Appliances Corporation)
• AB Electrolux
• Koninklijke Philips N.V.
• Panasonic Holdings Corporation
• SMEG S.p.A.
• Whirlpool Corporation
• De'Longhi Appliances S.r.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Stand Mixer Market

Which Region Dominates the Stand Mixer Market in 2024?

According to Cognitive Market Research, North America currently dominates the Stand Mixer market, and the region is expected to have significant growth during the projected period. North America is mostly driven by the increase in demand for stand mixers. The popularity of cooking shows, culinary blogs, and social media influencers has fueled a cultural change toward more hands-on food preparation, increasing demand for stand mixers in North America.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR) owing to increased demand for kitchen appliances from developing countries like China and India. Additionally, propelling regional expansion is evolving lifestyles and increasing economic levels. Furthermore, it is anticipated that increasing investments from international manufacturers will increase product demand in the years to come.

The current report Scope analyzes Stand Mixers Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Stand Mixers

According to Cognitive Market Research, the global Stand Mixer market size was estimated at USD 2254.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 901.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Stand Mixer market with a market size of USD 711.43 million in 2024 and is projected to grow at a CAGR of 3.0% during the forecast period The high demand for stand mixers in this country is a result of the high consumption of food products, including baked goods, dairy products, and snacks.
• The Canada Stand Mixer market had a market share of USD 108.20 million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period as a result of a rise in the population and rising purchasing power of consumers.
• The Mexico Stand Mixer market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 82.05 million in 2024.

Europe Stand Mixers

According to Cognitive Market Research, the global Stand Mixer market size was estimated at USD 2254.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 676.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031.

• The United Kingdom Stand Mixer market had a market share of USD 113.61 million in 2024 and is projected to grow at a CAGR of 4.3% during the forecast period due to the rising demand for different kinds of food and drink goods.
• The France Stand Mixer market is projected to witness growth at a CAGR of 2.7% during the forecast period, with a market size of USD 62.22 million in 2024.
• According to Cognitive Market Research, the German Stand Mixer market size was valued at USD 133.90 million in 2024 and is projected to grow at a CAGR of 3.7% during the forecast period because baking is highly valued in this country, as are home-cooked meals and a deep culinary heritage.
• The Italy Stand Mixer market is projected to witness growth at a CAGR of 2.9% during the forecast period, with a market size of USD 58.16 million in 2024.
• The Russia Stand Mixer market is projected to witness growth at a CAGR of 2.5% during the forecast period, with a market size of USD 104.82 million in 2024.
• The Spain Stand Mixer market is projected to witness growth at a CAGR of 2.6% during the forecast period with a market size of USD 55.45 million in 2024
• The Luxembourg Stand Mixer market is projected to witness growth at a CAGR of 3.6% during the forecast period, with a market size of USD 20.96 million in 2024.
• The Portugal Stand Mixer market is projected to witness growth at a CAGR of 3.3% during the forecast period, with a market size of USD 14.20 million in 2024.
• The Greece Stand Mixer market is projected to witness growth at a CAGR of 3.8% during the forecast period, with a market size of USD 8.12 million in 2024.
• The Rest of Europe's Stand Mixer market is projected to witness growth at a CAGR of 2.2% during the forecast period, with a market size of USD 104.82 million in 2024.

Asia Pacific Stand Mixers

According to Cognitive Market Research, the global Stand Mixer market size was estimated at USD 2254.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 518.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Stand Mixer market size was valued at USD 233.31 million in 2024 and is projected to grow at a CAGR of 6.5% during the forecast period. This nation consumes a lot of food products, such as baked goods, dairy products, and snacks, which contributes to the high demand for stand mixers.
• The Japan Stand Mixer market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 71.55 million in 2024.
• The India Stand Mixer market had a market share of USD 62.22 million in 2024 and is projected to grow at a CAGR of 8.8% during the forecast period due to an increase in customer spending power and population growth.
• The South Korean Stand Mixer market is projected to witness growth at a CAGR of 6.1% during the forecast period, with a market size of USD 51.85 million in 2024.
• The Australian Stand Mixer market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 26.96 million in 2024.
• The South East Asia Stand Mixer market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 35.77 million in 2024.
• The Rest of Asia Pacific Stand Mixer market is projected to witness growth at a CAGR of 6.8% during the forecast period, with a market size of USD 36.81 million in 2024.

South America Stand Mixers

According to Cognitive Market Research, the global Stand Mixer market size was estimated at USD 2254.2 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 112.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Stand Mixer market size was valued at USD 48.24 million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period since home-cooked meals, a rich culinary heritage, and baking are highly prized in this nation.
• Argentina's Stand Mixer market had a market share of USD 18.94 million in 2024 and is projected to grow at a CAGR of 5.3% during the forecast period because of the growing desire for a variety of food and beverage products.
• Colombia Stand Mixer market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 10.03 million in 2024.
• Peru Stand Mixer market is projected to witness growth at a CAGR of 4.6% during the forecast period, with a market size of USD 9.24 million in 2024.
• Chile Stand Mixer market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 8.12 million in 2024.
• The Rest of Latin America's Stand Mixer market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 18.15 million in 2024.

Middle East Stand Mixers

According to Cognitive Market Research, the global Stand Mixer market size was estimated at USD 2254.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 45.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031..

• The GCC Countries Stand Mixer market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 19.30 million in 2024 as a result of rising consumer buying power and population expansion.
• The Egypt Stand Mixer market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 4.73 million in 2024.
• The South Africa Stand Mixer market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 7.12 million in 2024 due to the expanding demand for a wide range of food and drink items.
• The Turkey Stand Mixer market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 3.88 million in 2024.
• The Nigeria Stand Mixer market is projected to witness growth at a CAGR of 3.8% during the forecast period, with a market size of USD 4.73 million in 2024.
• The Rest of the MEA Stand Mixer market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 5.32 million in 2024.

Stand Mixers Market Analysis

Stand Mixer Market Type Segment Analysis

According to Cognitive Market Research, tilt head category is likely to dominate the Stand Mixer Market over the forecast period. Because of their easy-to-use design, which allows the head to tilt back for easy access to the mixing bowl and attachments, tilt head mixers are the favored choice. These mixers are especially useful for home bakers and casual users because of how easy they are to operate and clean.

The bowl lift is the fastest-growing segment in the Stand Mixer Market. Large amounts of ingredients and dense dough kneading require stability and strength, which is why bowl lift mixers are renowned for their strong construction and powerful motors. They are especially well-liked by experts, serious bakers, and small-scale food businesses because of this. Larger batches may be prepared using bowl lift mixers because of their larger mixing bowls, which are useful for people who bake frequently or host parties and events.

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The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Stand Mixers Industry. Request a Free Sample PDF!

Stand Mixer Market End-user Segment Analysis

According to Cognitive Market Research, the residential segment holds the largest share of the market. Stand mixers are a popular addition to home kitchens due to their ease of use, adaptability, and convenience. They make it simple for people to produce a wide variety of dishes, including pasta, sauces, and baked goods. Additionally, buyers wishing to upgrade their kitchen decor are drawn to the stand mixers' assortment of colors and patterns.

In the Stand Mixer Market, the commercial has been expanding at a rapid pace. Bakeries, restaurants, and catering businesses need commercial stand mixers since they are made to handle higher volumes and more difficult duties. Commercial stand mixers can work efficiently and consistently while mixing, kneading, and whipping large materials due to their sturdy design and strong engines. For businesses that need to meet their production targets and maintain excellent performance over time, this dependability is critical.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Stand Mixers Distribution Channel Segment Analysis

Stand Mixer Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the specialty stores segment holds the largest market share. Specialty stores draw customers searching for high-end, niche stand mixers. These stores frequently feature kitchenware and home appliance businesses. These venues typically provide a carefully curated selection of mixers from well-known brands, including expensive ones with advanced features.

In the Stand Mixer market, the rapidly growing sector is the hypermarket/supermarket category. Supermarkets and hypermarkets provide customers with a simple one-stop shopping experience where they can buy conventional grocery shopping as well as stand mixers. Customers may physically inspect and compare various models thanks to the large product displays and in-store demonstrations, which helps them make well-informed purchasing decisions.

• Hypermarket/Supermarket
• Specialty Stores
• Online channels

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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