Stevia Stevia Rebaudiana Market Report 2025 (Global Edition)

Global Stevia Stevia Rebaudiana Market Report 2025 Market Size Split by Type Outlook: (Stevia Leaves, Stevia Extracts, Stevia Blends), by Application Outlook: (Flavor Enhancers, Suppressing Agents, He...

Stevia Stevia Rebaudiana Market Report Description

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Stevia Stevia Rebaudiana Market Insights Video

Competitive Landscape of the Stevia Rebaudiana Market

The Stevia Rebaudiana market is competitive, with key players focusing on product innovation, improved stevia extraction processes, and strategic partnerships to enhance market share. They also invest in research to develop more refined stevia derivatives that better meet consumer taste preferences. Additionally, smaller local producers and new entrants are emerging in response to the growing demand for natural, low-calorie sweeteners, intensifying competition in the market.

In October 2022, Ingredion Incorporated collaborated with HowGood, a SaaS data platform with the largest food and personal care product sustainability database. This partnership will provide data transparency on Ingredion's top products and new product innovations, which will help Ingredion achieve its aim of sourcing 99% of its global crop supply sustainably by 2025. (Source: https://www.ingredion.com/apac/en-au/news-events/news/ingredion-resetting-market-sustainably-sourced-ingredients.html) In March 2022, Cargill announced its strategy of sweetening stevia products with the commercial availability of its EverSweet + ClearFlo technology. According to the company, combining Cargill's stevia sweetener with a natural flavour, the new sweetener system provides multiple benefits, including flavour modification, faster dissolution, and improved solubility and stability in formulations. (Source: https://www.cargill.com/food-bev/na/sweeteners/eversweet-clearflo)

Top Companies Market Share in Stevia Stevia Rebaudiana Industry: (In no particular order of Rank)

• Cargill Incorporated
• Tate & Lyle
• Archer Daniels Midland Company
• Glg Life Tech Corp
• Morita Kagaku Kogyo Co. Ltd
• Guilin Layn Natural Ingredients Corp
• S&W Seed Company
• Ingredion Inc.
• The Real Stevia Company AB
• Arboreal Stevia
• Sunwin Stevia International Inc.
• Biolotus Technology Lasa Inc.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Stevia Rebaudiana Market

Which Region Dominates the Stevia Rebaudiana Market in 2024?

According to Cognitive Market Research, North America currently dominates the Stevia Rebaudianas market, and the region is expected to have significant growth during the projected period. This is due to increasing health consciousness, a strong demand for natural sweeteners, and the presence of key industry players.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR) due to increasing health consciousness, rising demand for natural sweeteners, and a large consumer base in countries like China and India.

The current report Scope analyzes Stevia Stevia Rebaudiana Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Stevia Stevia Rebaudiana

According to Cognitive Market Research, the global Stevia Rebaudiana market size was estimated at USD XX Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Stevia Rebaudiana market with a market size of USD XX million in 2024 and is projected to grow at a CAGR of 7.0% during the forecast period due to the health and wellness trends promoting sugar alternatives.
• The Canada Stevia Rebaudiana market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 8.0% during the forecast period due to government support for sustainable agricultural practices.
• The Mexico Stevia Rebaudiana market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD XX million in 2024.

Europe Stevia Stevia Rebaudiana

According to Cognitive Market Research, the global Stevia Rebaudiana market size was estimated at USD XX Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.5% from 2024 to 2031.

• The United Kingdom Stevia Rebaudiana market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 8.3% during the forecast period. In the UK, Stevia Rebaudiana sales witness an upswing due to the growing health consciousness and wellness trends.
• The France Stevia Rebaudiana market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD XX million in 2024.
• According to Cognitive Market Research, the German Stevia Rebaudiana market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 7.7% during the forecast period. In Germany, Stevia Rebaudiana surged due to the regulatory support for non-sugar sweeteners.
• The Italy Stevia Rebaudiana market is projected to witness growth at a CAGR of 6.9% during the forecast period, with a market size of USD XX million in 2024.
• The Russia Stevia Rebaudiana market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD XX million in 2024.
• The Spain Stevia Rebaudiana market is projected to witness growth at a CAGR of 6.6% during the forecast period with a market size of USD XX million in 2024
• The Luxembourg Stevia Rebaudiana market is projected to witness growth at a CAGR of 7.6% during the forecast period, with a market size of USD XX million in 2024.
• The Portugal Stevia Rebaudiana market is projected to witness growth at a CAGR of 7.3% during the forecast period, with a market size of USD XX million in 2024.
• The Greece Stevia Rebaudiana market is projected to witness growth at a CAGR of 7.8% during the forecast period, with a market size of USD XX million in 2024.
• The Rest of Europe's Stevia Rebaudiana market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD XX million in 2024.

Asia Pacific Stevia Stevia Rebaudiana

According to Cognitive Market Research, the global Stevia Rebaudiana market size was estimated at USD XX Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Stevia Rebaudiana market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 10.5% during the forecast period. Stevia Rebaudiana surged in China due to government support and a favourable regulatory framework.
• The Japan Stevia Rebaudiana market is projected to witness growth at a CAGR of 9.5% during the forecast period, with a market size of USD XX million in 2024.
• The India Stevia Rebaudiana market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 12.8% during the forecast period due to the expanding food and beverage industry adoption .
• The South Korean Stevia Rebaudiana market is projected to witness growth at a CAGR of 10.1% during the forecast period, with a market size of USD XX million in 2024.
• The Australian Stevia Rebaudiana market is projected to witness growth at a CAGR of 10.7% during the forecast period, with a market size of USD 5.62 million in 2024.
• The Southeast Asia Stevia Rebaudiana market is projected to witness growth at a CAGR of 12.0% during the forecast period, with a market size of USD XX million in 2024.
• The Rest of Asia Pacific Stevia Rebaudiana market is projected to witness growth at a CAGR of 10.8% during the forecast period, with a market size of USD XX million in 2024.

South America Stevia Stevia Rebaudiana

According to Cognitive Market Research, the global Stevia Rebaudiana market size was estimated at USD XX Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Stevia Rebaudiana market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 9.0% during the forecast period. Stevia Rebaudianas flourished in Brazil due to rising demand for natural sweeteners in food and beverages.
• Argentina's Stevia Rebaudiana market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 9.3% during the forecast period due to the government support for sustainable agriculture practices .
• Colombia Stevia Rebaudiana market is projected to witness growth at a CAGR of 8.2% during the forecast period, with a market size of USD XX million in 2024.
• Peru Stevia Rebaudiana market is projected to witness growth at a CAGR of 8.6% during the forecast period, with a market size of USD XX million in 2024.
• Chile Stevia Rebaudiana market is projected to witness growth at a CAGR of 8.7% during the forecast period, with a market size of USD XX million in 2024.
• The Rest of Latin America's Stevia Rebaudiana market is projected to witness growth at a CAGR of 7.5% during the forecast period, with a market size of USD XX million in 2024.

Middle East Stevia Stevia Rebaudiana

According to Cognitive Market Research, the global Stevia Rebaudiana market size was estimated at USD XX Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.7% from 2024 to 2031..

• The GCC Countries Stevia Rebaudiana market is projected to witness growth at a CAGR of 9.5% during the forecast period, with a market size of USD XX million in 2024. Stevia Rebaudiana's sales flourish due to the rising health consciousness among consumers.
• The Egypt Stevia Rebaudiana market is projected to witness growth at a CAGR of 9.5% during the forecast period, with a market size of USD XX million in 2024.
• The South Africa Stevia Rebaudiana market is projected to witness growth at a CAGR of 9.7% during the forecast period, with a market size of USD XX million in 2024. Stevia Rebaudiana's sales flourished in South Africa due to supportive government initiatives and regulations.
• The Turkey Stevia Rebaudiana market is projected to witness growth at a CAGR of 8.2% during the forecast period, with a market size of USD XX million in 2024.
• The Nigeria Stevia Rebaudiana market is projected to witness growth at a CAGR of 7.8% during the forecast period, with a market size of USD XX million in 2024.
• The Rest of the MEA Stevia Rebaudiana market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD XX million in 2024.

Stevia Stevia Rebaudiana Market Analysis

How are Segments Performing in the Global Stevia Rebaudiana Market?

Stevia Rebaudiana Market Type Segment Analysis

According to Cognitive Market Research, stevia extracts are likely to dominate the Stevia Rebaudiana Market over the forecast period due to their high sweetness intensity, low-calorie content, and versatility in various food and beverage applications. They provide a more concentrated form of sweetness compared to raw stevia leaves, offering cost-effective solutions for manufacturers while catering to growing health-conscious consumer preferences.

Stevia blends, which combine stevia with other natural sweeteners like erythritol or monk fruit, are the fastest-growing segment in the Stevia Rebaudiana market. They offer a more balanced taste profile, enhancing sweetness while minimizing the aftertaste commonly associated with pure stevia, making them more appealing to consumers and manufacturers.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Stevia Stevia Rebaudiana Industry. Request a Free Sample PDF!

Stevia Rebaudiana Market Application Segment Analysis

According to Cognitive Market Research, the flavour enhancers segment holds the largest share of the market by improving the taste profile of stevia-based products. They help mask any bitter or off-flavours that some consumers associate with stevia, making it more palatable and versatile for use in a wide range of food and beverages, thus driving broader adoption.

In the Stevia Rebaudiana Market, the heat-resistant agents sector has been expanding at a rapid pace due to their ability to maintain the sweetness and flavour of stevia when exposed to high temperatures during food processing. This advancement allows stevia to be used in a wider range of products, including baked goods and beverages, boosting its adoption.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Stevia Stevia Rebaudiana Constituents Outlook: Segment Analysis

Stevia Rebaudiana Market Constituents Segment Analysis

According to Cognitive Market Research, the rebaudioside segment holds the largest market share due to its superior sweetness profile, minimal aftertaste, and high purity. It is widely used in food and beverages as a natural, zero-calorie sweetener, making it the preferred stevia derivative for manufacturers seeking healthier alternatives to sugar.

Rebaudioside, particularly rebaudioside A, is the fastest-growing segment in the Stevia Rebaudiana market due to its superior taste profile, being less bitter compared to other steviol glycosides. Its high sweetness potency makes it a preferred choice for manufacturers in the food, beverage, and pharmaceutical industries, driving market growth.

• Rebaudioside
• Stevioside

Stevia Stevia Rebaudiana Form Outlook: Segment Analysis

Stevia Rebaudiana Market Form Segment Analysis

According to Cognitive Market Research, the powder segment holds the largest market share due to its versatility, ease of use, and long shelf life. It is widely preferred in food and beverage formulations, offering precise sweetness control and ease of incorporation into products. Its convenient packaging and cost-effective nature also contribute to its market dominance.

Liquid is projected to be the fastest-growing segment in the Stevia Rebaudiana market due to its ease of use and convenience in food and beverage applications. Its ability to dissolve quickly and seamlessly in liquids, along with precise dosing for consumers, makes it a preferred choice for manufacturers and health-conscious consumers.

• Powder
• Liquid

Stevia Stevia Rebaudiana Packaging Outlook: Segment Analysis

Stevia Rebaudiana Market Packaging Segment Analysis

According to Cognitive Market Research, the sachets segment holds the largest market share due to their convenience, portability, and ease of use. They cater to on-the-go consumers seeking portion-controlled servings of stevia for beverages or cooking. Sachets offers a cost-effective and accessible way to incorporate stevia into daily routines, enhancing its appeal in retail and food service sectors.

Pouches are the fastest-growing segment in the Stevia Rebaudiana market due to their convenience, cost-effectiveness, and ease of use. They offer portability and are lightweight, appealing to on-the-go consumers. Additionally, pouches support eco-friendly initiatives, providing an attractive alternative to rigid packaging while maintaining product freshness.

• Bags
• Sachets
• Pouches
• Cans
• Bottles

Stevia Stevia Rebaudiana End-use Outlook: Segment Analysis

Stevia Rebaudiana Market End-use Segment Analysis

According to Cognitive Market Research, the beverages segment dominates the market due to increasing consumer demand for healthier, low-calorie alternatives to sugar. Stevia's ability to provide sweetness without added calories or sugar spikes makes it an ideal ingredient in sodas, juices, teas, and functional drinks, driving its widespread adoption in the beverage industry.

Dietary supplement is projected to be the fastest-growing segment in the Stevia Rebaudiana market due to increasing consumer demand for natural, sugar-free, and low-calorie alternatives to support health goals. Stevia's use in weight management, diabetes control, and overall wellness has driven its integration into various supplement formulations, fueling market growth.

• Confectionery
• Beverages
• Snacks
• Dietary Supplements
• Dairy
• Bakery
• Packaged Goods

Author's Detail

Pratik Shirsath

Research Associate at Cognitive Market Research

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Pratik Shirsath is an accomplished Research Analyst with extensive expertise in the agriculture sector, bringing over one years of experience in market research and analysis. Pratik specializes in secondary research, competitive benchmarking, and data-driven insights that empower organizations to make strategic decisions and achieve their goals.

In his current role, Pratik leads research projects focused on the agriculture sector, driving initiatives that identify emerging market trends, assess competitive landscapes, and uncover growth opportunities. His proficiency in designing effective research methodologies and translating complex data into actionable strategies has consistently supported his organization’s objectives.

Pratik's dedication to delivering high-quality research and his in-depth knowledge of the agriculture industry have made him a trusted resource for his team and stakeholders. Passionate about innovation and sustainability in agriculture, he remains committed to advancing his expertise to navigate the evolving challenges and opportunities in the sector.

Author's Conclusion