Global Steering Wheel
Market Report
2025
Steering Wheel market will be worth USD 19502.5 million in 2024 and expand at a compound annual growth rate (CAGR) of 8.20% from 2024 to 2031.
The base year for the calculation is 2024. The historical will be 2021 to 2024. The year 2025 will be estimated one while the forecasted data will be from year 2025 to 2033. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, the global Steering Wheel market will be worth USD 19502.5 million in 2024 and expand at a compound annual growth rate (CAGR) of 8.20% from 2024 to 2031.
2024 | 2025 | 2032 | 2033 | CAGR | |
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Global Steering Wheel Market Sales Revenue | $ 19502.5 Million | 121212 | 121212 | 121212 | 8.2% |
North America Steering Wheel Market Sales Revenue | $ 7801 Million | 121212 | 121212 | 121212 | 6.4% |
Europe Steering Wheel Market Sales Revenue | $ 5850.75 Million | 121212 | 121212 | 121212 | 6.7% |
Asia Pacific Steering Wheel Market Sales Revenue | $ 4485.58 Million | 121212 | 121212 | 121212 | 10.2% |
South America Steering Wheel Market Sales Revenue | $ 975.13 Million | 121212 | 121212 | 121212 | 7.6% |
Middle East and Africa Steering Wheel Market Sales Revenue | $ 390.05 Million | 121212 | 121212 | 121212 | 7.9% |
Base Year | 2024 |
Historical Data Time Period | 2021-2024 |
Forecast Period | 2025-2033 |
Market Split by Vehicle Type |
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Market Split by Technology Type |
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Market Split by Wheel Type |
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Market Split by Sales Channel |
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List of Competitors |
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Regional Analysis |
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Country Analysis |
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Steering Wheel Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
A steering wheel is a hand wheel that helps drive the vehicle in the required direction. More and more functions have shifted from the console or dashboard to the steering in recent years. Furthermore, the steering wheel serves as the interface through which drivers control the steering system, directing the vehicle's movement. It is related to consumer driving safety. The system translates the rotary motion of the steering wheel into the angular motion of the front wheels, amplifying the driver's input through mechanical advantage.
In nearly all modern land vehicles, steering wheels are integral components of mass-produced automobiles, encompassing buses, light and heavy trucks, and tractors. Modern vehicles integrate additional controls, such as cruise, audio, and telephone functions, along with paddle-shifters, directly into the steering wheel to minimize driver distraction and ensure continuous wheel contact. Also, the advancements in steering wheel technology contribute to reduced driver distraction and enhanced road safety, as well as providing a mechanical advantage in steering knuckle operation, facilitating effortless front-wheel turning in any direction with minimal effort.
Consequently, the increasing adoption of automation and rising consumer spending power are anticipated to influence the automotive steering wheel market positively.
In May 2023, Autoliv, Inc., the worldwide leader in automotive safety systems, offered several new safety solutions at the Shanghai Automobile Industry Exhibition 2023. The new safety solutions include an integrated cockpit, a zero-gravity seat, and the Star steering wheel. The new products are designed to provide safety, comfort, and an improved driving experience.
(Source: https://www.autoliv.com/press/autoliv-presents-new-safety-innovations-auto-shanghai-2023-2121209)
Due to rising comfort and safety features, manufacturers must produce advanced steering. Numerous governments have introduced stringent vehicle pollution and fuel economy rules, and regulatory authorities have adopted fleet-level requirements such as the National Highway Traffic and Safety Administration (NHTSA) in the United States, the International Council on Clean Transportation (ICCT) in Europe, and other organizations. These regulations have forced industrialists to spend more on fuel-efficient steering technology such as electric power steering.
Further, advanced driver assistance systems (ADAS), including lane departure warning, automatic emergency braking, and adaptive cruise control, are becoming standard in modern vehicles, enhancing driver and passenger safety. Additionally, the rising awareness among consumers of the importance of safety features, coupled with technological advancements making such features more accessible and affordable, is further fueling the demand for safety-equipped vehicles.
As a result, automakers are progressively focusing on integrating advanced safety technologies into their vehicle models, driving the overall demand for safety-equipped vehicles globally.
The global demand for vehicles equipped with advanced features and greater fuel efficiency has surged, driving a relative increase in the automotive steering wheel market. This drift is underlined by the adoption of modern steering wheel systems, which integrate various assistance technologies to deliver smoother driving experiences. Also, the growing emphasis on fuel efficiency and environmental sustainability is fueling the adoption of advanced technologies such as electric and hybrid propulsion systems, autonomous driving capabilities, and connectivity features.
Further, Mercedes-Benz has introduced the digitalized steering wheel generation termed "capacitive steering wheel," which detects driver hand placement and enables touch-button functionality through digital signals in the spokes. Therefore, the continuous evolution of advanced features within steering systems has spurred significant changes, amplifying demand and production across the automobile industry.
As consumers seek performance, comfort, and connectivity options, automakers are continuously innovating and introducing advancements in technology that have enabled the integration of a wide range of innovative features in modern vehicles, including advanced driver assistance systems (ADAS), infotainment systems, smart connectivity solutions, and sophisticated interior amenities which create the demand for the steering wheel with significant growth, driving market growth.
The high cost associated with advanced steering wheels is anticipated to limit sales within the automotive market. As technological advancements continue to drive innovation in steering wheel systems, incorporating cutting-edge features such as capacitive touch controls, haptic feedback, and integrated driver assistance systems significantly increases production costs. These expenses are passed on to consumers through higher retail prices for vehicles equipped with advanced steering wheel technology.
Therefore, the elevated cost may deter some consumers from purchasing vehicles with these features, particularly in price-sensitive market segments. Additionally, the automotive industry faces the challenge of integrating advanced technologies with maintaining competitive pricing to attract a broader customer base.
As a result, manufacturers must carefully strategize their pricing and marketing approaches to address consumer demand effectively while navigating the constraints imposed by the high cost of advanced steering wheels.
The COVID-19 pandemic has notably impacted the steering wheel market, presenting challenges and opportunities for manufacturers and suppliers. Initially, widespread lockdowns and disruptions to production facilities led to a significant global slowdown in automotive manufacturing and sales. This, in turn, resulted in a temporary decline in demand for steering wheels as vehicle production scaled back or halted altogether.
Additionally, the pandemic has accelerated digital transformation efforts within the automotive industry, driving investments in connected and autonomous vehicle technologies. Steering wheels are increasingly becoming integrated hubs for vehicle control and communication, incorporating features such as vehicle-to-everything (V2X) connectivity and advanced sensor technologies. As a result, the steering wheel market is poised to benefit from ongoing technological advancements and the growing demand for smart, connected vehicles in the post-pandemic landscape.
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Key players deploy strategic initiatives such as product innovations, partnerships, and mergers. Companies prioritize R&D to introduce cutting-edge steering Wheel-based crops, ensuring a competitive edge. Robust distribution networks and adherence to quality standards amplify market presence, fostering an environment where agility and innovation define industry leaders.
In April 2021, Toyoda Gosei Co., Ltd.'s subsidiary, Toyoda Gosei (Zhangjiagang) Co., Ltd. (TGZH), started producing millimeter wave-compatible emblems and airbag inflators in China to cater to the increasing demand for these items in the largest automotive market globally.
(Source: https://www.toyoda-gosei.com/news/details.php?id=280)
In December 2023, Nexteer Automotive announced its global production milestone of 100 million electric power steering (EPS) systems – a key technology enabling fuel efficiency and advanced safety and performance. Nexteer is a global leader in EPS – serving more than 60 customers worldwide.
Top Companies Market Share in Steering Wheel Industry: (In no particular order of Rank)
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According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. The well-established presence of key players in the region, safety regulations, and the growing trend toward autonomous driving features contribute to the region's market dominance. The emphasis on advanced safety features, lightweight materials, and ergonomic designs to improve fuel efficiency and driver comfort further contribute to the market's growth.
The Asia Pacific region is witnessing an increase in the sales of steering wheels. This surge is mainly driven by the region's large population and growing middle class, which has increased demand for passenger vehicles. This increased demand for vehicles has also led to a rise in demand for steering wheels. Further, this region has seen significant economic growth in recent years, which has led to increased purchasing power and demand for luxury vehicles, which often come equipped with advanced steering wheel technologies.
The current report Scope analyzes Steering Wheel Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
The above graph is for illustrative purposes only.
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According to Cognitive Market Research, the global Steering Wheel market size was estimated at USD 19502.5 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 7801.00 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031. Steering wheel sales dominate North America, fueled by various manufacturers catering to various vehicle segments. The region's leading Technological advancements towards electric and autonomous vehicles are driving innovation within the industry, further contributing to the market's growth. The passenger cars segment in North America is intricately tied to the expanding Steering Wheel market. It reflects the region's high demand for personal transportation. With the region's focus on enhancing driving experience and meeting regulatory standards, the passenger car segment in North America's steering wheel market remains competitive and dynamic.
According to Cognitive Market Research, with a market value of USD 19502.5 million in 2024, it is projected to expand at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 5850.75 million. In Europe, there is increasing emphasis on innovation and integration of technologies like haptic feedback and touch-sensitive controls. Stringent safety regulations and increasing consumer preference for electric vehicles drive market growth, with a notable emphasis on lightweight materials and sustainable manufacturing processes contributing to steady growth. The surge in commercial vehicles across Europe is closely linked to the growing steering wheel market as regulatory requirements, fleet modernization initiatives, and advancements in autonomous driving technologies drive the adoption of innovative steering wheel solutions across various commercial vehicle segments.
According to Cognitive Market Research, the global Steering Wheel market size was estimated at USD 19502.5 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 4485.58 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.2% from 2024 to 2031. The Asia Pacific region is experiencing growth due to the region's control-embedded steering wheel sector and rising demand for advanced driver assistance systems (ADAS) and electric vehicles. The rising demand for Steering Wheel in the Asia Pacific finds a pivotal ally in the growing preference for control-embedded steering wheels as a technology type. Increasingly, stringent safety regulations and consumer demand for comfort drive product evolution in the region, which contribute to the growth and development of this segment.
According to Cognitive Market Research, the global Steering Wheel market size was estimated at USD 19502.5 Million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD 975.13 million in 2024. It will grow at a compound annual growth rate (CAGR) of 7.6% from 2024 to 2031. Steering wheel sales in Latin America are experiencing growth due to the region's increasing automotive production and consumer demand for safety and comfort features that drive the demand. The upswing in aftermarket category products across Latin America is closely tied to the expanding steering wheel market. Local and regional manufacturers and distributors play a key role in this segment by offering a wide range of steering wheels tailored to different vehicle models, styles, and budgets.
According to Cognitive Market Research, the global Steering Wheel market size was estimated at USD 19502.5 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 390.05 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.9% from 2024 to 2031. MEA experiences an upswing in steering wheel sales driven by increasing advancements in automotive technology. The rise of medium wheel type in the MEA region is vital, focusing on durability, comfort, and integration of advanced safety features. It is further driven by increasing automotive production and demand for mid-range vehicles, adding to this segment's growth in the region.
Global Steering Wheel Market Report 2025 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Steering Wheel Industry growth. Steering Wheel market has been segmented with the help of its Vehicle Type, Technology Type Wheel Type, and others. Steering Wheel market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
According to Cognitive Market Research, passenger cars held the major market share over the forecast period. This is attributed to increasing urbanization, rising disposable incomes, and changing consumer preferences for mobility solutions. It is further fuelled by the growing middle class and expanding automotive infrastructure. Technological advancements such as electric and autonomous vehicles have further propelled market expansion, with a focus on sustainability and safety driving consumer demand.
Commercial vehicles are the fastest-growing category over the forecast period. This segment has experienced significant growth due to increasing demand for goods transportation and expanding logistics networks. Despite challenges like unstable fuel prices and regulatory changes, the segment remains robust, with a focus on sustainability and cost-effectiveness shaping future developments.
The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Steering Wheel Industry. Request a Free Sample PDF!
According to Cognitive Market Research, the control-embedded steering wheel held a prominent market share. This growth is fueled by the rising demand for advanced driver assistance systems (ADAS), including features like lane-keeping assistance, adaptive cruise control, and collision avoidance systems, often integrated directly into the steering wheel. This segment will dominate this market as automakers prioritize safety, convenience, and connectivity features.
Normal steering wheel is the fastest-growing category over the forecast period. It encompasses traditional steering wheels without embedded controls or advanced features and has experienced relatively stable growth in recent years. Further, the growth of the normal steering wheel segment is primarily driven by factors such as overall vehicle sales volume, replacement demand, and consumer preferences for familiar and reliable steering systems.
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According to Cognitive Market Research, the small wheel type holds a prominent market share. The growing trend towards electric and hybrid vehicles, which often feature smaller overall dimensions, has contributed to the growth of the small wheel type segment. The growing trend towards electric and hybrid vehicles, which often feature smaller overall dimensions, and consumer preferences evolving towards smaller and more efficient vehicles has contributed to the growth of the small wheel type segment.
The medium wheel type segment is the fastest-growing category over the forecast period. This versatility has contributed to its steady market demand. Secondly, as consumer preferences continue to evolve towards larger vehicles such as SUVs and crossover vehicles, which often feature medium-sized steering wheels, the segment has experienced sustained growth. Also, advancements in technology and materials have allowed manufacturers to enhance the features and ergonomics of medium-sized steering wheels, further driving demand in this segment.
According to Cognitive Market Research, aftermarket holds a prominent market share. As vehicles age and wear out, a growing need for replacement parts, including steering wheels, increases aftermarket demand. Benefits from consumer preferences for customization and personalization, with many drivers opting to upgrade their steering wheels with aftermarket options to enhance aesthetics or functionality. As the aftermarket industry continues to evolve and cater to changing consumer demands, this segment is expected to grow.
Original equipment manufacturers are the fastest-growing category over the forecast period. Increasing global vehicle sales have led to a higher demand for original equipment manufacturers' steering wheels. As automotive manufacturers continue to modernize and introduce new vehicle models with cutting-edge features, a growing need for specialized steering wheels that integrate seamlessly with these technologies is further driving demand in the OEM segment.
Research Associate at Cognitive Market Research
Sumedha Gosavi is a Research Analyst with a specialized focus on the automobile and transportation sectors. With over two years of experience, she excels in conducting in-depth secondary research, competitive analysis, and market forecasting to deliver actionable insights that drive strategic decision-making.
In her current role, Sumedha leads research initiatives in the dynamic fields of automotive and transportation, identifying key trends, technological advancements, and market opportunities. Her ability to craft tailored research methodologies and distill complex data into clear, impactful strategies has been instrumental in enhancing her organization’s competitive edge.
With a deep passion for innovation in mobility and a commitment to continuous learning, Sumedha remains at the forefront of industry developments. Her expertise and analytical acumen make her an invaluable asset in navigating the ever evolving landscape of automobile and transportation research.
Please note, we have not disclose, all the sources consulted/referred during a market study due to confidentiality and paid service concern. However, rest assured that upon purchasing the service or paid report version, we will release the comprehensive list of sources along with the complete report and we also provide the data support where you can intract with the team of analysts who worked on the report.
TRW Sun Steering Wheels Pvt Ltd, a maker of steering wheels, will be acquired by ZF Rane Automotive India for an unknown amount. A joint venture between the Sun Group and the ZF Group worldwide, TRW Sun Steering Wheels produces a range of steering wheels specifically for the Indian market. ZF Rane Automotive India is now well-positioned to offer its local clientele full solutions encompassing system integration and occupant safety as a result of the purchase. With improved capabilities, ZF Rane Automotive India will be able to provide outstanding value to both new and current customers as a result of the purchase. By combining the ZF Group's technological expertise with the Rane Group's production capabilities, the purchase strengthens ZF Group India's position as a market leader in the country. ZF Rane Automotive India will be able to provide a comprehensive portfolio to additional clients around the area with the purchase of TSSW.
Disclaimer:
Vehicle Type | Passenger Cars, Commercial Vehicles |
Technology Type | Normal Steering Wheel, Control Embedded Steering Wheel |
Wheel Type | Small Wheel Type, Medium Wheel Type, Large Wheel Type |
Sales Channel | Original Equipment Manufacturer, Aftermarket |
List of Competitors | Autoliv Inc. (Sweden), ZF Friedrichshafen AG (Germany), JTEKT Corporation (Japan), Toyoda Gosei Co. Ltd (Japan), Ningbo Joyson Electronics Co. Ltd (China), Nexteer Corporation (U.S.), Hyundai Mobis Co. Ltd (South Korea), GKN Automotive (U.K.), Nihon Plast Co. Ltd (Japan) |
This chapter will help you gain GLOBAL Market Analysis of Steering Wheel. Further deep in this chapter, you will be able to review Global Steering Wheel Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
This chapter will help you gain North America Market Analysis of Steering Wheel. Further deep in this chapter, you will be able to review North America Steering Wheel Market Split by various segments and Country Split.
Chapter 2 North America Market Analysis
This chapter will help you gain Europe Market Analysis of Steering Wheel. Further deep in this chapter, you will be able to review Europe Steering Wheel Market Split by various segments and Country Split.
Chapter 3 Europe Market Analysis
This chapter will help you gain Asia Pacific Market Analysis of Steering Wheel. Further deep in this chapter, you will be able to review Asia Pacific Steering Wheel Market Split by various segments and Country Split.
Chapter 4 Asia Pacific Market Analysis
This chapter will help you gain South America Market Analysis of Steering Wheel. Further deep in this chapter, you will be able to review South America Steering Wheel Market Split by various segments and Country Split.
Chapter 5 South America Market Analysis
This chapter will help you gain Middle East and Africa Market Analysis of Steering Wheel. Further deep in this chapter, you will be able to review Middle East and Africa Steering Wheel Market Split by various segments and Country Split.
Chapter 6 Middle East and Africa Market Analysis
This chapter provides an in-depth analysis of the market share among key competitors of Steering Wheel. The analysis highlights each competitor's position in the market, growth trends, and financial performance, offering insights into competitive dynamics, and emerging players.
Chapter 7 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
This chapter would comprehensively cover market drivers, trends, restraints, opportunities, and various in-depth analyses like industrial chain, PESTEL, Porter’s Five Forces, and ESG, among others. It would also include product life cycle, technological advancements, and patent insights.
Chapter 8 Qualitative Analysis (Subject to Data Availability)
Segmentation Vehicle Type Analysis 2019 -2031, will provide market size split by Vehicle Type. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 9 Market Split by Vehicle Type Analysis 2021 - 2033
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Chapter 10 Market Split by Technology Type Analysis 2021 - 2033
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Chapter 11 Market Split by Wheel Type Analysis 2021 - 2033
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Chapter 12 Market Split by Sales Channel Analysis 2021 - 2033
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Steering Wheel market
Chapter 13 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Chapter 14 Research Methodology and Sources
Why Passenger Cars have a significant impact on Steering Wheel market? |
What are the key factors affecting the Passenger Cars and Commercial Vehicles of Steering Wheel Market? |
What is the CAGR/Growth Rate of Normal Steering Wheel during the forecast period? |
By type, which segment accounted for largest share of the global Steering Wheel Market? |
Which region is expected to dominate the global Steering Wheel Market within the forecast period? |
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